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A MAGAZINE THAT

TAKES ITS TIME

Celebrating creativity, imperfection, and life’s little pleasures.

FLOW MAGAZINE MEDIA KIT

2015

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WHAT IS FLOW? Flow is a magazine for women who live busy yet happy lives

and who want to make different kind of choices. They enjoy making things by hand,

practical philosophy, positive psychology, and living in the moment.

We believe the best things

in life happen when you follow

your instincts. That’s how we managed

to translate the zeitgeist into Flow.

And we’ve enjoyed great success by

following our instincts: the magazine’s

circulation continues to rise and

the brand reach hasn’t stopped

growing from the beginning.

Flow has become

a platform for illustrators

and other creators of

handmade things worldwide,

in print as well as online.

Our inspirational,

crafty website with guest

bloggers from all across the

globe is linked to our webshop

at flowmagazine.com

The special digital editions

are available for iOS

and Android.

Flow is now available

all over the world: in Australia,

Austria, Canada, China, Finland,

Germany, Gibraltar, Iceland,

Italy, Japan, Malta, New Zealand,

Norway, Singapore/Malaysia,

Spain, Sweden, Switzerland,

South Africa, the UK,

and the USA.

In each issue,

we add paper goodies,

such as special notebooks,

handy calendars,

or coloring pages

for grown ups.

CLICK HERE TO BROWSE

ISSUE 9

OUR FOUR RUBRICS

A STRONG BRAND

CUSTOM

MEDIA

SPECIALS

STATIONERY

CALENDAR

& DIARY

INTERNATIONAL

EDITIONS DUTCH

EDITIONS LICENSING

DIGITAL

SOCIAL

MEDIA

GERMAN EDITION FRENCH EDITION

THE FLOW BRAND

Flow magazine has a unique brand position in the Dutch market:

we are among the few magazines in circulation with rising print runs in a strongly declining market.

We’ve been growing far beyond any expectations ever since we launched seven years ago.

The growth was extremely fast in Netherlands and now it continues internationally.

BEST OF BOTH WORLDS That the one (paper) does not rule out the other (digital) is proven by the online growth of the Flow brand. Flow’s digital special edition has

been downloaded nearly 150 times a day on average since it was launched. The online fan base is expanding daily with new fans on Facebook,

new followers on Twitter and Instagram, and new unique visitors to the Flow blog.

WHO ARE THE FLOW READERS?

OUR CORE TARGET MARKET:

• 35-55 year olds

• Majority female

• Educated

• Combining career and family life

• Entrepreneurial spirit

• Interested in positive psychology, craftsmanship,

and things that are handmade

• Positive, thoughtful, open-minded

We have readers between

the age of 20 and 65.

Younger readers like the crafty DIY projects;

older people enjoy the philosophical stories

and the retro influences.

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Flow readers are

creative,

down-to-earth,

lifelong learners,

with an

international mindset.

FLOW READERS WORLDWIDE

Hannah, Northern Canada Miki Media, New York, USA Maya Ben -Natan, Israel Carrie Graves, Huntington Beach, USA

Deborahats Ke, North West Queensland, Australia Tatizenith, Portugal Flow in Norway Kristina Rai-Scott, Kuala Lumpur, Malaysia

“You absolutely made my day. I went for coffee with a friend and afterward we wandered into Chapters/ Indigo

bookstore. It was if I had a magnet in my head as I went to a new section of the magazine rack AND THERE YOU WERE.

I just knew I had to buy it. And I've spent a lovely summer evening sipping a glass of wine and slow-w-w-w-ly reading the this magazine that is so much more than a magazine.

I love it. I'm hooked. I've ordered every back issue you have. Thank you for your

brilliance and shining the light on things that matter very much to people like me.”

- KIM DUKE, ALBERTA, CANADA

This is a reaction from one of our readers.

The tremendous quantity of e-mail, snail mail, and social media feedback

we get demonstrates that we have a very connected and loyal fan base.

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WHY WORK WITH FLOW?

We have a broad target group: mainly women in the ages of 35-55.

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Flow has a global reach in twenty countries, four times a year.

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Flow offers a valuable advertising environment:

because of all the extras, readers are involved with the magazine for several hours.

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Flow designers can make a special ad for your brand:

tailored for your brand and for our reader. The extraordinary way the magazine

is set up offers many creative possibilities.

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ADVERTISING POSSIBILITIES

THE POSSIBILITIES:

• Let our editors and designers create a

bespoke promotional ad with you.

• Advertise in prime locations of the

magazine, such as the back cover or

inside front cover.

• Advertise on one of our theme pages

(such as Spoil Yourself).

• Classified ads.

• We are launching a new international

special: Flow Mindfulness in June

FAIRTRADE AD CREATED BY FLOW NIVEA AD CREATED BY FLOW

MATERIAL DEADLINES AND SPECIFICATIONS 2015

ISSUE BOOKING

DEADLINE

MATERIAL

DEADLINE

ON SALE

Special: Mindfulness 12 May 10 April 24 June

#10 12 Jul 15 Jul 19 Aug

#11 14 Sept 16 Sept 21 Oct

CIRCULATION

Our Readers (Print Magazine)

Dutch circulation: 72,000

Special (Dutch) editions circulation: 30,000

German circulation: 125,000

French circulation: 80.000

International (English) circulation: 10,000

RATES full page: € 2950 1/2 page: € 1475

1/4 page: € 737.50

FORMAT WIDTH X DEPTH

Full page type area 180 x 250 mm

Full page type page 225 x 280 mm

1/2 page type area 185 x 122 mm

1/2 page type page 225 x 137 mm

1/4 page 90 x 122 mm

+ add 5mm bleed around entire ad

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JOIN US!

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VISIT FLOW

Flowmagazine.com

Facebook.com/FlowMagInternational

Twitter.com/FlowMagazine

Instagram.com/flow_magazine

Pinterest.com/flowmagazine

WOULD YOU LIKE TO KNOW MORE?

Please contact:

Joyce Nieuwenhuijs

Flow’s Brand Director

+31 (0)6 51042568

joyce.nieuwenhuijs@sanoma.com

Click here

to watch our

brand movie >

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