Mediakitpcphilly11

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Media Kits and Other Marketing Strategies Dresden Shumaker & Cecily Kellogg

description

The importance of media kits to bloggers.

Transcript of Mediakitpcphilly11

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Media Kits and Other Marketing Strategies

Dresden Shumaker &

Cecily Kellogg

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What Is A Media Kit?

A media kit is the bloggingequivalent of a “one-sheet”that sums up you and/or yourblog’s info. It’s a visual resumé.

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Why Do You Need A Media Kit?

If you have a blog or media property and you are seeking to attract partners, advertisers, speaking engagements, sponsored posts, or any other professional relationship that will earn you cold, hard cash.

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What Should Be On A Media Kit?

• Name (Yours & Site Property)• Contact Info• Bio (short, sweet, and to the point)• Headshot (straight forward looking at

camera)• Other Properties (screen shots or logos)• Stats• Speaking Engagements• Writing Gigs• Sponsorships & Advertising• Brand Relationships

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Breakdown of Stats

• site pageviews/uniques• Page Rank• Twitter Followers• Facebook Friends• Facebook Fans• Google+ ?• Klout Score• Peer Index• Blog Level / Tweet Level

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Designing Your Kit

• Brand Integration• White Space• Readable Fonts• Helps You Achieve Your Goals

• ONE PAGE• Contact Info

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Other Tips

• Should be standard paper size• Portrait Orientation• Designed in 300dpi• Saved as PDF• Print version (the 300dpi)• Web version at 72dpi• Can be uploaded to web site• Emailed

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How You’ll Use Your Kit Your kit becomes a tool you can use whenever you are trying to build a relationship, whether it is pitching an advertiser, submitting a speaking proposal, sending a press release, reaching out to literary agents, selling books, launching a new site, or any other outreach you might do.

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PS: We Do Media Kits

http://uppercasewoman.com/media-kit-creation/

Dresden ShumakerCreatingmotherhood.comPlaidHouseDesigns.com@DresdenPlaid

Cecily KelloggUppercaseWoman.com@CecilyK