MEDIA PLANNER 2016 - Food In Canada...AD SPACE CLOSE: 1st of the month preceeding issue AD MATERIAL...

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OUR TEAM

EDITORIAL

EDITORIAL CONTRIBUTORS

EDITORCAROLYN COOPER

Carolyn has been editor of Food in Canada since 2005. She has worked in food and beverage industry publishing for most of her career, including at foodservice and agricultural publications. (416) 510-6868 x43232

[email protected](416) 510-6868 x43234 [email protected]

SALES

PRODUCTION / CIRCULATION

DESIGN

PUBLISHERJACK MELI

(647) 823-2300 [email protected]

PRODUCTION MANAGERJESSICA JUBB


ART DIRECTORMELISSA CROOK

(416) 510-6868 x43260 [email protected]

ACCOUNT MANAGERDANIELA PICCONE


CIRCULATION MANAGERCINDI HOLDER

(416) 510-6868 x43544 [email protected]

DR. RON DOERING Columnist, Food Law

Ron is counsel in the Ottawa offices of Gowlings. He is a past president of the CFIA.

GARY FREAD Online

columnist, Can we Compete?

Gary is president of Fread & Associates Ltd., consultants to the food industry.

PETER HENDERSON Columnist,

Rethinking Innovation

Peter is founder and managing director of Ideovation, a growth strategy services company,

GARY GNIRSS Columnist,

Regulatory Affairs Gary is a partner and president of Legal Suites, Inc., specializing in regulatory software and services.

DR. LARRY MARTIN Columnist, Market Trends

Larry is president of Dr. Larry Martin & Associates and principal of Agri-Food Management Excellence.

JOHN PLACKO Columnist, A Culinary Odyssey

John is the owner of the Modern Culinary Academy in Toronto.

DR. RON WASIK Columnist, Focus on

Food Safety

Ron is president of RJW Consulting Canada Ltd., specializing in technical services to the food processing and foodservice industries.

DAN SCHOLES Columnist, Sensory Trends

Dan Scholes is the director of Contract Testing Inc., an industry leader in sensory evaluation and consumer product testing.

BIRGIT BLAIN Columnist

Birgit Blain is president of Birgit Blain & Associates Inc., food business specialists helping packaged goods companies refresh their brand.

MANAGING EDITORDEANNA ROSOLEN

Deanna has been at Food in Canada since 2003. Prior to Food in Canada, she worked at a newswire agency, other business-to- business magazines and consumer magazines.

The largest and most qualified audited Canadian circulationThe only Canadian food and beverage magazine with 3rd party audited circulation (Audited by ABC – Audit Bureau of Circulation and members of The Advertising Standards Council)

The only nationally distributed food and beverage magazine in Canada

CIRCULATIONHIGHLIGHTS

> 59,832* total readers (3.8 readers/issue)

> 59 minutes – average time spent reading per issue

> Loyal Readers – 98% read 4 out of 4 issues

> 98% rate editorial excellent

> 89% possess purchasing authority

> 96% took an action as a result of reading Food in Canada

> 79% of readers contacted an advertiser directly from seeing their ad in Food in Canada

65.1%19.9%

8%7% Senior Executive

ManagementChief Executive Officers,

CFOs, Chairmen, Owners,

Partners, Directors,

Presidents, Vice Presidents,

General Managers, other

Executive Management

Plant and Production ManagementPlant and/or Productions Operations

Management, Materials Management,

Engineering Management, Manufacturing Management

Food Technologist, Product Development, Corporate ChefsMembers of The Canadian Institute of

Food Science and Technology, Food

Technologists, Product Development,

Corporate Chefs, Research &

Development Management

Technical Management, PurchasingPurchasing Management, Quality Control &

Technical Management, Testing Management,

Food Scientist, Food Technician

The largest and most qualified audited circulation in Canada!

*Canadian Business Press — 2015June 2015 Circulation Audit Statement

WHO READS Food in Canada?11,945* National Subscribers – THAT’S WHO!

+ REACHING EVERY CIFST (CANADIAN INSTITUTE

OF FOOD SCIENCE AND TECHNOLOGY) MEMBER

AD SPACE CLOSE:

1st of the month preceeding issue

AD MATERIAL DUE:

8th of the month preceeding issue

2016

EDITORIAL

CALENDAR

JANUARY/FEBRUARY

Annual Reference Edition

> Sector Report: Bake and snack food

> Food Trends: Flavour trends

> 2016 Resource Guide Book

+ Regional Roundtable

SUPPLEMENT: Research Chefs in Canada

JUNE

SPECIAL REPORT: Demographic trends

> Food Trends: Vegan & vegetarian options

> Product Showcase: IFT pre-show coverage

+ PET Food in Canada


JULY/AUGUST

> Sector Report: Fruit & vegetable processing

> Food Trends: Pulses

> Product Showcase: Post-show IFT coverage

SUPPLEMENT: Research Chefs in CanadaSUPPLEMENT: On the Move: Food and logistics

in Canada

MARCH

> Sector Report: Meat and poultry processing

> Food Trends: Palm oil

> Product Showcase: Post-show coverage of IPPE 2016

SUPPLEMENT: Accent Alimentaire sur le QuébecSUPPLEMENT: On the Move: Food and logistics

in Canada

SEPTEMBER


> Sector Report: Beverage processing

> Food Trends: Protein

> Top 100 Canadian companies

> Economic Overview and forecast

+ 2016 Executive roundtable

SUPPLEMENT: Accent Alimentaire sur le Québec

APRIL

> Sector Report: Dairy processing

> Food Trends: Algae

> The Leadership Awards: A salute to the best of 2015/16


OCTOBER


2017 BUYERS’ GUIDEThe 78th edition of the only directory of suppliers specifically for the Canadian food and beverage processing industry.

> Sector Report: Packaging

> Food Trends: Breakfast items

> Product Showcase: Post-show coverage Process Expo

NOVEMBER/DECEMBER

> Sector Report: Fish & seafood processing

> Food Trends: Weight management

> The Export Report> Product Showcase: Post-show coverage

Supply Side West

+ Regional Rountable+ PET Food in Canada


MAY

> Sector Report: Confectionery

> Food Trends: Clean label

> The Top 10 Industry Innovators


LOOK FOR THESE SPECIAL REPORTS IN 2016:> The future of food> Working with a co-packer> Seed preservation/heirloom fruit & vegetables> Innovation & failure> Food waste> The weight management market> The changing retail landscape

Accent Alimentaire sur le QuébecFood in Canada’s quarterly French language

supplement, Accent Alimentaire sur le Québec,

speaks directly to the French language market

of Quebec’s food and beverage processors.

Our targeted French-language supplement

reaches deep into the Quebec market providing meaningful editorial

coverage unique to Quebec processors. As Canada’s second-largest food

and beverage processing sector, take advantage of this unique French-language

communications vehicle to reach this important market.

Research Chefs in CanadaThis distinctive quarterly supplement

focuses on how industry chefs help

to anticipate consumer trends, develop

new R&D formulations, improve

ingredient applications and create

new products. Research Chefs in

Canada provides essential information

to industry chefs and the entire

product development team.

SUPPLIMENTS

}Trusted Information

ProviderPublishing for more than 76 years,

Food in Canada has earned the highest degree of trust and

respect that is unequalled by any other magazine, website or

enewsletter serving the Canadian food and beverage processing industry. We have been helping food and beverage processing

executives make informed decisions since 1940. There is no question that Food in Canada is recognized as “the voice of the food and beverage processing

industry” in Canada.

Reaching the Entire Food

and Beverage IndustryWe deliver the entire food and beverage processing industry: Baking, Dairy, Meat (beef,

pork, poultry), Confectionery, Beverage, Seafood, Fruits and Vegetables, Flour/Feed Milling and Pet Food along with Food

Science and Technology. Food in Canada is the most

cost-efficient marketing and advertising choice for

reaching this $105 billion/year Canadian industry.

Best Content in the Country!

For more than seven decades,

the Canadian food and beverage

industry has looked to

Food in Canada for information

and updates on key industry issues and trends, as well as equipment

and ingredient suppliers.

Food in Canada has never failed to deliver the best content

in the country.

Canadian Food Industry ReportA comprehensive sector-by-sector snapshot of food and beverage processing and manufacturing industry performance and innovation.

Read about important industry issues and trends, with emphasis on a well researched quantitative and qualitative outlook.

The only comprehensive resource of its kind in Canada!

Top 100 (September issue) Canadian Food & Beverage Processors

Canadian food and beverage processors are ranked in the Top 100 according to their sales figures. The list includes information from Dun & Bradstreet Inc., from the companies themselves and from annual reports.

Food In Canada Buyers’ Guide (October issue)Now in its 76th year, Food in Canada’s Annual Buyers’ Guide & Directory has become the most comprehensive directory of suppliers to the Canadian food and beverage manufacturing industry. Considered the industry bible, it is kept and referred to all year long.

With pass-along readership of 3.6 readers per copy, your advertising message will reach more than 43,002 key industry personnel in

Canada’s $93-billion food & beverage manufacturing sector.

