Media Survey ResultsCollege of Engineering and Mathematical Sciences

Facilitated by the Dean’s Office and the

student employees of the CEMS WebWizards

Spring Semester 2016

Undergraduate Sample

CS20%

Math/Stats8%

Engineering70%

Other (Double Major)2%

Major

CS

Math/Stats

Engineering

Other (Double Major)

126 Undergraduates Surveyed

Undergraduates- Question 1How do you stay current with news, culture, and entertainment?

90.48%

57.14%

49.21%

40.48%

23.02%

16.67%

16.67%

9.52%

Links on social media (Facebook/Twitter/etc.)

Internet media sites (Buzzfeed/Hiffington Post/etc.)

News websites (NYTimes.com/CNN.com/etc.)

Links sent to me in email

Television

Print Newspapers

Podcasts

Other

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Question 1- % Ranked #1

Undergraduates- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?

50.00%

16.67%

9.52%

7.94%

7.94%

7.94%

A friend sent it to you

It was assigned in class

Made by a respectable/famous person/institution

Other

It has a high rating of likes or stars

It has a lot of views

0 0.1 0.2 0.3 0.4 0.5 0.6

Question 2- % Ranked #1

Undergraduates- Question 3How do you watch videos or listen to audio interviews?

41.27%

41.27%

1.59%

0.79%

0.79%

Laptop

Smartphone

Other

Desktop Computer

Television

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

Question 3- % Ranked #1

Undergraduates- Question 4Where do you watch videos or listen to interviews?

96.03%

30.95%

21.43%

20.63%

7.94%

At home

In the car

On the bus

Walking around town

Other

0 0.2 0.4 0.6 0.8 1 1.2

Question 4- % Ranked #1

Undergraduates- Question 5Where do you most often click on links to watch or listen to media?

26.98%33.33%

23.81%80.95%

7.14%11.11%

80.16%50.79%

29.37%32.54%

30.16%3.17%

SnapchatInstagram

TwitterFacebookLinkedIn

TumblrYouTube

EmailUVM Blackboard

RedditInternet Sites

Other

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9

Question 5- % Ranked #1

Undergraduates- Question 6How do you prefer gaining new information from media?

31.75%

9.52%

58.73%

Reading

Listening

Watching

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

Question 6- % Ranked #1

Undergraduates- Question 7Which of the subjects below interest you?

84.92%

84.13%

74.60%

34.92%

76.19%

92.86%

61.90%

Invention

Innovation

Creativity

Entrepreneurship

Design

New Tech

Scientific Research

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Question 7- % Ranked #1

Significant DifferencesComparison between Undergraduates, Graduates, and Staff/Faculty

u Question 1: Undergraduates and Graduates have similar choices, but Undergraduates commonly wrote-in “Reddit” and Graduates wrote-in “Radio”. In contrast, Faculty/Staff favored Television far more than the other groups.

u Question 2: Faculty/Staff were the only group to favor “High rating of likes/star” as a factor in whether or not they will watch/listen to something. Undergraduates favored “Friend sent it to you”, while Graduates and Faculty/Staff favored “It was made by a respectable/famous person”.

u Question 3: Undergraduates and Graduates chose Laptop/Smartphone for ways to watch videos/listen to audio, while Faculty/Staff favored Desktop Computers/TV.

u Question 6: Undergraduates prefer to watch their media, while Graduates and Faculty/Staff prefer to read.

u Overall: “It doesn’t matter where I find the video, if I think it will be boring, I won’t watch”.

Graduate Sample25 Graduates Surveyed

CS4%

Math/Stats17%

Engineering67%

Other12%

Major

CS

Math/Stats

Engineering

Other

Graduates- Question 1How do you stay current with news, culture, and entertainment?

80.00%

44.00%

60.00%

44.00%

40.00%

28.00%

28.00%

0.08%

Links on social media (Facebook/Twitter/etc.)

Internet media sites (Buzzfeed/Hiffington Post/etc.)

News websites (NYTimes.com/CNN.com/etc.)

