Media Rules
-
Upload
tony-yegles -
Category
Documents
-
view
215 -
download
0
Transcript of Media Rules
-
7/28/2019 Media Rules
1/102
__________________________________________
Media Rules
Post-production Script
86 mins
Stereo
__________________________________________
CLEVER TYPES
Waverley NSW AUSTRALIA 2024
-
7/28/2019 Media Rules
2/102
Media RulesPost Production Script
PAGE 2
SHOT#
VISUAL AUDIO TIMECODE
Super fades up fromblack:
SBS Independentfor Creative Nation in
association withTVG Communications
presents
01.30.05
Super fades up fromblack:
01.35.00
Fade up from black
MWide Alaninterview. Super:
Alan Sunderland BureauChief SBS TV Canberra
ALAN : We are generally loathed byand despised by everyone. Thepublic hates journalists and Imsure they hate politicaljournalists more than any others.They dont trust us. Thepoliticians have a barely concealeddislike for us.
01.42.03
CU Sarah interview
Super:
Sarah Macdonald
National AffairsReporter Triple J
SARAH : They want to be part of
history. They're real players,journalists. They love the feelingthat they could be there when bigthings happen and they're the fansof political process they get veryexcited by it.
01.55.14
CU Margo interview
Super:
Margo Kingston
Journalist SydneyMorning Herald
MARGO : You walk into this job asa journalist and all of a suddenyou can actually change the world.I mean, you know, in a very small
way, but I mean your head isinteracting with news and peopleand what you write affects the waythey're viewed and what your newsjudgement is.
02.06.03
2
-
7/28/2019 Media Rules
3/102
Media RulesPost Production Script
PAGE 3
SHOT#
VISUAL AUDIO TIMECODE
ECU Tom interviewSuper:
Tom Burton
Chief PoliticalCorrespondent
Australian FinancialReview
TOM interview: We should havesomething like a sort of 70% rulewhich says, something like, look70% of the time we get it rightand the other 30 we don't. Butthat's not to say the other 30 isbullshit but read with care. Orwatch with care. Listen with care.
02.25.24
MWide Alan interviewALAN : I think at the end of theday we're immensely important. For
all our foibles and all ourfailing and all our problems, weare all that the Australian publichave got.
02.39.03
Title fades up fromblack:
Media Rules
02.49.18
CU TV News broadcastSuper over newsfootage:
Saturday 27 January 1996
JIM sync then v/o: Australia is
about to go to the polls. PrimeMinister drove to Government Houseat 8: 30 this morning to ask BillHayden to dissolve parliamentprior to calling the election.
02.55.22
MWide Paul KeatingKEATING : Here we go again.
03.05.23
Wide Howard entersnews conference
HOWARD : Good afternoon, ladiesand gentlemen. I am delighted that
the Prime Minister has announcedthe election date.
03.07.14
CU Sarah & Benscherat Press Conference
Super:
Anthony Benscher MediaAdviser to John Howard
SARAH: Hey can I get a list ofMinisters, or Shadow Ministers andall your guys phone numbers andstuff
03.17.23
ANTHONY: When I get back to
Canberra Ill fax it to you.
3
-
7/28/2019 Media Rules
4/102
Media RulesPost Production Script
PAGE 4
SHOT#
VISUAL AUDIO TIMECODE
SARAH: Ok, and also, when areyou going to do the timetable?
ANTHONY: Well, well be puttingout some details about what wellbe doing tomorrow. Well probablybe in Sydney and then later onwell put out some details ofwhats happening next week.
SARAH: Right, so youre going todo it week by week.
ANTHONY: Well, thatll be theplan for this week and see how wego.
CU Sarah in officeon phone to Anthony
Super:
Tuesday 30 January
SARAH: Anthony, its Sarah Mack.Higood. Have I got you at a bad
time? Listen, I need to talk toyou about how Im possibly goingto come out with you guys on thecampaign.
03.46.07
Wide Reverse Sarahin office on phoneto Anthony
SARAH: Yeah, Im finding itreally, really frustrating whatJohn Howards doing. His peoplearent going to tell me whatpolicy is going to be released onwhat day. So theyre going to be
in charge of whether Im on theirbus or not. So Im finding itincredibly annoying and quitepathetic.
03.59.19
CU Sarah on phoneI just dont think they have to bethat secretive.
04.12.19
CU Sarah at deskSARAH: We're going to Latrobetomorrow for a mysteryannouncement. Latrobe is LatrobeUni, so I guess it's about
education.
04.15.04
4
-
7/28/2019 Media Rules
5/102
Media RulesPost Production Script
PAGE 5
SHOT#
VISUAL AUDIO TIMECODE
MWide journalists onbus
Super:
Over the next few weeksthe journalists wont be
told where they aregoing by either the
Howard or Keating camps.
On most days they willbe taken on buses tomystery locations.
04.23.07
SARAH: So what are you doing?
Wide view from Buswindow
Are you going to be with Howardall the time?
04.37.04
SARAH: John Howards camp told meit was Latrobe so I thought itwas education. It turns out itsactually
Wide Journalists
walking through bush
in the Dandenong Ranges so itmust be environment
04.44.24
Wide Sarah andothers walkingthrough bush
04.48.19
Wide from belowtrees in bush. Pandown to journalistsin bush
Super:
Liberal EnvironmentPolicy Launch ANTHONY: Mr Howard will be
making a short statement regardingthe environmental policy of theCoalition. He will be doing ithere. Afterwards he will be takingany questions. If we could have
04.50.24
MWIDE Anthony withjournalists
if we could have everybody behindthis environmental line that wouldbe very much appreciated.
05.05.15
5
-
7/28/2019 Media Rules
6/102
Media RulesPost Production Script
PAGE 6
SHOT#
VISUAL AUDIO TIMECODE
Wide Pan Journalistswith cameras
05.12.08
CU SarahHOWARD: The centrepiece of the
05.16.10
MWIDE News cameraswhole policy is the initiative toestablish a Natural
05.18.10
MWIDE Journaliststaking notes
Heritage Trust of Australia. Thatwill be
05.22.00
CU Saraha special fund, initiallycomprised of one billion dollars.
05.25.23
MWIDE Howarddelivering speech
That one billion dollars will comeout of the proceeds of the partprivatisation of Telstra.
05.30.12
WIDE Crowd ofjournalists
WOMAN JOURNALIST: Is this a wayof insuring Democrat and Greensupport for the Telstra sale?
05.39.00
MID SarahHOWARD: Well, the question ofwhat the Democrats and the Greensdo is a matter for them.
05.43.10
SARAH: Most Australians want a
Man: importance of theenvironment
CU Sarah SARAH: Its just a ridiculous wayto run a policy announcement. Theyhavent give us the announcement.They havent given us the paper.So nobody can ask decent questionswhen they are willing to answerquestions. Youve got nothing togo on. And then they just have alittle talk in a forest. Its mad
05.55.02
6
-
7/28/2019 Media Rules
7/102
Media RulesPost Production Script
PAGE 7
SHOT#
VISUAL AUDIO TIMECODE
WIDE Sarah withrecording gear
Theres nothing answered in this.You dont know if theyre going tokeep all existing programs, youdont know if theyre going to endwood-chipping in native forests,you dont know if theyre going toprotect world heritage areas.Theres just so much in there youdont know about
06.08.04
SARAH: Im going to get some realpeople
MWIDE Sarah withlocal residents
SARAH: Do you all live aroundhere?
06.22.20
FERRET: Yeah, we do.
SARAH: Okay. Can I do a quickinterview with you for Triple J.
FERRET: Yeah, go for it.
SARAH: Do you want to use yournames?
FERRET: Yep.
SARAH: Whats your name?
FERRET: My names Ferret.
EWIDE Sarah withjournalists
SARAH: Did you see where Kempwent?
06.31.00
MAN: Hes gone.
SARAH: Hes gone?
7
-
7/28/2019 Media Rules
8/102
Media RulesPost Production Script
PAGE 8
SHOT#
VISUAL AUDIO TIMECODE
MAN: There he is.
SARAH: Senator Kemp?...Well, canI ring you later? I want to
KEMP: Ill be in the office.
Super:
Senator Rod Kemp
Shadow EnvironmentMinister
SARAH: Can I ring you later atthe office. I wanted to do aninterview for Triple J tomorrow
morning on the policy.
MID Sarah with KempKEMP: Well, ah, Ive got amountain of meetings thisafternoon, but give us a call andif I can do it I will.
07.00.00
SARAH: Okay.
KEMP: But you know, if I cansqueeze out
SARAH: Okay.
MWIDE Sarah gettingon bus
SARAH: Mr Howard has refused toguarantee all existingenvironmental programs
07.10.00
MID Sarah on phoneon bus
will continue but says his policy
is the biggest commitment to thenatural environment a Coalitionhas ever made.
07.14.00
HOWARD voice from tape: Concernabout the environment is no longersome kind of faddish, pseudo-intellectual passing phase issue.It is now a mainstream issue.
CU Sarah on phoneSARAH: See ya.
07.34.20
8
-
7/28/2019 Media Rules
9/102
Media RulesPost Production Script
PAGE 9
SHOT#
VISUAL AUDIO TIMECODE
SARAH: When was the environment apseudo-intellectual fad? Imsorry, I didn't know that.
CU Sarah on phone atParliament House
SARAH: I spent all afternoontrying to get Senator Kemp
07.46.22
WIDE Sarah on phoneat Parliament House
the environment spokesperson andtried 5 times and they wouldn'tring me back, so in the end I
07.51.17
MWIDE Sarah on phonein office
interviewed John Faulkner becauseif the coalition isnt going tospeak then I'll talk to the ALP.
07.55.16
MWIDE Keating inradio studio readingpaper
Radio 3AW Melbourne
08.02.09
MID News cameramenin studio
Super:
Radio 3AW Melbourne
08.05.24
MWIDE Keating inradio studio readingpaper
Radio 3AW Melbourne
08.08.24
WIDE Photographersin radio studio
08.13.03
CU Paul Keating atmicrophone
KEATING: Theyve been opposed theGordon below Franklin, theyveopposed
08.16.08
MID Journalistswriting notes
the Daintree, theyve opposedeverything in the environment for
years.
