2019

Modern grown-up WoMan

Meet the

woman&home is a brand truly in touch

with women over 40

dynamic, opinionated, fashionable and living her best life right now,

this woman is feeling her economic power and holding up the world in her home, her community and in the workplace

Editor Kath Brown has brought modernity to the brand with stylish art direction, beautiful photography and intelligent, relevant writing

Here are a few things that she’s not: Metropolitan elite our audience is nationwide.

affluent and living life to the full in regions all over the UK Past it She follows trends in fashion, beauty, food, interiors and culture, and wants to be in the know

Invisible Seriously, those days of fading into the background post 40 are well and truly over

What makes woman&home different? our brand celebrates the joy of being a grown-up woman.

We are less about choosing the perfect washing machine and more about going out for a few glasses of Prosecco with the girls

We are glamorous, aspirational and fun. We inspire our audience in all areas of her life

and yes, our audience really does exist. our woman is out there in Cheshire, Harrogate, norwich and all over, and she actively

purchases or logs on to w&h for inspiration and entertainment

Grown-up women: the factsA recent survey by

marketeers SuperHuman found that 96% of women 40+

don’t feel middle-aged

Two-thirds of women 40+ consider themselves to be in their prime

41% are working full-time or part-time

They ACCOUNT

FOR 61%

of spending power of all women in the UK

91% of women 40+ don’t believe advertisers

understand them

By 2020 a third of the workforce will

be 50+ and control 80% of all

disposable wealth

The annual spending power of women 40+ is worth

£400 billion, which equates to 15% of the UK’s GDP

85% of all purchasing decisions are made by these women

Fashion

On trend and relevant, we are all about modern clothes for women, not girls

Style inspiration

Main fashion shoot with beautiful aspirational photography styled by Fashion Director Paula Moore.

Mostly shot on location to inspire our woman to dream and shop

does this suit me?

Practical, flattering, chic clothes our readers will really want to wear in their everyday lives

and for special occasions. Whatever she’s doing, we have her wardrobe covered

never enough shoes or bags

Our woman loves them – and watches and accessories too!

reader fashion Increasingly popular, as we all like to see real women

we can relate to modelling clothes. Realness is a trend

we’re fully embracing

Beauty

The w&h audience is obsessed with beauty and we now have more content than ever. This woman is

savvy and expects honest beauty reporting. We are not about anti-ageing. The modern grown-up woman

aspires to look radiant, glamorous and on trend, whatever her age

Beauty inspiration

Our main beauty story featuring beautiful models over 40

Beauty in-depth

We investigate a beauty topic and tell our readers everything she needs to know

I want it!

That one luxury buy our readers deserve

Beauty bootcampOne product type tried and approved by our

expert beauty team

Happy hair She will never give up her quest

for the perfect hair. Volume, frizz, colour, long hair vs short hair… these are issues she takes very seriously!

FoodHealthy everyday recipes and cooking inspiration

for those special occasions our reader loves

dinner tonightThis woman mostly cooks from scratch

and she’s always looking for new recipe ideas and twists on the classics

Come on over

Christmas, Easter, the May Bank Holidays, Pancake Day… if there’s a reason to cook up a storm,

our readers are there

Food editWhat’s in season, the supermarket buys worth

checking out, insider foodie news… our Food Director Elisa Roche keeps our readers in the know

drinks editShe knows her wine… and her Prosecco… and her gin! She likes to experiment with new ideas and surprise

guests with the hot new cocktail

InteriorsThe decor of her home is an expression

of her creativity

Home trendWhat’s new in interiors and what to buy to

get the look. She’s always updating, from new cushion covers to full-on renovations

Home inspiration

A beautiful real home to aspire to and shop from. This will give her ideas for her own

“improve don’t move” projects

Journalism

Features are at the heart of woman&home, and our audience love the inspiring stories about real women achieving great things

and leading extraordinary lives

We champion grown-up women and focus on their achievements in business,

the community and in all walks of life

We believe in proper journalism and commission the best writers, including

Allison Pearson, India Knight, Anna Murphy and Victoria Coren Mitchell

woman&home

00 woman&home It’s all about you! woman&home It’s all about you! 39

in our experience

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love will find a way through all obstacles. stephanie Clarkson talks to

three readers who’ve defied expectations to enjoy the happiest of unions

When Tony

meT BrendaThe Teen

Shotgun Wedding

Brenda Humphreys,

65, is a retired teacher.

