MEDIAKIT · with the movers and shakers in Westminster. Our platforms are ideal for amplifying a...
Transcript of MEDIAKIT · with the movers and shakers in Westminster. Our platforms are ideal for amplifying a...
MEDIA KIT
A Note from the Editor
Our future vision is simple: to protect and project the voice of The Spectator
The Spectator is the most influential magazine in Britain, by some margin. We provide independence of opinion, elegance of expression — the best writers and the sharpest analysis in Britain. The digital era has taken the authority of The Spectator to new heights; our 71,000+ readers are now joined by 2 million people who read the magazine online. In the City or in Westminster, The Spectator website is the first place to consult for the latest and sharpest political insight.
Our future vision is simple: to protect and project the voice of The Spectator, to pull further ahead of the Fleet Street newspapers in reputation and reach, to reject asfalse the choice between commercial success and editorial integrity.
FRASER NELSONEditor
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© The Spectator 2020
ContentsContent of the magazine
Open for Debate
Brand Reach
Writers & Contributors
DemographicsThe Spectator in Westminster Finance · Business · PropertyAutoLuxuryTravel/CruisesPrintEditorial SpecialsDigital Display Spectator.co.ukNewslettersPodcastPodcasts continuedPodcasts ReviewsContact Details
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© The Spectator 2020
Open for DebateOur writers have no party line; their only allegiance is to clarity of thought, elegance of expressionand independence of opinion. Their views range from left to right, their circumstances from high life to lowlife. None make any pretence at being impartial: our motto is ‘firm, but unfair’.
And it’s not all politics: in ourunrivalled books and arts sections, you’ll find witty, authoritative and sometimes caustic reviews of the most important new fiction andnon-fiction, exhibitions andshows from the best writers and critics worldwide.
And it’snot allpolitics
LIONEL SHRIVER JAMES FORSYTH ISABEL HARDMAN KATY BALLS FRASER NELSON DOUGLAS MURRAY MARY WAKEFIELD TOBY YOUNG
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© The Spectator 2020
Brand Reach
CIRCULATION
75,148
PODCAST MONTHLY DOWNLOADS
1,500,000
MONTHLY UNIQUE ONLINE USERS
3.3 million
FACEBOOK FOLLOWERS
187,000@OfficialSpectator
TWITTER FOLLOWERS
158,800@Spectator
TOTAL REACH = 4,206,545
NEWSLETTER SUBSCRIBERS
335,597
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© The Spectator 2020
ANDREW NEILChairman of The Spectator
@afneil (1m)
KATY BALLSDeputy Political Editor
@katyballs (30.1k)
FRASER NELSONEditor
@FraserNelson (233.3k)
ISABEL HARDMANAssistant Editor
@IsabelHardman (156.2k)
KATE ANDREWSEconomics Correspondent
@KateAndrs (55.6K)
JAMES FORSYTHPolitical Editor
@JGForsyth (77k)
Writers & ContributorsThe Spectator’s writers & contributors are some of the most-followed political
commentators in the country.
TOTAL REACH = 1,552,200
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© The Spectator 2020
Demographics
Source: 2019 TGI Premier
AGE
46GENDER
Men: 53.5%Women:46.5%
AB
81%ABC1
93%
C-SUITE/BUSINESS OWNERS
22%LONDON & SE
31%UNDERGRAD DEGREES
71%
Readership
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© The Spectator 2020
We are read ‘on a regular basis’ by a staggering:
47%OF CABINET MINISTERS
50%OF CONSERVATIVE MPS
44%OF ALL MPS
The Spectator in WestminsterThe Spectator’s position in Westminster means our brand carries real weight with the movers and shakers in Westminster. Our platforms are ideal for amplifying a message among an influential political audience.
Our political Coffee House blog receives over 1.6m pageviews alone while our daily email briefings – the Evening Blend and Lunchtime Espresso – have a daily readership of over 148,000 (and an average open rate of over 40%). The Coffee House Shots podcast, a daily ten-minute political briefing from Fraser Nelson, James Forsyth, Katy Balls and more, has 27,000 average downloads, with key players in the Westminster village tuning in, from Cabinet ministers to MPs and staffers of all stripes.