08.20.03
9
-
7/28/2019 Media Rules
10/102
Media RulesPost Production Script
PAGE 10
SHOT#
VISUAL AUDIO TIMECODE
CU Paul Keating atmicrophone
Now he says, in an environmentpolicy 08.24.18
MWIDE minders inhallway
if we sell Telstra08.27.06
WIDE Keating andradio announcer instudio
basically a policy of blackmail.08.30.07
WIDE Keating andassistant walkingdown radio stationhallway. Journalistslook on
08.32.07
WIDE group ofjournalists talking
ALAN: So whats the official spinon this mornings radioperformance.
08.35.10
TONY: On his. It was balanced
which we dont want.
ALAN : Thats right.
ALAN: Cruel but fair.
TONY: Its got to be biased ourway.
Zoom in to CU Alan
ALAN: Sounds reasonable to me.
MID JournalistsALAN: Press secretaries will comeround and chat
08.51.04
CU Newspaper article to give you the spin for the day. 08.53.09
10
-
7/28/2019 Media Rules
11/102
Media RulesPost Production Script
PAGE 11
SHOT#
VISUAL AUDIO TIMECODE
MID Journalistsexamining papers
They'll come in and say 'What didyou think about ah you know, theboss's statement today ', andyou'll say 'Oh yeah, I thought itwas like this'
08.55.15
MID Journalistschatting
and he'll say 'Oh yeah, ofcourse, but the important thing isthis'.
09.00.23
MID Tom, Benscher
and woman chatting
So they build this relationshipdesigned to prod you and push you
to perceiving it in a certain way.
09.06.02
CU Sarah talking toBenscher
And that can be manipulative butits also useful because that wayyou know what their office isthinking.
09.11.05
CU Grahame interview
Super:
Grahame Morris
Senior Adviser to JohnHoward
MORRIS: Well spin doctoring meansthat you try to get the best mediacoverage from your event or yourboss's speech or his address thatday. Now thats commonsensereally. A headline that says,John Howard is caring for theelderly from a social welfarepolicy, beats the heck out ofsomething that says John Howarddoesnt care about the elderly.
09.16.14
CU Greg interview
Super:
Greg TurnbullSenior Media Adviser to
Paul Keating
GREG: Its supposed to be where ashrewd media manipulator, such asmyself ah you know, gets hold ofjournalists and moulds them into
thinking what I want them tothink. Generally it doesn'thappen, I mean you can have animpact, as I said, with argumentsand background material and alittle bit of haranguing thrown inand I suppose that's if you wantto call that spin doctoring that'swhat it is.
09.39.24
11
-
7/28/2019 Media Rules
12/102
Media RulesPost Production Script
PAGE 12
SHOT#
VISUAL AUDIO TIMECODE
WIDE Pan aroundroom. Howard givingspeech. Crowd andjournalistslistening
HOWARD: This campaign has got offto a very good start. 10.04.19
WIDE reversephotographers andcrowd listening toHoward
We're living in a more volatilepolitical climate than we've everlived before
10.08.00
WIDE Crowd listening
And if we can win seats like .
Parramatta, we are going to turnout the Keating Government.
10.12.07
WIDE Howard mingling 10.17.14
MWIDE MorrisaddressingjournalistsSuper:
After Howard finisheshis speech, the mediaare told by his mindersthat he won't be holding
a 'doorstop' (aninformal press
conference wherejournalists are able to
ask questions).
10.20.18
Pan to CU BenscherANTHONY: And there will beoccasions when well need tocall doorstops. Its just thattoday is not one of those days.
CU Lenore talking toBenscher
LENORE: There probably wont beanother opportunity to askquestions til Friday, ie once aweek.
10.32.19
Pan to CU BenscherANTHONY: What we're saying istheres no doorstop today.
Pan to CU LenoreLENORE: There probably wont beone tomorrow and the only certain
thing
12
-
7/28/2019 Media Rules
13/102
Media RulesPost Production Script
PAGE 13
SHOT#
VISUAL AUDIO TIMECODE
ANTHONY: There may becircumstances whereby we do adoorstop tomorrow. Tomorrow istomorrow. Today were not doing adoorstop.
MID Howard walkingpast news camerassmiling
10.49.07
CU Journos talkingto Benscher
JOURNO: Why do we talk to you, ifwere not going to talk to him.
Hes walking around the room andwe just stand here and talk toyou.
10.51.24
ANTHONY: On some days you cantquestion Keating.
LOUISE: He does a doorstop everyday.
Jump Cut CU Journostalking to Benscher
ANTHONY: At times well need todo doorstops, at times you guyswill need us to do doorstops.
11.07.09
LENORE: Welltoday.
MCU Lenore and Man
Super:
Lenore Taylor
The Australian
LENORE: But were here to askquestions and to point out theinformation that we need and notjust to accept the informationthat Howard wants to give us. And
if he chooses the timing of hispress conferences and the daystheyre on and the days theyrenot on, and refuses to talk to uson the other days, you know, wemay as well not be here at thosetimes. Its impossible for us todo our jobs.
11.20.17
13
-
7/28/2019 Media Rules
14/102
Media RulesPost Production Script
PAGE 14
SHOT#
VISUAL AUDIO TIMECODE
WIDE Bus Driverclosing luggage hold
Super:Sunday 4 February
Media bus followingKeating
BUS DRIVER: Haven't been toldanything.
11.38.18
CU Bus driver atwheel
I didnt even know last nightuntil I got on board, where wewere going.
11.47.10
WIDE Country roadfrom bus
11.51.17
MCU Journos asleepon bus
11.55.06
MID Lenore andjourno on bus
11.57.11
MWIDE View from buswindow. City ofBlue Mountains sign
12.00.02
MWIDE Interior ofbus
12.02.11
MID Reverse of Busdriver, view through
bus windscreen
TONY M: As youve probablyguessed by now, weve arrived.
12.05.09
MID Tony M readingbriefing paper
Super:
Tony Melville
Media Adviser to PaulKeating
Now the place is called Woodford,its about 15ks from Katoomba.Its Maggie Deames electorate,Macquarie.
12.09.20
14
-
7/28/2019 Media Rules
15/102
Media RulesPost Production Script
PAGE 15
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Interior ofbus
Now its the home of John Derum,the actor. 12.16.12
MID Tony MIt might be best if I just wanderdown there now. And just come backin a minute or two
12.24..04
MWIDE Peter Harveyon bus
and just see where we can go.12.27.15
MID Tony MJOURNO: Do we get a doorstop?
12.29.23
TONY M: Oh, well see.
MWIDE Journos on busPETER C: Do we get a feed?
12.32.06
TONY M: Ill find that out.
MWIDE Tony M atfront of bus
So doorstop and feed. Ill checkthat out.
12.36.13
MWIDE Journos onbus. PAN to PeterHarvey
PETER C: In the other order.12.38.04
CU Peter Harveyinterview
Super:
Peter Harvey
Channel 9
PETER H: One of the biggestproblems we have on this tripcompared to other electioncampaigns are the logistics. Wewere told on the way up here forinstance wed be landing at Mt
Victoria. But in fact were now atWoodford which is a million milesaway from Mt Victoria. All thearrangements about getting thehelicopters into Mt Victoria topick up the tape to get it backfor the evenings news now have tobe scrapped
12.46.13
15
-
7/28/2019 Media Rules
16/102
Media RulesPost Production Script
PAGE 16
SHOT#
VISUAL AUDIO TIMECODE
MID Peter HarveyIts just one example of thesecurity and secrecy around thePrime Ministers movements toavoid the possibility ofdemonstrators thats causingproblems for the media.
13.06.23
WIDE Paul & AnitaKeating with MaggieDeame, greeting John& Jane Derum
DEAME: Now theres John Derum,our host.
13.18.06
KEATING: How are you all?
DERUM: Jane, my wife.
WIDE Keatings withJohn Derum. NewsCameras line up
Applause13.23.21
EWIDE Pan across
crowd to Derum,Keatings and Deame
JOHN D.: It's not every day youget to welcome a Prime Minister
13.25.24
MID Lenore looks onand writes
to your backyard.13.29.14
WIDE Keating sitswith well wishers,having photo taken
13.33.05
MID Woman takesphoto
13.37.03
WIDE Lenore withgroup
LENORE: No doorstop.you don'tthink so?
13.40.05
MAN: No I don't think so today Imean there was a fair bit in thespeech, I thought.
16
-
7/28/2019 Media Rules
17/102
Media RulesPost Production Script
PAGE 17
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Journo onphone in bush
JOURNO: He's regurgitatedHoward's line about 5 minutes ofeconomic sunshine
13.48.16
CU ZOOM in to ECUCraig on phone
CRAIG: He's done a speech here, asort of vision thing speech, youknow, in shirt sleeves surroundedby friends here in the mountainswhich is quite pretty
13.53.23
WIDE Lenore in bush
on phone
LENORE: We're not getting a
doorstop but he just gave quite areasonable speech
14.00.19
CU Lenore in bush onphone
you know, John Howard wouldntknow a real person if he fell overhim and, heres Keating in abackyard barbie full of realpeople, mind you, they're realpeople who um all seem extremelysupportive of Paul Keating anddon't heckle him, but, we can makethat point
14.05.24
CU Newspaper articleBBQs real people
told burning issues
integrity
14.19.15
WIDE Benscher entersroom
14.23.00
WIDE photographerswaiting for Howard
at Press Conference.
14.25.20
Pan round to MIDHoward entering room
HOWARD: Afternoon.
MWIDE Howard attable at PressConference
TANYA: Mr Howard, Channel 4 newsin London.
14.32.01
Pan to MWIDE TanyaHOWARD: This will be the lastquestion, Im sorry.
17
-
7/28/2019 Media Rules
18/102
Media RulesPost Production Script
PAGE 18
SHOT#
VISUAL AUDIO TIMECODE
TANYA: How far have Laborborrowed ideas from your party
WIDE reverse Tanyaopposite table fromHoward.
in the last few years?14.41.10
Howard rises fromtable and leaves
HOWARD: Oh, in a lot of areas.But I dont think Im going to go
into them now.
TANYA: Can I just ask you onemore question?
HOWARD: No, you cant. Thank you.
MWIDE Howard leavingroom
TANYA: You know, its much morefrantic in Britain, and here
14.52.08
CU Tanya
Super:
Tanya Sillem
Reporter Channel 4 NewsLondon
there seems to be much morepressure on the media from thecandidates officers not to do theshots they dont want, not to getthem at angles they dont thinkare flattering, not to askquestions they dont want toanswer. So it does seem to bequite different.
