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Melissa Perri Lean Product Management - Agile on the Beach 2014
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Transcript of Melissa Perri Lean Product Management - Agile on the Beach 2014
![Page 1: Melissa Perri Lean Product Management - Agile on the Beach 2014](https://reader030.fdocuments.net/reader030/viewer/2022032420/55a4ea5f1a28aba25c8b4703/html5/thumbnails/1.jpg)
Lean Product Management
Melissa Perri melissaperri.com
@lissijean | #agileOTB
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Voice of the customer
@lissijean
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@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
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@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
Some customer interaction Very little customer
interaction
Most customer interaction
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@lissijean
DO NOT WANT@lissijean
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@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
Pivot
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There’s a reason why they’re called
assumptions.@lissijean
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Risky Business
@lissijean
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Build
Measure
Learn
@lissijean
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@lissijean@lissijean
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@lissijean
As a product manager…
“I’m here to save the day.”
@lissijean
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LEARNING
I
@lissijean
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@lissijean
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Traditional PM• Determine new features and product vision
• Gather business requirements
• Get stakeholder buy in
• Write out specs and user stories for developers
• Manage product roadmaps
@lissijean
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Focus on the problem.
@lissijean
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Traditional Product Manager Lean Product Manager
@lissijean
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A Lean PM works towards a goal instead of building arbitrarily…
@lissijean
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Screenshot of the site
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Increase Customer Engagement
team Goal
@lissijean
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A Lean PM explores problems rather than gathering requirements…
@lissijean
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Managing Stakeholders
@lissijean
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User
Stories?
@lissijean
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Jobs to be done.
When _____ , I want to _____ so I can ______.
motivation expected outcome
situation
@lissijean
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As a user, I can save items to a wishlist so
that I can buy them later.
When I find a product I like but I’m not ready to buy
yet, I want to save the product for later, so I can
quickly come back and purchase it without
searching again.
User Story
Job Story
@lissijean
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When I am shopping on your site, I want to know the expert
is real so I can trust that the product is good.
problem
@lissijean
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A Lean PM experiments instead of building preconceived solutions…
@lissijean
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Product Roadmaps?PRODUCT
ROADMAPS
@lissijean
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Q4 Product Roadmap
Google Maps Integration
2 months
3 Devs
ROI: High
Mobile App
Homepage Redesign
3 months
2 Devs
ROI: Med
1 month
3 Devs
ROI: Med
@lissijean
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@lissijean
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The Problem Roadmap
@lissijean
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Will customers buy if we post an expert’s personal
message in the feed?
experiment
@lissijean
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@lissijean
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@lissijean
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@lissijean
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@lissijean
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A Lean PM involves the whole team instead of working alone on PM island…
@lissijean
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@lissijean
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Developer
Product Manager
@lissijean
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@lissijean
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Increase Customer Engagement
team Goal
@lissijean
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When I am shopping on your site, I want to know the expert
is real so I can trust that the product is good.
problem
@lissijean
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Will customers buy if we post an expert’s personal
message in the feed?
experiment
@lissijean
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3X OPEN RATE 2x REVENUE
outcome
@lissijean
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Saved
$77,000@lissijean
@lissijean
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Saved
1600 hrs@lissijean
@lissijean
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Saved
1600 hrs@lissijean
@lissijean
(that’s 8 weeks)
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@lissijean@lissijean
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What does success look like?
@lissijean
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lean Product ManagerRole and responsibilities:
• Discover customer problems through constant customer interaction and feedback.
• Deliver high customer value by running experiments to solve those problems.
• Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy.
• Involve developers & stakeholders during ideation of the product.
• Manage the Problem Roadmap, focusing on your KPIs.
• Report data and lessons from experiments to the rest of the company.
Apply Now@lissijean
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Deliver extreme
value to the customer.
@lissijean
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Melissa Perri [email protected] !produxlabs.com melissaperri.com !! @lissijean
Melissa Perri [email protected] !produxlabs.com melissaperri.com !! @lissijean