Meitu Redesign

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Yorks! Group MEITUXI UXIU

description

 

Transcript of Meitu Redesign

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Yorks! GroupMEITUXIUXIU

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OVERVIEW

Framing problems

Affinity Diagram

Focus group

Data Collection

Contextual Interview

Focus group1Yorks!

Persona

Scenarios

2Yorks!

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FAILEDInternal BS1/AD1

Revise scenario

Lilian WANG is a 26-year-old, HR of a foreign company in Guangzhou, Since her job features, she has to communicate with a lot of staff in companies, and she added a lot of these people into her social network friend list. One Sunday evening, after Lilian Wang comes back home, she wants to share photos she took for herself and several colleagues when dining together in restaurant after team-building. She is disappointed to find that she looks terrible in this picture fat face, thick arm, dark eye circle, and one abrupt pimple on nose as she stayed up too late for an official document last night. Besides, the light in the restaurant is weak, some faces are not clear. She is in a dilemma that she wants to share the photo with friends on social media, however, she is not satisfied with it and there is no chance for her to retake the photo.

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Brainstorming 2

Sketching

Inviting

classmates from other groups

BS

PICS

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Affinity Diagram

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Storyboard 1Original storyboards 3 X 5=15Interpret to group members and try to optimized Improved storyboards 3 X 5=15Combined into 2 storyboard for each scenario

Storyboard

3X5⇨3X5⇨3X2⇨2

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Storyboard 1Original storyboards 3 X 5=15Interpret to group members and try to optimized Improved storyboards 3 X 5=15Combined into 2 storyboard for each scenario

Storyboard

3X5⇨3X5⇨3X2⇨2

Combine Storyboard 3 X 2 2 Final

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Create low-fi prototype

2 types with different information structure

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Emotion feedback

Success Metrics

Accomplish time

Accomplish steps

Usability test Emotion

measurement2 prototype X 6 participants

PICS

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Accomplish time Accomplish steps

Prototype A (17minutes)

Prototype B (14minutes)

Prototype A (88times)

Prototype B (78times)

Participant 1 16 13 86 77

Participant 2 18 14 89 76

Participant 3 18 12 85 69

Participant 4 17 16 81 74

Participant 5 15 15 88 74

Participant 6 19 14 89 72

Failure Numbers 3 2 2 0

Failure Rate 50% 33% 33% 0%

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Emotion feedback

Success Metrics

Accomplish time

Accomplish steps

Usability test Emotion

measurement2 prototype X 6 participants

PICS

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Redesign Prototype

Usability Test Iteration

Limitation

4.Low-fi prototype

1.Not enough iteration

2.Lack of diversity in brainstorming or storyboard

3.Limited user segments

 

Accomplish time Accomplish steps Emotional Tool Feedback

Prototype C (14minutes)

Prototype C (78times)

Prototype C

Positive(percentage of 3

or 4)

Negative(percentage of 1

or 2)

Participant 1 13 76 100% 100%

Participant 2 13 74 100% 100%

Participant 3 12 78 100% 100%

Failure Numbers 0 0 ﹣ ﹣

Failure Rate 0% 0% ﹣ ﹣

Valuation Success Success Success

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