INNOVATIVE

INSPIRING

INTERNATIONAL

INTERNORGA.

BRANDS MEET TRENDSETTERS.

11 – 16 MARCH 2016

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F O R E W O R D

INNOVATIVE. INSPIRING. INTERNATIONAL.

11–16 MARCH 2016

CELEBRATING OUR 90TH

ANNIVERSARY WITH MANY

NEW HIGHLIGHTS – COME AND

BE INSPIRED!

WE LOOK FORWARD TO

SEEING YOU.

INTERNORGA is the leading international trade fair for the out-of-home market. It is a hotspot for decision-makers in the industry.

Every year, it is THE must-attend event for restaurateurs, caterers, planners, traders, hoteliers, bakers and confectioners.

With an impressive range and depth of topics, INTERNORGA stands out for an unparalleled number of trade visitors on an international level. It is the only German trade fair for food and drink that has been classified as international by AUMA, the Association of the German Trade Fair Industry.

Overview of topics:• Bakery and confectionery supplies• Shop fitting• IT, cash register systems and

communications• Equipment and fittings• Kitchen equipment and systems• Food and beverages

INTERNORGA recognises forward- looking topics and engages valuable contacts for you.

Good reasons to attend:• A qualified and international industry en-

vironment with more than 1,300 exhibitors• First-class contacts with around 100,000

established trade visitors from Germany and abroad

• Many innovative formats such as the CRAFT BEER Arena, Newcomers’ Area and Pink Cube complement your offer and engage new target groups

• Appeal to specific target groups among a diverse audience

• Detailed market insights in a limited amount of time

Everyone’s talking about it.Everything speaks for it.

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2 0 1 5 H I G H L I G H T S

Those who want to stay ahead have to be ahead of the times. The latest trends, inspiring topics and innovative concepts – that is what INTERNORGA is famous for. Our decision to create these formats pays off for you above all by engaging new target groups, thus helping to increase sales.

MORE TRENDS. MORE INSPIRATION. MORE CUSTOMERS.

NEW CRAFT BEER Arena – uniqueness for unique beers.• The ultimate location for hand-brewed beer.• A meeting point for experts and interested restaurateurs,

beer sommeliers, buyers, specialist dealers and hoteliers.• Workshops, tasting sessions and podium discussions

help to draw in visitors.

Pink Cube – the trend forum.• The platform for discussions, new ideas and inspiration

for bakers, restaurateurs, hoteliers and butchers.• Presentation of pioneering concepts from a wide range

of industries all over the world.

Newcomers’ Area – as innovative as it gets.• An established platform for forward-looking products and

concepts from new names in the out-of-home market.• Real innovations and developments that stimulate the

market – a fountain of inspiration for all trade visitors.

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‘For us, INTERNORGA is a

valuable trade fair where we can meet precisely the kind of trade visitors we need. The overall venue is organised

brilliantly, and formats like the Newcomers’ Area and the new CRAFT

BEER Arena keep INTERNORGA fresh.’

Christian Strootmann, CEO of BHS tabletop AG

MORE TRENDS. MORE INSPIRATION. MORE CUSTOMERS.

NEW

NEW

LiquID Bar – high quality, high percentage.• The world of spirits and mixers in an inspiring

atmosphere.• Perfect for individual producers with fresh ideas and

open-minded visitors.

SKYWALK table – tabletop information.• A spectacular 30-metre-long table showcasing all

the trends in crockery, glasses, cutlery, table linen and decoration.

• A major source of inspiration for restaurateurs for the duration of the trade fair.

Food Truck Village.• A staple part of American culture: new, trendy mobile

canteen concepts now also inspire visionaries in the industry at INTERNORGA.

• An hourly truckers’ talk provides a platform for questions and suggestions concerning your business.

Blue Box and BACK Stage.• Special areas for targeted communication with

the baking and confectionery trade.• Presentations and workshops demonstrate

innovative ideas for the craft.

NEW IDEAS.NEW CONTACTS.NEW BUSINESS.

INTERNORGA conferences – a professional highlightThis is where top decision-makers come to meet. The INTERNORGA conferences are the highlight for trade visitors every year, dedicated to the latest topics to arise in the industry. For you as an exhibitor, this me-ans a highly qualified public is guaranteed – at your stand too!

International Foodservice-Forum.Europe’s largest conference for the profes-sional restaurant industry proves to be an extra-special attraction every year. Here, first-class speakers and leading figures in the food and drink business meet 2,000 decision-makers from around the world to present their concepts, new recipes for success and strategic decision support.

German Congress for Canteen Caterers.This leading national event is the must-attend event each year for senior managers in the bulk consumer and catering business. A particular highlight is Schleusenfest 2.0, a relaxed networking session on the evening before the congress that gives people in the industry an opportunity to meet in a relaxed setting.

