Media landscape updater

MEDIA LANDSCAPE UPDATER

by

MENU

1. Media snapshot

2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Internet news7. Inspiration Point

MEDIA SNAPSHOT

•Landscape•Media shares•Biggest players•Sectors

LANDSCAPE

Overall 2010 vs. 2009 growth is about 17%. In 2010 we can observe higher expenditures in traditionally low peak months (June - August)

Source: Kantar Media, ratecard expenditures of advertising market

1 2 3 4 5 6 7 8 9 10 11 12 -

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

1,0

57,2

97,2

35

1,2

77,6

35,7

54

1,7

40,6

45,2

14

1,7

49,7

40,7

86

1,9

05,6

90,2

66

1,7

15,4

52,1

33

1,0

92,0

96,1

63

1,0

37,4

87,4

48

1,8

55,5

76,7

89

2,3

05,3

65,1

59

2,1

98,8

39,9

15

1,6

99,6

58,8

90

1,0

86,3

09,6

18

1,2

47,6

49,1

49

1,7

67,7

81,6

44

1,7

29,3

26,3

77

1,8

96,0

86,2

67

1,6

99,6

95,4

86

1,1

41,6

43,7

90

1,1

30,6

46,4

31

1,8

67,7

38,5

14

2,2

59,4

47,3

53

2,2

83,6

43,8

71

1,9

24,4

12,7

69

1,2

79,3

43,3

34

1,5

33,1

05,4

86

2,2

30,5

65,4

65

1,6

75,8

30,6

95

2,3

84,4

24,4

67

2,1

80,5

16,1

23

1,4

54,3

89,6

58

1,3

26,5

81,9

46

2,2

12,9

95,1

77

2,6

53,8

67,7

48

2,4

71,7

46,5

59

2,0

06,0

58,7

53

200820092010

26%18% 23% 26% 28% 27% 17% 18% 17%-3% 8% 4%

MEDIA REVENUES YTD TOTAL

TV is much stronger than in previous years. Cinema advertising share is growing (by 39% this year). Newspapers and magazines are facing stagnation*

Cinema

Outdoor

Magazines

Newspapers

Radio

Television

1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000 11,000,000,000 13,000,000,000 15,000,000,000 Cinema Outdoor Magazines Newspapers Radio Television

2008 420655180 1216814868 2703274467 2103862159 2081174742 11109704336

2009 477321702 1201482123 2412485640 1832823410 2053241888 12057026506

2010 661103160 1157760835 2456197891 1837884231 2412370540 14884108754

201020092008

Million

23% growth

Source: Kantar Media, ratecard expenditures of advertising market*) All data are provided as a ratecard expenditures, but in term of real investments press is in a downturn

20 BIGGEST PLAYERS YTD TOTAL

Unilever is the biggest media spender at the market. Procter & Gamble is back on the top 5 list. Most of top spenders increased their media investments in 2010