She and husband

tony, 67, a former

signwriter, met aged 15 and

18 and married in 1970. they

live in Wrexham, North Wales.

I can remember the day

I met tony as if it were

yesterday. It was saturday 9

august 1969 and my friend and

I were sitting in the bay window

of our caravan in a holiday park

in tenby, when two teenage boys

strolled past. one of them, in a smart

Crombie coat and herringbone trousers,

was good-looking, with a moustache

and shoulder-length hair. He caught my

eye as he passed. “I like the one with

the moustache,” I said to my friend,

who was prettier and usually caught

the attention of the good-looking boys.

I wasn’t sure I’d see him again. It was

the first day of our holidays with my

mum and dad, and they had plans to do

lots of day trips, but that night, when my

parents went out for a drink there was

a knock at the door. It was the lad with

the moustache. He introduced himself

as tony, and asked if we had a pack of

cards he and his friends could borrow.

then he invited us to join the game.

after that we spent a lot of time with

tony and his friends – he even came

out with my mum and dad, squashed in

the back of our Ford anglia. by the end

of the holiday I was in love and I spent

the whole journey home sobbing, with

my dad telling me not to be so soppy

because I’d only known the lad a few

days. He and mum thought it was just

a holiday romance, that we’d go home

to north Wales, tony would return to

Cardiff and that would be it. after all,

I was just a 15-year-old school girl,

and tony, aged 18, had a full-time job.

even when we began to exchange

letters they thought it would peter out, but

it didn’t. tony travelled up to see me for

‘We dreaded telling our parents I was pregnant’

NEVER last

a weekend every month. my parents had

started out thinking he was a long-haired

layabout, but the more time they spent

with him, the more they liked him.

However, just under a year after

we’d met, I fell pregnant. this was a

big shock and we dreaded telling our

parents, as we knew they would see

it as shameful and be disappointed.

In those days girls were still carted

off to have babies in secret and then

the child was taken away. However,

despite their obvious misgivings, my

parents were really supportive. mum

said, “oh dear, I need a cup of tea.”

they talked us through all the options

and underlined to me that I didn’t have

to get married, but tony and I had made

up our minds that we wanted to have the

baby. my older sister was unimpressed.

she thought I was way too young and

it would never last. she told me that

there were “plenty more fish in the sea”.

tony’s parents were the most

sceptical. their recent experience

with tony’s eldest brother – who had

a baby with a girl very young, only for

the relationship to flounder – meant

they were certain our relationship

was doomed too.

We were so set on marriage

that we did think about eloping,

but in the end our parents agreed

that we could have a small, quiet

do. they didn’t want a song and

dance so it was a registry office.

I wore a minidress altered from

the bridesmaid’s dress I’d worn

to my sister’s wedding two years

previously, but we had a lovely

day with a reception at the pub.

as well as our families, tony’s

friends from holiday were there,

and my friends all turned up in

their school uniforms.

It took a long time for

people to be sure that we were

committed to our relationship,

but as the years passed we

continued to be happy together. as

with any marriage, it wasn’t easy. We

had very little money at first and lived

with tony’s nana for a while in a

freezing cold terraced house in Cardiff.

I’d passed my o-levels before we

married, but had to put college on hold

while I looked after Paul and lisa, who

was born two years later. but our

wonderful children cemented our

relationship. We became a family.

our lowest point came when our son

died in a car crash aged just 21. We were

devastated. I remember tony’s brother

was very upset at the funeral and said,

“I don’t want you two to break up.”

as a solicitor he’d seen many divorces

after such tragedy. but we were

determined to help each other through.

our ability to be strong when faced

with such sad and testing times has been

our making, as has our support for one

another. We’ve always given each other

the freedom within our marriage to follow

our dreams. tony supported me through

college when the kids were older, so

that I could teach. It was the same when

I wanted to do a masters involving six

months away in the usa. In turn, I

supported him when he wanted to quit

his job and set up his own business.

there’s no magic formula for marriage

and it certainly isn’t about being a

specific age or at a particular life stage.