14.57.12
CU Channel 4
Cameraman
Super:
James Nicholas
Camera Channel 4 NewsLondon
JAMES: Yes, Ive been here about
12 hours and within about 10minutes I was told by one of thecampaign guys I mustnt be behindMr Howard at all. And so he quitefirmly pushed me away. And thatwas that. And I pushed back by theway.
15.09.11
ANDY: That sort of thing doesnthappen in England?
JAMES: It does, but we tend toignore it more.
18
-
7/28/2019 Media Rules
19/102
Media RulesPost Production Script
PAGE 19
SHOT#
VISUAL AUDIO TIMECODE
CU TanyaTANYA: The complaints that wevehad from Mr Howards officesuggest that the press packoperate according to certainrules. And in return they getaccess to the candidate. And if wedont do that, then we dont getaccess to the candidate. And wevehad very little cooperation fromthe team really.
15.33.17
CU Morris
Super:
Graeme Morris
Senior Adviser to JohnHoward
MORRIS : Well when journos talkabout stage managed and controlwhat they actually mean is thatnobody made any mistakes and thejournalists couldn't make peopleslip up. And the politicians wereout there doing their job, theGallery was doing their's but whatthe Gallery really likes is bigmistakes. When nobody makes amistake the Gallery talks about
control and stage manage.
15.51.00
ECU Neil
Super:
Neil OKeefe
ALP Member for Burke
NEIL: To me that stage managestuff is too plastic. I noticethat the gallery are starting tocomplain about it, and I think intime Australians see through it,so its not how I would go aboutit, but it is the professionalcampaigning technique of the day.
16.12.01
WIDE Howard arrivingat Oval
Super:
Wednesday 7 FebruaryBellerive Oval HobartTas. v S.A. Cricket
Match
16.31.02
19
-
7/28/2019 Media Rules
20/102
Media RulesPost Production Script
PAGE 20
SHOT#
VISUAL AUDIO TIMECODE
WIDE Tom at Ovaleating apple
Super:
Tom Burton
Financial Review
PAN around to stand
TOM: Well, this would have to bethe most contrived event of thewhole campaign, wouldnt it? Whathave we got? About one, two,three, four, five, six probably10 people and I dont think any ofthem are voters. They all look asif theyre about 15.
16.40.12
WIDE standThis is an absolute classic John
Howard looking like the man of thepeople.
17.00.19
WIDE Tom at OvalCome here, flick the coin, itsentirely for the camera crews.Theres not one real reporterhere. Everyone just comes outhere, snaps the photos. This is areal campaign special, this one.
17.03.04
MWIDE Howardarriving at Oval
Down to Hobart to listen to oneradio interview, watch him toss a
coin and eat some lunch.
17.14.24
MWIDE Tom and otherjournos at oval
There used to be a joke injournalism about waiting outsidedoors for hours and hours forpeople to come out and lie to you.Well, this is just a variation ofthat theme I think.
17.20.21
HOWARD: I had a stumping and twocatches.
WIDE Tom inf/ground. Howardgreets David Boon inb/ground
We keep running into each otherDavid, how are you?
17.37.08
DAVID BOON: Good to see you.
MWIDE Tom andMichelle Grattanwalk across oval
17.49.05
20
-
7/28/2019 Media Rules
21/102
Media RulesPost Production Script
PAGE 21
SHOT#
VISUAL AUDIO TIMECODE
WIDE Benscher withcameramen andphotographers
TOM: Dont walk on the grass.17.51.11
ANTHONY: Guys off the playingsquare means off the playingsquare. Weve been asked by theCricket Association. The playingsquares here. Back a few moresteps. Thank you.
TOM: It was the ultimate inwhats called associationpolitics. You just stand yourselfnext to a real hero like DavidBoon and youve got the pick ofthe day. Thats what that wasentirely designed about. You know
CU Photo of Howardand David Boon
if he can get that photo acrossthe newspapers tomorrow, itsworth at least 3 percentagepoints
18.21.07
CU Tom in standon the opinion polls, no matterwhat he says over the next threeweeks.
18.25.18
MWIDE Howard withMichelle Grattan.Child approachesHoward
HOWARD: And where have you been,Michele, with Keating, or?
18.29.05
GRATTAN: Well I did about halfand half last week and I was withKeating today.
HOWARD: Hello, whats your name?
CHILD: Daniel.
MID Photographersnapping Howard andChild
18.45.12
21
-
7/28/2019 Media Rules
22/102
Media RulesPost Production Script
PAGE 22
SHOT#
VISUAL AUDIO TIMECODE
WIDE Howardunfurling poster
18.47.09
MID Cameramen atoval
Super:
Robb Shaw-Velzen
Camera SBS TV
ROBB: Oh, its interesting thesort of bias you get I think. Ithink you tend to stick with whoyoure with and find out youreinterested in what theyre doing,youre not really interested inwhat Keatings doing at all. Andfind yourself interested in how
theyre going. And you almost wantto make them look good.
18.50.24
DOUG: Youre swayed by theposition that you're in.
CU Cameraman. Zoomout to Doug and Robb
Super:
Doug Ferguson
Camera Channel 9
LIZ: So how do you think yourjournalists cope with that?
19.13.06
ROBB: Oh, I think theyd beswayed to a degree too, wouldntthey?
DOUG: But most of them have acounterbalance with someone withanother lead, the other leader.And then you have maybe someone
whos in an absolutely neutralposition, away from it allcompletely.
MWIDE Benscher onbus
19.29.17
MID Tom and Michelleon bus. Tom on phone
19.35.04
MID Bus driverANTHONY: Basically, heres the
layout.19.38.05
22
-
7/28/2019 Media Rules
23/102
Media RulesPost Production Script
PAGE 23
SHOT#
VISUAL AUDIO TIMECODE
WIDE Entrance toMambo building.
Super:
A few days later
Mambo Graphics Sydney
19.40.23
WIDE Primeministers Press Secinside Mambo.
19.45.24
CU Surfboard. Pan upto crowd of journos.
TOM: This is the Prime MinistersPress Secretary setting up apic ?? for the TVs and thecameras.
19.49.23
Board. Just naturally arrived hereat this seat as you can see.Thats Tony Melville. Now thecameras are getting. Now theyredemanding all the journos get outof the way.
WIDE Tony M withsurfboard
TOM: Do you want me to sign itmate?
20.14.16
TONY M: Yes Tom, if you like.
WIDE Tony inf/ground. Camerasand microphones in
b/ground
TOM: This is sort of 10 out of 10fabrication
20.21.08
WIDE Tony M testingpen on surfboard.Tom in CU inf/ground. Keatingarrives to signboard
this one. Even now, checking ifthe pen works on the board.
20.25.00
23
-
7/28/2019 Media Rules
24/102
Media RulesPost Production Script
PAGE 24
SHOT#
VISUAL AUDIO TIMECODE
WIDE Cameramen,sound recordists
Cameras20.43.08
MID Keating signssurfboard
20.45.16
ECU Keating signingsurfboard
20.46.21
MWIDE Photographersas Keating signsboard
20.49.12
WIDE Tony M andKeatings
KEATING: no ones going to blowtheir nose
20.51.12
WIDE Cameras inb/ground, ECU Tom inf/ground
20.57.17
WIDE Tony M andKeatings
ALAN: Everything works against 21.00.05
CU Alan
Super:
Alan Sunderland
SBS TV
the serious reporting of issuesbecause politicians don't want totalk about the issues. Politicianswant to talk about image andleadership and for all of us.They want to tell people as little
as possible, keep it as vague andpleasant sounding as possible andhope that that does the trick.
21.03.13
WIDE Margot runningtowards bus
Super:
Margo Kingston
Sydney Morning Herald
21.20.11
24
-
7/28/2019 Media Rules
25/102
Media RulesPost Production Script
PAGE 25
SHOT#
VISUAL AUDIO TIMECODE
WIDE Margot andothers at RadioStation
21.25.24
CU Paul KeatingCOUCHMAN: One of the underlyingcriticisms
21.32.14
CU Peter Couchmanof this campaign, right throughso far
21.34.22
WIDE Journalists
sitting aroundcoffee table atradio station
Super:
Radio 3LO
Melbourne
has been that both you and John
Howard are making
21.37.11
CU Margos handwriting on notepad
Super:
Radio 3LO
Melbourne
spending commitments that neitherof you can afford to keep
21.41.00
CU Margo writingif you get into government andthat
21.44.11
CU Peter CouchmanPan right to CU PaulKeating
these commitments are being madein the dark because you wont letTreasury tell us what theircurrent budget estimates are, Imean their current budgetestimates.
21.46.13
KEATING: Peter, thats a hoary olddebate
MWIDE Greg Turnbulland others listeningto broadcast
21.56.11
25
-
7/28/2019 Media Rules
26/102
Media RulesPost Production Script
PAGE 26
SHOT#
VISUAL AUDIO TIMECODE
MCU MargoMARGO: Every radio interviewaround the country on this stuff.I reckon these radio people shouldsay, Okay Mr Keating, can youguarantee there will be no new orraised taxes in the next budget?No one will ask him that directquestion.
21.59.23
MCU Margo and otherjournos
You know, you say youre confidentthe budgets in surplus
22.16.12
MCU Margo therefore can you give us aguarantee. 22.19.22
WIDE Journos, newscameras. Pan rightto Margot in middleground
Super:
Later that day
22.26.07
CU Keating KEATING: Revenue to GDP is stillaround the levels it was when itbegan
22.30.13
MID Margo & Lenorequestion Keating
MARGO: So you cant guarantee tous that there wont be any taxrises or new taxes
22.37.00
CU Keatingthat youre not disclosing duringthis election.
22.41.12
KEATING: No, what Im saying is I can make this clear to you
CU Keatingwe will not be saying that thetax mix may not change. What weare saying is that the tax levelswill be of the order
22.47.24
MID Margo and Lenoretaking notes
where they are now.22.58.20
26
-
7/28/2019 Media Rules
27/102
Media RulesPost Production Script
PAGE 27
SHOT#
VISUAL AUDIO TIMECODE
CU Margo interviewMARGO: The people on the roadhave to ring in immediatelysomethings said, so they can geton to the person on Howard and geta response and vice versa. Theysort of feed me whats going on inHowards camp, so I know thequestions to ask Keating and soon.
23.01.07
WIDE Margo squattingon ground usingphone
23.14.16
CU Margo with headdown on phone
So I said okay, can you nowguarantee that you wont up theanti on tax in your first budgetand he said no. So I think we canmake that a reasonable yarn, dontyou?
23.18.00
CU Margo interviewThat was just briefing Geoff andhe said he thinks its a reallystrong story now. Theyre going togo with that.
23.28.20
CU Sydney MorningHerald article
PM wont rule out taxrise
DISSOLVE toNewspapers
23.37.23
CU Margo interview MARGO: We've become just as polldriven as the politicians. I meanwe're doing just as many polls.The media is awash with polls.There are 5 pollsters, 6pollsters, 7 pollsters, doingquantitative stuff doingqualitative stuff. In and out of acats arse basically just tryingto work out what the real peoplethink.
23.41.05
27
-
7/28/2019 Media Rules
28/102
Media RulesPost Production Script
PAGE 28
SHOT#
VISUAL AUDIO TIMECODE
CU Greg Turnbullinterview
Super:
Greg Turnbull
Senior Media Adviser toPaul Keating
GREG: Well I think they are anunfortunate but necessary sort ofcontainment of public opinion inmeasuring if they affect it. Theway the media use public opinionpolls now actually has an impacton subsequent public opinionpolls.
23.58.19
WIDE Greg at lectern
addressingjournalists
Super:
Wednesday 14 February
ALP Campaign Launch
World Congress CentreMelbourne
24.17.16
WIDE Journoslistening to and
sound recording Greg
GREG: Im reminded about24.24.02
MWIDE Gregaddressing journos
the need to turn off mobilephones and noisy beepers please,during the speech.
24.27.05
WIDE Campaign launchset. Alan inf/ground
ALAN: Its a really strange24.31.11
WIDE Alan standingin campaign launchtheatre
moment in the campaign. Were atthe halfway point and all theindications
24.35.05
WIDE campaign launchtheatre
have been that its not lookinggood for Labor and their pollingis suggesting that they cant
24.39.24
28
-
7/28/2019 Media Rules
29/102
Media RulesPost Production Script
PAGE 29
SHOT#
VISUAL AUDIO TIMECODE
ECU Alan to Cameramake any impression. But we hadone of those wild, crazy momentsovernight, when a new poll cameout, out of nowhere suggesting a 6point shift back to thegovernment.
24.45.17
WIDE Greg Turnbulland others
There was this little sort offrisson of kind of maybe goingthrough the Labor side.
24.53.24
ECU Alan to CameraThis sense of which, well thats a
good sign, we cant really believeit, but maybe somethings startingto shift.
24.59.24
CU Martin FergusonLIZ: How do you think its goingso far for Labor at the moment?
25.05.02
Super:
Martin Ferguson
ALP Candidate for Batman
MARTIN: I think were campaigninghard, but a real assessment is,weve got our backs to the wall.It was always going to be hard
because to some extent I think themedias made up their mind thatthey want a change of government.Theyve decided this time, not theelectorate.
CU Gary MorganLIZ: So who do you predict willwin the election?
25.19.22
Super:
Gary Morgan Pollster
GARY MORGAN: At the moment,Liberal National Party are just in
front. But its close. And it wasalways going to be close. And tothink that it wasnt going to beclose is naive.
ECU AlanALAN: The Morgan Poll is lookedat doubtfully in a number ofareas. Some people say that it hasa tendency to favour the Liberals.Some people say the samples notbig enough.
25.33.10
29
-
7/28/2019 Media Rules
30/102
Media RulesPost Production Script
PAGE 30
SHOT#
VISUAL AUDIO TIMECODE
WIDE Audience atlaunch. Pan left
But in the middle of a campaignthese rolling polls can be allover the place.
25.42.10
MID Video MonitorKEATING: I can assure you thegovernment will now be redoublingits efforts to be as good agovernment as you hope and expectwe can be.
25.46.17
WIDE Audience rises
to feet applaudingto welcome Keating.Camera followsKeating
Applause26.04.05
MWIDE Tom and Louisein audience. Pandown to Margo
Applause26.21.11
WIDE Keating on
stage
26.25.00
CU Margo in audienceMARGO: That was a very goodspeech, especially that stuffabout his opponents. I justthought he really cut to quick ofthe weakness of the Coalitionteam.
26.29.17
CU Margo in audienceI thought it was pretty powerfulactually.
26.38.24
WIDE Tom, Louise andMargo chatting inaudience
MARGO: I loved that video at thebeginning.
26.42.02
LOUISE: So did I. It was soupbeat. It was really up tempo,which was good.
TOM: Just another corporatevideo, isnt it.
30
-
7/28/2019 Media Rules
31/102
Media RulesPost Production Script
PAGE 31
SHOT#
VISUAL AUDIO TIMECODE
LOUISE: Yeah, I know but it wasvery well done. Very well done.
TOM: Fast music and loud graphics
WIDE Crowd. Sarah onphone entering room
SARAH: Its called Launch 1300,JJJ. Yeah, Ill put the wholething on tape. Im just trying toget somewhere quiet, sorry.
26.56.13
WIDE Function hall.Sarah on floor
reading notes,talking into phone
Yeah27.07.03
MWIDE Sarah on floorwith new parliament and thenapplause.
27.11.17
CU TV MonitorNEWSREADER: The latestreverberations from National Partycandidate, Bob Burgisons remarksabout de-wogging came on morningradio, when National MP Bob Katter
compounded the controversy, bylabelling the candidates critics.
27.15.17
CU Photo of Katteron TV monitor
Super on monitor:
Bob Katter
NATIONAL PARTY MEMBER
for KENNEDY, QLD.
KATTER: these little slanty-eyedidealogues who persecute ordinary,average Australians.
27.29.11
MID Margo gettinglunch
27.35.20
WIDE Margo at tablewith others
27.38.13
CU Margo at table.PAN right to Sakkt
MARGO: Katter this morning saidhe didnt mean to say slanty-eyed,he meant to say slitty-eyed. Heactually said that.
27.40.17
31
-
7/28/2019 Media Rules
32/102
Media RulesPost Production Script
PAGE 32
SHOT#
VISUAL AUDIO TIMECODE
Man: Whats the difference.
SALLY: Youre joking.
MARGO: He said it was taken outof context, he meant to sayslitty-eyed.
CU TV Monitor NEWSREADER: John Howard was atpains to distance the LiberalParty from suggestions thecoalition condoned racistsentiments.
27.54.04
CU Howard on TVMonitor
HOWARD: Well there's nophilosophical belief of that kindthat resides in the coalitionparties.
28.00.03
MID Steve and othersat press conference
STEVE: Will both these commentsfrom Mr Katter and Mr Burgess harmyour attempts to try and win overthe ethnic vote, quite crucialduring this campaign.
28.05.12
HOWARD: No.
STEVE: Doesnt this set back yourcause quite substantially?
PAN right to HowardHOWARD: No, no it doesnt.
PAN back to SteveSTEVE: Doesnt it go todemonstrate your capacity todiscipline members of theCoalition.
HOWARD: No, it doesnt.
TOM: Why not?
32
-
7/28/2019 Media Rules
33/102
Media RulesPost Production Script
PAGE 33
SHOT#
VISUAL AUDIO TIMECODE
Woman: But Mr Burgess has beenwarned before. That didnt stopthem talking.
HOWARD: Well, Mr Burgess is a bitfar in the bit player in thiswhole business.
WIDE Journos at
Press Conference
MAN: So youre happy for boththese men to serve in a Howard
Government?
28.29.06
HOWARD: Well Burgess wont win.He's got no hope of winning.
WIDE Journos atPress Conference
The seat of Leichhardt will be wonby the Liberal Party candidate whohas my total support
28.37.08
MID Man watching onand whos made his position veryclear.
28.41.06
MAN: Mr Howard
WIDE Tom talkingwith Nick Minchin incorridor
MINCHIN: I heard Katter thismorning and
28.45.22
MID Tom and Minchin
Super:
Senator Nick Minchin
Liberal SA
Bill OChi came on and defendedhim very well I thought. He
honestly didnt mean people of Hewouldnt marry an Asian origin andidealogue so obviously thats notwhat he mean. So I think that will
28.48.22
LIZ: Who was that you weretalking to?
TOM: Nick Minchin, Senator NickMinchin from South Australia.
33
-
7/28/2019 Media Rules
34/102
Media RulesPost Production Script
PAGE 34
SHOT#
VISUAL AUDIO TIMECODE
CU Tom interviewHes very much the key politicalconnection for Howard into theparty. Hes very much an astutewatcher of the game.
29.14.15
MCU Tom in profilegetting into cab
Do you think it was something theLiberal Party was worried aboutduring election campaign?
29.22.04
CU Tom interviewTOM: Oh yeah, very worried, veryworried. More from the point ofview, if you like, of spin
control. I think they actuallythought that it was going to be anissue that cost them a huge numberof votes necessarily, but itbecame an issue a media favourite.Its an easy issue for people toget their head around, it couldeasily be whipped up in thetabloid current affairs shows,etc.
29.26.23
CU Alan at desk
Super:
SBS TV Melbourne
ANDY: So is the racism issue by
Bob Katter and the otherpolitician, one thats ofparticular interest to the SBSaudience?
29.57.17
ALAN: Oh yeah, no doubt aboutthat, its of big interest to theSBS audience. But I think itsalso turning into quite areasonable mainstream yarn thatsgoing to have a few legs for a few
days here, because it reopens suchold wounds in the Coalition thatits not really going to what dothey call it its not reallygoing to go away very soon I dontthink.
MWIDE Alan on phone.Theophanus walkspast in b/ground
ALAN: And Ill go and put thisscript down. Okay, bye.
30.24.14
ALAN: Weve responded to youquicker than you expected.
34
-
7/28/2019 Media Rules
35/102
Media RulesPost Production Script
PAGE 35
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Alan andTheophanus
Super:
Andrew Theophanus
ALP Member for Calwell
THEOPHANUS: Yes, But what I wantto know is when you blokes aregoing to get past the kind of two,the double-sided reproach ofHoward. Like holding the ethniclaunch on a night that thenational TV coverage be there. Sothat it doesnt run in themainstream, telling the ethniccommunitys one thing, and tellingthe rest of Australia something
else. I mean you know, when areyou going to expose this sort ofstuff.
30.37.21
ALAN: The National Party aredoing a pretty good job ofexposing
THEOPHANOUS: Well, the NationalPartys yeah but well see. Ibet you half of them are going tosay oh, we accept apologies.
ALAN: Oh, of course. Youreright, but thats symptomatic of alot of these things isnt it, thatyouve got the
THEOPHANUS: But when you get theopportunity to talk to Howard,nobodys grilled him enough on the
1988 stuff. You should really puthim under pressure.