Source: Kantar Media

RANK

2010 Etykiety wierszy 2010 YOY

change

RANK

2009 2009 YOY

change

RANK

2008 2008

1 UNILEVER POLSKA 939 075 774 24% 1

756 458 774 8% 1

699 797 069

2 POLKOMTEL 712 727 137 24% 2

573 991 272 37% 4

419 988 184

3 PTK CENTERTEL 567 222 571 6% 3

535 432 541 29% 5

416 120 400

4 PROCTER & GAMBLE 557 562 414 31% 6

426 515 160 -17% 2

516 288 178

5 POLSKA TELEFONIA CYFROWA 508 641 372 17% 5

434 733 986 -3% 3

447 701 178

6 L'OREAL POLSKA 484 340 327 2% 4

473 064 469 29% 6

366 379 204

7 NESTLE POLSKA 483 639 759 20% 7

402 131 310 14% 7

353 746 915

8 AFLOFARM 402 558 160 82% 14

220 613 984 45% 21

152 412 438

9 DANONE 364 937 973 31% 10

278 912 885 20% 11

231 606 128

10 RECKITT BENCKISER 346 232 759 36% 12

254 347 189 -8% 9

276 388 166

11 US PHARMACIA 344 387 785 9% 8

314 639 744 36% 12

231 102 946

12 P4 319 730 048 30% 13

246 386 433 29% 13

190 735 617

13 METRO GROUP 299 908 600 -4% 9

311 664 888 13% 10

276 207 745

14 FERRERO POLSKA 283 133 722 34% 15

211 410 377 26% 19

168 313 340

15 HENKEL 276 386 943 49% 19

185 722 367 2% 17

181 965 697

16 AGORA S.A. 264 425 075 -2% 11

268 552 048 -4% 8

281 164 240

17 COCA-COLA POLAND SERVICES 223 976 061 20% 18

186 282 051 -2% 14

189 187 847

18 TELEKOMUNIKACJA POLSKA 185 666 011 11% 21

167 098 377 -9% 16

184 079 181

19 MARS POLSKA 183 861 321 9% 20

168 689 921 -9% 15

184 485 095

20 GLAXOSMITHKLINE 174 101 254 -7% 17

187 715 121 14% 20

164 007 947

SECTORS YTD TOTAL

Food, Telecoms and Medicines are sectors that spend the most on advertising.


2008

2009

2010

0%

20%

40%

60%

80%

100%

13%14%

15%

13%14%

13%

8% 9%11%

10% 10%10%

8% 8%8%

9% 8%7%

9% 7%6%

7%6%

6%

6%6%

6%

5%5%

5%

4%4%

4%

COMPUTER & AUDIO VIDEO

CLOTHING & ACCESSORIES

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

TRAVEL / TOURISM / HOTELS & RESTAURANTS

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

LEISURE

BEVERAGES & ALCOHOLS

OTHERS

AUTOMOTIVE

FINANCIAL

MEDIA, BOOKS, CDs AND DVDs

RETAIL

HYGIENE & BEAUTY CARE

PHARMACEUTICAL PRODUCTS, MEDICINE

TELECOMS

FOOD

TV ADVERTISING

•All time viewing•Commercial impact•Minutes sold

ALL TIME VIEVING

Thematic channels have the highest share of audience during the summer

Source: AGB Research Nielsen

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%

5%

10%

15%

20%

25%

All 16-49

TVP1TVP2PolsatTVP3TVN7TVNTV4AtMediaPolsat thematicTVN24Discoveryother cab/sat

SHARE OF MARKET

Also share of market changed the most during the summer (except week 15 – due to national mourning).


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

-5%

0%

5%

10%

15%

20%

25%

30%

All 16-49

TVP1TVP2PolsatTVP3TVN7TVNTV4AtMediaPolsat thematicTVN24Discoveryother cab/sat

62%

SECONDS SOLD


For most of the 2010 year sell out was oscillating around 5 million seconds. By first weeks of 2011, sell exceeded this limit and currently is on the level of 5,6 million seconds

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,0005,576,374

2006 2007 2008 2009 2010 2011

SECONDS SOLD


In 2010 TVP (TVP1 & TVP2) was making accessible more and more inventory. In week 46 it reached 193k” in a week, which meant in every hour over 19 minutes were designated for advertising.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

50,000

100,000

150,000

200,000

250,000

193,264200,674

2006 2007 2008 2009 2010 2011

SECONDS SOLD


TVN can sell maximally about 110 k seconds per week. Top weeks in 2010 were week 20 – just after Smolensk tragedy and week 39 – it was beginning of October.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000108,305 108,599

103,942

2006 2007 2008 2009 2010 2011

SECONDS SOLD


Polsat increased their inventory on week 36 (beginning of back to school period) and currently is balancing on the sell out limit (which is 12 minutes per hour)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000

140,000

113,004117,249

112,458

121,189

2006 2007 2008 2009 2010 2011

SECONDS SOLD


At Media as a broker modifies their portfolio each year and increases their sell out up to 2800-2900 k seconds.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2,860,831