SPECIAL SECTIONS

Our Association Partners:

> Canadian Meat Council> Food and Beverage Ontario> NSF - GFTC> Ontario Independent Meat Processors> Ontario Dairy Council> PAC, The Packaging Association> Strategy Institute

> CIFST (Canadian Institute of Food Science & Technology)

> Baking Association of Canada> CTAC> Canadian Certified Seed> Canadian Corrugated Containerboard Association> Canadian Dairy Commission

If you supply ingredients or

equipment to the pet food

industry, you cannot afford

to miss being a part of this

important new pet food

information source for the

Canadian market.

COMPANIES

Focused on delivering an unique editorial package to this highly defined audience, PETfood in Canada reaches Canadian pet food manufacturing industry professionals:

> Owners, Partners and Senior Executives

> Production Managers, Engineers, Quality Control

> Purchasing, Sales & Marketing

> Food Scientists, Technologists, Nutritionists, Food Developers

> Food Safety, Regulatory

> Distributors/Brokers/Wholesalers

Professionals working in the Canadian pet food and pet treat manufacturing industry look to PETfood in Canada’s reporting on topics such as:

> Canadian Food Inspection Agency reports

> Industry news

> Government of Canada’s enhanced animal health safeguards

> Trends

> Ingredients, Insights, Nutrition

> Canadian pet food processing legislation

> clean labelling of pet food

> Importing/Exporting Regulations

> Regulatory Issues

> Labelling Law

> Pet Food Company Profiles

> New Ingredients

> New Equipment

> Opinions

PETFOOD IN CANADA WILL BE PUBLISHED IN JUNE & NOV. 2016

JUNE Advertising Space Reservation Deadline – May 4Advertising Material – May 11

NOV. Advertising Space Reservation Deadline – Oct 2Advertising Material – Oct 9

Some of the companies

you’ll find reading PETfood in

Canada magazine include:

Champion Petfoods

DLM Foods Canada Corp.

FirstMate

Global Pet Foods

Harrison Pet Products

Mars Canada Inc.

Nestle Purina Petcare

Normerica Inc.

Nutreco

OmniPET Nutrition

Petcurean

P&G Pet Care

PLB International

Royal Canine Canada

Simmons Pet Food Inc.

The Great Canadian Pet Food Company

Ad Size 1x 2x

iiiFull Page 2,995 2,795iii

iii2/3 2,595 2,395iii

iii½ Island 2,395 2,195iii

iii1/2 2,095 1,895iii

iii1/3 1,795 1,595iii

iii1/4 1,595 1,395iii

2016 Magazine Rates

FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE

www.foodincanada.com OR CONTACT A Food in Canada account manager

Food in Canada’s e-Product Spotlight is designed specifically to generate leads directly to you and your sales people.

This lead generating eNewsletter platform can

be used to promote new product introductions,

existing products, services, introducing new

personnel, industry events, webcasts, white

papers and much, much more.

And it’s simple: Provide us with an image and up

to 60 words of copy along with a URL (where you

would like to drive the viewer when they click on

the link in your ad).

LEAD GENERATORWithin 5 days you will receive a detailed lead

report that will include full contact information:

name, title, company address, phone and fax of

everyone who clicked open the URL you provided.

Limited to 8 positions

1X – $995 6X – $795iiiiii

3X – $895 12X – $595i

SPECIAL PRODUCT

Reach more than 12,000 online

subscribers with your ad in our

Electronic Product Spotlight

FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE www.foodincanada.com OR CONTACT:

Jack Meli | Publisher 647.823.2300 • [email protected] Daniela Piccone | Account Manager 416.510.6773 • [email protected]

100% CASL's Compliant

FOR MORE INFORMATION ABOUT ADVERTISING

VISIT OUR WEBSITE www.foodincanada.com OR CONTACT:

Jack Meli | Publisher 647.823.2300 • [email protected] Daniela Piccone | Account Manager 416.510.6773 • [email protected]

is proud to offer...

foodTV is a video eblast deployment, hosting and archiving service provided by the publishers of Food in Canada magazine.

Use foodTV to:> Introduce new products

> Exhibit equipment in action

> Demonstrate product application

> Promote customer testimonials

> Announce new company initiatives

> As an educational and informational communications tool

ExampleProvide us with your video and we will deploy it as a customized

eNewsletter (eblast) to our 12,000+ online subscribers (or select

specific industry demographics). The URL link on the customized

eNewsletter will take the interested visitor to foodincanada.com

where your video will be archived by industry category indefinitely.

And we will also provide full eNewsletter and web analytics —

open and click-through rates along with web impressions and

unique visitor counts.

+ We will provide contact information of anyone that clicks

on the customized eNewsletter link or on the video itself.

Don’t have a video? We can provide turn-key creative and production services. Food in Canada’s foodTV staff can write, film, edit and produce a high definition, television quality video.

Don’t wait! Get the power of video working for you today! Take advantage of this unique marketing and communication opportunity.

