MAGAZINE AND DIGITAL MEDIA KIT

www.traveltalkmag.com.au

MEDIAWWW.TRAVELTALKMAG.COM.AU -  ISSUE NOVEMBER 2016 TT623

STAR WARSRETURNS TO

IRELAND

PLUS: HOW YOU CAN GO ON FAMIL TRIPS TO CANADA & SRI LANKA

6 LUXURY STAYS IN

INDIA

34-PAGE SPECIALWHAT’S HOTFOR 2017?

incredibleindia.org

2017/18

The marketplace is inundated with millions of marketing messages all vying for attention. It’s imperative that your marketing spend provides the best ROI.

Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles.

This not only builds the Traveltalk brand, but also the brands of its advertisers.

ABOUT TRAVELTALK MEDIATraveltalk Media comprises of Traveltalk magazine, Traveltalk newsletter, www.traveltalkmag.com.au. @traveltalkmag Facebook and Twitter.

Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents and the travel industry look forward to reading.

PROOF OF SUCCESSTraveltalk is now in its 35th year and is a well known and trusted brand in the travel industry.

Traveltalk Media’s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands.

CONTENTTraveltalk’s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month.

Despite the boom of digital media, research tells us that 75% of travel agents still value tactile magazines.

Magazines offer many unique strengths – style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers’ brand success.

DISTRIBUTION• Retail and mobile travel agents 82%• Accommodation, business and leisure 7%• Wholesalers, tour operators and destination marketers 6%• Carriers: land, sea and air 4%• Support services: IT, travel health and insurance etc 1%

READERSHIPTraveltalk Media publishes Traveltalk magazine (trade only) in February, May, July, October and November.The “Bumper” March, June, September and December (quarterly) issues are published in a ‘consumer friendly’ format

and are available in news agencies plus extra copies are distributed to the Domestic and international Qantas/ Virgin/Singapore airline lounges around Australia.

Traveltalk is the FIRST travel industry news magazine to hitthe travel agents desks on those months with an average monthly readership of 30,000.

MEDIA KIT 2017/18

CONTACT DETAILSAdvertising Christine GouldM: 0407 900 143E: christine@traveltalkmag.com.au

Jenny Rowland M: 0414 746 146E: jenny@traveltalkmag.com.au

Advertising PerthDebbie Sproule M: 0403 833 295 E: debbie@traveltalkmag.com.au

Magazine editorial Jon Underwood E: jon@traveltalkmag.com.au

Online editorialGaya Avery E: gaya@traveltalkmag.com.au

Mark HaradaE: mark@traveltalkmag.com.au

MAGAZINE PROFILE

mag.com.au

6,612CAB audited circulation average OCT 2016 - SEPT 2017

Includes print magazine circ and emag downloads per month

WWW.TRAVELTALKMAG.COM.AU -  ISSUE APRIL 2017 TT627

PLUS: FANCY A FREE TRIP TO CANADA? FIND OUT HOW TO WIN INSIDE!

SPECIAL REPORTAre women in travel paid enough?

ENGLANDHidden treasuresof the east9great OUTBACKadventures

138 747 VIKINGCRUISES.COM.AU

NO KIDS | NO CASINOS | VOTED WORLD’S BEST

Viking brings its award-winning river cruise philosophy to the oceans, with state-of-the-art

small ships designed for destination cruising. Offering more time in port, culturally enriching

shore excursions and fewer sea days so you can immerse yourself in each destination.

And we believe everything should be included.

YOUR OWN

PRIVATE VERANDAAll staterooms and suites have

king-size beds, and feature a

private veranda on which to sit

and take it all in.

PREMIUM BEVERAGES

Enjoy premium wine, beer and

soft drinks with your onboard

meals, in the dining venue of

your choice.

NORDIC SPA FACILITIES

Chill out in the Snow Grotto.

Step into the steam room. Relax

on a heated bed or the

hydrotherapy pool, all included.

SPECIALTY RESTAURANTS

We welcome you to dine in

a choice of 10 delightful venues.

