Mega Agent Real Estate Team's Home Sellers Guide

GUIDESELLER’S

www.MegaAgents.com • 205-249-35352

“Our home had been on the market off and on for 2 years when we first met Mark. The two realtors marketing the house prior to him had proved to be ineffective and unorganized. Until Mark, the other realtors defined the passive marketing approach...In vivid contrast, Mark always made time for our questions, and regularly called to keep us up to date on the latest news. In a buyer’s market he pulled through. Soon, closing was in sight. Mark even worked with us to find a carpenter to address the inspector’s findings. And as he had done in the past, Mark continued to follow-up with us and the carpenter until complete. We closed on the house in June.

— Ross & Kelly Jacobs, Home Sellers

“You want a good agent who is going to work hard for you and keep it real, Ken Williams is your guy. All he has to do now is make it to the house warming.”

— Rodney Pasos, Home Buyer

“I would like to thank Mark Carlisle for helping me and my wife to find our first home. He has helped us a long time and is a very trustworthy person, I could consider him family with the time and effort he went through to help us and never let us down. Anyone looking to buy a house would be lucky to have him to as their agent.”

— David Streeter, Home Buyer

“When we sold our home, we needed to find a new house and we only had a few weeks to close. Collier was critical in not only showing us new homes, but in every aspect of the purchase of our new home. From negotiating a good solid price, to providing advice, to arranging a quick closing, to setting up inspections and etc., Collier and the Mega Agent Real Estate Team at RE/MAX Advantage were fantastic. We could not have asked for a better experience and we love our new home.

— Russell & Melanie Parker, Home Buyers

What our clients are saying...

“This group is a great group to work with. They are professional, courteous, and their response time to my questions were great. We had previously used two other realtors from a different agency and neither one made us feel that our listing was im-portant. I would highly recommend Collier to anyone looking for an agent. He is intelligent, professional, caring, and his knowledge of the real estate market was the best that I have encountered. Collier and his group went above and beyond to make sure we were satisfied with the sale of our old home and the purchase of the new one.”

— Steve & Kathy Southerland, Home

Sellers & Home Buyers

I think the reason your team is so successful is because they under-stand what the customer wants and that’s what they provide.

— Matthew Holden, Seller

3www.MegaAgents.com • 205-249-3535

Our Hassle-Free Listing ProgramWhen you list your home with The Mega Agent Real Estate Team, our Hassle-Free Listing Program gives you the most flexible listing agreement available.

Sell Your Property Yourself, While It Is Listed, and Pay NO Commission.While your home is listed with us, if you find a buyer who has not been exposed to the property by our office or another agent, then you do not pay any commission.

Cancel the Listing at AnytimeEither you or our team can cancel by calling and saying “I want to cancel the list-ing.” It’s that simple. The cancellation becomes effective at the time you call. Please allow two business days to have the sign removed and the listing withdrawn from the Multiple Listing Service.

No Advance Fees of Any KindYou only pay if we procure an offer that is acceptable to you.

“No Pressure” PresentationWe will never allow you to be “pressured” by a buyer’s agent. All offers will be emailed or delivered to our office, and then presented to you by phone, email, or fax so you can make your decisions privately.

Variable Commission

If you are not happy at any time.... fire us & pay nothing!

Owner’s property sells through a Buyer

procured through the MLS. Another Agent represents the Buyer. Listing

Agent Commission to be 3% and Selling Agent Commission

to be 3%. Total Commission

to be 6%.

6% 5% 1% 0%Listing Agent procures the

Buyer and writes the contract.

There is no other Agent involved.

Total commission

to be 5%

Owner procures the Buyer and there

is no other Agent involved. Listing

Agent will write the contract and pro-

cess it through closing for Owner.Total commission

to be 1%.

You find the buyer and there is no

other agent involved. You

don’t want our assistance.

You pay nothing.


