Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

Media Pack

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Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

People trust radio.

Why radio?

Radio is viewed as the most reliable medium of modern times, with 77%* of the public stating they trust radio more than alternative channels and that commercial radio in particular helps them stay informed.

Commercial radio is a valuable channel for advertisers. With 90%* of the UK listening to their favourite radio station every single day adverts can reach any demographic, and are proven to influence consumers’ awareness, attitudes, and actions toward brands. Even TV driven campaigns achieve up to 20%* greater cost effectiveness when complemented by radio advertising.

The question for advertisers isn’t “why radio?” it’s “why not radio?”

* www.radiocentre.org

TRUST RADIO MORE THAN

OTHER CHANNELS

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The Fairy Pools, Glen Brittle

LISTEN TO THEIR FAVOURITE RADIO

STATION DAILY

77% 90% 20%

INCREASED COST EFFECTIVENESS

WHEN CAMPAIGNS INCLUDE RADIO

Who’s listening?

Year-round Audience

Living in a region that boasts one of the lowest unemployment rates in the UK

(1.2%), the people of Skye and Lochalsh enjoy good job security and a healthy average salary. However, local retailers are focussed on tourism. With a lack of outlets for their expendable income residents must look to the mainland and regularly travel to cities such as Glasgow and Inverness to make major purchases.

From clothing to cars and everything in between, the people of Skye and Lochalsh are looking for what you are selling. Cuillin FM will help them find you.

Listeners looking for you.

cuillinfm.co.uk

Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

cuillinfm.co.uk

The Old Man of Storr at dawn

Skye andLochalsh

Seasonal Audience

Skye is among the most popular tourist destinations in Scotland, welcoming over 750,000 visitors in 2017. However, most tourists do not visit Skye alone and will travel to major cities or even tour the entire country. With free time and money to spend this is a seasonal audience with huge potential.

Our adventurous, roaming tourists are looking for inspiration, great experiences, and fond mementos of Scotland. Let Cuillin FM help make your business one of them.

£72m

PEOPLE VISITED IN JUNE> 24,000

VISITS YEAR ON YEAR 5%

OF HIGHLAND & ISLANDS TOURIST VISITS

25%

OVERSEAS TOURIST SPEND

Why Cuillin FM?

Captive AudienceCuillin FM is the only commercial radio station covering the Isle of Skye and Lochalsh, providing advertisers with an opportunity nobody else can; to capture the hearts and minds of the region’s more than 13k residents* and 750k tourists**.

As the only way for radio adverts to reach a uniquely captive audience of consumers, if you didn’t use Cuillin FM to advertise, Skye and Lochalsh didn’t hear you.

“I like to hear local information, familiar voices, comments to or about people I know, and music I enjoy.”

cuillinfm.co.uk

Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

Neist Point and the lighthouse

*National Records of Scotland, 2013’

** Skye Connect

Local presenters and engaging contentCuillin FM offers the people of Skye and Lochalsh something no other station can; original and engaging content that is truly relevant to them.

From native Gaelic programming to local news, sport, and chat shows; the value our listeners place on our authentic and interesting content gives credence to everything we broadcast, including our advertising. Nobody speaks to our community like we do.

>13k >750kRESIDENTS TOURISTS

Unique captive audience.

Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

No red tape or long waitAs an independent broadcaster it is easy for us to tailor advertising and show sponsorship packages to your needs. Fast and flexible, we’ll work with you to add value wherever we can; ensuring your message is delivered to our unique audience in the best way, at the best times.

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On air and online.Eilean Donan Castle, Loch Duich

423

FOLLOWERS

Advertise in GaelicWith only 1% of Scotland able to speak Gaelic it is easy to dismiss. However, it is important to remember that almost all of this 1% can be found living in our Highlands and Islands. An accessible micro-market, with big potential.

For those who speak it, Gaelic is close to their hearts and part of their identity; including our fluent Cuillin FM presenters who can translate and broadcast your adverts during our original Gaelic music, news, and sports shows.

There is no better way to connect with Gaelic speaking customers than through Gaelic advertising, and no better way to reach Skye’s 29.4% Gaelic speaking community than with Cuillin FM.

Digital EngagementOur audience love to get engaged with our shows via social media and our website. That’s why our on-air advertising is complemented by banner ads on the Cuillin FM website, and social media content. Increasing the exposure of your brand’s message.

FOLLOWERS

1,897

Cuillin FM | Serving Skye & Lochalsh | 102.7 + 106.2FM

Our Programming

We’re on air 24/7, 365 days a year. With a program of over 40 shows per week there is something for everyone, by local broadcasters for local listeners. Here are some of the most popular shows gracing Skye and Lochalsh’s airwaves with Cuillin FM.

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By locals for locals.

Coral beach

Highlight Shows

The Breakfast ShowStart the day right with The Breakfast Show.

Dol Dhachaigh Drive TimeGet the latest local news, weather, and events.

The Youth Slot with CarlaWhat’s hot for the local younger audience.

Planes Trains and AutomobilesOur movie show; interviews, reviews soundtracks and more.

Friday Night TradGaelic & Scots music, showcasing new Scottish Trad talent.

How our listeners feel...

“Great wee station for the communities in Skye and surrounding area, much loved by young and old.”

“Live shinty broadcasts are first class thanks to good commentator who knows his subject.”

“Just love to listen when on holiday on Skye and online. Always great listening.”

“I like Alastair Ross’s programmes both English and Gaelic”

“Cuillin FM is essential listening for those of us who depend on the radio for our information/entertainment.”

The Skye Sports PreviewLocal to international sport from a Skye perspective.

Camanachd LiveNews, results, and live coverage of the shinty season.

The Saturday Sports ShowNews and live coverage of Press & Journal Highland League football.

Cuillin CeilidhAn evening of lively traditional ceilidh music.

The Vodafone Big Top 40