CU Alan farewellingTheophanus
ALAN: Anyway, thanks for comingin.
31.25.22
THEOPHANUS: Oh yeah, okay.
ALAN: See you next time.
35
-
7/28/2019 Media Rules
36/102
Media RulesPost Production Script
PAGE 36
SHOT#
VISUAL AUDIO TIMECODE
ANDY: Could you just quickly tellour viewers who that was and whythey were in here.
ALAN: That was Andrew Theophanus,Parliamentary Secretary to thePrime Minister and very, very bigsupporter of multiculturalism,basically coming and having a bitof a whinge because were notrunning exactly the line hedlike. Its a fairly common
occurrence.
ANDY: And does that happen fromboth sides of politics?
ALAN: Yes, it does, but ithappens more from people likeAndrew and people like FECCA andthe multicultural lobby becauseSBS theres a bit of aperception that because were SBS that we basically should justrun the multicultural line holusbolus as presented to us by theLabor Party and its supporters.
Now sometimes we like to be alittle bit more objective, becausewe think thats our job, but wereused to the people who are thebiggest supporters of SBS alsomaking the biggest demands on us.We, you know, stroke them
positively from time to time andthen get on with the real job,which is what Im about to do rightnow.
WIDE News teamplaying football inoffice
32.28.14
36
-
7/28/2019 Media Rules
37/102
Media RulesPost Production Script
PAGE 37
SHOT#
VISUAL AUDIO TIMECODE
MWIDE News teamplaying football inoffice
MAN: Its a busy end of the day,Id hate to see it in a quiettime.
32.30.09
MWIDE Tilt News teamplaying football
32.35.05
WIDE pan around newsroom. CU Alan inf/ground at desk
ANDY: So after a spot ofrelaxation is it back to work?
32.40.17
ALAN: Oh, absolutely. Absolutely,thats cleared my mindbeautifully. I now have no ideawhat Im supposed to be saying.
ANDY: And whats the next thing
CU Computer screenyoure going to be doing.
32.51.10
ALAN: Well, Im going to do a 2way on the news and talk about thelaunch and the racism stuff.
CU TV monitorMARY: Alan, How damaging is thisracism row for the Coalition?
32.58.17
Pan right from TVmonitor to WIDE Alanin studio
ALAN: Well, Mary, potentially,its very damaging, becauseessentially whats happened is
that
CU Alan on TVmonitor
in the space of a couple of days,two fairly obscure and unimportantNational Party back benchers haveput at risk all the effort thatJohn Howard has made going backeight years.
33.11.12
37
-
7/28/2019 Media Rules
38/102
Media RulesPost Production Script
PAGE 38
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Noel Pearsonin radio studio withSarah
NOEL PEARSON: Who at the end ofthe day is taking the benefit ofKatter, Burgess, and every otherredneck whos making offensivestatements around the countryside?Well its the Liberal Party? JohnHoward ultimately is thebeneficiary of that bigotry.
33.21.01
MID Sarah in radiostudio
SARAH: Okay, thanks Noel.33.35.05
Pan right to Noelleaving
NOEL PEARSON: And the For All OfUs campaign by the Liberal Party
CU Noel Pearsoninterview
Super:
Noel Pearson
Cape York Land Council
in my view, is the nastiestheadline slogan for a politicalparty that Ive ever seen in thehistory of modern politics inAustralia. Because it implies usand them. It paints a picture ofthe moral majority. It paints apicture of middle Australia, and Ithink it implies exclusion ofpeople at the margins.
33.40.05
CU Newspaper article
Libs dump woman asracism row flares
NEWSREADER: The Liberal Partyaxe
34.02.22
CU Pauline Hanson onTV monitor
fell on Ms Hanson overnight,forcing her to resign.
34.05.21
CU TV monitor,Hanson electionboard
She had incurred the wrath of the 34.08.07
CU TV monitor,Hanson electionflier on door
party hierarchy34.10.05
CU TV monitor,
Hanson
by reportedly suggesting34.11.15
38
-
7/28/2019 Media Rules
39/102
Media RulesPost Production Script
PAGE 39
SHOT#
VISUAL AUDIO TIMECODE
CU TV monitorAboriginal women
that Aborigines got too much fromthe government. 34.13.06
CU TV monitorAboriginal man
Pauline Hanson was still standing34.15.10
CU TV monitor Hansonby her statements today.
34.17.16
HANSON: And its not racist. I amnot a racist person. All Imasking for is equality for all.
WIDE View from taxiwindow
ANDY: Pauline Hanson wasdisendorsed by the Liberal Partylast
34.25.22
MCU Tom in taxinight, does that mean theyrestarting to run scared on that,because the National Party didntdisendorse the two the previousday.
34.29.19
TOM: I suspect thats so. I thinkthey couldnt have allowed anothercandidate to get away with it,particularly a Liberal candidate.Its one thing for Howard todecide that its a National Partyproblem, but they just couldntafford it. Fortunately its a safeseat, so it didnt really matter.Its a safe seat for the LaborParty, so it didnt really matter.
CU Tom interview
Super:
Tom Burton
Financial Review
TOM: I think when you are in acampaign you can read what'shappening in a campaign and youcan make some analysis to how thismight be playing out, but you haveno idea what's happeningelectorally. You know you're socut off from real Australia.
34.56.18
39
-
7/28/2019 Media Rules
40/102
Media RulesPost Production Script
PAGE 40
SHOT#
VISUAL AUDIO TIMECODE
CU Sarah interviewSuper:
Sarah Macdonald
Tripe J
SARAH: Yeah. Its really hard tostay in touch with the outsideworld. You're totally cut offcause you think that that is soimportant and you are so bound upwith your job. Because it is soall consuming.
35.11.20
ECU Tom interviewTOM: You know, 90% of my job iswhat happens in about fourcorridors of Parliament House,executive government. You know,
the other 10 is, you know, whathappens in Opposition and a bit ofthe flim flam around the place.
35.20.18
CU Tom interview Your jobs not there to run around,you know, putting your finger onthe pulse of the community.
35.31.18
MWIDE View from taxifront window
TOM: Whoever gets into governmentis going to have a
35.36.18
MCU Tom in taxiblack hole of about $7 billionwhich theyre going to have tofind, either tax cuts either taxincreased taxes or spendingcuts, to fill.
35.40.03
MID View from taxifront window
Super:
Throughout the campaignHoward and Keating areasked about how theywill
35.50.10
fund their electionpromises if a budgetdeficit exists, as
predicted by economists.
MWIDE Golden Sandssign
35.55.22
40
-
7/28/2019 Media Rules
41/102
Media RulesPost Production Script
PAGE 41
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Peter Costellowalks up steps
36.00.23
MWIDE Two men withbox of papers
36.04.13
WIDE from above onstairs, Tom collectspapers
Tom walks up stairs
MAN: Its not up to me to handthese things out. Ive justbrought them out here, okay yougot to get a copy.
TOM: Not very heavy, not veryheavy. Its good that we get toread it, so then we can itsdemocracy.
MAN: Well, its not up to me tosay yes or no.
TOM: Its just democracy, thatsall.
36.06.20
MWIDE Howard andCostello enter
Super:
Liberal Costings PolicyLaunch
36.25.13
MCU Tom in audienceat launch
TOM: Mr Howard36.37.11
MCU Tom in audience
at launch
Mr Howard36.41.19
MCU Tom in audienceat launch
COSTELLO: And I share Mr Howardsconfidence in Mr Evans.
36.45.22
TOM: Mr Howard, youve promisedto go into surplus over
41
-
7/28/2019 Media Rules
42/102
Media RulesPost Production Script
PAGE 42
SHOT#
VISUAL AUDIO TIMECODE
WOMAN: Will your government bereinstating tax concessions forinfrastructure projects.
WIDE Howard andCostello. Pan rightto Tom
HOWARD: Tom, you were trying toget a question in
36.56.01
TOM: Everyone knows what theestimate is, its about six
HOWARD: Do they? Everybody knows
MWIDE Tom inaudience talking toHoward
TOM: Peter knows what thedeficit is. Youve just got tocount to ten
37.04.18
PAN left to HowardHOWARD: Well I think that is aridiculous piece of indulgence,Tom. You say that everybody knows.
I dont.
TOM: What was Tim Fischer sayingwhen he said On any reasonable,independent analysis, this budgetis not in surplus. Quote unquote.What was the ambiguity there?
WIDE Howard andCostello
HOWARD: I think that Iveanswered that question. I believethat as far as the view of the
Coalition on the documents on ourcommitments are concerned, thisrepresents the authoritativedocument, absolutely.
37.30.02
MCU Costello inprofile. Pan rightto Tom in audience
I mean Lena, can I just point outto you Tom, that during the courseof this campaign
37.43.13
42
-
7/28/2019 Media Rules
43/102
Media RulesPost Production Script
PAGE 43
SHOT#
VISUAL AUDIO TIMECODE
WIDE Howard andCostello. Zoom in toCU Howard
on three or four occasions, thePrime Minister and the Treasurerhave given sharply differentversions of where the governmentstands on
37.48.14
MWIDE Tom inaudience
particular issues. And if youthink that any group of people
37.56.10
CU Howardcan go through an electioncampaign being absolutely wordperfect
38.00.23
MCU Costello &Howard
under the pressures of anelection campaign, youre kiddingyourself.
38.04.12
WIDE Tom in audienceTOM: This wasnt just a slip ofthe tongue. This was quite clear,categorical
38.08.11
CU Howardstatement which we all knowstrue.
38.11.20
HOWARD: Well I dont accept that.If you know what the figure is,will you please tell me.
WIDE Tom in audienceTOM: Six billion.
38.17.18
HOWARD: You say its no way torun an election campaign
CATHY: Why should it mean
anything
MWIDE Cathy inaudience. Pan rightto WIDE Howard andCostello
when no one in the countrybelieves the estimate on whichits based?
38.24.22
CU Reverse Tom intaxi
TOM: I've just got to write 1000words
38.35.03
WIDE View from Taxibetween here and the airport.
38.38.17
43
-
7/28/2019 Media Rules
44/102
Media RulesPost Production Script
PAGE 44
SHOT#
VISUAL AUDIO TIMECODE
CU Tom in taxiANDY: Did you find it frustratingthe way they avoided the questionsyou were putting?