Links sent to me in email

Television

Print Newspapers

Podcasts

Other

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9

Question 1- % Ranked #1

Graduates- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?

28.00%

20.00%

32.00%

16.00%

4.00%

A friend sent it to you

It was assigned in class

Made by a respectable/famous person/institution

It has a high rating of likes or stars

It has a lot of views

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35

Question 2- % Ranked #1

Graduates- Question 3How do you watch videos or listen to audio interviews?

48.00%

36.00%

12.00%

4.00%

Laptop

Smartphone

Desktop Computer

Television

0 0.1 0.2 0.3 0.4 0.5 0.6

Question 3- % Ranked #1

Graduates- Question 4Where do you watch videos or listen to interviews?

96.00%

24.00%

24.00%

24.00%

4.00%

At home

In the car

On the bus

Walking around town

Other

0 0.2 0.4 0.6 0.8 1 1.2

Question 4- % Ranked #1

Graduates- Question 5Where do you most often click on links to watch or listen to media?

8.00%

20.00%

36.00%

72.00%

8.00%

12.00%

64.00%

40.00%

8.00%

20.00%

32.00%

4.00%

Snapchat

Instagram

Twitter

Facebook

LinkedIn

Tumblr

YouTube

Email

UVM Blackboard

Reddit

Internet Sites

Other

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

Question 5- % Ranked #1

Graduates- Question 6How do you prefer gaining new information from media?

40.00%

24.00%

36.00%

Reading

Listening

Watching

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

Question 6- % Ranked #1

Graduates- Question 7Which of the subjects below interest you?

76.00%

84.00%

80.00%

48.00%

72.00%

92.00%

80.00%

Invention

Innovation

Creativity

Entrepreneurship

Design

New Tech

Scientific Research

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Question 7- % Ranked #1

Faculty/Staff- Question 1How do you stay current with news, culture, and entertainment?

60.00%

46.67%

46.67%

40.00%

53.33%

26.67%

20.00%

6.67%

Links on social media (Facebook/Twitter/etc.)

Internet media sites (Buzzfeed/Huffington Post/etc.)

News websites (NYTimes.com/CNN.com/etc.)

Links sent to me in email

Television

Print Newspapers

Podcasts

Other

0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan 0-Jan

Question 1- % Ranked #1

Faculty/Staff- Question 2What is the most important determining factor in deciding whether or not you will watch a video or listen to an audio piece?

40.00%

0.00%

26.67%

26.67%

0.00%

A friend sent it to you

It was assigned in class

It was made by a respectable/famous person/institution

It has a high rating of likes or stars

It has a lot of views

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

Question 2- % Ranked #1

Faculty/Staff- Question 3How do you watch videos or listen to audio interviews?

20.00%

20.00%

26.67%

33.33%

Laptop

Smartphone

Desktop Computer

Television

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35

Question 3- % Ranked #1

Faculty/Staff- Question 4Where do you watch videos or listen to interviews?

86.67%

26.67%

13.33%

6.67%

20.00%

At home

In the car

On the bus

Walking around town

Other

0 0.2 0.4 0.6 0.8 1

Question 4- % Ranked #1

Faculty/Staff- Question 5Where do you most often click on links to watch or listen to media?

6.67%

6.67%

13.33%

46.67%

6.67%

0.00%

46.67%

53.33%

0.00%

26.67%

46.67%

26.67%

Snapchat

Instagram

Twitter

Facebook

LinkedIn

Tumblr

YouTube

Email

UVM Blackboard

Reddit

Internet Sites

Other

0 0.1 0.2 0.3 0.4 0.5 0.6

Question 5- % Ranked #1

Faculty/Staff- Question 6How do you prefer gaining new information from media?

40.00%

20.00%

33.33%

6.67%

Reading

Listening

Watching

Other

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45

Question 6- % Ranked #1

Faculty/Staff- Question 7Which of the subjects below interest you?

60.00%

73.33%

73.33%

33.33%

73.33%

60.00%

60.00%

Invention

Innovation

Creativity

Entrepreneurship

Design

New Tech

Scientific Research

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

Question 7- % Ranked #1