Infographics: Key megatrends driving low-carbon business and Future global markets
Megatrends and new business
-
Upload
see-demoshelsinki-account-mokka -
Category
Technology
-
view
467 -
download
0
description
Transcript of Megatrends and new business
![Page 1: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/1.jpg)
Roope Mokka // Demos Helsinki
megatrends and new business
![Page 2: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/2.jpg)
Demos Helsinki
![Page 3: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/3.jpg)
Demos HElsinki
...is a sustainable innovations think tank.
We believe that sustainable lifestyles are the next business frontier.
We bring out the important in the complexity. At the core of our work is interdisciplinary and independent research.
* Offices: Helsinki & Gothenburg* Established: 2005* Strategy: international growth 2014–2020* Focus: Co-creation + Foresight
Clients include:
In the press:
![Page 4: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/4.jpg)
Megatrends Drive business
![Page 5: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/5.jpg)
the next wave?
?
![Page 6: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/6.jpg)
Suburbanisation 1950–1990's
![Page 7: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/7.jpg)
cars!
![Page 8: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/8.jpg)
re-urbanisation 2000-
![Page 9: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/9.jpg)
urbanisation= lifts!KONE:
”Global megatrends drive our business. The direction and shape of the global li! and escalator industry are driven by four megatrends: urbanisation, changing demographics, the increasing importance of safety, and concern for the environment.”
![Page 10: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/10.jpg)
10
In 1984 a megatrend moment happened.ICT was connected to a megatrend of the 1980’s and 90’s! Individualisation.
![Page 11: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/11.jpg)
What are megatrends:1.Things that affect everything 2.Things that are very unlikely to go away 3.Things that interact with each other 4.Things that create trends, technologies and industries5. Things changing in definition, but remaining the same in essence
![Page 12: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/12.jpg)
What megatrends are not:1. Trends or fashions2. Technologies or industries3. Local phenomena4. Something you can abolish with a magic bullet
![Page 13: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/13.jpg)
Demos HelsinkiMegatrends
![Page 14: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/14.jpg)
Demos HelsinkiMegatrends1. Scarce resources2. Population shi!3. The metropolis economy4. Technological planetarism5. Post-individualism
![Page 15: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/15.jpg)
Scarce resources
![Page 16: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/16.jpg)
Population shift
![Page 17: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/17.jpg)
The metropolis economy
![Page 18: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/18.jpg)
Technological planetarism
![Page 19: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/19.jpg)
INFLUENCERS: Coming Down To You, Your Passion & Your Charismatic Community.
Post-individualism
...consumer trust in brands has declined by 50% in a decade, down from 52% to 25%. Instead, people trust their peers.
![Page 20: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/20.jpg)
Resourcescarcity and business
![Page 21: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/21.jpg)
Amount of users
![Page 22: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/22.jpg)
revenue
![Page 23: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/23.jpg)
Number of cars
![Page 24: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/24.jpg)
iPhones
![Page 25: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/25.jpg)
Animal protein consumption
![Page 26: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/26.jpg)
TEDx’s seminars
![Page 27: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/27.jpg)
Consumption of energy
![Page 28: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/28.jpg)
Airmiles
![Page 29: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/29.jpg)
Sensors
![Page 30: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/30.jpg)
Base-stations
![Page 31: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/31.jpg)
Solar panels installed base
![Page 32: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/32.jpg)
CO2 emissions
You are here
![Page 33: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/33.jpg)
CO2 emissions
the physical reality
![Page 34: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/34.jpg)
a historic change
1990 2010 20301968 2050
???
??
???
?
??
??
???
? ??
???
?
![Page 35: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/35.jpg)
Oil Coppe
r PhosporCultivated land
Water N
atural
gas
![Page 36: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/36.jpg)
Life
exp
ecta
ncy
Wea
lthInnovationsFreedom Happiness Love
![Page 37: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/37.jpg)
no.... however things are going to change massively and fast.
