Meeting with TIA

Feb. 4, 2010

Presented by: Peggy Smedley

Specialty Publishing Co.

1M2M magazine

What is M2M magazine?

2003 launch

Mission: To define a marketplace

What is M2M: M2M is machine-to-machine technology, which is used to network physical assets for remote monitoring and telemetry applications.

M2M connects people, devices, and systems, through the Six Pillars of M2M, and turns machine data into actionable information.

26 pillars diagram

The Six Pillars of M2M

3Making the Change

Making the ChangeThe M2M industry is morphing and so is M2M magazine.  M2M magazine is blossoming. As more and more businesses and consumers adopt machine-to-machine technology this gives rise to a more targeted publication called Connected World magazine.

Specialty Publishing Co., has been the leader in educating the world on M2M technology and its magazine is budding from M2M to Connected World just like its conference has evolved from M2M United, two years ago, to The Connected World Conference.

4Origin of Connected World

Origin of Connected WorldConnected World magazine:

Leverages the experience Specialty Publishing Co., has garnered from M2M magazine – a beacon of information for the B2B space.

As the market evolves we recognized the need to grow from just serving B2B to serving the B2C market as well.

5Vision

Connected World VisionConnected World is the advisor to professionals who are making decisions about connectivity, innovation, technology, and collaboration.

This is a shift in business to a networked, collaborative exchange of communications, goods, and services.

We are selling our services as experts, advisors, and visionaries in the area of business-to-business and business-to-consumer.

Seeks to maintain a consistent authorial voice that covers everything a reader needs to know when it comes to innovation.

6Reader Profile

Reader Profile Connected World readers rely on technology in both their

personal and professional lives and are looking for guidance in keeping up to date on the latest products on the market.

In their professional lives, they need to use technology to drive business initiatives; while in their personal lives, they enjoy keeping abreast of what the latest tools can do to help them achieve day in and day out.

Ultimately, these tools are transforming both their work and play.

7Cont’d

Reader Profile Trend-Savvy Technophiles Connected World readers are young, upwardly mobile professionals looking for

the latest technology, perhaps even “toys” that provide convenience and luxury.

Inspired Individuals: Median age: 41-years-old Median HHI: $158,000 Top management or chief officer: 49% Male/Female: 67%/33%

Driven and Influential: 57% are business decisionmakers. 50% are involved in developing an M2M strategy within their organization.

Source: 2009 Connected World Readership Study and Corporate Adopter Survey

8Cont’d

Reader ProfileTop to mid-level executives who are very successful, relatively early in their careers.

Top management that are very loyal, involved, and engaged.

Key decisionmakers from chief officers to middle management quickly moving up in the ranks.

Their common bond is that they are challenged with developing and executing a successful move to embedded devices and are looking for guidance in how to achieve this goal.

Topics Covered include:- Personal navigation - Wireless healthcare - eReaders- Digital photo frames - Fitness devices - Netbooks - Smartphones - Home security- Any other location-based service apps.

9Chief Objective

Chief Objective To be informative, yet fun for the aspired, driven, and the influential.

Launch Year - 2010• 5x a year, staring with the July/August issue.

Second year – 2011• 10x a year, starting with the January issue.

Circulation • 300,000

10Business Description

Description of BusinessBusinesses are “data-driven” or “device-driven.”

Connected World magazine will help executives across all industries, in companies of all sizes, understand the issues and challenges of moving to this emerging innovation.

Understanding the evolution of business and how technology will change it course, Connected World helps the most inspired individuals drive their companies to reach unprecedented heights within the changing marketplace.

11Products & Services

Products and ServicesSpecialty Publishing Co., is a multi-media company that was established in 1997.

Specialty Publishing Co., brings a wealth of information to its audience through a variety of media sources in digital, print and radio.

Reaching 100,000+ subscribers with its publications already – readers turn to Specialty Publishing Co., for the expertise they need to conduct business.

Connected World’s featured products will focus on:• Print magazine• Annual Conference• Radio Show• Website

12CW Conference

Conference Connected World Conference, formerly M2M United.

Conference Dates• June 15-18, 2010

Location• McCormick Place Convention Center

Exhibit Hall and Sessions in South Hall

• Hyatt Regency McCormick PlaceFor sponsor meetings, networking, and Value Chain Awards dinner

13Cont’d

Connected World To date the largest M2M event providing a gathering place for all

the network carriers and their partners to display their products and their partners’ products for the connected world.

Event is a very targeted show• From 2008 to 2009, there was more than a 60% increase in

registered attendees, showing unprecedented growth in a down economy.

21,365 sq.ft. of exhibit hall space (84-10x10 booths) with an additional 5,222 sq.ft. (15-10x10 booths) in the foyer.

With the help of partners we can triple exhibitors this year.• Goal is to sell out of booths.

14Exhibit Info.

Exhibitor Information Booth sizes available:

• 10x10, 10x20, and 20x20

Exhibit Hall is broken up into M2M Live! Pavilions• Fitness/Healthcare• Automotive/Telematics• GPS/Personal Navigation• Connected Home/Home Security• Utilities/Smart Meters• Machine-to-Machine (smart devices)

Current Sponsors:T-Mobile & Tridium

15Show Hours

Show Hours Tuesday, June 15

• 12:00 p.m. – 5:00 p.m. Exhibit Hall Setup• 5:00 p.m. – 7:30 p.m. Press Conferences and

Networking Event

Wednesday, June 16• 9:00 a.m. – 10:00 a.m. Keynote• 10:00 a.m. – 7:30 p.m. Exhibit Hall Open• 10:00 a.m. – 5:30 p.m. Sessions

Thursday, June 17-- (Standards Day TR-50)• 10:00 a.m. – 4:00 p.m. Exhibit Hall Open• 4:00 p.m. Close of Show• 7:00 p.m. – 11:00 p.m. Value Chain Awards Gala

16Past Exhibitors

Past Exhibitors- 7 Layers - Interscada

- Advantech - Iridium

- Aeris - Janus

- Arcom - KORE Telematics

- AT&T - Kyocera

- Axeda - Lantorinx

- Cinterion Wireless Modules

- Coronis - MAMAC Systems

- ei3 - Metretek

- Enfora - Motorola

- Field Diagnostics - MTS Technologies

- IBM - Multi-tech

- Inilex - Novotech

- nPhase - Sony Ericsson

- Numerex - Sprint

- Omnilink - Stego

- Orbcomm - T-Mobile

- Pacific Controls - Telit

- Qualcomm - The Morey Corp.

- Quatech - Tridium

- RACO Wireless - USAT

- Red Bend Software - Verizon Wireless

- Sensicast - Wavecom

- SensorLogic - Wavenis Alliance

- Sierra Wireless - WinSystems

- SimpleComTools - Wyless

17Floor Plan

Floor Plan

18Closing

ClosingAny Questions?

Thank you for your time.