Media Langauge Love Like This – KodalineA2 Media Coursework

Media language is all based upon meanings and semiotics. Through media texts, you then have to consider the connotations and denotations of an image.

Connotations – what an image may represent/symbolise Denotations – the literal meaning of an image

Within moving image texts, these can change dependant on the way the director chooses to angle the camera, the props costume and lighting used and the way in which he footage is edited.

The meaning of a text would differ from person to person as they would interpret it in different ways based upon their personal reference points.

Camera

Within my music video I have used multiple close up shots within the first section in order to allow the audience to get to know the performers and create a relationship with them which would trigger them to sympathise more towards the end.

This also creates a visual progression as all of the shots will be extreme close ups/close ups until the end of the video where we see the couple performing together which is where I will begin to use a range of shots such as establishing and long shots.

Editing

As soon as I placed all of my footage into Premiere I instantly slowed it down half speed. This ensured the footage was fitted in with the pace and mood of the song.

Although the clips were quite slow, I kept the shots really choppy and quick changing; this way ensures that the audience would not get bored whilst watching as due to the slow nature of the footage, it could drag.

Once I have finished editing the footage of my music video, I will add a colour over-lay of a ‘sepia’ type colour. As my music video is set in the 50s, this will help to set the scene and give it more authentic/vintage look relating to the style.

Mise-en-Scene

Mise-en-scene is the most important element within my music video as I have to try and get across the time it will be set other wise it would not make sense. In order to this I focussed heavily on the research of 1950’s styling, hair, makeup and costume so I could try and recreate this. The mise-en-scene is the first element that will tell audiences of the time period within my music video.

For example, heavy makeup and thick eyeliner.

I then had to consider costume; the first costume being a patterned dressing gown which then moves onto a full 50s dress.

My music video then ends with shots of an older lady watching the television as if she were watching her performance back but is now on her own rather than with her partner which was in the previous scenes. This shows another visual progression as we are now aware of the time period. This will be shown through the mise-en-scene which is now all modernised e.g. television, costume, setting etc. This will bring the whole music video together and the meaning will then be clear for an audience member. There are certain shots I will repeat such as a close up of eyes; both the younger performer and the older woman. This will signify to the audience that it is the same person making it easier to understand.

Although I am yet to conduct a photo shoot for my digipak, I want to recreate the image of the Polaroid's hanging up by pegs. Using Polaroid's creates an authentic look as they are very rarely used today linking to the time era I am trying to recreate and overall message of the music video. In order to link them closer together, the images on the Polaroid's will be images of the male and female performer which will tie the music video and digipak together nicely.