Media tasks power point

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TV: MTV, MTV2, Nickelodeon/Nick-at-Nite, TV Land, VH1, Spike TV, CMT: Country Music Television, Comedy Central, Palladia, MTV U, LOGO, MTV World, MTV Films, Nickelodeon Movies, Paramount Comedy, BET, BET Jazz, BET Gospel, BET Hip Hop, Nick Jr., Teen Nick, MTV Tr3s, VH1 Classic, VH1 Soul, VH1 Pure Country. Radio: TV Radio, BET Radio, Imagine Radio Limited Publishing: Music: The Extreme Music Library, Director's Cuts Production Music. Magazines: Nickelodeon Magazine. Film: Paramount Pictures (includes DreamWorks, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and Paramount Home Entertainment) Online holdings: MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com, GT.TV, GameTrailers.com, Neopets Inc., MTVi Group, SonicNet.com, GoCityKids.com, MTV Overdrive, VH1 Vspot, BET.com, BET on Blast, Cmt.com, TurboNick, Quizilla, Nick Jr. Video, The Click, Nicktropolis, Addictinggames.com, Shockwave.com, ParentsConnect.com, Atomfilms.com,, Virtual Worlds (Nickropolis, vmtv.com), thedailyshow.com, colbertnation.com, southparkstudios.com (51%), spiketv.com, ifilm.com, jokes.com, Xfire (gaming). Other: MTV Mobile, MTV Games (including Rock Band), BET Mobile, Harmonix, Y2M: Youth Media & Marketing, Rhapsody (part ownership). VIACOM own…

Transcript of Media tasks power point

Page 1: Media tasks power point

TV: MTV, MTV2, Nickelodeon/Nick-at-Nite, TV Land, VH1, Spike TV, CMT: Country Music Television, Comedy Central, Palladia, MTV U, LOGO, MTV World, MTV Films, Nickelodeon Movies, Paramount Comedy, BET, BET Jazz, BET Gospel, BET Hip Hop, Nick Jr., Teen Nick, MTV Tr3s, VH1 Classic, VH1 Soul, VH1 Pure Country.

Radio: TV Radio, BET Radio, Imagine Radio Limited

Publishing: Music: The Extreme Music Library, Director's Cuts Production Music.Magazines: Nickelodeon Magazine.

Film: Paramount Pictures (includes DreamWorks, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and Paramount Home Entertainment)

Online holdings: MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com, GT.TV, GameTrailers.com, Neopets Inc., MTVi Group, SonicNet.com, GoCityKids.com, MTV Overdrive, VH1 Vspot, BET.com, BET on Blast, Cmt.com, TurboNick, Quizilla, Nick Jr. Video, The Click, Nicktropolis, Addictinggames.com, Shockwave.com, ParentsConnect.com, Atomfilms.com,, Virtual Worlds (Nickropolis, vmtv.com), thedailyshow.com, colbertnation.com, southparkstudios.com (51%), spiketv.com, ifilm.com, jokes.com, Xfire (gaming).

Other: MTV Mobile, MTV Games (including Rock Band), BET Mobile, Harmonix, Y2M: Youth Media & Marketing, Rhapsody (part ownership).

VIACOM own…

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TV: this would be useful for getting a film released because you can broadcast the trailer in-between TV programs. this will attract a wider audience because you can broadcast the trailer across different TV channels.

How different sectors help with getting a film released

Radio: you can broadcast interviews with cast members and directors and because radio reaches a wide range of people it will attract a wide audience, who might be interested in seeing the filmPublishing: there can be interviews with the cast about the film which could attract you to watch it, and having an advertisement poster in the magazine people will be attracted to watch the film or watch the trailer Film: they would show the trailer at the start of the film which was in the same age range and usually the same genre

Online holdings: websites for the film, giving information, links to twitter and Facebook sites and games

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Symbiotic relationships in the media A symbiotic relationship allows a company to benefit mutually from the film, like with the release of toys, for example hasibo worked with DreamWorks and paramount pictures to produce transformers: dark moon. This allows the movie to have a bigger budget, this allows them to create a higher quality of movie than if they were doing it on their own. Hasibo benefits because they can produce toys that go with the movie which are guaranteed to have interest because they are coming out with movies that are well known. It also helps other company's because it helps to publicize the name of the company to a wider audience.

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Glossary of key words

Multi media conglomerate: A company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Media conglomerates strive for policies that facilitate their control of the markets across the globe.

Horizontal integration: The acquisition of additional business activities that are at the same level of the value chain in similar or different industries. This can be achieved by internal or external expansion

Cross media convergence: A range of media platforms are integrated within a single piece of media technology

Synergy : different company's work together to benefit each other for a final outcome

Symbiotic: different companies work together to promote a range of related products