What is foodTV?

SPECIAL PRODUCT



Web Stats & Analytics

30,000 impressions/month

13,000 Unique Visitors

Maximum 3 ads in rotation

2016 Online Rates/Month foodincanada.com 1x 3x 6x 9x–I

(run of site)

Top Banner 1,445 1,345 1,245 1,045

Big Box (3) 1,445 1,345 1,245 1,045

Text Ad 1,245 1,145 1,095 1,045

2nd Banner 1,045 945 845 745

Skyscraper 1,045 945 845 745

2016 eNewsletter Rates/Week 1x 3x 6x 9x–I

Top Banner 1,345 1,245 1,145 1,045

Big Box (3) 1,345 1,245 1,145 1,045

Text Ad 1,245 1,145 1,045 945

2nd Banner 1,045 945 895 845

2016 eDirect/eBlastPriced at $195 per thousand email addresses

(Minumum charge of $1,995)

Available emails 12,000 (100% CASL's Compliant)

WEB ADVERTISING

RATES(all rates are NET) Top Banner

728 X 90

Big Box

300 X 250

Text Ad

620 X 125

Skyscraper

160 X 600

2nd Banner(as shown, but at bottom of page)

728 X 90

Top Banner

468 X 60

Big Box

300 X 250

Text Ad

620 X 125

2nd Banner

728 X 90

Web Stats & Analytics

12,000 online recipients

}

}We can customize a content specific enewsletter for your category — singularly focused and singularly branded.

PLUS: Bi Monthly eNewsletters focused on:

> Meat > Baking > Food Safety > Dairy

PRINT ADVERTISING

RATES(all rates are NET)

2016 Magazine Rates 1x 3x 6x 9xiii

Full page 6,995 6,795 6,595 6,195

2/3 5,625 5,475 5,295 5,195

1/2 island 4,795 4,645 4,495 4,295

1/2 4,395 4,245 4,145 3,795

1/3 3,595 3,395 3,295 3,095

1/4 2,795 2,695 2,595 2,495

FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE www.foodincanada.com

or contactJack Meli (647) 823-2300

[email protected]

Daniela Piccone (416) 510-6773

[email protected]

2016 Inserts and Poly bagsPlease contact a Food in Canada account manager for pricing

FRENCH – Accent Alimentaire sur le Québec 1x 2x 4xiii

Full Page 1,695 1,595 1,495

2/3 1,445 1,345 1,245

1/2 island 1,295 1,195 1,095.

1/2 1,095 995 895

1/3 895 845 795

1/4 795 745 695

AD SPECS

Increase Brand, Revenue, Market ShareMake sure your marketing and advertising message is seen in the most well-written, most established, and only nationally distributed food and beverage processing publication in Canada — that reaches the entire market/industry.

Contact one of our account managers today to discuss how we can help you grow your brand, increase revenue and grow market share.

The LEADING INFORMATION PROVIDER to the Food and Beverage Processing Industry

1/4 PAGE3-3/8" X 4-7/8"

1/3 PAGESQUARE

4-5/8" X 4-5/8"

1/2 PAGEHORIZONTAL

7" X 4-7/8"

1/2 PAGEISLAND4-5/8" X 7

1/2"

1/2 PAGEVERTICAL3-3/8" X 10"

2/3 PAGE

4-5/8" X 10"

FULL PAGE8-1/8" X 10-3/4"

BLEED8-5/8" X 11-1/4"

LIVE AREA7" X 10"

1/3 PAGE (1 COLUMN)

2-1/4" X 10"

AD SPECSStandard unit size Inches Inches

full page (trim) 8-1/8 10-3/4

(full page bleed) 8-5/8 11-1/4

(full page live area) 7 10

2/3 page 4-5/8 10

1/2 island 4-5/8 7-1/2

1/2 (horizontal) 7 4-7/8

1/2 (vertical) 3-3/8 10

1/3 page (1 column) 2-1/4 10

1/3 page (square) 4-5/8 4-5/8

1/4 page 3-3/8 4-7/8

For more info contact: Jessica Jubb, Production Manager,

Tel: (416) 510-5213 email: [email protected]

> Please provide us with a PDF/X-1a:2001 file.

> All fonts and images must be embedded and file flattened.

> All colours used must be CMYK or Grayscale.

Where to send it> Upload your file(s) to our FTP site at:

ftp3.glaciermedia.ca

> Login: fic Password: fic3689

> Drag and drop your file(s) from your desktop to the folder.

Please make sure your company name is included

in the file name.

PRINT AD MATERIAL REQUIREMENTS

MEDIA PLANNER 2016 - Food In Canada...AD SPACE CLOSE: 1st of the month preceeding issue AD MATERIAL...

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