INTERNORGA Forum School Catering.High-profile speakers present the latest trends in meals for schoolchildren and students as well as innovative concepts for the canteen of tomorrow.

‘The conferences are an established feature of INTERN-

ORGA now in 2015–16. As part of the trade fair’s DNA, they underscore

its unique, leading position among simi-lar events for the hospitality industry in

Central Europe. Taken as a whole, the city of Hamburg, INTERNORGA and these conferences are the ultimate magnet!’

Gretel Weiss, editor-in-chief and publisher of food-service and FoodService Europe &

Middle East

2 0 1 5 H I G H L I G H T S

INTERNORGA Future Award – a highly prized success!The INTERNORGA Future Award is presented by an independent jury in recognition of innovation and sus-tainable business. With more than 120 entries from abroad and a new category for trendsetter artisan com-panies, the prize will again prove its significance in 2016.

The proud winners in 2015 received their awards in the presence of Sigmar Gabriel, Federal Minister for Economic Affairs and Energy.

Entries for 2016 will be accepted soon. To see some pictures of the last award ceremony and to access the entry forms for 2016, visit internorga.com/future-award.

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V I S I T O R S

Visitor survey for 2015.

With around 95,000 visitors from 41 countries, INTERNORGA was once again the leading and largest trade fair for the out-of-home market in 2015. This can be seen in the excellent visitor satisfaction level of 99 % and a fantastic recommendation rate of 91 %.

Every year, INTERNORGA continues to generate new interest and potential business partners: a good 30 % of visitors attended for the first time in 2015. Impressively, the scope of appeal of INTERNORGA has continued to expand, both in Germany and internationally. Almost 40 % of trade visitors travelled more than 300 kilometres to be there.

As an exhibitor, you can reach companies of various sizes at INTERNORGA (60 % with fewer than 50 employees, 20 % with 50 to 199 employees and 20 % with 200 or more employees). Such a diverse target audience presents a wide range of requirements.

EXCELLENT. PROFESSIONAL. SIMPLY THE BEST.

95 %of visitors said that their expectations were met.

99 %of all visitors were satisfi ed

with INTERNORGA. 84 %of visitors are involved in making decisions in

business.

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40 %of trade visitors travelled

more than 300 kilometres to be there.

‘For us, INTERNORGA is by far the most important trade fair in Germany, with particular

resonance in Scandinavia. We’re pleased to be able to

welcome such an international audience here.’

Eric Martín-Vázquez, head of international marketing and business

at Melitta Professional Coffee Solutions GmbH & Co. KG

Industry of visitors:● 28,500 restaurateurs● 14,250 hoteliers● 12,350 bakers and confectioners● 14,250 bulk consumers and caterers● 3,800 specialist dealers and planners● 2,850 buyers from food retail and drinks wholesale● 19,000 food-related industries(e. g. takeaways/snack bars/filling stations/food & non-food industry/butchers)

Origin of visitors:94 % domestic:● 29 % Bremen/Lower Saxony ● 28 % Hamburg/Schleswig-Holstein● 14 % North Rhine-Westphalia● 29 % other parts of Germany6 % international

Source: INTERNORGA 2015 trade fair survey carried out by independent market research institute Geiszus Messe-Marktforschung GmbH.

Areas of interest to visitors:● 77 % food and drink● 45 % equipment and fittings● 47 % kitchen equipment and systems● 36 % baking and confectionery supplies and store design● 24 % computerised till systems and communication● 18 % other areas(Multiple responses possible)

Roughly

Source: INTERNORGA 2015 trade fair survey carried out by independent market research institute Geiszus Messe-Marktforschung GmbH.

98 %reached their target

groups.

90 %of exhibitors, INTERNORGA

is Germany’s most important trade fair for

food and drink.

For

E x H I B I T O R S

Exhibitor results for 2015.

The results could not be better. INTERNORGA scores especially well in the ultimate purpose of trade fairs, ensuring that 91 % of all exhibitors were able to attract new customers. To add to the excitement, 95 % expect positive follow-up business. Furthermore, 90 % of all exhibitors consider INTERNORGA to be the most important gastronomy trade fair in Germany. Highly satisfied exhibitors and excellent results in the exhibitor and visitor surveys reflect the significance of INTERNORGA.

‘For us as exhibitors, this INTERNORGA was without doubt the most successful trade fair in

recent years, and it attracted the highest number of visitors. Our new products went

down really well with German customers and others from Luxembourg, the Netherlands,

Scandinavia and Turkey. We believe INTERNORGA is the most important trade

fair in Germany.’

Alexander Zareba, head of sales for hotels and restaurants

in Germany, table culture division, Villeroy & Boch AG

91 %of all exhibitors managed to gain new customers.

95 %of all exhibitors were

satisfi ed with INTERNORGA on the whole.

82 %have already decided

to participate in 2016.

