Meet serious food & beverage buyers Middle East 2012 Brochure.pdf · Abu Dhabi will need to adhere...

Strategic partner

an event by

SIAL, a subsidiary of Comexposium Group

Under the Patronage of H. H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

Meet serious food & beverage buyers

at SIAL Middle East

26-28 November 2012 , ADNEC

www.sialme.com

Organised by: Supported by: Culinary partners: Official media partners:

Logo 1 - white

Logo 2 - black

The primary objective of SIAL Middle East is to ensure you get to sit down with the right buyer and sell your product. To buyer, after buyer, after buyer. The event is a unique occasion to develop new partnerships, motivate sales networks and develop strategies for winning new business and breaking into the Middle East market.

SIAL Middle East will be returning to the Abu Dhabi National Exhibition Centre between 26-28 November 2012.

With the inaugural SIAL Middle East being recorded as the largest and best attended business event launched in Abu Dhabi in 2010, expectations were high for the 2nd edition.

As the doors closed on SIAL Middle East in November 2011, exhibitors reported that they had signed at least US$350,000,000 worth of contracts whilst organisers reported a 34% increase in attendees.

Sell your product. To buyer, after buyer, after buyer

2011 in numbers

To meet the demand from companies applying for exhibition space, SIAL Middle East 2012 will expand by at least two additional halls.

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And at least US$350,000,000 worth of contracts had been signed by exhibitors.

466 9,707 14exhibitors from 43 countries trade attendees from 78 countries national pavilions

406 376 86%pre-qualified hosted VIP buyers from 22

countriesparticipating chefs at La Cuisine by SIAL of exhibitors had re-booked a stand for

2012 by the end of the show

How SIAL Middle East is growing

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SIAL Middle East 2012 www.sialme.com

Abu Dhabi National Exhibition Centre26-28 November 2012

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The seven exhibitors at the Pakistan Pavilion received over 100 serious enquiries, with five receiving orders worth more than US$272,000. Additionally, four exhibitors closed MoU’s appointing sole distributors in Abu Dhabi for their products. This [was] the first time our exhibitors have participated at an event in Abu Dhabi and SIAL Middle East has exceeded all expectations

Bilal Khan Pasha, Commercial Counsellor, Pakistan Embassy, UAE


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As food consumption continues to grow coupled with growing consumer preferences toward processed and packaged convenience foods, there are substantial opportunities for manufacturing companies and investors to establish and expand operations in the region.

Dr Hasshim Hussein, Head of UNIDO ITPO Bahrain

There is unprecedented demand in the region for securing new food supplies and finding trusted partners. GCC states already import 90% of their food requirements and with the population due to grow by 10 million by 2020, food consumption is currently growing at a Compound Annual Growth Rate (CAGR) of 4.6%.

Saudi Arabia:Food consumption is projected to grow at CAGR of 4.2% over 2011-15 to 32.9 million tonnes.

UAEFood consumption is projected to grow at CAGR of 5.4% over 2011-15 to 9.7 million tonnes. Land suitable for cultivation in the UAE is just 0.8%.

QatarFood consumption is projected to grow at CAGR of 6.3% over 2011-15 to 1.9 million tonnes. Qatar currently meets 90% of its food requirement through imports.

OmanFood consumption is projected to grow at CAGR of 5.3% over 2011-15 to 3.2 million tonnes. 0.1% of land is arable.

KuwaitFood consumption is projected to grow at CAGR of 4.1% over 2011-15 to 2.7 million tonnes. Kuwait imports around 98% of its total food requirement.

BahrainFood consumption is projected to grow at CAGR of 5.0% over 2011-15 to 814,000 tonnes in 2015.

The SIAL Group Strength

A core objective of the SIAL Middle East hosted buyer programme is to bring Saudi Arabia’s leading buyers to Abu Dhabi

The Abu Dhabi AdvantageAccess to the region. A modern and safe commercial hub, Abu Dhabi is perfectly positioned for you to meet potential partners from across the Middle East.

Award winning venue. In 2011, ADNEC won awards for the Middle East’s Leading Exhibition Centre, International Venue of the Year, and Best International Venue.