No hidden surcharges – it is

all complimentary.

ENRICHING CULTURE

Enjoy an exciting choice of

performances, live talks and

hands-on demos that add

further insight to your journey.

24-HOUR ROOM SERVICE

For those days when you feel

like breakfast in bed or dinner

under the stars. It’s complimentary.

EVENING ENTERTAINMENT

Watch a show, listen to live

classical music, enjoy some

dancing, or catch a movie. It's

all at your finger tips.

SHORE EXCURSIONS

Enjoy a free excursion in every

port with an expert local guide

who brings each destination, its

people and culture to life.

WI-FI AND GRATUITIES

Enjoy free Wi-Fi so family and

friends can keep up with you.

All onboard gratuities and taxes

are also included.

TEA AND COFFEEChoose from a range of

included specialty teas, coffees

and bottled water any time

on board.

SELF-SERVICE LAUNDRY

Available on multiple decks,

these laundries feature top

quality washers, dryers and

ironing facilities.

NEW BROCHURE OUT NOW

Call Brochure Flow on

1300 728 668 to order your copy.

Ad_TravelTalk_CoverWrap_20170313_420x297.indd 3

17/3/17 12:31

WWW.TRAVELTALKMAG.COM.AU - ISSUE MAY 2017 TT628

BUMPER

68 PAGE

ISSUE

PLUS: NEW AGENT INCENTIVES, FAMIL REVIEWS AND AGENCY OF THE MONTH

COMPETITION

Win a trip to Canada!

WEDDINGS

Ideas for a

perfect day

SPECIAL REPORT

Are high street

agents doomed?

WWW.TRAVELTALKMAG.COM.AU -  ISSUE SPRING 2016 TT621/054

AU$4.95Print Post Approved PP630045/00036

PLUS: HAWAII, BALI AND LOADS OF FREE THINGS TO DO IN THE UK!

10 PAGE ADVENTURE

SPECIALAfrica, India &

South America

Our topromanticholidaysHot tips for solo travellers

MAGAZINE RATES

WRAPS, INSERTS AND SPECIAL ORDERS

Single Page Inserts

Full run of trade issue $5150

*All prices in Australian Dollars and exclusive of GST *Australian based advertisers please add 10% GST * 20% loading added to premium positions

BOOKING AND MATERIAL DEADLINES

Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication.

Advertising material is required by the 8th (unless otherwise advised) of the month prior to publication.

Bookings cancelled after the 8th of the month (or the Friday before if 8th is on a weekend) may incur a full or partial charge should space remain unsold at press time.

Material on hand will be used if advertising copy is not received by deadline.

mag.com.au

Casual Rate

4 Page Cover Wrap $12000

2 Page Cover Wrap $9000

3 Page Cover Fold Out $13000

MEDIA KIT 2017/18

ADVERTISEMENT SIZE Rate

Full Page $5500

Half Page $4500

Third Page $3500

Quarter Page $2500

Double Page Spread $9500

Advertorial Page $5500

Strip Advertisement $1900

Quarter Page DPS $4500

BUMPER ISSUE (CONSUMER/TRADE)

Full Page $5950

Half Page $4950

Third Page $3950

Quarter Page $2950

Double Page Spread $9950

Advertorial Page $5950

Strip Advertisement $1990

Quarter Page DPS $4950

Double Page SpreadImage Area 400mm w x 260mm hTrim 420mm w x 297mm hBleed 426mm w x 303mm h

Full PageImage Area 185mm w x 260mm hTrim 210mm w x 297mm hBleed 216mm w x 303mm h

Half PageHorizontal 185mm w x 130mm hVertical 90mm w x 260mm h

SIZES

Third PageHorizontal 185mm w x 90mm hVertical 60mm w x 260mm h

Quarter PageHorizontal 185mm w x 70mm hVertical 90mm w x 135mm h

MAGAZINE SIZES

COVER WRAPS

Four Page Outer WrapImage Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm hAllow 66mm h for the Traveltalk masthead

1/4 Page DPSTrim 420mm w x 70mm hBleed 426mm w x 76mm h

LARGE FILE SIZESMost files can be emailed directly to production@traveltalkmag.com.au as a print quality PDF.

