MEDIA PACK - Wavelength · 2020. 5. 13. · wavelength media pack 2020| social print & digital...

W A V E L E N G T H | MEDIA PACK 2020

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2020 takes Wavelength into its 39th year. The publishing world is ever

changing and we have everything we need to continue to thrive.

The best storytellers, photographers, creatives and supporting media team

have all contributed to a growing Wavelength audience across all channels.

Our digital output and reach remains at the forefront of everything we do.

Alongside this is a justified commitment to producing two high quality print

volumes of Wavelength each year. Published at the start of summer and

winter our print publication bookmarks the changing of seasons and sets

the benchmark for others to follow.

European-wide distribution and content creation in partnership with world-

leading brands sets us apart, and makes for another exciting year right at

the forefront of modern day surf publishing.

2020

PARTNER WITH

We will continue to take a stand against plastic and marine pollution,

exploring complex social issues through the lens of ocean lovers and

covering the full breadth of surf culture right across Europe and beyond.

We’ll also be inviting readers to join us in person at events and movie tours.

Partnering brands will have the opportunity to align with us, our values, and

our top quality content in a multitude of ways.

Let’s make it happen,

EUROPE’S ORIGINAL SURF PUBLICATION SINCE 1981

Will HaylerCEO - Wavelength Media


We’ll be featuring stories, news and curated video and

photo content from around the world to our audience of

core and aspiring surfers. Including rider and ambassador

interviews and product reviews.

BRAND OPPORTUNITIES:

Boost brand standing and increase awareness among

those that live and breath surf culture. Increase web

traffic and conversions with brand led features and

promotion of your brand’s content, supported by credible

product placement and targeted banner advertising.

WAV E L E N G T H M AG .C O M01

http://www.wavelengthmag.com/


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https://www.facebook.com/WavelengthSurfMaghttps://www.instagram.com/wavelengthsurfmag/


We’ll continue to grow our reach on social media through

a regular stream of quality content that is both engaging

and inspiring. Our social media channels open direct

communication with our audience. Thanks to our social

media channels, we understand our audience better than

ever and the conversation is ongoing.


Broadcast your brand to a large and engaged network

of viewers and seamlessly align your content with our

top quality output through platform take-overs and

promoted posts.

S O C I A L M E D I A02

https://www.facebook.com/WavelengthSurfMaghttps://www.instagram.com/wavelengthsurfmag/https://twitter.com/wavelengthmag


T H E WAV E L E N G T H D E M O G R A P H I C

AGE

EMPLOYMENT STATUS

37%63%

6.7% 28.1% 42.2% 23%

F E M A L EM A L E

U N D E R 1 8 1 8 - 2 9 3 0 - 4 4 4 5 +

E M P L O Y E D - 6 1 . 1 %S E L F E M P L O Y E D - 1 8 . 3 %U N I V E R S I T Y - 9 . 1 %S C H O O L - 6 . 9 %G R A D U A T E - 3 . 4 %U N E M P L O Y E D - 1 . 1 %

GENDER

YEARS SURFING

< Y E A R

1 - 5 Y E A R S

> 5 Y E A R S

5 . 3 %

2 7. 3 %

6 7. 3 %


T H E WAV E L E N G T H I N T E R N AT I O N A L A U D I E N C E

GEOGRAPHIC LOCATION

B R E A K D O W N

5 %ES

6 %FR

3 6 %UK

5 %ROW

7 %ROE

6 %DE

1 8 %US

1 6 %AUS


Containing a bite-size round up of the best content

published that week, Wavelength newsletters have quickly

become one of the premiere channels for both editorial

and commercial engagement.


Distribute your content and deliver your product direct

to the inbox of thousands of subscribers, increasing

engagement and aligning your brand with the very best

of our output.

N E W S L E T T E R03

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Welcoming guest editors, long form journalism, quality

imagery and inspired design, our collector’s editions of

Wavelength will stand the test of time.

This year we will be re-calibrating our content output,

moving the stories that would once have found a home in

our six annual magazines to our digital platforms, allowing us

to focus on two collectors editions, released in summer and

winter, containing only the highest quality and most timeless

content. We feel this will raise the bar on both our print and

digital outputs. Engaging with our audience on the right

platform is the art of modern publishing. We are no different

to our audience in the the way we engage with content and

are onboard with the opportunities of today.