2006 2007 2008 2009 2010 2011

DAYPARTS


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

27%

28%

29%

29%

30%

28%

29%

29%

30%

30%

29%

29%

29%

29%

21% 31

%31

%32

%30

%31

%30

%32

%29

%30

%30

%29

%29

%32

%31

%31

%31

%31

%30

%30

%29

%29

%29

%28

%30

%28

%28

%27

%28

% 31%

31%

28%

29%

31%

31%

31%

27%

23%

22% 23

%23

%23

%22

%23

%22

%22

%22

%22

%22

%21

%21

%21

%28

%19

%19

%21

%20

%20

%20

%18

%19

%18

%18

%17

%17

% 18%

19%

18%

18%

17%

19%

19%

20%

20%

20%

20% 21

%21

%22

%23

%22

% 23%

22%

24%

22% 23

%23

%23

%21

%23

%

42% 40

%40

%40

%40

%40

%41

%40

%41

%41

%42

%43

%42

%42

%43

%41

%40

%39

%40

%40

%40

%40

%42

%42

%42

%41

%42

% 39%

40%

40%

40%

41%

41%

41%

42%

42%

42%

42% 40

%43

%41

%41

%41

% 39%

38%

40%

41% 39

%38

%39

%45

%47

%

9% 8% 8% 8% 8% 9% 8% 9% 7% 8% 7% 8% 8% 8% 8% 8% 9% 8% 9% 9% 10%

10%

10%

9% 10%

13%

11%

11%

10%

10%

11%

10%

10%

10%

9% 9% 9% 10%

9% 8% 9% 9% 9% 7% 8% 8% 8% 7% 8% 7% 7% 7%

Late NightPrime TimeEarly FringeDay Time

Shares of dayparts were rather stable during the year. Prime time share is was the highest in last 2 weeks of the year.

COPY LENGHTS


About 50% of GRPs is generated by 30” spots

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 00:08:0000:05:0000:04:3000:04:0000:03:4500:03:3000:03:1500:03:0000:02:4500:02:3000:02:1500:02:0000:01:4500:01:3000:01:1500:01:0000:00:5000:00:4500:00:4000:00:3500:00:3000:00:2500:00:2000:00:1500:00:1000:00:0800:00:0500:00:01

PRESS ADVERTISING

•Seasonality•Players and sectors•Publishers

SEASONALITY

In terms of ratecard, 2010 expenditures were 1% higher than previous years’ but also advertisers bought 2% less ads in press.


1 2 3 4 5 6 7 8 9 10 11 12 -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

-

10,000

20,000

30,000

40,000

50,000

60,000

Investments 2008Investments 2009Investments 2010Insertions 2008Insertions 2009Insertions 2010

SECTORS

The strongest press sectors are retail, telecoms and media. We can observe difference in planning approach depending on sector. Telecoms and Media spend similar amount of money on press advertising, but Media sector gets incomparably more insertions. The reason is, Telecoms are more focused on premium placements


OTHER

S

RETAIL

TELEC

OMS

MEDIA, B

OOKS, CDs A

ND DVDs

AUTOMOTIV

E

HYGIEN

E & BEA

UTY CARE

FINANCIAL

PHARMACEUTIC

AL PRODUCTS

, MED

ICINEFO

OD

LEISU

RE

CLOTH

ING & ACCES

SORIES

HOUSEHOLD

APPLIANCES

, FURNITU

RE & DEC

ORATION

TRAVEL

/ TOURISM

/ HOTE

LS & RES

TAURANTS

COMPUTER &

AUDIO VIDEO

BEVER

AGES &

ALCOHOLS

HOUSEHOLD

S PRODUCTS

- CLEA

NERS &

SUPPLIE

S0

100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000800,000,000900,000,000

0

20000

40000

60000

80000

100000

120000

140000

Investments 2008

Investments 2009

Investments 2010

Insertions 2008

Insertions 2009

Insertions 2010

PLAYERS

Top press advertisers were: L’Oreal, Unilever, Euro-Net (owner

of RTV Euro AGD network) Metro Group (owner of Metro & Makro Cash and

Carry, Real, MediaMarkt and Saturn) and Procter & Gamble.

Source: Kantar Media, data exclude publishers’ auto promotion

L'OREA

L POLSK

A

UNILEVER

POLSKA

EURO-N

ET W

ARSZAW

A

METRO GROUP

PROCTER &

GAMBLE

POLSKA TE

LEFONIA CYF

ROWA

NESTLE

POLSKA

CT CREA

TIVE T

EAM

POLKOMTE

L

DOBRA POŻYCZK

A

PTK CEN

TERTE

L

AFLOFA

RM

KULCZY

K TRADEX

TELEK

OMUNIKACJA POLSK

A

NIVEA POLSK

A

PEUGEO

T POLSK

A

HYUNDAI M

OTOR POLA

ND

WIRTU

ALNA POLSK

A

TOYO

TA M

OTOR POLA

ND

HONDA POLAND

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Investments 2008

Investments 2009

Investments 2010

Insertions 2008

Insertions 2009

Insertions 2010

PUBLISHERS

Agora is no1 Publisher, but each year it’s loosing it’s potential.


AGORA S.A.

