Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken

@benckenhttp://www.websimple.com


“We create personas, orexample users, as tools to representthe needs, desires, skills andenvironment of one or more classes ofreal users.”


For my purposes, Googlebotincludes the crawler ANDeverything else Google doesto understand and rank a site.


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Clicks by Organic Rank Position

Data from http://www.seo-scoop.com/2006/08/09/aol-data-reveals-how-top-10-position-affects-ctr/


Googlebot’s Goals

• Finding billions of web pages FAST• Understanding what each page is really about• Assessing the quality of a page• Assessing the importance of a page by its links• Relating searcher intent (keywords) to pages– Give searches a positive experience by returning

the most relevant, authoritative, useful content


What Googlebot Likes


QUALITY TEXT** Quality != Useful


CLEAR & FOCUSED


CRAWLABLE


CANONICAL


FAST


WELL-LINKED


BIG SITEMAP, NO CATTLE


DEAD ENDS


INFINITE LOOPS

http://www.googlestore.com/googlesearch.aspx?category=Kids&color=White


CLOAKING, HIDDEN TEXT,HIDDEN LINKS


PAID LINKS

http://www.zappos.com/dkny

http://www.sunglasses-shop.co.uk/ray-ban-sunglasses.asp

http://www.zappos.com/designer


How Googlebot Gives Feedback


Google Webmaster Tools


Google Search Engine Optimization Guide


http://websimple.com/blog/googlebot-persona.html

1. This deck.2. Googlebot Persona (pdf, 3 pages)3. Link to Google Webmaster Guide4. Link to Google Search Engine Optimization Starter Guide (pdf, 32 pages)

Online Resources


Jeremy BenckenFounder, Websimplehttp://www.websimple.com/[email protected]@bencken

Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken

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