MediaMobz Demistifying Video

MediaMobz © 2014 - Confidential and Not for Distribution

Closing the gap between digital content strategy and execution

Driving business by scaling video creation and publishing


Do you have a digital media strategy for 2014?

How about a digital publishing schedule driven by product launches, branding needs and events?

If not, this might be a very good starting point.

Remember, focus on business outcomes

Video Vision, Ambition


Running out and starting to create video might not be the best first step.

What do you have to work with?

Which videos can be created by leveraging assets you already have on hand?

Where do We Start?


Which content in my schedule can be created from assets already on hand?

What’s left?

Which content is my priority noting that priorities change.

How much will it cost me to fill this gap, specifically the gap in video?

Can I afford to fill all or part of the video gap?

Identify the Gap. Fill the Gap?


Is video really affordable?


Working with a producer?

Clearly define outcomes

Do you have a clear story line?

Build a creative brief, share examples

Clear roles on logistics

Timely review and feedback

Stay engaged throughout the process


All dressed up and nowhere to go?

Publishing and distribution are key.

Will you simply post on YouTube, your website?

What about content marketing via emails, newsletters, your blog, etc.

What about Twitter, Facebook, LinkedIn and other social channels?

Will you take your videos to where your prospect, customer are most likely to be?

What is the meaning of success and how do you measure it?


If you’re interested in learning more about publishing schedules and business storytelling, join Karen Dietz, PhD., author of Business Storytelling for Dummies on

18th April 2014.


[email protected] or +1 (800) 816-7048

Driving business by scaling video creation and publishing

MediaMobz Demistifying Video

Leadership & Management

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