For us it’s about love, commitment,

strength and being a family unit. >>

93WMH19FEB127.pgs 07.12.2018 12:21 BLACK YELLOW MAGENTA CYAN

Smart with moneyFinance is another important area for our woman, as she influences all the purchasing decisions in her family

Our Finance Editor Faith Archer advises on budgeting, pensions and

generally being financially wise

Our woman has savings and has often paid her mortgage, but she’s old enough to be savvy and knows how to spot good value for money

New for 2019

woman&home cars Because this woman chooses the family car and loves to drive

Culture & entertainment

our audience want to be in the know and up to date on everything

She is the friend who knows what drama is trending on TV, which film to go and see

and which book to read

She absolutely loves books and reads at least eight novels a year

To satisfy her love of fiction we feature regular author interviews and exclusive short stories by bestselling

writers like Kate Mosse and Cecelia Ahern

Travel

Our reader travels more than any other demographic. She has the money and the time to go on all those trips she always dreamed of

Long-haul bucket list destinations, quick weekend getaways, British escapes, luxurious weeks in the Med… this woman plans them all for herself and her family

Health

It’s a top priority, of course. Living her best life depends on it

Feel good you

Wellbeing story focusing on alternative therapies, massage, self-care

and mental health

Health is the new wealthGeneral health feature around taking care

of yourself – diet, sleep, energy and exercise are all in the mix

Health reportEverything you need to know about a particular condition or health area

such as joints or menopause

amazing Women awards

This demographic of women is

achieving the most incredible things and the Amazing Women Awards is a celebration of “50 over 50” who deserve to be recognised.

Our inaugural event held at London’s Claridge’s recognised women from all walks of life

SPeCIalS For 2019

november december

Specials Specials Specials SpecialsSpecials

april May June July august✢ Declutter and get organised - your

house/your finances/your head ✢ Plus Easter food

Come inside it’s

Christmasme ins

ristsC

Kath Brown

Editor, woman&home

Merry Christmas from us all at woman&home

editor’s letter

4 woman&home It’s all about you!

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“Although the season of goodwill can be hard work for the women who make it happen, it’s also

us that love to uphold the family folklore”

It’s always lovely to see

new inspiring ideas at

christmas and think about

how we can turn our

homes into stylish, sparkly

grottoes. you’ll find lots of

gorgeous festive decorating

tips in this issue, and we’ve

had adorable children leyland

and elia, plus the cutest dog

ever, Gigi, helping us create

the magic. but a recurring

theme that kept coming up

in the office when we were

For a giFt that just

keeps on giving…

how about a yearly

subscription to

woman&home?

subscribe from £29.99* at

womanandhome.com/Bsa8

– offer ends 4 February 2019.

planning this issue is nostalgia and

how much we all love the age-old

traditions that make christmas truly

special. and although the season

of goodwill can be seriously hard

work (not to mention stressful!) for

the women who make it happen,

it’s also us that love to uphold the

family folklore. Is it just me who

makes their teenage children put

a mince pie and a sherry by the

fireplace for santa (and a carrot

outside for rudolph, of course),

even though they long ago realised

it was their dad who made the

flour footprints on the rug? we

love this stuff, don’t we? creating

memories with family and friends,

and remembering treasured ones

is really what this time of year is all

about. In our feature It wouldn’t be

Christmas without… (p96), several

readers show us the treasured

thing they pull out of the attic

every year to remind them of

christmases past. I have the

ancient tarnished baubles that

used to hang on my mum and dad’s

tree in essex, and the homemade

paper angels my children made

at nursery. so while I love the idea

of my home looking all chic and

minimalist come 1st December, it

never happens because I can’t bear

not to include all my sentimental

treasures in the mix. the same

goes for food. my husband adrian

is the cook in our household (how

lucky am I?), and every year he

suggests an alternative to turkey,

which I flatly refuse to consider. It’s

not that I particularly love turkey

(we all know it can be a bit dry –

unless you try our recipe on p167),

but it’s part of the ritual, and rituals

create familiarity and comfort,

which is what we all crave.

so, yes, there may be a lot of

uncertainty in the world right now

but that’s all the more reason to take

pleasure in the stuff that’s closer

to home – small acts of kindness,

our families and friends, and eating

Quality street on the sofa.

cheers to that…

Fo

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93WMH18DEC100.pgs 05.10.2018 13:04 BLACK YELLOW MAGENTA CYAN

Specials Specials Specials Specials

September october✢ Confident and

glamorous you - upgrade your style, hair and attitude

✢ The big beauty issue(Including beauty awards)✢ Plus new home trends

✢ Plan ahead for Christmas ✢ Christmas bonanza

✢ 20 brand new midweek recipes

✢ Outdoor entertaining ✢ Books for summer ✢ Free short stories from your favourite authors

Modern mums & daughters

ThE modErn mum asKs hEr daughTErCan I wear culottes? Do I need Snapchat?