Files larger than 12MB can be sent via www.yousendit.com, on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP.

DIGITAL SPECIFICATIONSHigh resolution PDF files are our preference.

Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed.

Advertising material and enquiries to: EMAIL: production@traveltalkmag.com.au and CC distribution@traveltalkmag.com.au

mag.com.au

Two Page Front Wrap (Front cover and Inside Front Cover)Trim 210 w x 297 hBleed 216 w x 303 h

Allow 66mm h for the Traveltalk masthead

MEDIA KIT 2017/18

Three Page Cover Fold Out (Back Cover and DPS)Image Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm h

Contents Page

Traveltalk’s website is fast, easy on the eyes, easy to navigate and free of clutter, all of which makes your ad stand out.

With an average of over 20,000 users and over 52,000 page views each month you will maximise your exposure with top, bottom, or right hand column spots.

Ad Type Week

Super Leaderboard (ROS*)1000w x 120h px

650

Super Leaderboard (competition, news , skytalk pages)1000w x 120h px

550

Double MREC (ROS*)300w x 500h px 550

Double MREC (competition, news , skytalk pages)300w x 500h px

350

MREC300W X 250h px 350

Video Youtube link 600

Image Gallery5 images + caption + link 500

Web Hero Image (Homepage rotates with 7 other images)670w x 450h px content 200 words +URL

600

Brochure of the week 200

Ask about our Training Package which includes website and newsletter promotion POA

SPECSAccepted formats – jpeg, png, swf

Max file size 50kb

Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices.

*May share space with some subpage advertisements All charges are in $AUD and are exclusive of GST.Share of voice minimum 50%.

WEBSITE

mag.com.au

BROCHURE OF THE MONTH

SUPER LEADERBOARD

WEB HERO IMAGE

DOUBLE MREC

MREC

APP OF THE MONTH

LOGO BLASTER TILE

MREC

IMAGE GALLERY

VIDEO

MEDIA KIT 2017/18

Banner Per Insertion 10x Insertions

Top MREC300w x 250h px 650 4500

MREC1300w x 250h px

450 3000

MREC300w x 250h px

350 2000

News Hero Image 605w x 300h px (limited availability for special incentives and competitions) 

950 -

Solus EDM availableSubject to conditions 4000 -

Advertorial blaster Includes full page on website with image and copy

650 -

Ask about our Training Package which includes website and newsletter promotion POA

Tap into a captive market of over 14,000 travel professionals and enthusiastic travel consumers by advertising in our eNewsletter.We know that 37% (and growing) of our subscribers are reading from a mobile device. Traveltalk now offers a fully mobile optimised platform guaranteeing you maximum value from your advertising dollars.We not only have the numbers, we have the type of reader you want. Our readers are actively engaged in the content we present. Their clicks count. And those clicks can be yours.Our newsletter attracts an average click through rate of 30% and average of 20% open rate.

SPECSAccepted formats – jpeg, png, swfMax file size 50kbFlash ads are not compatible with e-mails. Material is due the Thursday the week before the ads are due to go live.Material to be sent to gaya@traveltalkmag.com.au and cc distribution@traveltalkmag.com.au

NEWSLETTER

mag.com.au

All charges are in $AUD and are exclusive of GSTPayment terms on all digital ads must be paid in advance before 1st insertion.Late payment fees apply as per the attached Terms and Conditions

TOPMREC

NEWS HERO IMAGE

MREC1

MRECADVERTORIAL BLASTER

Traveltalk Tease Per Insertion

Exclusive Edm Banner 728 x 90 950

Quiz web landing page

Web Leaderboard 1000 x 120 650

Double MREC 300 x 500 550

MREC 300 x 250 350

EXCLUSIVE Quiz sponsorship (limited available) 2500MREC1

MEDIA KIT 2017/18