38.40.20
TOM: Well, theyve been avoidingit all the time. You know, this isthe one that both sides areavoiding. So, what you saw therewas an attempt to sort of try andcrack it open a bit by a bit ofranting and raving, which wasentirely unsuccessful by the
media.
CU Keating on TVmonitor
KEATING: All this is consistentwith having the budget in surplus,not just next year, but out intothe future Im not here to giveyou guarantees. Its absurd forjournalists to ask people, absurd,its absurdand childlike forjournalists to be asking politicalleaders for guarantees about the
economy a year or two years away.Its absurd.
39.01.12
WIDE Busy road 39.25.18
CU Alan and womanwalking down road
Super:
Sunday 18 February
Liberal Campaign Launch
Ryde Civic Centre Sydney
PAN left to womanwith flag
ALAN:: Now you wont see that ata Labor Party office a flag.
CHANTING: What do we want? FreeAlbert Langer.
39.27.21
WIDE DemonstrationCHANTING: What do we want? FreeEast Timor. What do we want?
39.41.00
MWIDE Women at
Campaign launch
39.44.15
44
-
7/28/2019 Media Rules
45/102
Media RulesPost Production Script
PAGE 45
SHOT#
VISUAL AUDIO TIMECODE
WIDE People atcampaign launch
39.47.10
WIDE Peter Harveyand Journos atlaunch
39.50.08
WIDE Laurie Oakesand journos outsidelaunch
ELLIS: Youll find that
39.53.12
CU Bob Ellis
Super:
Bob Ellis
ALP Speech Writer
on Channel 9 you get onlyhesitant images of Keating andforceful images of Howard. TheChannel 10 is probably actuallybiased the other way towardsLabor, I think. The ABC isfearfully trying to be even in thehope that they wont be abolished,the vain hope they wont beabolished by a Howard government.
40.01.10
CU Bob EllisThe Sydney Morning Herald isinterestingly enough trying todefeat Howard while appearing notto because they fear that he, ashe will, will give the Herald toKerry Packer.
40.21.19
CU Piers Akerman 40.31.20
CU Badge onAkermans jacket 40.33.11
MID Ross Camerongreeting Akerman
40.35.15
WIDE Margo watchingfrom balcony
40.46.05
MID Jeff Kennett
WOMAN: When are you coming to
take over New South Wales. 40.48.20
45
-
7/28/2019 Media Rules
46/102
-
7/28/2019 Media Rules
47/102
-
7/28/2019 Media Rules
48/102
Media RulesPost Production Script
PAGE 48
SHOT#
VISUAL AUDIO TIMECODE
MARGO: Well you know the reason?Because were so used to thingsbeing stage managed out ofexistence and being perfect. Thefact that this was so imperfectand so real, it was like apleasant change.
CU Sarah withmicrophone
SARAH: Did it move you?42.54.18
MAN: Yes, I thought it was anexcellent performance by JohnHoward. And he knew what they werewanting, knew what they werelooking for and he hit the buttonon about four or five occasions.And its going to drive Laborabsolutely berserk.
CU TomTOM: Well a third of the audienceare probably media I suspect, sotheres probably more media atthis proportionately, to the restof the audience than there was atthe Labor Party one.
43.06.23
CU Baume
Super:
Senator Michael Baume
Liberal NSW
BAUME: I would guess that a fewprotesters about East Timor willget far more cover in the newsbulletins than in fact some of thematters of major substance
produced inside that wall on apolicy level.
43.15.00
WIDE East Timorprotesters outsidelaunch
ALAN: I very much doubt we'll runthem
43.30.16
48
-
7/28/2019 Media Rules
49/102
Media RulesPost Production Script
PAGE 49
SHOT#
VISUAL AUDIO TIMECODE
ECU Alanthere were what, half a dozen ofthem, Not really the importantmoments so, they might getmentioned, but its likely in atwo minute story they'll fall bythe wayside.
43.33.07
CU EllisELLIS: The press reporting isdisgraceful; you cannot in 15seconds on an evening newssummarise a speech.
43.42.13
CU Baume BAUME: The fact that the mediahaving run the Labor line for solong, of where are Howardspolicies, when he produces themtheres very, very little analysisor even cover in depth of whatthey are and what they mean.
43.50.16
CU Margo at desk infront of computer
MARGO: Well my response would beBoyos, if youre going to releasea policy a day I mean we havent
got, you know, ten pages a day forelection stuff.
44.00.01
MID Tom at deskTOM: All these came out today.One, two, three, four, five, six.You know, theres probably what 300 pages there. How can youpossibly analyse that. You know,its just ridiculous. So, yeah,look I agree, we havent been ableto give them the analysis. And
thats worked partly in theirfavour, because it means some ofthe controversial stuffs got lessanalysis. But partly against themas well. So you know, in ademocracy sense I think it meansthat theres an awful lot ofpromises out there that peopledont know exist, because you justcant cover that much.
44.11.19
49
-
7/28/2019 Media Rules
50/102
-
7/28/2019 Media Rules
51/102
Media RulesPost Production Script
PAGE 51
SHOT#
VISUAL AUDIO TIMECODE
CU TV Monitor Aidpasses Howard paper
Um45.26.06
CU TV Monitor Howardum
45.28.06
CU TV Monitor Noteto Howard
and I just may have45.30.03
CU TV Monitor Howardmisled people. I just wanted toclarify that.
45.32.05
MID Tom at function,Pan right to Malcolm
TOM: How come you got all thosefigures wrong, mate.
45.34.03
Super:
Malcolm Farr
Daily Telegraph
MALCOLM: I dont know.
TOM: You were using the sametable Howard handed out.
MALCOLM: We foolishly used theCoalitions own material.
ANDY: So have you two come upwith different figures?
MALCOLM: No, no. All thenewspapers are right. Howard justgot it totally wrong.
MID Lenore
Super:
Liberal Womens PolicyLaunch
PAN left to CU Margosmoking
MARGO: And the other thing is,and I got Benscher on the recordon this, because I rang back andsaid now, surely this wouldntapply to partnership income, likeincome splitting. He said yes itdoes. Provided the woman didntlift a finger to earn it.
45.52.14
51
-
7/28/2019 Media Rules
52/102
-
7/28/2019 Media Rules
53/102
Media RulesPost Production Script
PAGE 53
SHOT#
VISUAL AUDIO TIMECODE
MID Margo andVanstone
Super:
Senator Amanda Vanstone
Liberal SA
MARGO: South Australias startingto look like a bit of a goer. 46.55.16
VANSTONE: Wouldnt it be lovelyif we had 75% of the seats inSouth Australia? And then we couldsay to all these other people,
look on percentage guys, you justdont know how to do it.
MARGO: Well, I hope they're allwets.
VANSTONE: Excuse me, what did yousay? Didnt you mean moderates?
MARGO: Moderate? Oh I love wets.
VANSTONE: Its a pejorative evilterm.
MARGO: It's not. I love it. Allright moderates. See ya.
MID Tom and othersPAN left to MWIDEHoward leaving
building
47.25.24
TOM: Hows your foot John?
HOWARD: [mouths] bloody sore
TOM: Sore.
53
-
7/28/2019 Media Rules
54/102
-
7/28/2019 Media Rules
55/102
Media RulesPost Production Script
PAGE 55
SHOT#
VISUAL AUDIO TIMECODE
ECU Tom in taxiTOM: Dont know what the eventwas. Anyway he walked up. It wasjust after Id started, like aweek. And he said Now, look, thisis the way it works. Keating,yeah, this is the way it works. Hesays You do the right thing by usand well look after you. Wellput you on the high grade drip.Understand it, get serious aboutit. Follow the serious stuff, notthat crappy personal bullshit. And
well put you on the high gradedrip. And youll be right. If youdont look after us, muck around,give me all that personal garbage,dont take it seriously, and wellcut you off at the knees. And thenhe just walked off. So that was mysort of introduction to politicaljournalism, Paul Keating style.
48.31.23
CU Mike in front
seat of taxi
Super:
Mike Steketee
National Affairs EditorThe Australian
MIKE: He black banned me for awhile, because he didnt like whatI was writing. So its always
49.29.22
LIZ: He black banned you?
MIKE: Yeah.
LIZ: Why was that?
MIKE: I dont know whyspecifically, just some stuff thatI wrote he didnt like. Comparedto the [laughs]
CU Tom laughing inback seat of taxi
49.45.20
55
-
7/28/2019 Media Rules
56/102
Media RulesPost Production Script
PAGE 56
SHOT#
VISUAL AUDIO TIMECODE
CU Mike in frontseat of taxi
So he uses all those tools verywell. You know, intimidation andflattery and cajoling people.
49.48.03
LIZ: So how does that affectjournalists working in thegallery? Does it affect the wayyou work?
MIKE: I reckon it has at least asubliminal effect, you know. Imean you sort of think twice if
youre in the gallery before youreally get stuck into Keating.Because you sort of know therellbe consequences.
CU Tom in back seatof taxi
LIZ: So you dont have the sameconcerns with Howard?
50.13.18
TOM: Yeah, Howard can have hisown prickliness. Theyve all got
their relative vanity. But Keatingjust plays a lot harder thananyone else. A lot harder.
CU Greg interview
Super:
Greg Turnbull
Senior Media Adviser toPaul Keating
GREG: If a journalist doessomething which a particularpolitician finds offensive orgratuitously damaging, ordisagrees with strongly, then Istill think that he or she has aright to say Well, Id prefer not
to deal with that journalist. Idont find that, that doesntthreaten my notion of freedom ofspeech or freedom of the press atall. I think thats just youknow, democracy cuts both ways.
50.27.16
MWIDE Children onswings
51.00.20
56
-
7/28/2019 Media Rules
57/102
Media RulesPost Production Script
PAGE 57
SHOT#
VISUAL AUDIO TIMECODE
WIDE Photographershooting children insandpit.
Super:
Thursday 22 February
Cranbourne ChildcareCentre Melbourne
51.04.14
Howard approacheswoman with child
HOWARD: Hello. How long have youbeen here?
WOMAN: Oh, Im at school, andIve been
CU Young girl in hatlucky enough to get a positionhere to do my practicalexperience.
51.15.23
WIDE Photographersshoot woman andHoward
Which is really good.51.18.23
CU Young boy in hatHOWARD: And how long will you be
51.21.12
MWIDE Photographersshoot woman andHoward
here doing your prac?51.24.24
WOMAN: Oh, I have to do 252hours.