Government support. The Abu Dhabi Food Control Authority will continue to support efforts to host VIP buyers, drive media coverage and grow the event in 2012.

A burgeoning hospitality and tourism industry. Tourism-related projects worth US$235 billion are planned through to 2018 in Abu Dhabi.

Liberalised import rules. In January 2012, the UAE Cabinet decided to further liberalise the trade of essential commodities in a move to end monopoly and arrest soaring food prices. The move includes beverages, dairy products, livestock and edible oils.

Buyers need new products. A young, wealthy and multicultural population is demanding a better variety of products and ingredients.

Khalifa Port. The opening of Khalifa Port will open up new import and re-export capacity at the only automated port for a 3,000 mile radius.

Entry policy. SIAL Middle East is strictly a trade only exhibition. There is no admission for the general public or persons under the age of 18.

Since its inception in Paris in 1964, SIAL Group is now the largest international network of trade exhibitions devoted to the food industry.

Acclaimed for its experience as an elite organiser of B2B exhibitions, SIAL Group events are adapted to local environments, whilst consistently offering a top level of customer service, business contacts and return on investment.

The SIAL Group network includes: • 9,300 exhibitors from over 100 countries • 370,000 sqm of exhibition space • 220,000 visitors from 200 countries • 50 exclusive agents worldwide • 6 leading B2B events on 5 continents

Increasing regional demand for food products

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The International Exhibition With 86% of 2011 exhibitors having already re-booked stand space, the exhibition in 2012 is set to grow by at least an additional two halls.

SIAL Middle East ConferenceA programme of keynote speeches, panel debates, presentations and small-group workshops will run in parallel with the exhibition. The programme will ensure targeted content for each major visitor group, including F&B Managers, Retail Managers, Chefs and Government.

SIAL Innovation ObservatoryOne of SIAL Group’s key priorities is identifying food innovation. Through an independent voting process led by XTC World Innovation, SIAL Middle East will present the world’s most innovative products in an interactive display area on the exhibition floor. With this focus, SIAL Middle East is an unbeatable platform to launch and promote new products.

Bakery CompetitionTop bakers and pastry chefs will demonstrate classical skills and the latest techniques as they compete in this new competition.

La Cuisine by SIALOrganised by the Emirates Culinary Guild of Abu Dhabi in association with the World Association of Chefs Societies, La Cuisine by SIAL is now a favourite meeting point for foodservice professionals. The event in 2012 will see over 400 professional chefs compete, and when they are not cooking, the chefs are on the search for quality ingredients and innovations!

SIAL Purchasers ClubSIAL Middle East 2011 hosted 406 pre-qualified F&B buyers from 22 countries. Their sole purpose in attending SIAL Middle East was to source new products and meet with exhibitors – in fact 70% of hosted buyers had 6 or more meetings.

The Purchasers Club will continue to grow in 2012, with the addition of an online diary and meeting system to ensure buyers and exhibitors.

About SIAL Middle East 2012

ArgentinaBrazilChinaFranceIranItalyKoreaPakistan

SpainTaiwanThailandTunisiaTurkeyUAEUSAVietnam

The exhibition will include national pavilions from:

Exhibitor profile: • Bakery and confectionery

products • Bakery equipment • Beverages

(non-alcoholic) • Canned & processed food • Cured meats • Dairy and egg products • Delicatessen products • Food ingredients • Foodservice & catering

equipment • Fresh food • Frozen food • Fruit and vegetables

• Grocery equipment & services

• Halal products • Health products & food

supplements • Meat • Organic products • Poultry and game • Preserved foods • Private label • Seafood • Snack food • Speciality, gourmet

& fine food • Tea & coffee

And negotiations are also underway to bring new pavilions from Belgium, Greece, Egypt, India, Kenya, Lenanon, Malaysia, Sri Lanka, Canada, Portugal.

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SIAL Middle East provided us with a tremendous opportunity to further market our Midamar Halal USA products at a globally recognised food event.

