Mediakitpcphilly11

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    06-Dec-2014
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    Design

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The importance of media kits to bloggers.

Transcript of Mediakitpcphilly11

  • 1. Media Kits and Other Marketing Strategies Dresden Shumaker& Cecily Kellogg

2. What Is A Media Kit?

  • A media kit is the blogging
  • equivalent of a one-sheet
  • that sums up you and/or your
  • blogs info. Its a visual resum .

3. Why Do You Need AMedia Kit?

  • If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash.

4. What Should Be On A Media Kit?

  • Name (Yours & Site Property)
  • Contact Info
  • Bio (short, sweet, and to the point)
  • Headshot (straight forward looking at camera)
  • Other Properties (screen shots or logos)
  • Stats
  • Speaking Engagements
  • Writing Gigs
  • Sponsorships & Advertising
  • Brand Relationships

5. Breakdown of Stats

  • site pageviews/uniques
  • Page Rank
  • Twitter Followers
  • Facebook Friends
  • Facebook Fans
  • Google+ ?
  • Klout Score
  • Peer Index
  • Blog Level / Tweet Level

6. Designing Your Kit

  • Brand Integration
  • White Space
  • Readable Fonts
  • Helps You Achieve Your Goals
  • ONE PAGE
  • Contact Info

7. 8. 9. 10. 11. Other Tips

  • Should be standard paper size
  • Portrait Orientation
  • Designed in 300dpi
  • Saved as PDF
  • Print version (the 300dpi)
  • Web version at 72dpi
  • Can be uploaded to web site
  • Emailed

12. How Youll Use Your Kit

  • Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do.

13. PS: We Do Media Kits

  • http://uppercasewoman.com/media-kit-creation/
  • Dresden Shumaker
  • Creatingmotherhood.com
  • PlaidHouseDesigns.com
  • @DresdenPlaid
  • Cecily Kellogg
  • UppercaseWoman.com
  • @CecilyK