MWIDE Woman on swing
with young child.Photographers inbackground
WOMAN 2: Shes a bit scared
actually. Wondering what all thefuss is about, arent you sweetie.Its all right. Its all right.
51.27.08
CU Young child inorange hat. ZOOMout to Howard havingtea party with child
51.37.06
57
-
7/28/2019 Media Rules
58/102
-
7/28/2019 Media Rules
59/102
Media RulesPost Production Script
PAGE 59
SHOT#
VISUAL AUDIO TIMECODE
STEVE: Yeah, the timing of itsdreadful. It distracts from theproblems that Howards having andcreates effectively Kelty isdeclaring war here.
CU Man in yellowshirt at newsconference
TOM: Its a question of whetherwe want to make a bit of a callabout the state of
53.01.10
WIDE News conference
table
play on Howard, Keating, how
theyre controlling the agenda ornot. My instinct is let me makethat let me think about it
53.04.18
CU Cartoonfor another hour or two.
53.15.13
MWIDE Journos atnews conference
See how this uni stuff plays out abit
53.19.13
MID Tom at tableover
GREG: drift, because theyhavent made any substantial hits,yet things were clearly goingtheir way.
53.21.05
CU Woman atconference tablechewing pen
53.32.19
MWIDE Journos atnews conference
Okay, well lets Tom you have a
go at that in terms of strategicstuff. You could even just marryit in, you could sort of say lookHoward was self-destructing, but Imean hes been given this freekick by Labor.
53.35.11
CU Copy ofAustralian FinancialReview
53.49.23
59
-
7/28/2019 Media Rules
60/102
Media RulesPost Production Script
PAGE 60
SHOT#
VISUAL AUDIO TIMECODE
CU Newspaper bylineAnalysis by Tom Burton
53.52.12
EWIDE Aeroplane insky
53.55.23
WIDE Aeroplane landson airstrip.Journalists gathered
53.58.13
WIDE Sarah leavingplane down steps
SARAH: Were in Grafton54.02.02
WIDE Journos get onbus
and were just going to anunknown destination. They wonttell us where. I think Paulsgoing to do a dinner.
54.05.12
ECU Sarah in busHes going to speak at a dinner orwave at a dinner, or drink at a
dinner or something. So weregoing
54.11.16
MID View from Buswindow
to go to that.54.17.06
ECU Sarah in buslooking out window
RADIO ANNOUNCER: nowhere nearthe dimension of John Howardspolicy glitch on Monday, where heforgot a central part of thefamily tax package.
54.19.07
WIDE Grafton BowlingClub sign. ZOOM into sign
54.25.15
WIDE Journalistsarrive at bowlingclub
54.28.21
60
-
7/28/2019 Media Rules
61/102
Media RulesPost Production Script
PAGE 61
SHOT#
VISUAL AUDIO TIMECODE
MID Keating meetingpeople at bowlingclub
54.31.00
MID Malcolm andcolleague insideclub bar
MALCOLM: That was very cruel54.36.14
CU Keating on TV inbar
very cruel.
ANDY: The way people selectimages, is that biased?
54.39.09
MWIDE Journos in barwatching TV
MALCOLM: As I was saying before54.42.14
CU Sarah watching TVimages are very, very importantand I dont know
54.44.03
CU Malcolm in bar
Super:Malcolm Farr
Daily Telegraph
if thats bias. Its certainlycruel. Im sure its defensible
though. But it was just very starkand it made the point which TV cando. It made the point in about 10seconds.
54.47.09
CU TV Keating climbsfence
Heres Keating can arouse a wholebunch of schoolgirls to some sortof gusset wetting passion. Andtheres Howard sitting there witha four year old boy havingimaginary cups of tea.
55.00.00
MWIDE Journos in barwatching TV
I mean you dont need a text bookto explain the difference betweenthe two candidates.
55.11.05
MCU Bill
Super:
LIZ: Do you think that the Galleryruns as a pack?
55.19.19
61
-
7/28/2019 Media Rules
62/102
Media RulesPost Production Script
PAGE 62
SHOT#
VISUAL AUDIO TIMECODE
Bill Nagleformer KeatingGovernment Adviser
BILL: Well if you read the fiveor six newspapers each morningbefore you ah start your work,yes absolutely. You might as wellonly read two or three papersbecause ultimately they all run,you know, they generally run thesame line.
CU GregGREG: But you're always going toget a certain pack mentality andyou understand the pressures on
journalists that if they don'thave a story that anyone else hasgot then their editor wants toknow, you know, whether they wereasleep at the wheel.
55.36.20
CU SarahSARAH: I think a lot of peopledecide what the main story of theday is by looking at what everyoneelse is doing, which is prettyboring and thats how things gain
momentum because one media outletwill decide that this is a bigissue and it will convince theothers or their editors will ringthem up and say, " youve got todo this." So, they'll ask about itin a doorstop and it will get thiswhole momentum itself and all of asudden it will become this hugeissue even when its not.
55.46.01
CU Margo
Super:
Margo Kingston
Sydney Morning Herald
MARGO: We're not some rat packthat runs from here to there, itsa super competitive environment;it's a you know, your competitionis in the next room, you know, andyou're judged the next day by yourpeers who are in the samecorridor.
56.07.08
WIDE Journos sittingin bus
56.23.07
62
-
7/28/2019 Media Rules
63/102
Media RulesPost Production Script
PAGE 63
SHOT#
VISUAL AUDIO TIMECODE
MCU Sarah in busholding microphone
56.28.09
MID Casino-Lismoresign seen from buswindow
ANDY: How come you havent had
56.32.16
MCU Sarah runningtime to eat?
56.41.11
SARAH: Because we have to get upat 7, leave at 8, listen to theradio, plan a Q&A, get here, dothe Q&A. And Ive just missed hisspeech, but Im sure he didnt sayanything new.
CU Sarah runningacross road
ANDY: How much do the politiciansdo the same speech everywhere theygo?
56.53.08
SARAH: Yeah, they do do the samespeech everywhere they go. Withvariations. So we just reportdifferent sections of it atdifferent times. So it doesntsound repetitive.
MWIDE Alan and Craigat cafe table, Alanreads paper
CRAIG: Paul Keating, pop star.57.05.24
ALAN: But he knew just
CU Newspaper showingphoto of Keating andschoolgirls
how to handle it.57.08.01
CRAIG: Absolutely. He made themost of it. Hes very sharp.
ALAN: All of yesterday
63
-
7/28/2019 Media Rules
64/102
-
7/28/2019 Media Rules
65/102
Media RulesPost Production Script
PAGE 65
SHOT#
VISUAL AUDIO TIMECODE
ECU NeilNEIL: For the evening news oftelevision, they never use thequestion asked by the journalist.So we're taught not to answer anyquestions the journalists ask say,what we want to be the message.Now thats a very hard skill tolearn. If someone asks you Whattime is it? and you say, Well Ithink its going to be a sunnyday, and they say Well, I didn'task you that, I want to know what
time it is, you say No, I thinkits going to be a sunny day, I'mreally convinced its going to be asunny day.
57.51.19
WIDE Man on mobilephone in paddock
Super:
Friday 23 February
Whittlesea nearMelbourne
58.20.17
WIDE Journos atpress conference
HOWARD: It will be targeted58.25.13
MWIDE Howard atlectern
Super:
Journalists questionHoward about a lettersent to votes by the
Liberal candidate in themarginal seat of
Namadgi.
The letter detailsaspects of the yet to be
released Liberal taxsavings policy.
in a very sensible and fashion,but the billion dollars is thatis about as substantial and aboutas honest as his claim that weregoing to give an extra threebillion dollars to the states
58.27.00
65
-
7/28/2019 Media Rules
66/102
-
7/28/2019 Media Rules
67/102
Media RulesPost Production Script
PAGE 67
SHOT#
VISUAL AUDIO TIMECODE
HOWARD: Well I would like to see I mean the letter youre talkingabout I would like to see before Igive a response on it.
WOMAN JOURNO: Have you not seenthe letter? Have you not seen theletter?
HOWARD: Look you talk about aletter going out in the Namadgi As
you know at the moment, lettersare going out all over Australiafrom different candidates. And Ilike to see letters on which I amquestioned before I answer them.
MWIDE Howard leavingfunction. Journoswaiting for doorstop
JOURNO: Doorstop?59.53.04
HOWARD: Hang on, hang on
MAN: What is it?
MAN 2: Doorstop.
MAN: What about?
MAN 2: No idea.
WIDE Howard outsidebeing trailed byphotographers
HOWARD: Yeah, I do. I just wantto
00.03.10
WIDE Howard talkingto news crews
have the opportunity of readingthe letter, of having a letterread out to me, I can now tell youabout it.
00.08.24
67
-
7/28/2019 Media Rules
68/102
-
7/28/2019 Media Rules
69/102
Media RulesPost Production Script
PAGE 69
SHOT#
VISUAL AUDIO TIMECODE
MID Alan and PaulALAN: I just said to Morris thatmeans presumably this letter wasintended to go out after thepolicy launch. And he said no, itwas meant to go out this week.
01.10.02
PAUL: Well you know they weregoing to release the policyearlier.
ALAN: Because theyre trying to
hide the fact that its a fuck up.If you start shorthanding yourpolicy after its launched, thatsfine. But if you startshorthanding before people know,its misleading. How else can youput it?
CU Howard on TVmonitor
ALAN(on broadcast): Mr Howarddenies that makes the letterdishonest.
01.33.01
HOWARD: I dont think theresanything misleading.
ALAN: Now, back to Keato.
Man: Whats that?
Fast pan from TV
monitor to MID Alanin edit room
ALAN: Well, because hes on the
back foot, hes under pressure,and so theres no particular pointin me cleaning it up and tidyingand sanitising his own words. Hesounds under pressure. So I letthe whole answer run.
CU Keating on TVmonitor
Its not very long. And that getsacross the message, that hesobviously fumbling for answers atthis stage.
01.57.08
HOWARD: I dont think theresanything misleading.
69
-
7/28/2019 Media Rules
70/102
-
7/28/2019 Media Rules
71/102
Media RulesPost Production Script
PAGE 71
SHOT#
VISUAL AUDIO TIMECODE
CU Hands clapping.Pan up to Paul andAnita Keatingclapping
02.56.15
WIDE politicians inaudience
03.00.17
MID Keating andBolkus in audience
03.04.24
CU Keating inaudience
03.10.21
CU Bolkus
Super:
Senator Nick Bolkus
Minister for Immigrationand Ethnic Affairs
BOLKUS: And John Howard hasallowed the Coalition to developinto a sanctuary for racist views.
