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MEF Carrier Ethernet Briefing

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NameCompanyTitle

Ethernet Business Services

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Agenda

• Enterprise Challenges• Service Provider Opportunities• Benefits to the End User Customers• Top Market Segments and Applications• Use Cases

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Enterprise CIO challengesPressures of today’s Dynamic Enterprise

•Reduce cost of operations– Consolidate data centers– Reduce day-to-day OPEX– Move some work to low-cost regions– Maximize utilization of assets

•Ensure reliability and survivability– Data center backup– Network redundancy– Uniform security and compliance

•Respond to Web 2.0 initiatives– Free-form collaboration and interaction– More mobile and teleworkers– Networks are becoming multimedia rich– Additional on-site contractors, outsourcers

and out-taskers– Cloud based Services

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CIO Expectations from Network

• Predictable end-to-end application performance

• Flexibility to fine-tune bandwidth capacity per site based on application needs and budget

• Service consistency across all enterprise sites –regionally, nationwide or globally

• Secure, reliable connectivity• Simplified network operation and

management• Low cost $/bit and value-priced

premium features

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Service Provider Opportunities

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Service Trends for Carriers

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Drivers of Ethernet Services

Worldwide demand for Ethernet Services increasing to $40.2B in 2014.

Critical applications have access to simple interface to standardized services for secure high speed connectivity

Convergence/consolidate fragmented legacy networks into scalable, high performance, low latency network.

The future of customer networks, enabling new applications for a wide range requirements.

40.28BusinessApplicationsMarket

Worldwide Ethernet Services

Vertical Systems Group - ENS

2009 2014

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Managed Business Video Services

– Webcasting– Business TV– Digital Signage– Distance Learning– IP Video Surveillance– Televised Financial Services– Other similar applications …

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Application Aware Cloud Services

Application Reporting

Guaranteed Performance

Service on Demand

On-line HDVideo Conferencing

On-line DB Services

On-line ERP Services

On-line VoIP Services

SaaS

Common Business Applications

Service Provider

What new value added

services can I offer?

Enterprise Verticals

High Value Cloud-Based Services

Cost Reduction

Service Providers evolve from “Connectivity Providers” to “Trusted ICT Partners”

Access Agnostic

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Top Market Segments and Applications

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Ethernet Services: Sectors and Applications

• Top Market Sectors• Healthcare, finance,

education, government, media

• Principal Applications• Site-to-site access, • Server consolidation,

Business continuity/disaster recovery, • Software as a service (SaaS), • Internet access, distributed imaging, • Distributed storage area networks, • Converged networking, • Virtualization and cloud computing

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MEF Standardized Services by Market (1)

Collaboration, Multi-site connectivity, cost efficiency, Administration, Easy to manage Multipoint Ethernet

Local/Regional Government, Primary & Secondary Education

ELAN

Convergence, VoIP, Video, Financial data, Multiple locations to interconnect, International reach, Videoconferencing

Large Enterprise Customers, Finance

EVPL

Medical Imaging, Data Center Connectivity, Business Continuity, CAD Engineering, Dedicated reserved bandwidth, small number of sites to interconnect

Healthcare, Financial, Pharmaceuticals

EPL

Service Key Market Key Application

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MEF Standardized Services by Market (2)

Internet Access, High-bandwidth access to IP-based corporate networking

Small, Medium, and Large Enterprises

Ethernet Access

Corporate networking, VoIP, Video, Photo Imaging, Legacy WAN’s Requiring Increased Bandwidth, Centralized applications evolving to distributed networking

Finance, Retail, Professional Services, Manufacturing

VPLS

VoIP, Video, Point-to-Point Intra-Metro Connectivity, Classes of Service

Local/Regional Government, Education, Healthcare, City-wide Regional applications

EVPL

Service Key Market Key Application

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Healthcare

•Application Profile• Regulatory issues, privacy, or

state privacy compliance• Imaging driving storage and growth• Very High bandwidth, Performance• Scalability mostly over limited geography• TCO/ROI critical

•Top Applications • Real Time Digital imaging• Supporting multiple applications

•Benefits:• Real-time transfer and diagnosis of images • Centralized diagnostics service, significant

time and cost reduction• Very cost efficient

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Finance / Insurance

• Application Profile • Global reach• Latency, Latency, Latency• Reliable, secure, SLAs• Compliance, SOX, SEC, FSA, GLB, etc.

• Top Applications• Specifically: Financial transactions• Reliable, scalable solution• Very low latency requirements• Security

• Benefits:• Cost-effective bandwidth increments to their

customers.• Easier to maintain, support and scale• V-LAN based traffic separation for applications

and departments.

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Education

• Application Profile• Increased demands of community

partnerships using educational infrastructure,

• TCO/ROI critical• Separate domains to separate traffic

between departments

• Top Applications• See earlier overview slide; specifically:• Research• Internet Access

• Benefits• Distance learning • High speed internet access• High speed data network to communicate, library,

students, administration

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Government

• Application Profile• Web based applications • Flexible SLAs • TCO/ROI• Separate domains for different

departments and for extranets

• Top Applications• Specifically: • E-Government• Disaster Recovery• Internet access

• Benefits:• Multiple applications over the same flat

Layer 2 network• WAN solution complemented by in-

house IT-staff

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Media/Entertainment

• Application Profile• Traditional users of Private Line services • Very High Bandwidth• Need for very flexible Bandwidth• Convergence demands on low latency, low

frame loss, minimum frame delay variation, high performance networks

• Real time• Innovate to better serve customers, using the

new media capabilities

• Top Applications• See earlier overview slide; specifically:• Video, streaming media• Service orientated architecture• Internet access

• Benefits• Very High and Very Flexible Bandwidth

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Summary

• Worldwide demand for Ethernet Services will continue to increase as all business segments are optimising their application performance through adoption of Ethernet Business Services

• Ethernet Services are not just sold to large enterprises – medium businesses are also leveraging the benefits

• MEF-defined E-Line and E-LAN are being deployed as the services of choice for Ethernet Business Services

• Top benefits are cost reduction, simplicity, scalability, speed, performance – an ideal platform for enabling business IT strategies

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For details on MEF Business Services please visit: http://www.metroethernetforum.org/business-services

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MEF Carrier Ethernet Briefing