Our subscriber and readership numbers confirm that

our print editions are still very much sought after and

enjoyed and we are sure that with our renewed output and

commitment we will continue to stand the test of time.

Print gets read, and the brands that put themselves on our

pages noticed.


Tell your brand stories through what is still the most

authoritative, trusted and engaging channel. Increase your

visibility and let your content breath, safe in the knowledge it

will be given the time and attention it deserves.

I N P R I N T04

T H I R T Y E I G H T Y E A R S A T S E A

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ONLINEONLINE

PUBLISHED 1ST OCTOBER

CONTENT DEADLINE

17TH SEPTEMBER

PUBLISHED 9TH APRIL

CONTENT DEADLINE

26TH MARCH

C O N TA C T S T U D I O @ W L M E I DA . C O . U K

mailto:orders%40wlmedia.co.uk?subject=Media%20Pack%20Enquiry


C L I C K H E R E T O V I E W S A M P L E A D P A G E

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https://www.wavelengthmag.com/wavlength-magazine-online-advertising/


P R I N T R AT E C A R D

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W A V E L E N G T H | MEDIA PACK 2020W A V E L E N G T H | MEDIA PACK 2018

05

After a series of successful events over the past few years,

we are gearing up to host many more Wavelength events

in 2019. Events include:

• FEATURED FILM EVENTS

• ISSUE LAUNCHES

• ROUND TABLE LIVE Q&A EVENTS.

• WAVELENGTH LIVE - FEATURING MUSIC NIGHTS


Through event sponsorship and collaboration, our events

bring you face to face with the right customers. Align your

brand with a top quality experience and enable our audience

to experience your brand, your content and your product in

the best way possible.

E V E N T S


We’ll be producing up to six product focussed guides this

year, which will be featured and distributed across all of

our platforms. Confirmed guides include:

• SUMMER AND WINTER WETSUIT BUYERS GUIDES.

(MAY AND OCTOBER)

• SEASONAL TRENDING GUIDES, (WINTER, SPRING,

SUMMER, AUTUMN, CHRISTMAS GIFTS)

• SURFBOARD GUIDES

• TRAVEL GUIDES - BASED ON THE SEASON OR AS AN

IN DEPTH GUIDE TO A SPECIFIC REGION

P R O D U C T G U I D E S06


Creating content that supports a partner’s brand story

is fast becoming the norm here at Wavelength Media.

Whether it’s a collaboration with a tourist board, airline,

camera company, travel co. or lifestyle brand, Wavelength

Media are best placed to work with brand ambassadors,

film crews, photographers and producers to create

content for you. Produced content will then be spun out

across our channels and could even be the main feature

of a Wavelength event.

C O N T E N T C A M PA I G N S08


WE MAKE IT HAPPENWavelength Media is a marketing agency for the modern day.

With a combination of data insights, strategy, design, technology and content creation, we know how to deliver end to marketing campaigns on an ongoing basis.

As the publishers of Wavelength surf magazine we are the owners of European surf culture. We understand the power of credibly connecting brands with true stories and inspirational living.

W A V E L E N G T H M E D I A

S T R AT E G Y D E S I G N D I G I TA L C O N T E N T

W L M E D I A . C O . U K

http://www.wlmedia.co.uk


G E T I N T O U C H

+ 4 4 ( 0 ) 1 6 3 7 2 2 2 5 8 0H E L L O @ W L M E D I A . C O . U K

S T U D I O @ W L M E D I A . C O . U K
mailto:hello%40wlmedia.co.uk?subject=Media%20Pack%20Enquirymailto:studio%40wlmedia.co.uk?subject=Media%20Pack%20Enquiryhttps://www.facebook.com/WavelengthSurfMaghttps://www.instagram.com/wavelengthsurfmag/

MEDIA PACK - Wavelength · 2020. 5. 13. · wavelength media pack 2020| social print & digital...

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Transcript of MEDIA PACK - Wavelength · 2020. 5. 13. · wavelength media pack 2020| social print & digital...