Media scenario 14 3 14 abp ananda
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Transcript of Media scenario 14 3 14 abp ananda
Quick Snapshot
Week 3 - 10’2014
MCCS
ABP ANANDAPeriod – Wk 3 - 10’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
35
10
20
% Genre Sh
Source : TAM Period : Wk 10’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
VS last year market shares marginally down by 9%
0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.09.1
% Genre Share
Wk 3-10'13 Wk 3-10'14
Source : TAM Period : Wk 3-10 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
31%
24%
19%
13%
9%
5%
% Mkt. Share
Wk 3-10'14
Source : TAM Period : Wk 3-10’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 3-10’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
64 4
2 1
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 3
2 1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 3-10’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 21% 38% 27% 24% 23% 24%ABP Ananda 29% 40% 32% 31% 31% 31%Kolkata TV 22% 3% 23% 19% 19% 19%News Time Bangla 7% 15% 15% 8% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 6% 3% 0% 5% 5% 5%
ABP Ananda performing on News Bulletins & Film Based
magazines
Source : TAM Period : Wk 10’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports/magazinesKol TV scoring from Cartoons/Animations & Reviews/reports
Week10'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 21% 37% 25% 7% 9%
News Headlines 53% 0% 37% 0.0% 10%
Cartoons/Animation 28% 2% 52% 18% 0%
Reviews/Reports 17% 26% 33% 15% 8%
Film Based Magazines 0% 100% 0% 0% 0%
Sports Magazines 55% 21% 0% 0% 24%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 10’2014
Date Time From Time To Programme Genre TVT 000s05 Mar 14 18:57 20:24 PROTI POKHE Talk Shows/Chat 17907 Mar 14 20:27 20:51 PROTI POKHE Talk Shows/Chat 15004 Mar 14 18:58 20:53 PROTI POKHE Talk Shows/Chat 14307 Mar 14 18:58 20:21 PROTI POKHE Talk Shows/Chat 13308 Mar 14 21:58 22:23 EK DOZEN GALPO News Bulletin 12907 Mar 14 22:28 22:51 PROTI POKHE Talk Shows/Chat 12102 Mar 14 22:28 22:54 XTRA TIME Sports Magazine 11605 Mar 14 16:28 17:23 ABP ANANDA PROGRAM News Bulletin 10906 Mar 14 19:58 20:25 ABP ANANDA PROGRAM News Bulletin 10405 Mar 14 22:28 22:54 PROTI POKHE Talk Shows/Chat 97
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