03.18.22
EWIDE Bolkus onstage
03.23.14
WIDE Howard in mallpursued byphotographers
Super:
Meanwhile
at Eastwood Mall inSydney
03.24.09
MWIDE Howard greetspeople
HOWARD: How are you?03.28.03
MCU Indian manshakes Howards hand
HOWARD: Whats your name?03.29.07
71
-
7/28/2019 Media Rules
72/102
Media RulesPost Production Script
PAGE 72
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Howard and man ALAN: A very important day today,its actually the
03.32.08
MWIDE Howard greetspeople
first street walk of the entireelection campaign. The first time
03.34.21
WIDE Howard in mallanyone has actually ventured outinto the malls and met
03.38.02
MCU Howard withchild on bike
middle Australia.03.41.13
CU Child on bikeKID: Hows Paul Keating going?
03.43.13
MID Howard fromChilds POV
HOWARD: I dont know. Not toowell around here.
03.44.15
WIDE Crowd on street 03.49.23
WIDE Crowd on streetfollow Howard
03.52.19
ECU Alan on street.Pan right to MCUHoward
ALAN: Mr Howard, can I just checkthat. Has the release of thispolicy been delayed at all and hasit been scaled down at all fromits original conception?
03.55.00
HOWARD: Im not going to talkabout the timing of our policy...
Pan left to AlanALAN: Has it been scaled downthen?
72
-
7/28/2019 Media Rules
73/102
-
7/28/2019 Media Rules
74/102
Media RulesPost Production Script
PAGE 74
SHOT#
VISUAL AUDIO TIMECODE
MWIDE Howard andMelanie
at these street walks. Theyrealways looking out, youll seethem branch out in a kind ofcircling motion to try and findpositive people and steer theminto the group, find negativepeople and keep them away.
04.55.15
MWIDE Craig doingpiece to camera
ALAN: This is the campaignperson, or the politician asbackground prop. He gets to standthere while TV cameramen and
05.09.03
CU Alan on streetinterview
the TV reporter stand in front ofhim and use him as a backdropwhile they do their standups.
05.16.21
WIDE Glen on streetdoing piece tocamera
But yes, weve all done it, we allwant to prove
05.20.07
MWIDE Howard,Melanie and othersat cafe table
were here by standing in frontof a prominent
05.23.04
WIDE Glen on streetdoing piece tocamera
politician and using him asbackground pictures.
05.25.17
MWIDE Glen doingpiece to camera
GLEN: and John Howard sayseverything
05.28.20
WIDE Glen doing
piece to camera(diff angle)
GLEN: and John Howard says05.32.06
WIDE Glen doingpiece to camera(diff angle). Howardwalks past
GLEN: and John Howard says
GLEN: Look, its hard on thesestreet walks, and there werentmany in this campaign but it hasto be done
05.35.04
74
-
7/28/2019 Media Rules
75/102
Media RulesPost Production Script
PAGE 75
SHOT#
VISUAL AUDIO TIMECODE
MID GlenSuper:
Glen Milne
Channel 7
and your priority has to be thenews that night. And youve got tobe seen to be there.
05.44.06
MID Alan walks downstreet
PETER H: Whats he said, whatsKeating said about Howard?
05.48.07
CHRIS: It as was phrased to me
that hes virtually accused Howardof being a racist.
WIDE Peter H andAlan walking downstreet
Now exactly what form of words heused
05.55.00
WIDE Reverse Alanwalking down street
Phone ringing
ALAN: Hello?
06.01.06
MID Reverse Alanwalking down streeton phone
Yes he has unfortunately. Butwhat, hes played the racist cardtoday, I believe. Right. Hang on,Ive got to go, Ive got to go.
06.05.18
Camera follows toHoward
HOWARD: On what? On racism? Hangon, Can I just get briefed on it,thank you.
CU Alan interviewALAN: I mean, we've got two
different issues running here.We've got Keating running with hisimmigration stuff, so were justtrying to get it up and running.Keatings said something, Howardwill obviously want to respond.Were trying to get him now torespond on camera for us. If hedoes, that keeps the story moving.
06.30.17
Pan left to CUHoward
75
-
7/28/2019 Media Rules
76/102
-
7/28/2019 Media Rules
77/102
-
7/28/2019 Media Rules
78/102
Media RulesPost Production Script
PAGE 78
SHOT#
VISUAL AUDIO TIMECODE
HOWARD: I mean that wont happenwith me. Hes got form. Before thelast election, he promised us L-A-W, law, tax cuts
CU Keating on TVMonitor
Keating & Howard argue
MARTIN: Lets move on.
09.04.09
MWIDE Tom and
journos watchbroadcast
Do you know what the price of aloaf of bread is, a litre of milk?
09.14.23
HOWARD: About $1.80.
MARTIN: Whats a litre of milk?
KEATING: $1.30
HOWARD: $1.70 when I last boughtit.
CU Tom in front ofHoward & Keating onTV monitor
KEATING: Mr Howard doesntbelieve that his party or hebrings any value or philosophy asa group.
09.31.18
WIDE journos lean ondoor and standaround watchingbroadcast. Tomleaves and walksthrough office
They think their only way to poweris to buy it
09.36.23
CU Computer screen 09.43.07
MCU Tom at Computer 09.51.02
78
-
7/28/2019 Media Rules
79/102
Media RulesPost Production Script
PAGE 79
SHOT#
VISUAL AUDIO TIMECODE
CU newspaperHeadline:
Keating turns up theheat
09.54.24
ECU Newspaper
Byline:
By Tom Burton
Political Correspondent
09.56.21
MID Margo at tableat functioninterview
Super:
Margo Kingston
Sydney Morning Herald
MARGO: The gallery in general isterribly timid about predictinganything, as youve probablynoticed in the coverage this weekbecause they feel very cautious,considering their performance inthe last campaign, when a lot ofthem came out very early, sayingthe Coalition would win, and wereembarrassed.
09.59.11
WIDE ParliamentHouse
Super:
Parliament HouseCanberra
10.19.19
WIDE Journos atpress conference
Super:
Three days before theelection, TreasurerRalph Willis announceshe has just received twoallegedly leaked lettersfrom the offices of JeffKennett and PeterCostello.
The letters refer to asecret Liberal plan tocut funding to thestates after theelection is over.
10.23.17
79
-
7/28/2019 Media Rules
80/102
Media RulesPost Production Script
PAGE 80
SHOT#
VISUAL AUDIO TIMECODE
WIDE Willis enterspress conference
10.38.06
MWIDE Journos atpress conference.Pan right to WIDEWillis at lectern
10.42.24
MWIDE Willis atlectern. Cameraman
in b/ground
TOM: Well, its one of those10.49.09
CU Tommanna from heavens if youresitting in government two daysaway and you think youre going tolose. All of a sudden hes gotthese two leaked letters.
10.52.20
WIDE Journos at endof corridor. ZOOM into journos
The fact that they're documentsthat are allegedly secret thatgive them a real cutting edge, inmedia terms.
10.58.01
WIDE Pressconference
11.03.18
WIDE Howard enterspress conference
11.07.14
MCU Benscher andphotographer
HOWARD: Im saying11.15.02
WIDE Howard andCostello addressingpress
the whole things a forgery.11.17.17
JOURNO from floor: Are you sayingthat he knew
HOWARD: Look, you heard whatweve said.
80
-
7/28/2019 Media Rules
81/102
Media RulesPost Production Script
PAGE 81
SHOT#
VISUAL AUDIO TIMECODE
WIDE Howard andCostello addressingpress. Camerafollows Howard in CUas he leaves
Dont nitpick. Youve got a clearcase of where the Treasurer ofthis country is handling aforgery, and youre asking mequestions. You go and ask him somequestions.
11.22.24
JOURNO: Mr Costello, is it yourletterhead thats been used?
Costello: We would not normallyuse that kind of letterhead
MWIDE Journos afterconference. Panright to Benscherand around groups ofjournos
ANDY: What has this afternoon11.44.06
CU Malcolmdone for the press gallery? Hasit set things buzzing?
11.53.16
Super:
Malcolm Farr
Daily Telegraph
MALCOLM: Yeah, we thought weactually had a story. [laughs]Weve been waiting four and a halfweeks for one.
LIZ: But it is a story isnt it?
MALCOLM: It is a story, its notthe story
MWIDE Journos incorridor
we thought we had but its sortof turned 180 degrees to what wehave now.
12.06.11
81
-
7/28/2019 Media Rules
82/102
-
7/28/2019 Media Rules
83/102
-
7/28/2019 Media Rules
84/102
-
7/28/2019 Media Rules
85/102
-
7/28/2019 Media Rules
86/102
-
7/28/2019 Media Rules
87/102
-
7/28/2019 Media Rules
88/102
-
7/28/2019 Media Rules
89/102
-
7/28/2019 Media Rules
90/102
-
7/28/2019 Media Rules
91/102
-
7/28/2019 Media Rules
92/102
-
7/28/2019 Media Rules
93/102
Media RulesPost Production Script
PAGE 93
SHOT#
VISUAL AUDIO TIMECODE
KEATING: Oh, no, no. Were in anexclusive sport all of our own.Youve got to be more than amarathon runner to be in this one.
ECU Andrew
Super:
Andrew Chapman
Photographer TIMEMagazine
ANDREW C: Its been a battlebetween the media and the PrimeMinisters minders. And I thinkthe Prime Minister has come outahead. I think from the peopleIve talked on the Howard camp,the Howard camp have done exactly
the same thing, theyve come outahead to.
22.15.00
MCU Keating. Pullout to WIDE Keatingleaving conference
And I think the media probablyneed to reassess how theyre goingto fight the next campaign. Itsthat way that they manage to
22.29.05
WIDE Keating andminders
totally control what youre goingto see of them that really gets upmy nose I guess. And I think mostof the media have found itextremely hard, this campaign.
22.36.12
ECU AndrewAnd I think theyve been on theback foot.
22.49.07
CU Newspaper
Headline:
Labor facing defeat,says national poll
22.51.11
CU Newspaper
Headline:
Keating: only himself toblame
22.53.15
MCU ALP balloons
Super:
Election day
Saturday 2 March 1996
22.55.21
93
-
7/28/2019 Media Rules
94/102
Media RulesPost Production Script
PAGE 94
SHOT#
VISUAL AUDIO TIMECODE
WIDE Labor Partyba