mediakit del Cronista comercial 2012
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Transcript of mediakit del Cronista comercial 2012
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Mediakit 2012
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Men 75%Women 25%Under 30 yeras old 37%Between 30 and 49 years old 47%More than 49 years old 16 %
50%30%20%
$
www.cronista.com 85%
40%
40%
80%
30%
40%
Mediakit 2012
50%City of Buenos Aires
10%Abroad
40%Rest of the country
Constant growth rate of 20% per month in page views and traffic
1.000.000 Users
42.000 Registered users
6.200.000 Page Views
0302Statistics cronista.com
Profile
Corporate executives (chairmen, CEOs,
managers, directors)
Businessmen
Entrepreneurs
He/she visits Cronista.com more than once a day
He/she reads El Cronista as main information source (print edition and online)
He/she takes El Cronista as a complement to leading national generalist newspapers (print edition and online)
During the morning
From 4pm to 7pm (market closure time)
During the evening
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Mediakit 2012
03TRADITIONAL FORMATS
Home
04
TOP 980X80
HEADER 950X50
TOP RIGHT 300X50
RIGHT 1300X250
MIDDLE230X150
MIDDLE 1468X160
FOOTER 728X90
MIDDLE 2 468X160
RIGHT 2300X250
RIGHT 4300X250
RIGHT 5300X250
RIGHT 3300X250
RIGHT 6300X250
RIGHT 7300X250
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Mediakit 2012
04TRADITIONAL FORMATS
RIGHT 1300X250
TOP RIGHT 300X50RIGHT 2300X250
Sections and Articles
MIDDLE 1 468X60
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Mediakit 2012
05
Weight: Up to 80 Kb
Flash version: 7, 8, 9
Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an alternative use, a destination URL in .txt format and clickTag.
Technical Specifications for the assembly in flash:For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action:
on(release){getURL(_root.clickTag, “_blank”
);
}
Implementation guide at the following URL:http://www. e-planning.net/es/soporte/clickTag.html
General Specifications
TRADITIONAL FORMATS
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Mediakit 2012
06RICH MEDIA FORMATS
EXPANDIBLE PUSH MIDDLE 2468X160 a 468X280
VIDEO BANNER
RIGHT 3EXPANDIBLE
350X250 a 600X250
RIGHT 5EXPANDIBLE
300X100 a 300X300
FLY AD400X400
04
MEGAEXPANDIBLE 950X50 a 950x300
RIGHT 1EXPANDIBLE
300X250 a 600x250
VIDEOBANNER230X150
FLYFLYFLYFLYFLYFLYLYLYYYLYYFLYFLYFLYFLYFLYFLYFLYYYYFLYFLYYFLYYFLYFFLYFFLYFFLYFFLFL AADADADADADADAAAADADADAADAAAAADAAAADADADAAAADAAAD400400400400400400040040040040040040040000400040040040000004 X40X4XXXXX40X4X40X40X40X40X40X40X40X40X40X40X40XXX40X4040X400X4044404404040X4004040000000000000000
FLY AD A BOTON775X300 a 300X250
FLY AD400X400
VIDEO LAYER400X400
Home, Sections and Articles
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Mediakit 2012
07RICH MEDIA FORMATS
04
TAKE OVER
350X250 a 990X727
SK
IN
SK
IN
SK
IN FULL SCREEN
ARCO BANNER
Home, Sections and Articles
SK
IN
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Mediakit 2012
08
General Specifications
RICH MEDIA FORMATS
Presence: Home, Sections and Articles
Format: Flash versión 7, 8, 9
Weight: 80 KB
Material submission:
Project file (.fla), exported file (.swf), sources used to create it, the destination URL in .txt format and clickTag.
Technical specifications:
Implementation and programming guide at the following URL:http://www.e-planning.net/es/productos/admagic/formatos/especificaciones/expandible_desplazamiento.html
The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad.
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Mediakit 2012
09NEWSLETTER
1
2
Banner
468x160
300x250
News
News
3 300x100News
Daily deliveries to a42.000 registered users base.
Format: Gif
Maximum Weight: Up to 40 Kb
Material Submission: A .gif file and destination URL in .txt format.
Size
NEWS 468X160
NEWS 300x100
NEWS300x250
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Mediakit 2012
10EMAIL MARKETING
Email Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser’s ads are sent to users to:
HTML Specifications
1 - Enhance the business relationship with current or previous users.
2 - Promote loyalty and repeat business.
3 - Acquire new users or persuade current users to purchase again.
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Mediakit 2012
11MOBILE APPS
Ipad and Smartphone
Banner
320x50
320x50
Breaking news
On line Markets and Articles
Size 320X50
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Mediakit 2012
12
Breaking News:Home, Economics & Politics, Markets & Financial News, Business, Financial Times, Entrepreneurs, Techno Life, Cronista Guides, Online Edition.
Print Edition:Home, Economics & Politics, Business, Markets & Financial News, International, Financial Times, Valor, Opinion, Supplements:
On line Markets:Stock Exchange, Foreign Exchange, Agriculture, Commodities, Mendoza province in real time
Sections at cronista.com
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Mediakit
Mediakit
Mediakit
2012
Yanina AyesaHead Online CommercialTel: [email protected]
Tomás ReinkeDirector [email protected]
Sofia IannuzziWeb Accounts ExecutiveTel: +5411.4121.9251 / Cel: [email protected]
www.cronista.com | www.infotechnology.com | www.apertura.comAv. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires
COMMERCIAL DEPARTMENT - CONTACTS