Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television...

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Page 1: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.
Page 2: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Media Training Basics

Page 3: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Agenda

• The Interview– Before– During– After

• Special Tips– Television– Radio– Print– Telephone

• Group Exercise

Page 4: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Everybody Has a Job

• Spokesperson– Reputable, reliable source of information– Deliver the campaign’s message

• Reporter– Provide timely and interesting information– Sell newspapers, attract listeners or viewers

Page 5: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

The Interview

Page 6: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Before the Interview

• Develop three to five message points

• Learn about the reporter, outlet and story

• Rehearse anticipated questions

• Understand the reporter’s deadline

Page 7: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

During the Interview

• Make your first words count• Keep your audience in mind• Work the questions into your answers• Be wary of “off the record”• Avoid saying “no comment”• Expect repeated questions• Use bridging phrases instead of negative words or

inaccurate facts

Page 8: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

During the Interview

Bridging phrases to help control the interview– Look at it this way…– I can’t address that issue, but I can tell you…– That is interesting, but the issue here is…– The most important point we can get across to

people is...– That’s an interesting point. However, ...– I can't speak for them, but I can say...

Page 9: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

After the Interview

• Review the questions and answers

• Send follow-up information or clarifications

• Cultivate the relationship

Page 10: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Special TipsSpecial Tips

Page 11: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Television

• Dress appropriately for the situation

• Consider wearing make-up or powder

• Ask for water before you begin

• Begin again if necessary (in taped interviews)

• Be enthusiastic and brief

Page 12: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Television

• Facial expressions– Overemphasize positive expressions and smile– Exaggerate about 15 percent

• Posture– Maintain eye contact– Sit as far back in your chair as possible– Lean slightly forward– Cross your legs at your ankles

Page 13: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Television

• Physical expression– Be natural– Be careful about nodding your head– Focus gestures in the triangle area between your chin

and shoulders

• Voice– Use conversational, upbeat tone– Speak a little more slowly than normal– Vary inflections

Page 14: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Radio

• Keep answers short and lively

• Refer to notes but don’t read directly from them

• Convey sincerity and enthusiasm

• Smile – it comes through in your voice

Page 15: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Print

• Know your subject thoroughly– Who?– What?– Where?– When?– Why?– How?

• Know your time limit• Do not ask to review the story

Page 16: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Telephone Interviews

• Ask a staff colleague to sit in as the reporter – Direct your answers to that person

• Speak in a natural voice– Resist the temptation to shout answers toward

the phone

Page 17: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Final Reminders

• Be conversational and comfortable

• Stay on message

• Keep it brief and simple

Page 18: Media Training Basics Agenda The Interview –Before –During –After Special Tips –Television –Radio –Print –Telephone Group Exercise.

Available

Resources

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