Mee#ngtheexpecta#onsofemployers

PROF.MOHAMEDA.BELAL

CareerDevelopmentCenter–AlexandriaUniversity

cdc.alexu.edu.eg

Outline

1.  Whatisemployers'expecta>ons?

2.  Howcanemployersbeinvolvedincurriculum

development?

3.  Howtobalanceprofessionalandacademicskills?

4.  Whatmeasuresdohighereduca>onins>tu>onstaketomeettheneedsofthelabourmarket?

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MEETIN

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FEMPLO

YERSRateofGloballyhigherArabianUnemployment

BasedonUNESCOReport•  AverageofunemploymentpercentageinMENAregionis

25.7%.•  UnemploymentpercentageamongIlliterateis7%.•  UnemploymentpercentageamongHigherEducatedis42%.•  MENAregionneedstocontribute50millionjobvacancies.•  Expectedunemploymentby2025willbe80million.•  Reportof2015assurethefailureofeduca>onprogramsto

achieveitsaimsaswellasfailuretomeetlabormarketneeds.

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YERSWhatisourTarget?

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YERSWhatisourTarget?

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YERSExpecta#onsofEmployers

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Employers

Skills

Qualifica>onsExperience

MEETIN

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YERSTypeofSkills

InterpersonalSkills

GoodA`tude

Communica>on

Ini>a>ve

TimeManagement

Mo>va>on

TeamWorking

LanguageSkills

TechnicalSkills

RelatedtotheJob

Organiza>onalSkills

Analy>calSkills

ComputerSkills

ProblemSolving

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Qualifica#ons

Voca>onal Academic

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Na#onalVoca#onalQualifica#onLevels

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NVQLevel7&8

NVQLevel6

InvolvewithDesignandinnova#on

NVQLevel5 Manageothers

NVQLevel4 Superviseothers

NVQLevel3 Workindependently

NVQLevel2 Workundersomesupervision

NVQLevel1 WorkunderSupervision

Coreentry/basicskills

Cer#ficates

Diplomas

Degree

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FrameworkforHigherEduca#onQualifica#ons23June2016

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Experience

SchoolWork

Par>meJob

VoluntaryWork

LifeExperience

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MEETIN

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YERSExpecta#onsofEmployers

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Employers

Skills

Cer#ficatesExperience

MEETIN

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YERSHowcanemployersbeinvolvedincurriculumdevelopment?

8TypesofEngagement

EmployersintheLecture

room

Employeradviceonthecurriculum

Work-basedlearning

Work-relatedlearning

Mentoringrela#onships

Employabilitymodules

Accredita#onprogrammers

Sponsorshipand

scholarships

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1.EmployersinthelectureroomOutsidespeakersworkingwithacademicstodeliverlecturesorassessac>vi>es.Benefitsforstudents•Understandingofhowskillsandknowledgeareusedintheworkplace•Informa>onfromthe‘coal-face’aboutopportuni#eswithinasector•Insider’sviewofcompe>>vebusinessenvironment•CurrentknowledgeofdevelopmentsinasectorBenefitsforschool•Theoryaugmentedbyrelevantexperience•Industrystandardstoassessstudentwork•Externalexper>seinskillstraining•Teachingvariety

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2.EmployeradviceonthecurriculumForin-depthdialoguebetweenschoolsandselectedemployers.AtReadingatleastfourschoolshavewellestablishedIndustrialAdvisoryBoardswithmiddleandseniormanagementrepresenta>vesfromseveralrelevantorganiza>ons.Althoughcurrentlyexis>ngAdvisoryBoardsareinvoca>onalareas,themodelcouldbeadaptedtonon-voca>onalsubjects.Forexample,anac>vealumninetworkcouldbeusedtogatherfeedbackonmediumtermcurriculumdevelopments.Benefitsforstudents•Curriculuminformedbyacultureofrelevance•Increasedaccesstoplacements,prizesetc.Benefitsforschool•Sounding-boardfornewideas•Confiden>alemployerandindustryinsights•Feedbackonmodulecontentanddelivery•Discussionofresearchopportuni>es•Setcurriculumdiscussionswithinawidercontext•Providesastructureformaintainingdurablerela>onshipsataseniorlevel•Possiblefinancialcontribu>ons