WYD

AWNICTW

O BAUER

RINGIER AXEL

SPRINGER

EDIPRES

SE

POLSKAPRES

SE

G+J GRUNER

+ JA

HR POLSKA

MURATOR

PRESSP

UBLICA

MARQUARD MED

IA POLSKA

MEDIA REG

IONALN

E

POLITYK

A SPÓŁD

ZIELN

IA PRACY

WPROST

AGENCJA

WYD

AWNICZO

-REKLA

MOWA

BURDA PUBLISHING POLSK

A

INFOR PL

PRZEKRÓJ W

YDAW

.

EXPRES

S MED

IA

TELEP

ROGRAM

BONNIER BUSIN

ESS

MEDIA POINT G

ROUP

WES

TA-D

RUK MIROSŁ

AW KULIŚ

WYD

AW.

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Revenues 2008Revenues 2009Revenues 2010Pages sold 2008Pages sold 2009Pages sold 2010

OUTDOOR ADVERTISING

OUTDOOR INVESTMENTS

Outdoor expenditures were relatively smaller for first 3 months of the year. Stable situation in April/May might be caused by President’s election campaigns. During the summer outdoor expenditures dropped, and regained in September. End of the year was weaker than in previous years


1

2

3

4

5

6

7

8

9

10

11

12

0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000

-20% -15% -10% -5% 0% 5% 10%

-14%

-16%

-11%

1%

0%

-3%

-7%

-6%

6%

-1%

8%

-1%

difference20102009

MARKET SHARES

News Outdoor Poland was bought by Stroer in October, but in the scale of whole year, The relation between biggest media owners didn’t change significantly


28%

20%16%

10%

10%

15%

2008

31%

18%14%

10%

12%

14%

2009

30%

19%15%

10%

10%

15%

2010AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

NEWS OUTDOOR POLAND

OTHER

BIGGEST PLAYERS’ REVENUES

Revenues of all biggest players decreased, except Stroer, which bought News Outdoor in October


AMS STROER POLSKA CITYBOARD MEDIA CLEAR CHANNEL POLAND

NEWS OUTDOOR POLAND

OTHER0

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

450000000

200820092010

MOST POPULAR AD TYPES

Sales of all OOH vehicles dropped. Expenditures on citilights almost did not change


Frontlight Billboard Citylight Backlight -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

200820092010

CINEMA ADVERTISING

SEASONALITY

2010 seems to create new seasonality pattern. As cinema becomes more and more important in media planning, (39% growth of media investments) new periodicity of expenditures is based on the opening nights timetable.


1 2 3 4 5 6 7 8 9 10 11 120

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

200820092010

The biggest expenditure peaks are related to big and awaited premieres: Prince of Persia; Shrek Forever; Eat, Prey and Love ; Twilight Saga: Eclipse, Harry Potter or TRON


SEASONALITY

1 2 3 4 5 6 7 8 9 10 11 120

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

2010


TOP SECTORS IN CINEMA ADVERTISING

2008 2009 20100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FOOD25% FOOD

18%FOOD17%

LEISURE6% LEISURE

12%LEISURE

14%

TELECOMS16%

TELECOMS16%

TELECOMS13%

AUTOMOTIVE6%

AUTOMOTIVE8%

AUTOMOTIVE11%

BEVERAGES & ALCOHOLS10%



COMPUTER & AUDIO VIDEO3%



HYGIENE & BEAUTY CARE9%



4%8% 5%3%4% 5%5%4% 4%3%2% 3%3%3% 2%1%0% 1%2%1% 1%2% 1% 0%1% 0% 0%

More sectors notice attractiveness of cinema advertising. Shares of traditionally most important sectors are decreasing, while new sectors are getting more and more important


MARKET SHARE

Polish cinema market is very consolidated – there are only 2 media owners which are monitored.

2008

BEST MARKETING PROMOTION AGENCY

MULTIKINO

NEW AGE MEDIA

2009

MULTIKINO

NEW AGE MEDIA

35%

65%

2010

MULTIKINO

NEW AGE MEDIA

ONLINE ADVERTISING

Mobile advertising is getting ever more creative

Medialets created the world's first shakable advertisement for Dockers, together with agencies OMD and Razorfish. Users shake their iPhone to make the Dockers guy dance. This ad utilizes the iPhone's accelerometer as well as audio capabilities and appears in targeted, free iPhone applications.

