media workspaces: advertising agency

media workspaces: broadcast news

media workspaces: TV/Film production

media workspaces: game studio

the hourglass structure of the media industries: games

the hourglass structure of the media industries: music

the hourglass structure of the media industries: advertising

from workplace socialization to network socialization

global production networks

new international division of cultural labor

“The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool”

precarity in media work

2006

2007

2008

media work = fandom

mdeuze@indiana.edu

m.j.p.deuze@let.leidenuniv.nl