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3.Work-basedlearningArangeofac>vi>esthattakeplacewithinaworkse`ng,including:placements,workexperienceandsomeformsofvolunteering,providingscopeforapplica>onofsubjectunderstandingandexerciseofgraduatelevelskills.Benefitsforstudents•  Improvedmo#va#ontostudy•  Prac#calapplica>onoftheirsubjectarea•  Experienceofdealingwithill-structuredproblems•  Helpsthemdecidewhattheydo/don’twanttodowhentheygraduate•  Greaterconfidence•  Developmentofinterpersonalskillsandenhancedemployability•  Accumula>ngexperiencewhichmaybedesirable/essen>alforworkorpostgraduatestudyBenefitsfortheschool•  Placementsenableschoolstoofferlearningexperiencesnotavailable‘in-house’•  Morea_rac#veoffertosomepoten>alapplicants(andtheirparents!)•  Increasingapplica>onsfromprospec>vestudentslookingfordegreesthatincludework-basedlearning.

•  Improvedemployabilityandemploymentoftheirgraduates

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4.Work-relatedlearningLearningatuniversitybasedascloselyaspossibleonrealworksitua>onsandencompassingteachingmethodssuchascasestudies,projects,studyvisitsandsimulatedworkenvironments.Benefitsforstudents•  Applica>onofdisciplinetheoryandknowledgetoprac>calproblems•  Developmentofproblemsolvinganddecisionmakingskills•  Morechallengingandenergisingcurriculum•  Widerrangeofrelevantexperiencestodrawonforjobinterviewsandeasiertransi>onintotheworkplace

Benefitsfortheschool•  Createsthecondi>onsforstudentstoencounterchallengingsitua>onsinacontrolledmanner.

•  Teachingenvironmentcanbestructuredtoenhancethelearning,improvereflec>onorfocusonpar>cularlearningoutcomesandassessmenttasksinwaysnotpossiblewithintheworkplace

•  Providesrealis>cexperiencesthatcouldnotlogis>callybemadeavailableinsufficientnumbersinactualworkplaces

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5.Mentoringrela#onshipsAlongtermrela>onshipbetweenamoreexperiencedperson(inemployment)andastudent,tohelpthelarerdevelopintheirunderstandingoftheworldofwork.Benefitsforstudents•  Individualpersonalaren>on•  In-depthinsightintoapar>cularorganiza>on,itscultureandareaofwork•  Rolemodelandencouragement•  Networkingopportunitythatmayassistwithfindingajob•  Helpsstudentsunderstandwhatemployersarelookingfor•  AdviceonknowledgeandskillsemployersrequireandhowtodemonstratethemBenefitsforschool•  Powerfulmeansofbuildinglinkswithalumniandinvolvingtheminthelifeoftheschool

•  Offersalumnianon-financialwayofcontribu>ngtotheschool•  Mentoringcanrunalongsidenormal>metablecommitments•  Aflexibleand>meefficientwayoflinkingstudentstothework-placethatdoesnotrequiredaysorweeksofoff-campusarendance

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6.EmployabilitymodulesModulesspecificallyaddressingemployabilityissuesthatcouldincludestudentiden>ty,thenatureofthegraduatelabourmarket,careerchoice,selfefficacy,self-awareness,skillsdevelopment,jobseeking,enterpriseandentrepreneurshipandcri>calexplora>onoftheconceptof‘career’.EmployabilitymodulescanbecombinedwithcontentonPersonalDevelopmentPlanning,lifelonglearning,studyskills,workplacementprepara>onorreflec>onandprofessionaldevelopment.Benefitsforstudents•  Opportunitytofocusexclusivelyoninter-rela>onshipbetweendegree,selfandfutureplans•  Timeissetasidewithinthecurriculumforemployabilityissues•  FutureplanscanbeexploredindialoguewithschoolandtheCareersAdvisoryService(CAS)•  OpportunitytoreflectonownideasaspartofastructuredprocessBenefitsforschool•  Naturalopportunityforemployer/alumnipresenta>ons•  Intellectualspaceforemployability-relevantaspectsofdegreetobedrawntogether•  TeamteachingwithCASand/orotherdepartmentsandserviceswithintheUniversity

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7.Accredita#onprogrammesDegreeprogrammesorpartsofprogrammesthatareaccreditedbyprofessional,regulatoryorstatutorybodies.Benefitsforstudents•  Gainingan‘industry’standardqualifica>on•  Layingafounda>onforfutureprofessionalprogress•  Curriculumac>vi>esgroundedinrealworldprac>ce•  DevelopinglinkswithanemployerwhichmightleadtoanofferofemploymentBenefitsforschools•  Offeringacoursethatcanarractthoseseekingaclearemployabilitydividend•  Curriculumcontentinformedbyclosecollabora>onwithprofession•  Poten>alresearchworkwithexternalbodies•  Spinoffbenefitsforothercognateprogrammes•  Kudosforschool