Our political Coffee House blog receives over 1.6m pageviews alone
Sources: ABC, Ipsos Mori
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Finance · Business · Property
58%of our readership are
business decision markersIndex: 354
22%of our readership are C-suite
or business ownersIndex: 174
22%of our readership own a
property abroadIndex: 247
26%of our readershipown 2
or more houses in the UKIndex: 270
49%of our readership have private
health/medical insurance
13%of our readership have a main property
valued over £1 millionIndex: 692
30%of our readership have savings and
investments (excl. property) of over £250,000
Index: 351
28%of our readership are in decision
making roles within SMEsIndex: 503
76%of our readership agree
property is a sound investmentIndex: 121
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Source: 2019 TGI Premier
© The Spectator 2020
Auto
32%of our readership bought a car in
the last 12 months
7%of our readership have purchasing responsibility for their company’s
fleet cars
32%of our readership have three or
more cars
18%of our readership have a personalised
number plate
14%of our readership own a
sports car
54%of our readership are interested
in cars and motoring
11%of our readership consider
brand image and advertisingwhen choosing a car
7%of our readership spent more
then £40,000 on most recently obtained car
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Source: 2019 TGI Premier
© The Spectator 2020
Luxury
21%of our readership spend over £1,000 on per year clothing
32%of our readership “can’t resist
expensive perfume/aftershave”
47%of our readership drink whisky
68%of our readership drink Champagne
68%of our readership “enjoy splashing
out on a meal in a restaurant”
12%of our readership spend over £100
per year on watches
10%of our readership spend
over £500 per year on rings
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Source: 2019 TGI Premier
© The Spectator 2020
Travel Cruises
70%of our readership have three or
more holidays per year
32%of our readership went on their last
holiday with family
13%of Spectator readers’ last holiday was a cruise, 248% more likely
than the average
33%of Spectator readers spent between £750
& £1749 on their last holiday
50%of Spectator readers have been on holiday 4 or 5 times in the
last 12 months
93%of our readership are planning to do on
holiday in the next 12 months
26%of our readership have been on
day trip to Europe
12%of our readership fly business class or first class on holiday
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Source: 2019 TGI Premier
© The Spectator 2020
The Spectator is the oldest, continuously published magazine in the English language. The magazine is at the heart of the brand, counting the current Prime Minister of the United Kingdom, Boris Johnson, as it’s former editor & our readership is at an all-time high.
Full Page FH £5,078Full Page ROM £4,850OBC £6,222IFC DPS £12,431IFC Full Page £6,000DPS £10,054DPS ROM £9,459Half Page £3,047Half Double Column £2,350Half Single Column £1,698Advertorial POA
Tablet:Full Page: £1,000Average weekly readers: 13,939
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Source: ABC
© The Spectator 2020
Editorial Specials
© The Spectator 2020
TOM STOPPARD � JOAN COLLINS � JAMES ELLROY � RICKY GERVAIS � LYNN BARBERMATTHEW PARRIS � BIP LING � BORIS JOHNSON � PETRONELLA WYATT � ROGER SCRUTON ED
HUSAIN � H U GO RIFKIND � LIONEL SHRIVER � GRAYSON PERRY � JOANNA LUMLEY
2 1 d e c e m b e r 2 0 1 9 – 4 j a n u a r y 2 0 2 0 ❘ £ 6 . 9 5 w w w . s p e c t a t o r . c o . u k ❘ e s t . 1 8 2 8
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Christmas special
SCHOOL HOUSES:
RUTHLESS BUT REWARDING
A U T U M N 2 0 1 9
FEA T U R I N G
Beware trendy teachers The Eleven Plus: a parents’ guide The rise of the flexi-boarderWilliam Cook FraserNelson Madeleine Silver
Christmas tripleOur perfect bound, glossy Christmas edition which contains additional content and hasan increased circulation. The biggest issue of the year, on sale for 3 weeks as opposed to 1.
SchoolsOur bi-annual educational supplement provides Spectator readers with the latest insight into leading British independent schools and universities.
MoneyOur money specials are quarterly, and include interviews, news, features and regular columns from leading financial journalists.
TravelTwo issues per year which include editorial content on holiday destinations and travel.
BooksFour issues per year which have abumper books section filled withviews, reviews & interviews.