Initial Consultation with Agent

Market Research/Determine List Price

Listing Agreement

Pre-Inspection

Home Staging

Marketing

Showings

Receive Offer on Property

Negotiate Terms of Offer

Initial Contract

Home Inspection Addendum

Home Selling Steps

Negotiate Repairs

Inspection

Final Contract

Prepare for Closing

Mortgage Company

Send Loan to Underwriting

Order Appraisal

Loan Approval

Closing Attorney Title SearchOrder Survey

Seller to Arrange to Cancel Utilities

Closing Attorney Prepares HUD 1

Statement

Buyer Brings Cashier’s Check to

Closing

Refer your Friends & Family to the

Mega Agent Team

Transfer Ownership


Estimated Costs

SELLER PAYS FOR: APPROXIMATE AMOUNT:

Real Estate Commission 6%

Attorney Fees $300

Title Insurance Based on sales price

Termite Bond Transfer $200

Property Taxes Prorated from October 1 until date of closing

Home Warranty $550

BUYER PAYS FOR: APPROXIMATE AMOUNT:

Earnest Money Min. $500

Appraisal $400 - $500

Credit Report $30

Home Inspection $350-$450 (based on square footage)

Origination Fee 1% of the loan amount

Attorney Fee $300

Termite Inspection $125

Survey $300 - $500

Flood Certification $15

Recording Fee $1 per thousand of purchase

Deed Tax $1 per thousand of consideration

Mortgage Tax $1.50 per thousand borrowed

Title Insurance Based on purchase price

Properties/HOA Dues Prorated from date of closing

Express Mail $35-$40

Document Preparation $150


TOTAL U.S. TRANSACTION

SIDES1

TOTAL U.S. WEB VISITS2

NUMBER OFCOUNTRIES4

NUMBER OFOFFICES

WORLDWIDE4

751,088 49,521,504 33.9% 86 6,288 87,476

596,268 25,144,639 27.5% 51 3,100 84,800

372,682 32,723,558 7.9% 72 7,500 107,800

101,717 3,401,059 .6% 36 2,400 30,500

49,518 1,954,749 8.8% 45 600 12,000

33,884 1,423,253 2.3% 2 210 6,700

Not Provided 18,567,454 3.6% 2 710 74,942

Not Provided 5,567,215 12.7% 7 1,500 51,000

NUMBER OFAGENTS

WORLDWIDE4

. Except as noted, based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange Commission on Form 10-K, Annual Report for 2011. 1 Full-year 2011. 2 Hitwise data for visits to each franchisor’s national website for full-year 2011. 3Full-year 2011 U.S. national-media ad spend, as a percentage of spend of

all national real estate franchises, as reported by Nielsen Ad Views. Others: 2.6%. 4 As of year-end 2011. 120318

TOTAL U.S. NATIONAL

ADVERTISING3

RE/MAX vs. The IndustryRE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other national franchises compare for 2011.


Not only does our MegaAgents.com website get great traffic, but the national Remax.com brand website gets more traffic than any other national real estate franchise site. This exposes your listing on a national level to potential buyers moving into our area.

National traffic


Your Mega ListingYour listing is syndicated across many websites including these:


http://www.megaagents.com - http://…

www.megaagents.com [DEFA…

© 2012 Google

Language Visits % Visits

1. en-us 21,526 89.29%

2. en 2,393 9.93%

3. en_us 79 0.33%

4. zh-cn 41 0.17%

5. c 14 0.06%

6. en-gb 14 0.06%

7. ru-ru 7 0.03%

8. en;;q=1.0 6 0.02%

9. es-es 5 0.02%

10. pt-br 5 0.02%

view full report

Overview

9,607 people visited this site

Visits: 24,109

Unique Visitors: 9,607

Pageviews: 143,238

Pages / Visit: 5.94

Avg. Visit Duration: 00:07:54

Bounce Rate: 13.75%

% New Visits: 27.74%

72.20% Returning Visitor

17,407 Visits

27.80% New Visitor

6,702 Visits

Visits

Oct 30 Oct 31

15,00015,000

30,00030,000

Audience Overview

% of visits: 100.00%

Oct 29, 2012 - Nov 28, 2012

http://www.megaagents.com - http://…

www.megaagents.com [DEFA…

© 2012 Google

Language Visits % Visits

1. en-us 21,526 89.29%

2. en 2,393 9.93%

3. en_us 79 0.33%

4. zh-cn 41 0.17%

5. c 14 0.06%

6. en-gb 14 0.06%

7. ru-ru 7 0.03%

8. en;;q=1.0 6 0.02%

9. es-es 5 0.02%

10. pt-br 5 0.02%

view full report

Overview


Visits: 24,109

Unique Visitors: 9,607

Pageviews: 143,238

Pages / Visit: 5.94

Avg. Visit Duration: 00:07:54

Bounce Rate: 13.75%

% New Visits: 27.74%

72.20% Returning Visitor

17,407 Visits

27.80% New Visitor

6,702 Visits

Visits

Oct 30 Oct 31

15,00015,000

30,00030,000

Audience Overview

% of visits: 100.00%

Oct 29, 2012 - Nov 28, 2012

MegaAgents.com

Potential buyers will find your home’s listing on our easy-to-use website - MegaAgents.com. Our MLS Home Search is one of the best around! That’s why around 70% of our users are returning visitors. We average more than 9,000 unique visitors a month who stay on our site close to 8 minutes, which is an eternity online!


Mobile Website

Our Mobile site allows buyers who are out and about to easily find your home’s listing! They can view properties nearby their location with a click of a button. Our mobile site averages more than 3,000 unique visitors per month, with 75% of those as returning visitors. Buyers love our mobile site!

http://www.megaagents.com http://…www.megaagents.com [DEFA…

Operating System Visits % Visits

Overview


Visits

8,880

2,129

Unique Visitors

3,349

942

Pageviews

67,977

21,459

Pages / Visit

7.66

10.08

Avg. Visit Duration

00:07:49

00:09:46

Bounce Rate

8.10%

6.34%

% New Visits

24.16%

31.33%

75.84% Returning Visitor6,735 Visits

24.16% New Visitor2,145 Visits

Visits ( )Mobile Traffic Visits ( )Tablet Traffic

Dec 6 Dec 13 Dec 20 Dec 27

300300

600600

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Audience OverviewMobile Traffic % of visits: 38.74%

Tablet Traffic % of visits: 9.29%

Nov 29, 2012 Dec 29, 2012

http://www.megaagents.com http://…www.megaagents.com [DEFA…

Operating System Visits % Visits

Overview


Visits

8,880

2,129

Unique Visitors

3,349

942

Pageviews

67,977

21,459

Pages / Visit

7.66

10.08

Avg. Visit Duration

00:07:49

00:09:46

Bounce Rate

8.10%

6.34%

% New Visits

24.16%

31.33%

75.84% Returning Visitor6,735 Visits

24.16% New Visitor2,145 Visits

Visits ( )Mobile Traffic Visits ( )Tablet Traffic

Dec 6 Dec 13 Dec 20 Dec 27

300300

600600

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Mobile Traffic:

Tablet Traffic:

Audience OverviewMobile Traffic % of visits: 38.74%

Tablet Traffic % of visits: 9.29%

Nov 29, 2012 Dec 29, 2012


Email Marketing

Each week we stay top-of-mind with our buyers by sending out Collier’s Top Five Awesome Home Deals email. Collier picks five home each week that are great deals based on price, amenities & location. This popular email is sent to more than 9,000 leads.

We also send out informational emails to our database such as interest rate updates, real estate tax info and more.


Lead TrackingEvery potential buyer goes into our computerized lead follow-up system that ensures that there are no more forgotten leads or delayed responses. Our Agents are able to manage our huge lead flow through our accountability dashboards that allow them to prioritize leads, track email and phone calls, and keep tabs on potential buyers every step of the way - from the first click through to closing!


The Team ApproachThe Mega Agent Real Estate Team has a full-time staff of professionals to assist our agents and manage the hundreds of tasks associated with listing & buying a home. This team approach allows the agents to do what they do best - sell homes! Independent real estate agents have to juggle these tasks all on their own.