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8.SponsorshipandscholarshipsTheprovisionoffinancialsupportforstudentstowardsstudycosts,ouenincludingopportuni>esforpaidworkplacementsaspartofthedegreeorduringvaca>ons.Theprovisionoffinancialsupporttotheuniversityforacademicprizesandawards,equipment,facili>esorevents.Scholarshipsareouenusedbycompaniestoarractmorestudentstoaspecificdegreedisciplineinordertosecureasupplyofsuitablyqualifiedfutureapplicants.Benefitsforstudents•  Addi>onalfundsandworkplacements/vaca>onopportuni>es•  Opportunitytodemonstrateacademicachievementthroughcompe>ngforprizesBenefitsforschool•  Kudosfromendorsementofthecoursesbyexternalbodies•  Improvedabilitytoarracthighcalibreapplicants•  Fundsforaddedvalueextra-curricularevents•  Companiesinvolvedwithsponsorshipandscholarshipsalsotendtolendtheirsupporttotheschoolsbyarendingopendaysandgenerallysuppor>ngtheschoolinotherways

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Examplesofwin-winscenariosforemployersandtheuniversity23June2016

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Howtobalanceprofessionalandacademicskills?

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AcademicSkills

•  Enablingstudentstorealisetheirfullacademicpoten>alandachieveexcellence•  Forundergraduate•  Forpostgraduate

ProfessionalSkills

•  Skillsthatgraduatesneedtosucceedinprofessionalprac>ce

•  Theserangefromhighlyspecificonesrelatedtotheprofessional’sfield(s)tomoregeneral,transferableonessuchascommunica>onsandethicalprac>ces

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Whatmeasuresdohighereduca>onins>tu>onstaketomeettheneedsofthelabourmarket?

MEETIN

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YERSUnitedStates-  Averydiversifiedsystem-  Workforcedevelopment-  Employmentvalueofadegree-  EmphasisonSTEMsubjects-  Macro-efficiency-  Privatehighereduca>on

Sweden-  Capacityfunding-  Macro-efficiencyandlabourmarketrelevance

Belgium-  Labourmarketrelevance-  STEM-ac>onplan-  Employabilityskillsthroughwork-basedlearning-  StructureofHEprogrammes-  Macro-efficiency

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England-  Strategicallyimportantandvulnerablesubjects(SIVS)

-  Studentsattheheartofthesystem-  Labourmarketrelevance-  AnewpolicyframeworkforHEFCE-  Macro-efficiency

Germany-  LabourMarketRelevanceofHigherEduca>on-  Monitoringsupplyanddemand-  Steeringtherela>onshipbetweenhighereduca>on

andthelabourmarket-  Steeringonthefederallevel-  SteeringontheFederalState’sLevel-  Steeringathighereduca>ons’level

Finland-  Highambi>ons-  Graduatesupplyanddemand-  HEpolicyregardinglabourmarketrelevance-  Newgovernanceandfundingmodel-  Macro-efficiency

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star#ngpointstoachievethatmightinclude:•  ResearchandEnterpriseServices(RES)•  CentreforEntrepreneurship(CfE)•  CareersAdvisoryService(CAS)•  CareerDevelopmentCenter(CDC)•  Alumnioftheschool•  SectorSkillsCouncilsandprofessionalbodies•  Employergroups,e.g.CouncilforIndustryinHigherEduca>on(CIHE),

Associa>onofGraduateRecruiters(AGR)

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star#ngpointstoachievethatmightinclude:

•  CareerDevelopmentCenter(CDC)

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CareerDevelopmentCenteremphasizesaholis>capproachtocareerandlifeplanning.Wearecommiredtoempoweringstudentsandalumnitoenterthecompe>>veandevolvingglobalarenawithconfidenceandcompetence.

CareerDevelopmentCenterModel23June2016

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star#ngpointstoachievethatmightinclude:

•  CareerDevelopmentCenter(CDC)

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Execu>veManagerCareerDevelopmentCenterAlexandriaUniversityMohamed.belal@alexu.edu.eg

Prof.MohamedA.Belal