Mega table eng
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Transcript of Mega table eng
«Voskhodyaschie tekhnologii»Limited Liability Corporation
614000, Perm, Ekaterininskaya str. 75Phone.: 8-951-956-63-67E-mail: [email protected]
IT-projects of any complexity
History
The core group of developers began working together in 2007
For several years of teamwork the development department turned into united and strong team that can implement IT-projects of any complexity
In 2010 a new brand Rise Technology was established, and the company with the legal name of LLC "Voshodyaschie tekhnologii" was founded.
Ownership structure
Legal entityNatural personTotal part of state ownership
0%100%0%
Staff: 9 membersRise Vision team:
Khristolyubov Sergei– CEO of Rise Technology Functions: general management of development and technical part of the project. Achievements:- Two honors degree of programming and
mathematical methods in economics- More than 10 years in information
technologies. Worked as a programmer, lead developer, project manager
Personnel
Serdyukov Sergei– project managerFunctions: project promotion, attraction of investment, PRAchievements:- Developed and implemented two
large-scale social projects- Successfully completed numerous
projects in information technology
Merzlyakov Mikhail – OLAP-developerFunctions: system design, development of data warehousing, OLAP-systems and business intelligenceDevelopments:- Development and implementation of large-scale analytical systems
Current products: development of IT-products
for individual orders
Products and Technology
Corporate web-portalsare developed on a basis of RIA Web Application technologies and let operate with documents, projects and key business processes
Developing products:
The systems of machine visionIntellectual technologies, which let recognize images in pictures and videos
The systems of business analysis and consolidated reportsInformation and analytical systems developed on a basis of OLAP technology
Products and Technology
Efforts to attract commercial clients
The main strategy
Change current product portfolio and switch over to more profitable segments
From individual products to our own service
Including Mega Table in the current product portfolio
Target audience:- Research centers- Marketing agencies- Large companies
The new product Mega TableA new type of search engine
Indexes Internet sites Transforms them into structured data Maintains unified data warehouse
Analysis:-Making classifications,- Obtaining descriptive statistics and predictive analytics- Producing cluster analysis- Identifying trends
The result:- Convenient summary
tables- Aggregated and
structured data
Competitive advantages PaaS technology, which is much cheaper than traditional statistical data analysisThe platform is to contain algorithms and tools of 3 types
-Unified data warehouse, containing data, metadata and reference data-Intelligent algorithms for indexing the Internet, based on text mining and data mining technologies-Powerful tools for multivariate data-mining in a web-browser, based on RIA Web Application
The new method for data-mining and analysis
• The market capacity of market research = $150 million
• The market share for the 1st year = $1,5 million (1%)
The market share for Mega Table
Market capacity 99%
Our share 1%
Research Centres
Market capac-ity 40%
Our share 60%
Higher Universities
• The market capacity of higher universities = $0,5 million
• The market share for the 1st year = $0,3 million (60%)
To become one of the 5 largest IT-companies in Perm
The Strategy of the Company DevelopmentThe strategic goal:
to become one of the largest companies in Perm and provide purchase orders flow
OBJECTIVESTo attract more commercial clients and partners
To reach the point of $300 thousand of the year revenue in a short run (1 year)
To reach 5% of market share with the “Mega Table” product
PositioningSearch and data processing system for market research
Marketing for “Mega Table”Opportunities and Threats
Threats:
- The earlier entering of a competitor product which is of more quality
Opportunities:- The lack of an universal search system
The aim of the marketing strategy – to enter the mass market of Russia and to gain the market share of 1-2% on market research segment and 60% on Higher Universities segment
Segmentation- Research and marketing agencies- Higher Universities as research centres
Distribution channels:Direct salesDemonstration web-portal
Price:Advertisement placement = $1-2 thousandMarketing agencies = $1-3 thousand for additional data access Higher Universities = $5 thousand as a annual license fee
Market penetration:Penetration to regions at the expense of demonstration web-portalPenetration to regions at the expense of direct sales
Marketing for “Mega Table”
Suggested part for investor – 30%
Investment return – 4 years
Investor exit on forth year – x4
The necessary investments for “Mega Table”
The necessary investments = $200 thousand- Programmers salary- Equipment
2011 2012 2013 2014 20150
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Sales and revenue forecast for “Mega Table”
Total Revenue
Total profits
Sales and revenue forecast, $ m