Medical tourism & accessibility in travel & hospitality sath

Medical Tourism & Accessibility in

Travel and Hospitality

Presented byJani Nayar

Executive Coordinator

Society For Accessible Travel & Hospitalityat

2011 Medical Tourism Research Conference

SATH’S mission is to raise awareness of the needs of all

travelers with disabilities,

remove physical and attitudinal barriers to free access and expand travel opportunities in

the United States and abroad.

Society For Accessible Travel & Hospitality

"... any restriction or lack of ability (resulting from impairment) to perform an activity in the manner or within the range considered normal for a human being." - World Health Organization

6 questions that define disability:–Sensory

–Mobility/Physical

–Mental/Cognitive

–Self-care

–Go outside the home

–Employment



SENSORY:Does this person have any of the following long lasting conditions:

–a. Blindness, deafness, or a severe vision or hearing impairment?

Mobility/PhysicalDoes this person have any of the following long lasting conditions:

–b. A condition that substantially limits one or more basic physical activities such as walking, climbing stairs, reaching, lifting, or carrying?



Mental/Cognitive

Because of a physical, mental, or emotional condition lasting 6 months or more, does this person have any difficulty in doing any of the following activities:

–a. Learning, remembering, or concentrating?


Self-care

(Because of a physical, mental, or emotional condition lasting 6 months or more, does this person have any difficulty in doing any of the following activities:

b. Dressing, bathing, or getting around inside the home?


Go outside the home (15 and older)


– a. Going outside the home alone to shop or visit a doctor’s office?

Employment (15 -64)


b. Working at a job or business



24 Million People With Disabilities Would Travel One to Two More Times Per

Year If Their Needs Were Better Met. - Fortune Magazine,

1998


With over 10% of the world population having some form of disability, can you afford NOT to tap into this market?

Remember, we have not included the aging population!

YOUR CLIENT & YOUR ATTITUDE

Benevolence – an act of kindness

Or

Empowerment- to enable


“Citizenship is about Enabling people to participate” Lisa Rouffel


How do we enable people?Full citizenship occurs when:

People are recognized for their strengths, abilitiesand contributions, diversity is welcomed and

embraced and people have the power to choose


Laws do not enable peoplePeople enable people


Awareness

Have You Ever tried to do something:

- While in a wheelchair? - Equipped with an oxygen tank?- Wearing a blindfold? - Wearing earplugs? - With the fingers of one or both hands taped together?


Perform any one of these actions and you will begin to have insight into the presence of barriers in your own world and the meaning of inaccessibility.


?WH – Questions….

What do I need to know?Who can give me the information?Where can I get info and services?Why do I need the info?When do I need the info?

Access to information

• SATH Congress• Internet Resources

Researching on your ownThe local organizations can be a valuable resource to reach out of state out of country service providers



What’s In It For You?

A lucrative, untapped market in which you can become a leaderIncreased insight resulting in improved service for all your clients


The largest consumer base in the US!

650 million worldwide

49.7 million in United States

Not counting the “Mature”

12,000 Baby Boomers turn 65 daily

Over $1 trillion aggregate income

Almost $220 billion in discretionary income

23 Million parents with at least one child aged 5-16 with a disability


2002 Open Doors Survey conducted by Harris Interactive in conjunction with SATH and TIA

13.6 BILLION spent in a year on travel!

71% of adults with disabilities (or more than 22 million people) have traveled at least once in the past 2 years. This includes:

- 5.6 million business travelers - 21 million pleasure/leisure travelers

- 5 million travelers who combine business and pleasure

20% of all adults with disabilities travel at least 6 times every 2 years.


• 10 million PwD in UK

• Combined spending power: £50 billion

• 10 million Britons are aged 65 or over i.e.1 in 6.

• They take an additional ten overnight holiday trips annually, spending 6 weeks or more of the year traveling.

(Tourism For All web site)

UK Statistics


Australian Statistics• One in 5 Australians have one or more disabilities (ABS, 2003)

• Two in 5 Indigenous Australians have a disability (Report on Government Services: Indigenous Compendium, 2008)

• About 1 in 12 children aged up to 14 years, have a disability (ABS, 2003)

• 1 in 5 Australians will experience some form of mental illness during their lives (ABS, 2003)

• One in six Australians is affected by hearing loss (Access Economics, 2006)

• Arthritis is the most commonly reported physical disabling condition (AIHW, 1999)

• 3% of people have a profound disability (ABS, 2003)


The medical tourism industry is currently a $ 78.5 billion industry [end-2010]

Medical tourism to turn into $100 billion trade by 2012Frost and Sullivan,

the business research and consulting firm

Medical tourism in India will hold a value around $ 2 billion by 2012

Swiss medical tourism market is worth $1 billion and, by 2020, will be worth around $5 billion.

Jan Sobhani, of German company Swixmed


About 65 percent of people with disabilities drivea car or other motor vehicle compared with 88percent of nondisabled persons


3.5 million never leave their homes 1.9 million are people with disabilities

The Bureau of Transportation Statistics (BTS), an operating administration within the U.S. Department of Transportation


• Know your products and destinations. Use resources like SATH, CLIA, accessibility departments

• Enhance on-line marketing strategies

• Integrate special needs travel in your marketing (i.e., images in brochures, mailings and website)

• Make your place of business accessible

• Affiliate your company with disability organizations

• Partner with the right suppliers like Special Needs Group

• Understand your client by asking the right questions


3 million patients travel abroad for treatment each year and almost one-fifth are from the

Middle East

A mature tourism industry in Malta offering widespread accessibility and

accommodation options makes Medical tourism a phenomenon which is set to

play an increasing role in global tourism trends Josef Formosa Gauci

CEO Malta Tourism Authority

.


All Your Clients Are Here Somewhere

And So Are You!

Able Unable

We Welcome your questions


[email protected]

www.sath.org

212.447.7284

Medical tourism & accessibility in travel & hospitality sath

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