Melwin Koopmans - PR
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Transcript of Melwin Koopmans - PR
PR INCREASINGLY POWERFUL
2013 30%2015 > 50%
3/7 Grand Prix
THE WAY OF THE JURY
2000 entries79 Awards
THE JURY’S CRITERIA
CreativityEarned trustWas PR the hero?Measurable effectWhy did it matter?
TRENDS & THOUGHTS
Compete with NGOSocial experiments
GRAND PRIX
always #likeagirlMSL group
