SENSORY MARKETING

CUSTOMER EXPERIENCE

A comprehensive vision that captures

all the tangible and invisible

elements, in a unified atmosphere

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Sensory Marketing

Definition

1. Solicit one or more of the five senses to seduce the consumer by

increasing their well-being.

2. Create around the product or service a multi-sensory positive

atmosphere.

“A new approach that engages the consumer in a positive process to

establish a lasting bond with the brand through a unique sensory

experience.

The sensory marketing focuses on the lives of individuals: emotions,

senses, imagination, interaction between the consumer and the

environment. «

- Par Gabriel Dabi-Schwebel, 26 juin 2013, Paris

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OBJECTIVES VS BENEFITS

− Stimulate emotional

reactions

− Activate favorable

behaviors

− Create a positive

experience

− Be memorable

− Enhance brand image

− Build and sustain customer

loyalty

− Increase sales

− Stand out from the

competition

− Increase traffic and

referencing

− Compress time perception

Emotions surpasses product

features making everything

more appealing and desirable

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Few Statistics

Few statistics to demonstrate the impact of

emotions on customer behavior:

70% of consumers consider that emotions count for 50% in their buying

decision.

82% think the experiential event is the form of communication most

likely to lead to purchase.

66% declare that experiential marketing positively change their

opinion of the brand.

90% of consumers think that testing the product via an experience is

the best way to get information on the brand.

80% of consumers who experienced a positive experience spoke about it

at their surroundings.

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Personalized Services

Tailored team

Hand-key Projects

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Our Services

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Beyond Words

Each sense as an impact on customer experience

The more sensory touch points you can engage, the better the

chances of building a true connection.

CUSTOMER EXPERIENCE

Sensory Experience

- Surround music

- Olfactory Signature

- Global design

Visual Merchandising

- Fixtures and furniture

- Signs and visual elements

- Window display

Technology Integration

- Screen

- Interactive accessories

- Database system

Marketing initiatives

- Strategic product placement

- Field activation

- Promotional events

Creative development and production process if needed are included.

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The recipe for Success An event that will carry your values

A corporate event or public is an opportunity to bring to

life your brand, create memorable moments.

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EVENTS

- Concept development

- Resources management

- Promotion and invitations

- Personalized Animation

- Logistic management

Creative development and production process if needed are included.

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Teamwork Flexible and knows how to bounce

We offer you the support you need in every step of each

project. The challenges and needs are all different, that’s

why you get a customized experience to your requirements.

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OUR TEAM

In-store support

- Weekly, monthly or seasonal

- Special project (timeline)

- On-demand

Process

- Analysis current situation

- Strategic initiatives proposal

- Integration management

- Report and ROI analysis

Customized team

- Market analysis-data

- Content production(pictures, video)

- Technology integration

Communication marketing

- Media campaign

- Public relations

- Corporate and promotional

elements

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Sharpen your knowledge To go further, we must understand where we come from

With interactive presentations, practical examples and group

discussions, participants will be able to better understand the impact

of sensory marketing.

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SENSORY MARKETING

INTRODUCTION

•Overview of 5

senses and their

impacts

•Objectives and

benefices of

sensory marketing

•Integration in

traditional

marketing

SENSORY MARKETING AND CUSTOMER EXPERIENCE

•“Shopping”

evolution

•The 5 senses and

the customer

experience

•Objectives and

benefices of

sensory marketing

•ROI and evaluate

processes

•Integration in

traditional

marketing

PRIVATE CONSULTATION

•Site visit and

discussions

•Current situation

analysis and

objectives

•Personalized

proposal

•Conceptualisation

and project

management

•ROI and reports

Cost: $450 Cost: Customized Cost: $1500

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Contact me for more information and

discuss your needs

Mélanie Bergeron 514.625.4558

melanie@melbox.ca