![Page 38: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/38.jpg)
![Page 39: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/39.jpg)
![Page 40: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/40.jpg)
BOTTOM LINE: What changes the most?
![Page 41: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/41.jpg)
Asuminen
Liikkuminen
Ruoka
Kuluttaminen
Vapaa-aika
Matkustaminen
0 10 % 20 % 30 % 40 %
Asuminen– Miten uuden talouden tekijä elää?
Asuminen on suurin yksittäinen hiilidioksidi päästöjen aiheuttaja suomalaisen elämässä. Asuminen ja rakennukset kuluttavat jopa 40 % maailman energiasta. Asumisen uusilla ajattelutavoilla ja käytännöillä on mahdollista saada aikaan merkittäviä säästöjä energian-kulutuksessa ja hiilidioksidipäästöissä. Rakennusten energiankulutusta vähentämällä voidaan saavuttaa jopa neljäsosa tarvittavista kasvihuonekaasupäästöjen vähennyksistä.
1. Asu tehokkaasti
2. Rakenna ja korjaa energiaviisaasti
3. Kiinnitä huomio sähkölaitteisiin
Yksityisen kulutuksen päästöt SuomessaLähde: Envimat-projekti; www.ymparisto.fi/syke/envimat
0
3750
7500
11250
15000
Perhe A Perhe B
14 335 kWh
9 226 kWh
Asumisen lämmön- ja sähkökulutus vuodessa asukasta kohden kerrostaloasunnossa. Lähde: käsikirjoitus 11.9.2009 Ari Nissinen, SYKE, ja ConsEnv-projekti
Mitä suurempi asunto, sitä suuremmat päästöt: vähentämismahdollisuudet löyty-vät tiiviillä ja omaan elämäntilanteeseen sopivalla asumisella. Hukkaneliöiden läm-mittäminen ja valaiseminen maksaa rahaa ja kuluttaa energiaa. Isojen säilytystilojen lämmittäminen ei ole järkevää energian käyttöä. Monikäyttöiset ja muunneltavat tilat vähentävät rakennettavien neliöiden tarvetta.
Asu tehokkaasti: Asumisväljyys vaikuttaa energiankulutukseen
70 m2 168 m2
Peloton sysää suomalaiset kohti energiatehokasta uutta taloutta. Se luo maailmaa, jossa vähän energiaa kuluttava vaihtoehto on vaivaton ja houkutteleva. Peloton aktivoi valintojamme ohjailevat portinvartijat kiriryhmäksi. Näin syntyy uusia tuotteita ja palveluita.
Most resource intensive fields of consumption
Housing
Mobility
Food
Shopping
Leisure
Tourism
![Page 42: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/42.jpg)
Housing
Mobility
Food
DISRUPTION
i.e. good news for startups!
![Page 43: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/43.jpg)
Housing ARPU≈8000 SEKMobility≈3000 SEKFood 10–15% of all consumer spend
Facebook ARPU = $1.21
![Page 44: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/44.jpg)
next wave
![Page 45: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/45.jpg)
re-urbanisation 2000-World most resource smart business?
![Page 46: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/46.jpg)
Peloton Club
Peloton Club is the peer-incubator for energy smart startup companies. Our teams create solutions to wicked problems.
Where is the economy heading? Are we doomed to crises a!er crises, without any idea where we are going? It takes courage to say out loud that there is another way. It takes courage to make an impact in the new economy.
![Page 47: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/47.jpg)
Conclusions: resource smart business......creates customer value and frees people from natural resource dependency....does not lead to more resource use somewhere else – pure efficiency does not cut it....scales like there is no end, i.e. is affordable....not minimizing impact but maximizing it!
![Page 48: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/48.jpg)
The challenge for you!
![Page 49: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/49.jpg)
![Page 50: Megatrends and new business](https://reader033.fdocuments.net/reader033/viewer/2022060109/55559c78d8b42a8e1f8b5063/html5/thumbnails/50.jpg)
Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki
twitter @mokka