Meister interactive.gg
25
Digital Marketing Services Getting Marketers Online – Quickly, Effectively and Cost- Effectively
-
Upload
meistermedia -
Category
Business
-
view
479 -
download
0
description
Meister Interactive: new digital marketing services for suppliers in the ornamental / greenhouse / plants and flowers sector.
Transcript of Meister interactive.gg
Digital MarketingServices
Getting Marketers Online –Quickly, Effectively and Cost-Effectively
Interactive Marketing is…
a necessary online presence to serve your customers
Interactive Marketing is…
outbound promotional and informational email
Interactive Marketing is…
online media
Interactive Marketing is…
transactional media / inbound capabilities
“give to get”
Interactive Marketing is…
social media, conversational media
Corporate Blogging Goes MainstreamA new eMarketer report examines how blogs fit into the corporate marketing mix and communications world, and what they have to offer brands. Full Article
- trust- informational
value- interactive- immediate
Interactive Marketing is…social media, conversational media
Corporate Blogging Goes MainstreamA new eMarketer report examines how blogs fit into the corporate marketing mix and communications world, and what they have to offer brands. Full Article
Interactive Marketing is…
essential for today’s marketerAmong b-to-b marketers in the next 2-3 years:• 67% will increase spending on social media• 64% will boost digital spending
Consider as important objectives:• 82%: developing custom content• 74%: engaging regularly with clients
September 2010
“B2B Marketers Increasing Investments in Inbound Tactics”
Website design, management and optimization
Social media
Virtual events / webinars
Search engine optimization (SEO)
eMail marketing
Paid search (PPC)
Interactive Marketing is…
essential for today’s marketer
Interactive Marketing is…
difficult, but well worth the journeyYour customers – our audience – are going online
July 2008
9,131
Sept 2010
26,591
Interactive Marketing is…
problematic! It takes:• Time• Web know-how• Database management• Unique content• Design skills• Comfort with digital platforms• Strategic integration with marketing objectives and all other pieces
ContentMarketKnowledge
Digital Tools and Expertise+
Interactive Marketing is…
easier…with Meister Interactive
Media Platforms
+(+ )
Meister Interactive
Suite of Services
Strategic eMedia Business Development• Digital tactics matched to sales/marketing objectives
• Consultation on integrating emedia with other platforms
• Brand awareness studies
• Social media
Custom Digital Platforms / Vehicles• Microsites, landing pages
• Custom enewsletters
• Lead generation: login | signup databases
• Digital magazines | catalogs | sales promotion
• Rich media / interactive widgets / apps
Content
• Targeted, relevant, customized content tapping Meister’s horticultural and editorial heritage
• Company / product site
• Microsites
• Blogs
• Twitter / Facebook / YouTube
Creative Services
• Design: logos, advertising, microsites
• Copywriting: promotion, advertising
Video / Audio
• Pre-roll ads, custom video/animation
• Pre-production: concepting, scripting, storyboarding
• Field and studio production
• Post-production to final cut
Campaign Management Services• Search engine optimization (SEO)
• Analytics | campaign reporting
Links to All MMW Services
• Magazines
• Custom print
• Events
Our Portfolio Grows
Custom-Produced Video
Client:
Target: greenhouse growers
Objective: Introduce growers to technical benefits of new plant growth regulator
Our Portfolio Grows
Microsite
Client:
Target: Vegetable and fruit growers
Objective: Increase sales of biorationals through education about benefits vs. traditional chemistry
Our Portfolio Grows
Pre-roll Video Ad
Client:
Target: Vegetable and fruit growers
Objective: Increase awareness of expanded labels
Meister Interactive: Introductory Rates
Per Hour
Strategic eMedia Business Development 125
Campaign/Project Management Services 110
Web Development / Custom Programming 95
Field Video Production (not incl. travel) 95
Studio Video Production 95
Video Pre/Post Production 85
Content 85
Design 85
Placement on magazines/websites/enews/etc. Rate card
What can we do for you?
Jim SuleckiDirector, eMedia | Meister Interactive | Studio M
eMail: [email protected]: @jimsuleckiBlog: eMedia Encyclopedia
