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![Page 1: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/1.jpg)
Social Media for meetings & events
benefits, measurement & strategy
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 2: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/2.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 3: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/3.jpg)
Gerrit HeijkoopHow Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 4: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/4.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
![Page 5: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/5.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 6: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/6.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 7: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/7.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas1. #benefits2. #measure3. #scenarios 4. #strategy
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Where do you stand?
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 10: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/10.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 11: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/11.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 12: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/12.jpg)
“I am doing pretty well on Social Media”
AgreeDisagree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 13: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/13.jpg)
“What would happen if tomorrow you decided
to stop with all Social Media activities?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 14: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/14.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience2. Increased exposure3. Conform expectation4. Improved search results
![Page 15: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/15.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
![Page 16: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/16.jpg)
“How can you measure the contribution
of Social Media to your business objectives?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 17: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/17.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
AUDIENCE
LEARNING
IMPACT
BEHAVIOUR
ROI
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure3. #scenarios 4. #strategy
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“So should I always use Social Mediafor my events?”
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Less then 10% of my (potential) audience
2. No benefit from extra visibility and exposure
3. I don't believe it can contribute to my meeting
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
5 phases of Social1. Fear & Denial2. Experimentation3. Marketing department4. Connected individuals5. Social business
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“How do you determine how much Social Media you do?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 23: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/23.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
People: team, training, coordination, network
![Page 24: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/24.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, occasions
People: team, training, coordination, network
What resources do you need?
![Page 25: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/25.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, ‘occasions’
People: team, training, coordination, network
![Page 26: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/26.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 27: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/27.jpg)
“How do you determine how much Social Media you do?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 28: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/28.jpg)
3 possible solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Buy & Share
Send & Sell
Love & Join
INVESTMENT
IMPA
CT
1. Buy & Share use network of your existing customers
2. Send & Sell stay top of mind with the people who want to follow
3. Love & Join dive actively into existing ‘community’ and focus on bloggers
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3 possible solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Buy & Share
Send & Sell
Love & Join
INVESTMENT
IMPA
CT
1. Buy & Share use network of your existing customers
2. Send & Sell stay top of mind with the people who want to follow
3. Love & Join dive actively into existing ‘community’ and focus on bloggers
“What are the pros and cons per scenario?”
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure #scenarios 4. #strategy
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“How do you determine how to fill in your
Social Media strategy?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 32: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/32.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Why do you communicate?
Customer service
Business Intelligence
Client relations
Marketing
Marketing
Sales
Procurement
Operations
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Authenticity2. Friends & family3. Employees & colleagues4. Partners & suppliers5. Clients6. Rest of the world
Who do you communicate with?
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What is ‘Common Place of Care’?
2. Experience
3. Brand
1. Content 1. Cycling2. Tour de France3. Rabobank Team
1. Meetings industry2. IMEX America3. Meet Mr. Holland
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
A Social Media Strategy:
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas #benefits #measure #scenarios #strategy
![Page 37: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/37.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectionapplying toyour own context
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How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 39: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/39.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …
![Page 40: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/40.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 41: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/41.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 42: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/42.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Do you know someone who needs some help with …
… event technology… Social Media… a speaker about those topics?
![Page 43: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/43.jpg)
Gerrit HeijkoopPartner HCIBSWant to receive these slides?Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
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Social Media for meetings & events
why, optimize network & messages
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 45: Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy](https://reader036.fdocuments.net/reader036/viewer/2022070313/55499cf2b4c905fa728b4a7d/html5/thumbnails/45.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv