Mekong social media roi craft beer and restaurant case study

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CASE STUDY


SituationSituation

Mekong is a Vietnamese restaurant which has been openedfor over 18 years, and wanted to become known as the Go-to-place for craft beer while increasing their sales.


ApproachApproach

Develop a personal brand for the co-owner and Chief Beer Officer of Mekong, An Bui, through Facebook and YouTube. This brand would be created through a new YouTube channel which reviews beers weekly. Another aspect of the branding would be a personal and restaurant account where much of the dialogue reflects the owners personality, as much as the food and beer.


OutcomeOutcome

The new strategy resulted in:

•Over 11,000+ Facebook “likes”

•Voted best beer bar in America by CraftBeer.com which gave Mekong an approximate quarter to ½ million dollars in publicity

•What started out with bottled beers has grown to 44+ taps

•Astronomical engagement numbers on Facebook and a cult following unmatched in the region for Craft Beer.


TestimonialTestimonial

“Nhat has helped my restaurant sustain strong traffic & increase beer sales through Social Networking. His knowledge has been very beneficial for our Business.”

An Bui Owner of Mekong Restaurant

Mekong social media roi craft beer and restaurant case study

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