Media Sales Institute Presentation
24
“Together we can. Together we will.” Presented to: Edmund Worthy Presented by: Leslie Moore 5/24/12 By PresenterMedia.com
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As a candidate at the Media Sales Institute, I was given a mock sales scenario. This is the Power Point I used in my 20 minute presentation.
Transcript of Media Sales Institute Presentation
“Together we can. Together we will.”
Presented to: Edmund WorthyPresented by: Leslie Moore5/24/12
By PresenterMedia.com
ObjectivesAgenda
ResearchBenefitsMarketing SolutionsPhase 4
Phase 1
Phase 2
Phase 3
Objectives• Profitability• Capitalize on real needs
• Business services & small business loans• Government small business loans
Research• SWOT analysis• Customer profiles• Banking stats
STRENGTHS
• Strong brand name• Diverse services
• Low customer satisfaction• Current economy
WEAKNESSES
Research
OPPORTUNITIES
• Online offerings• Growing Atlanta population
• Other banks in Atlanta• Online scams
THREATS
Research
ResearchThe Wells Fargo Customer
46%64%
Source: Media Audit 2011
ResearchThe Wells Fargo Customer
5
Source: Media Audit 2011
8%13%24%23%17%10%5%
ResearchThe Wells Fargo Customer
Source: Media Audit 2011
42%44%14%
ResearchThe Atlanta Journal Constitution Customer
Source: Media Audit 2011
49% Men, 59% WomenAge 18-34: 31%Age: 35-54: 42%College Degree: 31%
1. Advertising2. Branch convenience3. Products & services4. Promotional offers
Source: J.D. Power and Associates, 2011
ResearchTop reasons consumers select a new bank:
ResearchAdult preferred method of banking
Source: RAB.com
Benefits• Newspaper advertising• AJC advertising• Digital advertising• AJC.com advertising
Benefits Newspaper Advertising
Benefits Newspaper Advertising
• Visual• In-depth• Geographic Targeting• Tangible
Benefits The AJC Newspaper
• Reach: 1.37 million on Sundays• Reach: 750,000 on weekdays• Highest rate of undistracted ad attention (Neilsen, 2010)
Benefits Digital Advertising
• Interactivity• Tracking• Enhanced capabilities• Direct response• Drive directly to website
BenefitsAJC.com
• 1.1 million monthly viewers• 50% of Atlanta weekly• 75% of Atlanta with Yahoo
Marketing Solutions• Sticky note ad• Video ad with targeting• Mobile ad
Marketing SolutionSticky note advertisement
Marketing SolutionVideo advertisement
Marketing SolutionMobile advertisement
Marketing SolutionSchedule & PricingSticky notes: 12 weeks (June 4-August 20): $2580Video ad: 6 weeks (June 4 – July 9): $4000Mobile ad: 6 weeks (June 4 July 9): $3000
Total: $9,580
Thank you!*Added value
