MEDIA & MARKETING RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? WATCH OUT FOR:...
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Transcript of MEDIA & MARKETING RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? WATCH OUT FOR:...
MEDIA & MARKETING
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
WATCH OUT FOR:
GREENWASHING:
Any form of marketing or public relations that links a corporate, political, religious or non-profit organizations to a positive association with environmental issues for an unsustainable product, service, or practice.
AUDI TDI: THE GREEN POLICE
PAPER OR PLASTIC?
PAPER
Timber Harvesting
Clear CuttingHeavy Machinery
TransportationFossil Fuels
Pulp & Paper Process
FactoryChemicals
Tons of fresh waterTransportation
Fossil Fuels
At Market
Use & Reuse
Disposal
Compost Vegetable ink required
Becomes nutrient rich soil ina couple of months
Landfill Break down over the period of
many, many years
RecycleRe-pulping process
ChemicalsTons of fresh water
TransportationFossil Fuels
AUDI TDI: THE GREEN POLICE
PAPER OR PLASTIC?
PLASTIC
Manufacturing
Oil refining processElectricity (coal powered)
TransportationFossil Fuels
At Market
Use & Reuse
Disposal
RecycleReheated and Recast
Downcycling – product is not a durable and often a plastic bagdoes not enter the market as a
Plastic bag again
Biodegradable/CompostNot a polymer!
Made of Corn – FOOD SOURCEBiodegrade –SLOWLY
Sometimes not at all in a landfill
LandfillPolymer bags – do not degrade
Biodegradable bags – do not degrade
AUDI TDI: THE GREEN POLICE
FIGURES
Energy Requirements: Plastic uses 20-40% less energy than paper
Waste:Plastic contributes 74-80% less waste than paper
Emissions:Plastic produces 63-73% less emissions than paper
- Life Cycle Analysis by Franklin & Associates
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
PAPER OF PLASTIC?
NEGATIVE!
AUDI TDI: THE GREEN POLICE
BATTERY DISPOSAL
Collection Programs:Hazardous waste facilities Recycling facilities
It takes 6-10 times more energy to reclaim metals from spent batteries than through other means
Landfill Method:Metals leach into the soil and the water tableContain strong corrosive acids
* Rechargeable batteries provide an alternative as they can be used multiple times
before disposal
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
BATTERY DISPOSAL
POSITIVE!
AUDI TDI: THE GREEN POLICE
COMPOST INFRACTION
Home Composting:Reduces the burden on solid waste management systems
Green Bin Programs:Tunnel Composting
SystemCollectionBulked & Shipped
to processor
CostHome Composting: $0.00Green Bin Program: $300.00 - $500.00 /throughput tonne @ 50 000 throughput tonnes a year = $15 000 000
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
COMPOST INFRACTION
POSITIVE!
AUDI TDI: THE GREEN POLICE
INCANDESCENT vs. COMPACT FLOURSCENT
IncandescentInefficient: 10% of the energy used produces lightRecyclable
Compact FluorescentLast 10 times longerCost moreUse 75% less energyRequire special disposal due to mercury
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
INCANDESCENT vs. COMPACT FLOURESCENT
POSITIVE!
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
PLASTIC WATER BOTTLES
POSITIVE!
AUDI TDI: THE GREEN POLICE
HOT TUB TEMPERATURE
Every degree higher than the ambient temperature = heat loss
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
HOT TUB TEMPERATURE
POSITIVE!
AUDI TDI: THE GREEN POLICE
ECO ROAD BLOCK
Idling carsIdling for more than 10 seconds burns gas almost twice as fast as driving and produces almost double the amount of toxic emissions per second than a vehicle moving at average speed
Causes incomplete combustion which can damage engine components and results in hydrocarbons
AUDI TDI: THE GREEN POLICE
TDI CLEAN DIESEL
*GREENWASHING ALERT*
An internal combustion engine that burns fuelBurns less fuel than gasolineGas engines – 50 - 60% efficientDiesel engines – 50 - 70% efficient (ideal thermodynamic cycle)Diesel is derived from crude oil
What comes out of the tail pipe?Hydrocarbons (due to incomplete combustion)Carbon dioxide (green house gas)Carbon monoxide
AUDI TDI: GREEN POLICE
RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?
ECO ROAD BLOCK
NEGATIVE!