(Case from USA)

http://www.youtube.com/watch?v=NwnuwGhcpRU

Facebook makes 600 million friends

Facebook statistics portal SocialBakers is reporting that the social network now has 600 million users

It also reveals where the biggest gains have been made over the last six months.Over 20.7 million new users have signed up in the US, 8.3 million in India, 8 million in Indonesia, 6.2 million in the Philippines and 5.8 million in Mexico.Looking at percentage growth the big surges forward have come from Europe: Germany with 50% growth, Russia at 70% and Poland, which doubled its amount of users to hit 4.8 million.The incredible thing is that it’s only been six months since Facebook reached 500 million users. Can this level of growth continue? Goldman Sachs, who at the start of 2011 invested in Facebook.Goldman Sachs combined with Russian investor Digital Sky Technologies invested $500m into the social network. The Wall Street bank also set up a special purpose investment vehicle for its clients to raise a further $1.5bn.The investment valued the company at $50bn and sparked speculation that an IPO could be on the horizon for Facebook.Currently, Facebook does not disclose financial data. In the document, the social media network stated that it expected to cross the 500-investor threshold by 2010, which, under US law, would mean it would be forced to publicly disclose financial information.

Source:http://wallblog.co.uk/2011/01/14/facebook-makes-600-million-friends/#ixzz1FeSWev7d

What Google learned in 2010

Including the fact that 60% of US mothers search for coupons online.

http://www.youtube.com/watch?v=KhlJgFznaxI

INSPIRATION POINT

Beaurepeaires Tyres and Women’s Shoes

Beaurepaires Tyres in Australia is enjoying a new wave of interest from female Australians after running an advertising campaign featuring shoes. Launched in October 2010, the campaign draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.

Source: http://theinspirationroom.com/daily/2011/beaurepeaires-tyres-and-womens-shoes/

Big Mac Part of the Legend

McDonalds Belgium is writing the Big Mac hamburger into the history books in television commercials starring Mona Lisa, Leonardo da Vinci and Napoleon Bonaparte star. The ads help us understand just what it was that made Mona Lisa smile and Napoleon hide his hand inside his pocket

Source: http://theinspirationroom.com/daily/2011/big-mac-part-of-the-legend/

http://www.youtube.com/watch?v=-ull0KtTifohttp://www.youtube.com/watch?v=3bmYWU3CdKI

Pulpbooks Read Yourself Interesting

Pulp Books in South Africa provide a personal service for customers, searching for appropriate books in response to email enquiries. That service is highlighted in “Read Yourself Interesting”, a print advertising campaign featuring bookcase heads in social settings. “Let us recommend you something”.

http://theinspirationroom.com/daily/2011/pulpbooks-read-yourself-interesting/

Coca Cola Happiness Truck

Coca Cola has taken the Happiness Machine campaign to new levels with appearances of the Happiness Truck around the world. Over 25 videos around the world took inspiration from the original Happiness Machine, each with the question, “Where will happiness strike next?”. Now we have a Coca Cola delivery truck converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil, and Marikina City, in The Philippines. See the Where Will Happiness Strike Next site and Facebook hub to follow the truck’s progress.

http://theinspirationroom.com/daily/2011/coca-cola-happiness-truck/

http://www.youtube.com/watch?v=lqT_dPApj9U

http://www.youtube.com/watch?v=hVap-ZxSDeEhttp://www.youtube.com/watch?v=oiu9PcEyQ5Y

Smart For Two Cement Trucks

Smart Canada, division of Mercedes-Benz Canada, is showcasing the Smart For Two’s small turning radius using cement trucks during the 2011 Canadian International AutoShow in Toronto, February 18 to 27. City cement trucks have been transformed into naturally rotating mobile billboards with a Smart ForTwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks are driving along already established routes (construction sites) which pass through some of the city’s highly-trafficked areas. The initiative, which will continue for four weeks, is being promoted online at Smart Canada’s Facebook page. The first ten people to take a photo of the cement truck and post it there will win 2 tickets to the Canadian International AutoShow in Toronto.

Source: http://theinspirationroom.com/daily/2011/smart-for-two-cement-trucks/

Red Bull Street Art View

Red Bull is sponsoring “Street Art View“, an online collection of places on Google Street View where street art is present. Anyone who come across street art on their way can tag it on the website and help build the biggest art collection in the world.

Source: http://theinspirationroom.com/daily/2011/red-bull-street-art-view/http://www.streetartview.com/

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