89 %were satisfi ed with

their business success.

A FOCUS ON SALES.EXCELLENT CONTACTS.ENHANCED IMAGE.

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M A R K E T I N G M I x

Hamburg Messe offers an in-depth knowledge of the industry, making it possible to target specific visitors. By using a wide variety of marketing measures at all times, we can guarantee that INTERNORGA is always a topic of conversation – because your customers are also our customers. Benefit from our extensive communication activities.

All of the above helps to ensure that INTERNORGA is already THE date of the year in the diaries of top decision-makers for 2016.

• A year-round visitor newsletter to more than 60,000 hoteliers, restaurateurs, bakers and confectioners in Germany and abroad.

• Around 50,000 industry-specific email circulars and a targeted range of adver-tising to engage exactly the right visitor groups.

• A broad-based advertising and Web banner campaign in Germany and the rest of Europe in all relevant industry media.

• Close-knit visitor advertising with the six regional DEHOGA associations in northern Germany.

• Intensive PR work with a finger on the pulse, including high-profile blogger events and a new social media presence.

WE TAKE CARE OF YOU – AND YOUR CUSTOMERS.

• Attractive measures for appealing to specific visitors in Europe through inter-national representatives of Hamburg Messe und Congress GmbH.

• Media coverage by more than 700 accredited journalists.

• Round-table discussions with selected trade media organisations.

• The INTERNORGA app, which has more than 280,000 page views and links to special-interest topics.

• Development of tailored advertising, allowing you as an exhibitor to send your customers a personal invitation with little effort.

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‘trends inevery hall’Gastrotel, 01.03.2015

P R E S S C O M M E N T S

REPORTS TO BE PROUD OF!

food-service,01.03.2015

‘A record-breaking trend show’

cafe-future.net, 19.03.2015

‘INTERNORGA: THE INDUSTRY’S LEADING TRADE FAIR CLOSES WITH

SUPRISING SUCCESS’

backnetz.eu, 19.03.2015

‘INTERNORGA: PULLING AHEAD AS THE LEADING

TRADE FAIR’

Allgemeine Hotel- undGastronomie-Zeitung,

07.03.2015

‘An industry meeting in

Hamburg setting the agenda’

‘The leading trade fair for the out-of-home market is a crucible for

new trends and innovation, balancing an exhibition and industry networking

events – it managed to meet the expectations of everyone involved, if

not exceed them’

Catering Inside, 14.04.2015

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H A M B U R G

‘We think this is one of the bestINTERNORGA fairs there has ever been! Once again there is an excellent mix of

different customer segments – all the topplayers from the world of mass catering,

restaurants, hotels and fast-food chains have come to Hamburg. This just goes to prove

that those looking to make an investment can be found here at INTERNORGA.’

Georg Weber, CEO of MKN Maschinenfabrik Kurt Neubauer

GmbH & Co. KG

HAMBURG – A HOTSPOT FOR INNOVATIVE FOOD AND DRINK CONCEPTS.

Hamburg is one of the most attractive cities in Europe, not least for food and drink. Creative newcomers, international brands and major local names continue to shake up the market. Each year, more restaurants, bistros, cafes and similar establishments open here than in any other German city.

A vibrant culinary environment and INTERNORGA – an unbeatable combination not to be missed.

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R E G I S T R AT I O N

REGISTER ONLINE

TODAY AT

INTERNORGA.COM/

REGISTRATION

Type of stand Net price per sq. mRow stand (1 open side) �€ 169Corner stand (2 open sides) € 180Front stand (3 open sides) € 185Island stand (4 open sides) € 192Open-air site € 101

Contributions Net priceCompulsory media package per main exhibitor € 195Compulsory media package per co-exhibitor € 195Co-exhibitor fee per co-exhibitor € 475 AUMA fee per sq. m € 0.60

Minimum exhibition area: 12 sq. m

• Receive your log-in details by email.• Your booking form is completed for you.• Simply change selected details or repeat

your booking for the previous year.

Even more convenient for our regular customers!

Visit internorga.com to access the registration form directly.

BRANDS MEET TRENDSETTERS! REGISTER TODAY!

Participation fees in 2016.

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Your contacts for INTERNORGA 2016:

Claudia Johannsen Business unit director

internorga@hamburg-messe.de

Matthias Balz Deputy project director

+49 40 3569-2435 matthias.balz@hamburg-messe.de

Alexander Stark Project manager

+49 40 3569-2432 alexander.stark@hamburg-messe.de

Daniel Aalberts Project manager

+49 40 3569-2436 daniel.aalberts@hamburg-messe.de

Hamburg Messe und Congress GmbH Messeplatz 1 20357 Hamburg Phone +49 40 3569-2431 Fax +49 40 3569-2184 info@internorga.com

11–16 March 2016 internorga.com

Updated M

ay 2015