Medical Prescriptions
Transcript of Medical Prescriptions
Doctor
Medical Prescriptions
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some medical and pharmaceutical companies. Not all medical and pharmaceutical companies operate exactly like this diagram.
Patient
Pharmaceutical Company
Health Insurance
Pharmacy Public Health Agency
(disease tracking)
prescription
billing
marketing
prescription
refill reminders
Pharmacy AnalyticsCompany
marketing
prescriptiondata
aggregateprescription
statistics
aggregateprescription
statistics
aggregateprescription
statistics
personalprofile data
Social NetworkPersonal Homepage
YOURINFO
FRIENDINFO
APPS
Pink arrows represent the flow of private consumer data.Green arrows represent the flow of public-facing consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some social networks. Not all social networks operate exactly like this diagram.
Personal Computer
Ad Server
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Search Engine
Employers
FriendsFormer Flames
School Principals,Teachers
Parents,Relatives, Children
Lurkers
Media
Law Enforcement
publicdata
personalinfo
friendinfo
app data,functionality
your info,friend info,
& apps
FriendFriend
Friend
targetedads
Public-FacingSocial Network Profile
BASICINFO
MESSAGES,FRIENDS& APPS
PU
BLI
C I
NFO
PR
IVAT
E O
R F
RIE
ND
S-O
NLY
IN
FO
NameCityFriend ListPhotos
Job InfoContact InfoMore PhotosMessagesApplications
3rd Party Apps
targetedads
Ad Server
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Social Networking
ads
location &demographics
People Viewing YourSocial Networking Profile
Cell Phone
Mobile Coupon Provider
Advertisers
targetingcriteria &coupons
coupon deliverystatistics
electroniccoupons
GPS location & account ID
accountapplication
Mobile Ad Server
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Social Network Profile
Web Ad Server
GPSlocations
GPSlocation
Your Friends on the MobileNetworking Service
your location
MobileCoupons
Mobile FriendLocator
map, ads& friendlocations
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some mobile phone services. Not all mobile phone services operate exactly like this diagram.
map, ads& friendlocations
targetingcriteria & ads
ad deliverystatistics
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your profile withlocation & ads
Advertisers
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targetingcriteria & ads
ad deliverystatistics
Mobile Phones
profile data
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some online behavioral advertising. Not all online behavioral advertising operates exactly like this diagram.
..
Browser on Personal Computer
Ad Network
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Web Analytics Provider
News Website
Other Websites
Merchant
Secondary Ad Networks
Profiling Service
AGE
INCOMELEVEL
HOBBIES
statistics & consumer behavior
contextual &tailored ads
contextual &tailored ads
demographics &online activity
demographicdata
(from registration)
demographics,past purchases
aggregateanalytics data
* depending on contract limitations
webpage
interestsegments
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URL + analyticscookie
URL + ad cookie1
URL + pre-existing
cookie
redirect URL
Online Behavioral Advertising
URL + ad cookie2
URL + news site
cookie
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some retail loyalty card programs. Not all retail loyalty card programs operate exactly like this diagram.
Shopper
shopperapplication
Data Mining Engine
In-Store Coupons,Mailings, &
Custom Emails
custom coupons, tailored ads
& emails
aggregatestatistics
Product Suppliers
purchase history
application,demographic,& purchase
data
Retailer
Marketing Department
aggregatestatistics
aggregatestatistics
Demographic DataAppend Vendor
Loyalty Card Database
additionalshopper info
shopperapplication
data
targetingcriteria & ads
targetingcriteria & ads
Ad Agencies
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Retail Loyalty Card