Media workflow powered by cloud-based platform by Ben Masek of Sony/MCS
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Transcript of Media workflow powered by cloud-based platform by Ben Masek of Sony/MCS
MEDIA WORKFLOW HEAVEN.
VFX Artist
Maya
Producer
Dailies
DP
Wireless
Camera
Editors
NLE
Customer
Archive
Color
Baselight Home
Entertainment
Distribution
Marketing
B2B Portal
Dailies
1-sheets
Trailers
Screeners
SSO
Rights
Product Id
Analytics
Metadata
Customer
Screeners
Raw
Mezzanine
QC
Review
Heterogeneous
media across
enterprise
MEDIA WORKFLOW CHALLENGES.
Growing
complexity of
media flows
More media,
across more
workflows
Technical
shortcomings
PRE-VIZ
DAILIES
ONE SHEETS
SCREENERS
TRAILERS
TV SPOTS
HETEROGENEOUS
MEDIA ACROSS ENTERPRISE.
4K MEZZANINES
DCPs
WEB PREVIEW
J2K, XAVC, H265…
Different Media
Different Formats
WEB DAILIES SYSTEMS
MARKETING SITES
SCREENER APPS
PRODUCTION BACKBONES
DISTRIBUTION & DELIVERY SYSTEMS
TV SPOT DISTRIBUTION
RIGHTS MANAGEMENT
B2B PORTALS
CRM, ANALYTICS
GROWING COMPLEXITY OF MEDIA FLOWS.
Production
Marketing
Distribution
Monetization
MORE MEDIA, MORE WORKFLOWS.
CREATIVE DRIVERS BUSINESS DRIVERS
Better Image Quality High Dynamic Range
High Resolution
More Raw Footage Higher Shooting Ratios
High Frame Rate
3D/ 4K/ 8K
More Content Greater Diversity
More Collateral Marketing
Greater Distribution Needs Multi-screen Expectation
Physical, Satellite, Internet
GROWING DEMAND.
MEDIA +
ENTERTAINMEN
T
Creative/Production
Distribution
Monetization
Marketing EXPANDING
VERTICALS
Government
Medical
Manufacturing
Education
CURRENT MEDIA SYSTEMS.
INEFFICIENT • REDUNDANT • UNMANAGEABLE
DISTRIBUTION
B2B PORTAL
MARKETING
PRODUCTION
CREATIVE
RIGHTS MANAGEMENT
RIGHTS
MANAGEMENT
PRODUCT ID
METADATA
IDM/ SSO
ANALYTICS
TECHNICAL SHORTCOMINGS.
Single Purpose Built
Meet initial requirements
Tightly integrated stack
Multiple repositories
Integrated File Share
Good per for smaller files
API access
Not equipped for media professionals
Difficulties w/ larger files (eg DCPs)
Marketing Distribution B2B Portal
DISTRIBUTE
PACKAGES
CREATE
TRAILERS
MONETIZE
VOD Early
Days
Slightly
Evolved
CAPTURE MANAGE MARKET MANIPULATE,
DISTRIBUTE,
MONETIZE
EVOLVED INTEGRATED MEDIA WORKFLOWS.
CAPTURE MANAGE MANIPULATE MARKET DISTRIBUTE MONETIZE
MEDIA ASSETS
IDM RIGHTS METADATA MEDIA SERVICES
MEDIA SYSTEMS BUSINESS/ IT SYSTEMS
ANALYTICS
INTEGRATED ARCHITECTURE.
SCALABLE
STORAGE &
ELASTIC
COMPUTING
APPS
CLOUD IaaS
MEDIA PLATFORM & APIs
Admin DAM Security Processing Transport Stream
SONY MCS CI APPS
Ci Review Capture MEDIA APPS
Other
CLOUD OR
ON-PREM
HOSTED
IT/ BUSINESS PLATFORMS
IdM Metadata Rights Analytics
Data Center 2
Data Center n
Data Center 1
APPS
IT/BUSINESS APPS
B2B
Portal
Managed
Delivery Marketing
E-Commerce
Stock
Footage
MEDIA SYSTEMS BUSINESS/ IT SYSTEMS
ADVANCED MEDIA PLATFORM ARCHITECTURE.
Ci 3rd Party
Auth DAM Transfers Events
Content Processing
Analytics
Transfers
No-SQL RDS
S3 Cloud
Front
Elasti
Cache EC2 VPC
UIs
APIs
Workers
Data Stores
Infrastructure
Logging
Route 53 Glacier
Content Processing
Archive
• Queuing
• Inspecting
• Protecting
• Transcoding
STUDIO ARCHIVE WORKFLOW.
• Multi PB range of media
• 100K’s of files 1 MB – 500 GB
• High throughput
• HA
• Restore ~ 4%
Transfer Process Ingest
Register Retrieve Report
IDM Metadata Rights BI/ Analytics
BROADCAST WORKFLOW.
• Automated Ingest from satellite
• Store content centrally
• Integrate with scheduling system
• Deliver to each station for broadcast
Content Sourcing
Ingest Process
Store QC Prep Deliver to
Station
Product Id Metadata Analytics Schedule Rights
FUTURE MEDIA PRODUCTION WORKFLOW.
• Camera direct to cloud
• Content gravity
• High performance in cloud
processing
Wireless Camera Capture
Ingest Edit/
Render in Cloud
Retrieve Report
IDM Product Id/ Metadata Rights Analytics EDL
THE CLOUD MEDIA PLATFORM FUTURE.
CAPEX SAVINGS
HA, ELASTIC & PERFORMANT
ENHANCED SECURITY
EASY API INTEGRATION
GLOBAL REACH
OPTIMIZED PROCESSING
SCALABLE STORAGE