“How Theory Informs Application and How Application Informs Theory”
Media Theory & Application
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Transcript of Media Theory & Application
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Media Theory & Application
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This is not a pipe.What is René getting at?
Hint: The painting is somethings calledThe Treachery of Images
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Semiotics specificssignifier + signified
= sign
cityword, sound, image, etc. mental concept
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Aspects of what is "Signified"1st order: DenotationThe literal meaning of a thing or sign.Digital
2nd order: ConnotationThe "deeper" meaning, socio-cultural and personal associations.Analog
(bonus level) 3rd order: MythMajor culturally-variable concepts underpinning a particular worldview – e.g. masculinity, femininity, freedom, individualism, colonialism, etc.The Matrix
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Aspects of what is "Signified"DenotationDinner + place settingConnationWe're open tonight, selling sit-down meals, including dinner [Mass produced, inexpensive] homey food after hours50's-flavored diner restaurant (waitresses + gruff male cooks?)Highway and driving cultureMythWASP Americana nostalgia -> warmth & authenticity
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Code – definitions & examples A set of practices familiar to users of the medium
operating within a broad cultural framework An ever-evolving system of explicit social conventionsA few codes of the moving picture medium:• Genre (narrative,
characterization, themes, setting, iconography)
• Camerawork (shot size, focus, lens movement, camera movement, angle, lens choice, composition)
• Editing (cuts & fades, cutting rate & rhythm)
• Manipulation of time
(compression, flashbacks, flashforwards, slow motion)
• Lighting• Color• Sound (soundtrack, music)• Graphics• Acting technique• Narrative style• Authorial style
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SignsCodes
Syntagms** syntaxes, grammars,structures
repeated over time become
Conventions
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Why is any of this relevant?Intentionally or not…Every scrap of media you will create
has denotations, connotations, & even myths
Every scrap of media you will create follows/uses/twists/breaks codes and conventions
In this class, let's be intentional about what we're communicating to whom with our creations.
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WHAT IS IT SAYING TO WHOM?
For the following media samples, think connotations, conventions used/borrowed, values displayed, myths conjured, for some [which?] audience.
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Wicked Witch, 1939
Wicked Witch, 2013
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ICE: Media Theory AnalysisIn small groups, discuss a favorite/memorable game or website in terms of:
AudienceConventions of any kind (technical and socio-cultural)ConnotationsMyths