Typical Real Estate Agent Mega Team Agent

n Full-Time Marketing Expert on Staff Trained in Graphic Design, HTML & Real Estate.

n Full-Time Listing Coordinator Ensuring that Your Listing is Getting the Marketing & Attention it Deserves.

n Full-Time Client Care Coordinator who Makes Sure You are Kept Informed about All Activities and is Always Available to Answer Questions.

n Full-Time Transaction Coordinator who Monitors Every Aspect of Your Transaction to Hold all Parties Accountable to Their Promises So That You Close On Time.

n Collier Swecker who Manages the Entire Listing Division to Ensure That Your Home is Marketed to the Most People, in the Most Places and with the Absolute Best Chance of Selling.

MARKETING

SALES

REPORTS

NEGOTIATIONLEAD

GENERATION

TRANSACTIONMANAGEMENT

ACCOUNTING

SERVICE

SALESSERVICE

NEGOTIATION

OUR SERVICE TEAM INCLUDES:


Home Selling Strategies

PRE-SALE STRATEGY

Utilize our extensive market knowledge & study comparables in order to determine your home’s market value.

Staging and Decorating consultation; if requested.

SALES STRATEGY

Showing calls accepted by our call center from 8 a.m. to 8 p.m.

Give Showing Agents the ability to authorize showings via Internet, email or telephone.

Receive, follow up with and convert prospective Buyers of your home through our incredible group of Buyer Agents.

LEAD MANAGEMENT STRATEGY

Buyers Division Agents systematically follow up on every lead - from every source.

Dedicated Client Care Staff available to all prospective buyers.

REPORTING STRATEGY

Frequent showing feedback updates to your personal listing page at Showings.com.

Bi-weekly phone call from Client Care Team to discuss your listing.

Weekly email from Client Care Team with detailed sales data relevant to Your Home.

MARKETING STRATEGY

Professional Photography

Virtual Tours on all Listings - Featured tour of listing on YouTube.com

Custom yard signs with custom information fliers on sign post

Extensive Internet exposure from syndication to more than 100 websites, plus featured placement listings on MegaAgents.com, RealEstate-BirminghamAlabama.com and RE/MAX.com

Placement of Listing on Craigslist on regular basis

Marketing through Social Media Website (i.e. Facebook / Twitter etc)

Google Adwords

Mobile Phone / iPad Website

“Top 5 Deals of the Week” emails to entire Mega Team database

Targeted emails to potential buyers of your home from Buyer Agents.

Interactive Voice Response System for leads calling from marketing.

Mega Team Other Agents

3

3

3

3

3

3

3

3

3

3

33

3

3

3

3

33

3

3

3


Plan

Prepare

Perform

Best Price!3

2

1

Our Process

The Mega Agent Real Estate Team uses strategies specifically designed to help you get the best price for your home. Our consumer-focused and professional approach helps sellers feel safe, secure & confident with one of the biggest decisions of their lives.

Your agent will work with you to plan your sale, prepare your home and perform the plan to deliver you the best selling price.

Plan1

1. Assess Home Seller’s Needs - We’ll discuss your particular needs by asking questions such as when do you need to move? What are your financial goals for the sale? What concerns do you have about the selling process?

2. Conduct Best Price Analysis - We use a three step pricing system. First, we look at the supply vs. demand in your immediate area. That tells us if we can afford to push the envelope on price, or if we need to concentrate on being the best deal out there. Second, we look at the comparable sales, and establish a value range that an appraiser could put your house in. Third, we look at your competition and answer the question, “Based on the type of market you are in, where do you need to be inside the appraised value range, compared to your competition, to ensure that you sell for the most money in a reasonable amount of time?”

3. Perform Initial Seller’s Consultation - Your agent will meet with you to tour the property and assess its features and condition. We will share with you the results from our market research, including comparable homes. With this information, we will discuss and determine the best price for your home.


4. Review Seller’s Proceeds - To avoid any surprises, we’ll calculate all expenses of the sale of your home and provide you with an estimated profit.

