©2009 MeeMix

In this presentation:

MeeMix Technology Overview

MeeMix Services

MeeMix Benefits

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In an age of information flooding and mass consumption, the importance of personalizing content delivery is ever increasing.

MeeMix offers innovative media personalization and discovery solutions for the mobile, web and TV markets.

We deliver the right content items to each individual customer

A Personalized Experience What do we do?

MeeMix’s mission is to personalize entertainment consumption in the music industry

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A Personalized Experience MeeMix Prediction Technology Advantage

MeeMix technology is a hybrid system combining a number of methodologies to analyze customer taste profile.

MeeMix StrandsGracenote Media Unbound

Mood: fine-tuning prediction according to customer listening mood

Song DNA: analyzing each song’s musical parameters

User Profile: the effect of customer age, location and gender on taste

Collaborative Filtering: adjusting taste attributes using behavior and interaction

Human Professionals: social aspects analysis and monitoring IT results

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A Personalized Experience MeeMix Automatic Classification Technology

► MeeMix classification technology analyzes audio files automatically

► Average classification rate per musicologist : 150,000 songs/month

► Level of classification accuracy: 85%

► Classification of audio files into musical parameters is done manually

► Average classification rate per musicologist: 1200 songs/month

► Level of classification accuracy: 90%

MeeMix Automatic classification can update content in any language and dramatically reduce operational costs

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MeeMix Taste Acquisition hybrid technology analyzes and integrates multiple

sources to configure a highly accurate taste profile for each customer

MeeMix Auto Class technology automatically classifies audio files,

analyzing the musical parameters of each content item in your media catalog

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A Personalized Experience From Technology To Customer Value

By combining taste profile and classification, MeeMix matches the most relevant content items from your media catalog to each customer

We provide an innovative music experience that translates into new revenue models

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MeeMix API provides full access

to our service line without the

need for any on-site

implementation.

A Personalized Experience Rapid Time To Market

MeeMix API benefits:

► Simple & user-friendly interface

► Cost-effective integration

► Multiple application support

Content Provider

Boost revenues, increase brand loyalty and enhance customer experience by delivering highly-personalized music and media item recommendations. 

A Personalized Experience MeeMix Services – Mee Recommendations

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Recommend personalized music items: any number of artists, albums or songs that match the user's taste

Recommend any media item or media bundle from your catalog that best matches the customer’s taste

Match customers who share the same musical taste

Optimize search results and cross-sell effectiveness by understanding which artists/songs/albums mesh together.

A Personalized Experience MeeMix Services – Simeelarities

Given an artist/song/album/genre,Deliver a list of any number of similar artists/songs/albums

Given an artist/song/album/genre, Deliver related media items, such as ringtones, videos and wallpaper

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Offer your customers the option to create personalized playlists, and provide an innovative and smooth music experience.

A Personalized Experience MeeMix Services – Mee Playlist

Given a single track or artist seed chosen by the user, Deliver a dynamic playlist that incorporates discovery of new artists

Playlist optimization: given user feedback such as song rating and skips, the playlist is dynamically adjusted

Mood control: customers can define their current listening mood, e.g. sad or happy, energetic or calm

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A Personalized Experience Using Mee Recommendations for Mobile

Personalized mobile media portal for customer

Promote targeted content only! Customer enters their personal recommendation page

Increase up-sell opportunities By providing innovative added-value to customers

Simplify purchase process! Offer one-click actions to a range of content items such as ringtones, songs or wallpapers

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Personalized customer web page

A Personalized Experience Using Mee Recommendations for Web

Increase acquisition and retention by automatically delivering personalized recommendations

Increase bundles and promotions effectiveness by presenting content items the customer would like to buy

Accurately promote new releases by leveraging MeeMix localization and taste trends abilities

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A Personalized Experience Using Mee Recommendations for IPTV & Cable

A personalized MOD page for each customer presenting only content that the customer will enjoy

Simplify content accessibility by surfacing relevant content only

Personalized MOD TV screen (music on demand)

A Personalized Experience Benefits – Increase Sales

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Your subscribers’ taste range

Potential sales

Sales to buyers with other music preferences

Long-tail utilization using MeeMix recommendation service+

Popular content sales – based on the standard one-to-all offer

Main-streamsales

Increase sales in the long tail of music preferences using MeeRecommendations

A Personalized Experience Benefits – Search Optimization

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Your content catalog

Search results include:

Optimize cross-sell and increase results relevance using Simeelarities

Madonna songsonly songs

manually tagged

A Personalized Experience Benefits – All Relevant Content In One Click

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Subscriber presented with all relevant items first

Simplify content accessibility by presenting relevant items first!

Subscriber must actively look for relevant content throughout site

Subscriber did not find the relevant content and left

ALL IN ONE CLICK

Standard media portal MeeMix-powered media portal

Optimized content accessibility and customer satisfaction

A Personalized Experience Innovation – Differentiate Yourself

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Thank you, and have a personalized day!

www.meemix.biz