PEST Analysis of

Media Industry

Presented By-

Group:6

Niketa Singh(230)Prabhjot Kaur(234)Priyanka Jain(238)Rupali Sood(244)Sharad Ku. (248)Sumit Gill(257)

INDUSTRY PROFILE Media Industry : 2005 Media Industry : 2010

Penetration of media in different socio-economic classes

Political Analysis

India is a politically stable country

Media has great impact on Indian politics

The impact may not always be positive

Media Regulation Acts

Recent Happenings

Three Jammu & Kashmir based newspapers sealed

Foreign newspapers will soon be printed in India.

Companies like Canada based newspaperdirect.com and US based satellitenewspaper.com are putting in place the arsenal required for the wi-fi printing movement.

ECONOMIC ANALYSIS

Key Developments

• Entry of new players

• Regulating bodies

TRAI – for only television and radio

PCI – for print media

• Annual growth rate of 19% and accounts to Rs 83,740 crore

Growth of Media Industry Growth of Indian Television Industry

Growth of Indian Print Media Industry

Contd….Growth of Indian Radio Industry

Growth of Indian Internet Industry

FDI Policy

Television distribution: DTH 49% (strategic FDI only 20%); cable 49% (ownership can only be with India citizens).

Content (news): Television and print - 26%; radio – nil

Content (non-news): Television and print -100%; radio 20% (only portfolio)

Few examples…..

SOCIAL ANALYSIS

• Media has strong and social & cultural Effect on society.

This process of influence is unidirectional or bidirectional?

MEDIA SOCIETY

Few examples…..

• Indian movie ‘Bin Tere Laden’ banned completely by Pakistan sensor board.

Reflection of societyin Media

Society changes Media changes

Negative influences

• Promotes superstition in India……

TECHNICAL ANALYSIS

Impact of Technology on Media Industry

DEMAND

PRODUCT

Digital Advantages

10 KEY DRIVERS OF GROWTH OF MEDIA INDUSTRY

d

Digitization: Digital Cable, DTH and IPTV, digitization of newspapers, magazines, films and sale of online

and mobile music

Regionalization to aid in inclusion of untapped markets

Convergence and Impact of new media to benefit media players:

Advertisers are looking at multiple delivery platforms for content to break through the clutter in existing platforms

Consolidation leading to emergence of players with superior capabilities:

Existing players expanding horizons by coming out of their traditional businesses and establishing presence in other domains

Competition expanding the operating market

Talent development and management key to business success:

relies heavily on its human capital for business success and differentiation

The growing importance of pay markCompetition expanding the operating market

Talent development and management key to business success:

relies heavily on its human capital for business success and differentiation

The growing importance of pay markets in media business models:

Pay TV subscribers, DTH, VAS by media players

ets in media business models: Pay TV subscribers, DTH, VAS by media players

Innovation across product, process, marketing, distribution and business model by media players

Consumer research to ensure consumer-oriented media products and delivery

Focus on 360 degree connect with consumers

Recent examples of two very successful 360 degree marketing campaigns of films are Avatar and 3

Idiots.

It is expected that the media industry flourish and till 2014 it will reach to INR 1.1tr

% SHARE OF DIFFERENT TYPES OF MEDIA

Thank you