Jalel Aossey, Owner and Managing Director, Midamar Corporation


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The value of Italian food and beverage exports into the UAE for 2011 [stood] at AED213.8 million – an increase of 20% from 2010. SIAL Middle East is a very important initiative for us as we look to increase exports into the UAE by as much as 40% in 2012.

Giorgio Starace, Italian Ambassador to the UAE

New Sectors in Focus at SIAL Middle East

Committed to driving further growth in 2012 by serving more exhibitors and creating more attractions and tailored content for visitors, SIAL Group is developing a number of sectors within the exhibition in line with industry trends and regional demands.

SeafoodOnce a fishing community, per capita consumption of seafood has always been high in the UAE. Financial prosperity, increased tourism and education regarding the health benefits of consuming fish, saw the UAE import 132,000 tons of seafood in 2010, valued at US$298 million.

This area on the show floor will be a unique opportunity to present dedicated buyers from across the region with the most innovative seafood products from around the world. Buyers and sellers of fresh, canned, and frozen seafood will join storage, processing and handling equipment companies at this new marketplace for the seafood industry. www.sialme.com/seafood Grocery By the end of 2012, every one of the 1,300 grocery stores in Abu Dhabi will need to adhere to new regulations modernising outlets. SIAL Middle East will be the final opportunity for store owners to find suppliers to undertake renovations - this is a unique opportunity to put your products in front of the people responsible for purchase decisions in the UAE retail circuit.

SIAL Middle East will build a replica of a new ‘Baqala’ store and provide space and commercial opportunities for a limited number of companies to display solutions relating to display and shelving, refrigeration, till and labelling machines, security, uniforms and additional services such as delivery vehicles, snacking equipment and flower distributors.www.sialme.com/grocery

Bakery EquipmentAs a ‘diet-staple’, bakery products are less likely to deflate in popularity — and, therefore, value — during an economic slump. Unlike many other markets, the bakery segment in the Middle East has continued to flourish and in Saudi Arabia alone, bakery products now account for more than US$4.3 billion, representing a major share of its F&B market.

It is a share that has been increasing year-on-year over the past five years in many Middle Eastern countries and SIAL Middle East will provide an unrivalled platform for you to meet the region’s bakery industry and equipment specifiers in Abu Dhabi. www.sialme.com/bakery

Foodservice equipmentHome to over 2 billion consumers, the Middle East boasts a foodservice market worth $35 billion. The foodservice industry in the UAE alone is expected to grow at a CAGR of 8.4% over the 2010-14 period. Currently host to some 11,000 restaurants, this figure is expected to increase by approximately 500 per year as a thriving tourism development plan slowly turns 216 new hotels into reality.

Positioned close to La Cuisine by SIAL culinary competition, this dedicated area on the show floor will be highly visible to the 600 chefs in attendance. www.sialme.com/foodservice

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In 2012, great emphasis is being placed on enhancing the exhibitor experience. Put simply, that means good communication, more marketing initiatives dedicated to exhibitor promotion and a better system for arranging meetings with hosted buyers.

Your participation in SIAL Middle East shouldn’t just be about three days in Abu Dhabi. To get the most from your investment, it should form an essential part of your 2012 sales plan - there is a global PR and direct marketing campaign at your disposal!

1. Sign your stand contract and return it to your sales account manager

2. Your company name will be added to our online exhibitor list and promoted via twitter

3. You will be sent a copy of the Exhibitor Manual – your essential guide to building your stand and planning your trip

4. Our marketing team will also be in touch with the Marketing Manual. This will outline all of the ways in which you can promote your company free of charge

5. You will be assigned a contact within the SIAL Purchasers Club management team. This is to ensure we are inviting buyers who match your criteria, and to introduce you to the online meeting system

The exhibitor experience

Exhibitor survey results

Stand packagesSpace only stand:Your company is free to design and construct its own stand.Price: US$ 377 per sqm (minimum of 24 sqm required)

Shell scheme stand:Includes modular walls, name board, carpet, lighting, power socket and basic stand cleaning.Price: US$ 436 per sqm (minimum of 9 sqm required)