Shall I go grey or stay blonde? Should I try a smokey eye?

ThE modErn daughTEr asKs hEr mum How do you read a map when your

battery phone dies?How do you cook rice?

Should I get hair extensions? Do I need an eye cream?

The relationship between mothers and daughters is endlessly fascinating, and we

would love to celebrate that with this warm, joyous and insightful new feature

New frANCHISe oPPorTUNITY

Brand new directions

lIVeThe woman&home audience

is looking for adventure

In print, Brand New Directions focuses on women starting up exciting new businesses. But this is a time of life where women are embracing their

passions in all areas – travelling the world, starting new hobbies and getting involved

in their communities

40+ women are diving in, and w&h is where they find the inspiration

to try something new

New frANCHISe oPPorTUNITY

november december

Specials Specials

September october✢ Confident & glamorous you✢ Upgrade your style, hair

and attitude

✢ Plan ahead for Christmas ✢ Christmas bonanza

WeBsiTe(all monthly averages)

Global UUs: 961kGlobal PVs: 2.5m

UK UUs: 603kUK PVs: 2.3m

sOCiAlTotal social

audience = 2 millionfacebook: 1.2 million

Twitter: 29,882Instagram: 13,119Pinterest: 792,000

siTe eNgAgemeNT

Session duration: 1.25Bounce rate: 72%

Pages per session: 2.19

siTe AUdieNCe

spliTfemale 78%

35+ 96% 45+ 79%

siTe deviCe spliT

Mobile: 60%Tablet: 22%

Desktop: 18%

TOTAl digiTAl ReACh

589k (Pamco J-J 2018)

67% access on their phone67% access on their desktop

67% access on a tablet

NeWs leTTeR

Amazing newsletter engagement

open rate: 58% Click-through rate: 55%

onlIne

In PrInT Total brand reach

1,071m (Pamco J-J 2018)

Median age

51(Pamco J-J 2018)

71% are female and aBC1

readership figure

518k (Pamco J-J 2018)

Circulation 284,467

(ABC J-J 2018)

latest subs figure

118,789 (ABC J-J 2018)

71.1% are aBC1

Solus readership figure Print 518,000 (Pamco J-J 2018) Digital 94% (Pamco J-J 2018) Total brand reach 1,071,000 (Pamco J-J 2018)

Circulation 284,467 (Pamco J-J 2018) Latest subs figure 118,789 (ABC J-J 2018)

november december

Specials

September october

PrInTPage £13,928

First rHP £18,102Page first half £16,022Page first third £16,646

dPS roP £27,857dPS 33% £33,428dPS FH £32,044

onlIneleader board/banner £32.50

Skyscraper £29.90MPU £39

dMPU £45.50Billboard £45.50

Portrait £52Mobile banner £15.60

Mobile expandable £16.90Mobile MPU £19.50Mobile Interscroller

£36.40

CoVerSIFC £17,738

IFC dPS £35,504oBC £19,117IBC £16,386

ClaSSIFIed poa

raTe Card

The Feel Goods

Focusing on two areas we know woman&home readers are passionate about, the monthly Feel Good series provides expert ideas and advice

Feel Good You

Expert health, wellbeing and fitness advice specifically targeted at women over 45 is harder

to come by than you think

Feel Good You readers have tried the fads and know they don’t work. And they don’t have time for

complicated gym routines

Feel Good You gives them fresh, evidence-based expert advice they haven’t heard before, aimed

specifically at women their age. Whether it’s what to eat when your hormones are haywire, or how to work out when you’re busy juggling work, life and

everything else

We also go a little deeper than many health titles, with personal first person pieces on everything from mental health to living with serious health conditions,

and mental wellbeing advice on everything from inner confidence to sex and relationships

Feel Good Food

From fast midweek meals to easy dinner party menus, we give our busy food-loving readers

the ideas they need to impress family and guests without the faff

Indulgent desserts and inspiring bakes

add some sweet treats to the mix, but we always include lighter options too

Recipes from our favourite chefs and expert advice from the woman&home

kitchen complete the inspiring mix