Meitu Redesign
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Transcript of Meitu Redesign
Yorks! GroupMEITUXIUXIU
OVERVIEW
Framing problems
Affinity Diagram
Focus group
Data Collection
Contextual Interview
Focus group1Yorks!
Persona
Scenarios
2Yorks!
FAILEDInternal BS1/AD1
Revise scenario
Lilian WANG is a 26-year-old, HR of a foreign company in Guangzhou, Since her job features, she has to communicate with a lot of staff in companies, and she added a lot of these people into her social network friend list. One Sunday evening, after Lilian Wang comes back home, she wants to share photos she took for herself and several colleagues when dining together in restaurant after team-building. She is disappointed to find that she looks terrible in this picture fat face, thick arm, dark eye circle, and one abrupt pimple on nose as she stayed up too late for an official document last night. Besides, the light in the restaurant is weak, some faces are not clear. She is in a dilemma that she wants to share the photo with friends on social media, however, she is not satisfied with it and there is no chance for her to retake the photo.
Brainstorming 2
Sketching
Inviting
classmates from other groups
BS
PICS
Affinity Diagram
Storyboard 1Original storyboards 3 X 5=15Interpret to group members and try to optimized Improved storyboards 3 X 5=15Combined into 2 storyboard for each scenario
Storyboard
3X5⇨3X5⇨3X2⇨2
Storyboard 1Original storyboards 3 X 5=15Interpret to group members and try to optimized Improved storyboards 3 X 5=15Combined into 2 storyboard for each scenario
Storyboard
3X5⇨3X5⇨3X2⇨2
Combine Storyboard 3 X 2 2 Final
Create low-fi prototype
2 types with different information structure
Emotion feedback
Success Metrics
Accomplish time
Accomplish steps
Usability test Emotion
measurement2 prototype X 6 participants
PICS
Accomplish time Accomplish steps
Prototype A (17minutes)
Prototype B (14minutes)
Prototype A (88times)
Prototype B (78times)
Participant 1 16 13 86 77
Participant 2 18 14 89 76
Participant 3 18 12 85 69
Participant 4 17 16 81 74
Participant 5 15 15 88 74
Participant 6 19 14 89 72
Failure Numbers 3 2 2 0
Failure Rate 50% 33% 33% 0%
Emotion feedback
Success Metrics
Accomplish time
Accomplish steps
Usability test Emotion
measurement2 prototype X 6 participants
PICS
Redesign Prototype
Usability Test Iteration
Limitation
4.Low-fi prototype
1.Not enough iteration
2.Lack of diversity in brainstorming or storyboard
3.Limited user segments
Accomplish time Accomplish steps Emotional Tool Feedback
Prototype C (14minutes)
Prototype C (78times)
Prototype C
Positive(percentage of 3
or 4)
Negative(percentage of 1
or 2)
Participant 1 13 76 100% 100%
Participant 2 13 74 100% 100%
Participant 3 12 78 100% 100%
Failure Numbers 0 0 ﹣ ﹣
Failure Rate 0% 0% ﹣ ﹣
Valuation Success Success Success