The image shows clearly all tour dates with information to contact the ticket suppliers.

The background of the band allows new audience members to see what the band really look like

The light coloured text severely contrasts with the dark colours of the poster, this highlights the name of the band and it is the first thing the audience see’s.

The image used of the band is very professional due to the angle and lighting used. This makes the band look established which would further encourage people to watch them live.

The text used is a reoccurring theme throughout the bands products and posters.

The lead singer is standing in front of his band members. This immediately establishes him as the front man

The colours of the tour poster show a great contrast to outline specific text yet at the same time work very well together.

Due to the popularity of the band and the success they have reached they feel confident to release posters with one or two dates on. This is a common theme since the ‘Arctic Monkeys’ gained much success

The bottom of the poster is very clever. It is an upside down view of the industrial town of Sheffield, where the gig is held (also the hometown of the band)

The random posters which don’t seem to hold a common theme as almost become a regularity for the band.

Once again the poster is very professional which displays the success of the band and makes the gig more appealing to new fans

The art work shows a big top in front of the industrial town of Sheffield with the sun behind them. This is very clever and shows that the ‘Arctic Monkeys’ are performing in front of their home town whilst at their musical peak.

The text style is repetitive throughout ‘The Kooks’ albums and has been the same since the band started.

By advertising the album at the bottom of the tour poster it enables the band to increase sales.

The female in the picture could be matched with the female on the their newest album ‘junk of the heart’.

The simplicity of the tour poster establishes a professional look.

The white text allows all the text to be seen greater visually on the foreground of an image.

The tour dates are clearly listed in an easy-to-read manner, rather than mixed. By using a simple design it shows the dates more clear rather than an alternative mix of the dates.

By using a female on the tour poster it shows that the majority of the new album will be catchy love songs. Also that females will be the route of their song lyrics.