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RatesMPULeaderboardBillboard24-hour homepage takeover (Leaderboard & Skin)24-hour coffeehouse takeover(MPU, Billboard, Leaderboard & Skin)24-hour homepage & coffeehouse takeover (MPU, Billboard, Leaderboard & Skin)
Digital Display Spectator.co.uk
The Spectator is more of a cocktail party than a political party – why not speak directly to the best read, best connected and wittiest group of users in the world?
Gender
66%male
34%female
Age
7% 24% 16%18-24 25-34 35-44
18% 16% 19%45-54 55-64: 65+
£15£15£25
£4,000
£8,000
£10,000
6.98millionmonthly page views
3.1 millionmonthly unique users
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Source: Google Analytics
© The Spectator 2020
Newsletters
Subscribers Open Rate Cost
Lunchtime Espresso: The day’s must-read forpolitical developments and Coffee House essentials.
66,468 42% £ 1,500
The Best of Coffee House: a round-up of the bestarticles from Coffee House from the past week.
101,188 42% £ 1,750
Evening Blend: an in-depth analysis of the day’s political news.
127,612 39% £ 2,000
Weekly Highlights: The best of the currentmagazine, every Thursday morning. 150,057 37% £ 2,500
Arts: A round-up of the best exhibitions,theatre, film & music. 16,899 47% £ 1,000
Life: A weekly lifestyle newsletter bringingsubscribers the best of style, food, travel & culture. 63,893 34% £ 1,500
Money: A weekly newsletter packed with smart ideas for investors. 19,226 46% £ 1,200
Books: Reviews, interviews and more from our literary editor, Sam Leith 17,626 46% £ 1,000
The Spectator sends a variety of emails full of wit and wisdom -keeping subscribers up-to-date on politics, the arts and more.
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Source: Campaign Monitor
© The Spectator 2020
PodcastsSince 2015 The Spectator has established itself as a front-runner in
the British podcast industry. The Spectator’s podcast channel receives around 1.5m downloads each month.
The Edition: our flagship podcast featuring discussions and debates on the best features from the week’s edition.
Average Downloads (per episode): 20,800
Women With Balls: Katy Balls speak to women at the top of their respective games, about their passions, battles & what makes them tick.
Average Downloads (per episode): 14,600
Coffee House Shots: instant political analysis from The Spectator’s senior political team.
Average Downloads (per episode): 22,300
Book Club: literary interviews and discussions on the latest releases in the world of publishing, from poetry through to physics.
Average Downloads (per episode): 15,600
Table Talk: Lara Prendergast & Olivia Potts talk to a series of celebrity guests about their life story, through the food and drink that has come to define it.
Average Downloads (per episode): 9,800
Americano: delivers in-depth discussions with the best American pundits, presented by Freddy Gray.
Average Downloads (per episode): 12,300
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© The Spectator 2020
That’s Life: a sideways look at the events, people & words that shape the news agenda by journalist Andy Shaw & comedian Benedict Spence.
Average Downloads (per episode): 16,000
Holy Smoke: the most important and controversial topics in the world of religion.
Average Downloads (per episode): 6,900
Bespoke: features up to four people (including a Spectator Editorial Chairperson) talking about a topic of the sponsors choosing. Whether it be about politics, society or business, bespoke Spectator podcasts are the first choice for many firms including Aecom, Shell and Coca Cola.
Average Downloads (per episode): 17,000
Podcasts
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© The Spectator 2020
Podcasts reviews
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© The Spectator 2020
'The key to a successful interview podcast is that you even listen to the episodes you think you might find boring and you listen to the end anyway. Katy Balls is a political nerd,
but she has a great talent of turning her hand to subjects way outside her comfort
zone.'
IAIN DALEBroadcaster
WOMEN WITH BALLS
'It is my daily dose of reality and essential listening'
JAMES CLEVERLYForeign Office minister and former
chairman of the Conservative Party
COFFEE HOUSE SHOTS
Contact Details
John HipkissDirector of [email protected]
Alex CaplanHead of Agency [email protected]
Clare WoodallAgency & Client Direct Sales [email protected]
Max BristonSales & Research [email protected]
Melissa McAddenCommercial Development [email protected]
Elliott MearsDirector of [email protected]
Adam RawcliffePartnerships Manager [email protected]
Advertising telephone number:0207 961 0128
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www.spectator.co.uk