Meet your communicator
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Transcript of Meet your communicator
Meet your CommunicatorMeet your Communicator
June 9, 2010
IntroductionIntroductionAmanda Beck
◦Senior Communications specialist◦[email protected]◦458-6009
BrandingBrandingUniversity branding
◦ Identity guidelines utsa.edu/identity/
College branding◦ Communication guidelines
◦ Logo:
CommunicationsCommunications Colors
◦ Use Pantone Matching System (PMS) colors when known UTSA Blue: 289UTSA Orange: 1665
Fonts
◦ Heading
◦ Subheading
◦ Text Visuals
◦ Photographs Subject matters Ground your photos
◦ Illustrations Don’t go clip art crazy
◦ Sizing—Hold the SHIFT key and push/pull one of the corners
Contact information
◦ Include name of person/office, phone #, website
Before and AfterBefore and After
Donor CommunicationsDonor CommunicationsContact
◦Kim Fischer, director of development
LettersSupplemental material for
proposalsFact sheets
EventsEvents• Contact
◦ Kai Kamaka, events manager◦ Veronica Sanchez, assistant events manager
• Calendar listing◦ UTSA main calendar
◦ “Hot” events◦ College calendar
• Marketing/public relations material◦ Invitations◦ Flyers/posters◦ Programs◦ Slideshows
MarketingMarketingContact
◦Michael Zahn, director of marketing
Outlets◦Electronic billboards◦Texas Public Radio◦Advertising purchasing
Media RelationsMedia RelationsContact
◦Kris Rodriguez, public affairs specialist
Newsworthy vs. Noteworthy
How many others have this same story?
Benefits the public Benefits UTSA, college, department
Tied to a larger issue/statistic Event/situation drivenIs timely; has an immediate impact
Is recurring
Media RelationsMedia Relations
UTSA TodayUTSA Today
Workshops/QuestionsWorkshops/Questions