5. Complete Listing Agreement - We will then complete the Mega Agent Team Listing Agreement document. We will review it to make sure all parties understand and are in agreement on what is expected during the sale.

6. Complete Home Pre-Inspection - We recommend that all of our listings be pre-inspected before moving forward with any marketing. The knowledge gained from a pre-inspection will help put us in the best negotiating position possible. Nationally, more than one-fourth of all home sale transactions fall through, and a significant portion of these failed deals could have been avoided with a pre-inspection.

Our Process

TM

Prepare2

1. Complete Required Paperwork - Various paperwork is required before we can list your home for sale, including documents require by the Birmingham Area MLS and the Alabama Real Estate Commission. This paperwork must be returned to our team prior to your home being listed in the MLS.

2. Complete Recommended Repairs - We’ll review the pre-inspection report and recommend repairs that are necessary before listing your home on the MLS and beginning to show the property to prospective buyers.

3. Professional Photography - Because the majority of home buyers now use the Internet to begin their home search, it is important to have only the best high-quality images of your home online. Our team’s photographer will call you to schedule a time to shoot you home’s photos.

4. Launch the Mega Agent Real Estate Team Marketing Plan - Your agent and Client Care manager will set the marketing wheels in motion by developing marketing copy, designing flyers, putting up yard signs, etc.


Our Process

Perform3

1. List property on Multiple Listing Service (MLS) - We will submit your prop-erty to the Birmingham Area Multiple Listing Service. This service lists the de-tails of your property including price, showing instructions & photos. Nearly all of the 2,500+ real estate agents in Birmingham subscribe to the MLS and use it to locate homes for their clients.

2. Syndicate Listing Online - Your home’s online presence is critical! Through our cutting-edge system, your home will appear on more than 30 of the top home websites (see page 8).

3. Respond to Inquiries - Our phones are answered Monday - Saturday from 8 a.m. to 8 p.m. and on Sundays from 8 a.m. to 6 p.m. by our staff who will do our best to convert every qualified inquiry into a showing. Any calls not answered immediately are returned within 10 minutes on average.

4. Get Agent Feedback - We will contact every agent who shows your property to gather feedback about the condition, price and staging of your home. We will forward this information on to you whether it is positive or negative on an account setup for you at Showings.com.

5. Provide Status Reports - Your Client Care manager will keep you up-to-date with verbal and written reports throughout the listing process. You will receive a detailed analysis every week showing how your home is priced against competitors. This information is important for sellers to know so that they can make an educated decision. We also keep you abreast of changes in the market that may affect the marketing and sale of your home.

6. Be the Best Negotiators - Our agents are trained and experienced in the art of successful negotiation to achieve the best results for our clients. The team is led by Collier Swecker, who is a former Real Estate & Tax Attorney.

7. Manage All Closing Activities - Our team’s Transaction Coordinator will work closely with you and your Mega Agent to ensure a smooth closing. They will be in touch with you throughout the closing process to give you updates and ensure there is nothing in the way of an on time closing.


”“I want to tell you about a real estate team that I wish I had in

my state in Connecticut to sell my home — Mark Carlisle and

Collier Swecker, The Mega Agent Team at RE/MAX Advantage.

They can guarantee to sell your home at a price and a deadline

you agree to or Collier and Mark are going to buy it.

— August 2010

The onlyBirmingham

Realtorendorsed by

Glenn Beck

MegaAgents.com Each Office Independently Owned and Operated

Collier Swecker: (205) 249-3535

2635 Valleydale Road, Suite 200 Birmingham, AL 35244

AdvantageAdvantage

Advantage

* Hear Glenn talk about The Mega Agent Real Estate Team on 105.5 FM and 960 WERC on The Glenn Beck Program and Rush Limbaugh.

Endorsements


COLLIERCollier Swecker is a founding partner of the Mega Agent Real Estate Team at RE/MAX Advantage. Collier leads the team’s listing division. Collier and his Mega Team are among the most successful Real Estate Agents in the Birmingham Alabama real estate market. As a Realtor®, he has been able to utilize his legal and marketing skills to help clients save thousands of dollars and avoid costly contractual mistakes.

