Melissa Clark-Reynolds on the role of entrepreneurship, Hillary Symposium
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Transcript of Melissa Clark-Reynolds on the role of entrepreneurship, Hillary Symposium
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Why listen to me?
• 20 years as an entrepreneur• Multiple financial crises• Multiple environmental movements• Masters in Environmental Health• Ambassador for The Climate Project
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Cast of characters
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Act I: The ‘Infinite Resource’ Paradigm
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If fish in a depleted ecosystem grow by 5% a year and the catch expands by 10% a year, the fishery will collapse. If the global economy keeps growing at 3% a year (or 1700% a century) it too will hit the wall.
Monbiot.com
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Act II: The ‘Either/Or’ Paradigm
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OR
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• Stock market down more than 34% from October 2007 high
• U.S. Consumer Confidence at all-time low
Source: CNNMoney
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Source: Michael Braungart, Cradle to Cradle Design
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Source: Michael Braungart, Cradle to Cradle Design
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We all go down together
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We’re asking the wrong questions
• What is wealth?• What does ‘sustainable’ mean?• Oikos – Ecology and Economy
– Home?
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Act III: A Sustainable Paradigm
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‘Sustainable’ means
‘you can keep doing it’
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Sustainability is smart
• Henry Ford paid his staff well enough for them to become customers
• Those customers kept his company growing
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Sustainability is no luxury
• Forget about minimising footprint
• Any entity that only takes out of a system will ultimately fail
• Businesses must contribute to overall system
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Sustainability is big business
• The Durst Organization has focused on the environment for nearly 100 years
• One Bryant Park: 2.1 million s.f.
• World’s most environmentally responsible high-rise office building
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"Wealth consists of physical energy (as matter or radiation) combined with metaphysical know-what and know-how."
Buckminster Fuller "Critical Path", p.198
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Beyond ‘reduce, reuse, recycle’
• Old ‘minimise everything’ thinking leads to zero• New ‘cherry tree’ thinking leads to sustainability
Image source: Michael Braungart, Cradle to Cradle Design
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Not ONLY for profit
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Not ONLY for profit
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We need new questions
The answers are not just environmental.
They are social. Economic. Military. Lifestyle.
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Ready or not, it’s happening
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Get real or go home
• Individuals are moving• Businesses are moving• Government needs to catch up
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There is no finish line
Kyoto was a starting pointCopenhagen is a starting pointNow is a starting pointWe all win or we all lose
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Act IV: The Next Paradigm?