Medical Fitness Trends and CSFs for Website 10.6.06

8/8/2019 Medical Fitness Trends and CSFs for Website 10.6.06

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Key Industry Trends andey Industry Trends andCritical Success Factorsritical Success Factors

Medical Fitness Centers Medical Fitness Centers


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National Fitness Industry Trends National Fitness Industry Trends Obesity is the #1 health issue for all ages

Over 50 and under 18 age groups are fastest growing membership segments

Boomers are not content with aging

Families are participating togetherMore women are joining health clubs thanmen

Personal assistance/training is desired

Express workout and womens centers areproliferating


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National Fitness Industry Trends National Fitness Industry Trends

Non-dues revenues are increasing

Complementary retail services areincreasing

Medically-oriented programming isincreasing

Health club memberships are affordable

Technology is a necessity for management tools and member satisfaction

Fitness industry has been recession-resistant


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Health Club Industry Health Club Industry Growth In Membership Growth In Membership

Source: IHRSA, 2006

24.126.2

28.3 29.530.6

32.8 33.836.3

39.441.3 41.3

-

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

M e m b e r s i n M i l l i o n s


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Medical Fitness Industry Medical Fitness Industry Growth In Membership Growth In Membership

147,564377,965

655,614

1,015,367

1,915,118

3,046,750

4,000,000

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

1985 1990 1996 1999 2003 2006 2010 Proj

N u m b e r o f M e m b e r s

Source: Medical Fitness Association, 2006


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Medical Fitness Industry Medical Fitness Industry Growth In Number of Centers Growth In Number of Centers

79

208274

550

715

875

1,150

-

200

400

600

800

1,000

1,200

1,400

1985 1990 1996 1999 2003 2006 2010 Proj

N u m b e r o f C e n t e r s



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Why Medical Fitness Why Medical Fitness

Contribute positively to image of hospital

Demonstrate preventive health philosophy

Provide safer, less intimidating fitness option

Provide step down programs for patientsProvide a cash basis retail service

Create new sources of profitable revenues

Build long term relationships with consumersGreater market shareGreater share of customer


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Top Clinical Services Top Clinical Services In Medical Fitness Centers In Medical Fitness Centers

Weight Management Cardiac Rehab Phase III/IVPhysical Therapy

Pulmonary RehabSports Medicine RehabCardiac Rehab Phase II

Occupational MedicineWork Hardening



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Critical Success Factors Critical Success Factors

Commitment at the top of the organizationPlanning before proceedingLocation, location, location

Right-sizing, pricing and financing of facility(design, construction, equipment)Programming to fit market demographics

and needsDifferentiation with integration of clinicalprograms


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Critical Success Factors Critical Success Factors

Appropriate price points (dues & services)Long term commitment to marketing

Meet pre-sale and first year sales goalsRecruit/train/retain quality professionalstaff Unwavering commitment to outstandingcustomer serviceMeasure and manage accordinglyCommunicate, communicate,communicate


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Other Critical Considerations Other Critical Considerations

Physician championPreventive Health service lineAbility to take on major project (financially,administratively)Prioritization of capitalWillingness to partner on project Competitive pressuresLocal politics (i.e., YMCA, City Parks &Rec)Profit Nonprofit issue


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Our Contact Information Our Contact Information

Meritage Healthcare Strategies, LLC2602 McKinney Ave. Suite 240Dallas, Texas 75204-2529214/823-2927 Phone214/823-7472 [email protected]

[email protected]

[email protected]@meritagestrategies.comwww.meritagestrategies.com

Medical Fitness Trends and CSFs for Website 10.6.06

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