Collier graduated from Auburn University (B.A., 1998), Cumberland School of Law (Juris Doctor, 2002) and Washington University School of Law in St. Louis (Masters of Law in Taxation, 2003). Collier was the principal partner in a law practice, Swecker and Sparks, for 3 years in Auburn, Alabama.

Collier is married to Amanda Capps Swecker and lives in North Shelby County. Collier & Amanda are the proud parents to a beautiful daughter, Julia Abigayle. They also have one dog named Kramer.

MARKMark Carlisle is a founding partner of the Mega Agent Real Estate Team. Mark leads the team’s buyers division. An extremely strong business background, exceptional real estate knowledge, and compassion explain why so many people have chosen Mark Carlisle as their Realtor® of choice in Greater Birmingham, Alabama for over 12 years.

Mark is a strong believer that his personal priorities that are: God, Family, & Business (in that order!) In his personal time, Mark enjoys spending time with his family, coaching his son’s sports teams, and playing sports including golf, tennis, basketball, and softball.

He also enjoys singing and playing the guitar. Mark is an active member of The Church at Brookhills in Birmingham, AL. Mark is married to Crissy Buchanan Carlisle. Mark and Crissy have one son, Nicholas.

Meet Our Team


KEN Ken Williams is a Buyer’s Agent for The Mega Agent Real Estate Team at RE/MAX Advantage. He studied Political Science at Mississippi State University, where he developed a passion for serving and helping others. Ken approaches his business with the heart of a teacher, ensuring his clients understand and are comfortable with every aspect of the home buying process.

In his personal time, Ken enjoys spending time with his wife and playing sports including fencing, basketball and ultimate Frisbee. Ken is an active member at Trinity United Methodist Church in Homewood, AL. Ken is married to Brooke, and they have one dog, Ace.

SHANTE Shante Ross is a Buyer’s Agent for the Mega Agent Real Estate Team at RE/MAX Advantage. Shante has over 15 years of sales and management experience. Her passion for a 5 Star Client Experience makes Shante the perfect advocate for home buyers in Greater Birmingham. From first-time home buyers to those in pursuit of their next home, Shante enjoys assisting them in their home buying journey.

Shante enjoys spending time with husband Michael and two sons Jajuan and Michael III. She is an active member of Revelation Knowledge Bible Church, is passionate about helping people in the community and loves to travel.

Meet Our Team


DIANNEDianne Daniels is the Client Care Coordinator for the Mega Agent Real Estate Team. An Iowa native, Dianne has called Birmingham home since 1995. Having honed her administrative skills in a variety of roles over the past several years, she’s proud to be part of the team.

In her free time, Dianne is very active in local theatre as an actor and director. She currently serves as president on the Executive Board of South City Theatre, a non-profit theatre in Shelby County.

JULIEJulie May is the Marketing Director for the Mega Agent Real Estate Team and owner of Anything Creative, a creative design firm. Julie has partnered with the team to create compelling advertising and sales material for our programs and listings. She brings more than 10 years of design and marketing experience to The Mega Agent Real Estate Team.

Julie graduated from The University of Alabama with a degree in Communications and a minor in the Computer-Based Honors program. She is married to Jordan and has one daughter, Abigail.

Meet Our Team


Many agents think their most important job is satisfyingthe customer. I don’t think that’s true. I believe that satisfying the customer is simply the minimum requirementfor staying in business. We work constantly to improve oursystems, processes, and services to go well beyond the standard level of “service” provided by most agents.

Simply put, our objectives are to get you the most money,in the least time, and with the fewest hassles. We want toprovide the absolute best service in the industry. Period.

We want to make you so satisfied you listed your homewith us, that you will refer us to all of your friends and family.

Collier SweckerThe Mega Agent Real Estate Team

RE/MAX Advantage

Mega Agent Real Estate Team's Home Sellers Guide

Real Estate

Transcript of Mega Agent Real Estate Team's Home Sellers Guide