Upgraded shell scheme stand:A shell scheme stand with additional furniture package (table, shelves, 2 chairs, counter)Price: US$ 463 per sqm

Contact us to book your stand today

Elly Habt (national pavilions and international stand sales)E: [email protected] T: +33 176 77 20 16

Omar Hassan (Middle East stand sales)E: [email protected] T: +971 50 171 9855

Maya Al-Ashi (Middle East stand sales)E: [email protected] T: +971 50 346 0531

Mosaab Abdo (Sponsorship and non-food sales)E: [email protected] T: +971 2 401 2785

Free promotional vehicles include: • Online exhibitor entry • Editorial space within fortnightly industry e-newsletters, sent

to over 80,000 contacts • Editorial space within the Official Preview, a 32-page

supplement inserted into Hotelier and Caterer Middle East • Editorial space within quarterly pdf newsletters, sent to over

80,000 contacts • Social media including LinkedIn and twitter • Exhibitor listings on official invitations, mailed to over 40,000

contacts and inserted into over 30,000 trade magazines • Editorial space within the show catalogue • A dedicated visitor registration page - invite your customers

to visit your stand through an email and registration page branded with your logo

• Hard copy and electronic visitor invitations

...of 2011 exhibitors recorded a satisfactory ROI of time and money

...rated the Abu Dhabi National Exhibition Centre

as good or excellent

...rated the quality of visitors as good or excellent

...would consider exhibiting at SIAL Middle East again

...of exhibitors had re-booked their exhibition stand for 2012

...agreed that SIAL Middle East was the best place to meet

buyers in the region

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A promotional campaign delivering at least 4 million marketing hits to 1.1 million industry professionals is now in progress.

1. Year round exposure to key buyers across the globe through the extensive SIAL Group network, events and database.

2. A 10 month advertising campaign in over 20 trade magazines.

3. A direct mail campaign will invite 40,000 professionals to attend and in association with ADFCA, thousands of VIP invitations will be distributed to industry figureheads.

4. Bi-weekly e-newsletters will keep 80,000 potential trade visitors up to date with the latest exhibitor news.

5. 30,000 ticket inserts into food industry magazines.6. Country specific press releases issued across the GCC.7. A 32-page supplement will be inserted into Caterer and

Hotelier Middle East.8. ADFCA inspectors will be distributing information to

management teams in foodservice and retail outlets in Abu Dhabi.

9. Billboards around Abu Dhabi will be covered with SIAL Middle East adverts just before the event.

10. Over 20 embassies are being helped to arrange buyer delegations from their countries of origin.

How we will deliver the right audience

About our visitorsSIAL Middle East 2011 attracted 9,707 attendees from 78 countries, with 22% of attendees travelling from overseas.

Top 10 visitor source countries outside of the UAE:

1. Saudi Arabia2. Pakistan3. Turkey4. Qatar5. India

6. Italy7. China8. Kuwait9. Egypt10. Bahrain

1. Food retail2. Trading and distribution3. Foodservice

4. Food manufacture, production and processing

5. Government

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Under the Patronage of H. H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

26-28 November 2012 , ADNEC

www.sialme.com

Contact usT: +971 2 401 2777T: +33 176 77 2016F: +971 2 401 7860E: [email protected]

@SialMiddleEast

www.linkedin.com/sialme

an event byan event by

WORLD N°1 FOOD EXHIBITION NETWORK

www.sial-group.com

biennial annual

MONTREAL / CANADA 9-11 May 2012 www.sialcanada.com

SHANGHAÏ / CHINA 9-11 May 2012 www.sialchina.com

SÃO PAULO / BRAZIL 25-28 June 2012 www.sialbrazil.com

PARIS / FRANCE 21-25 October 2012 www.sialparis.com

ABU DHABI / UAE 26-28 November 2012 www.sialme.com

TORONTO / CANADA 30 April - 2 May 2013 www.sialcanada.com

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Meet serious food & beverage buyers Middle East 2012 Brochure.pdf · Abu Dhabi will need to adhere...

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Transcript of Meet serious food & beverage buyers Middle East 2012 Brochure.pdf · Abu Dhabi will need to adhere...