Media landscape updater vii 2012

download Media landscape updater vii 2012

of 52

  • date post

    02-Nov-2014
  • Category

    Business

  • view

    325
  • download

    1

Embed Size (px)

description

 

Transcript of Media landscape updater vii 2012

  • 1. by
  • 2. 1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising
  • 3. Media investments Media mix Biggest players Sectors
  • 4. Euro 2012 didnt translate into Television 3,000 increase of media investments Mln Radio 2,500 2,000 Magazines Jan - July 2012 1,500Newspapers Jan - July 2011 1,000 Outdoor Jan - July 2010 500 2010 2011 2012 Cinema mln 0 0 5,000 10,000 1 2 3 4 5 6 7 8 9 10 11 12 Till July 2012 advertisers invested 3% more vs. 2011, while considering media ratecard revenues. Major decrease is noted by Newspapers (-7%), but also TV (- 0,4%). While considering net expenditures we expect rather decrease of media investments by the end of the year. Source: Kantar Media, ratecard expenditures
  • 5. Aflofarm remains No1. on media market. The highest increase of media expendituresis noted by Volkswagen Group Polska, Jeronimo Martins (Biedronka) and PTKCentertel. Source: Kantar Media, ratecard expenditures
  • 6. COMPUTER & AUDIO VIDEO100% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES 4% 5% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 5% 4% 4% 80% 6% CLOTHING & ACCESSORIES 5% 8% 6% 7% TRAVEL / TOURISM / HOTELS & RESTAURANTS 6% 7% 7% 7% LEISURE 60% 7% 7% 7% BEVERAGES & ALCOHOLS 10% 7% 9% FINANCIAL 8% 8% 40% 9% AUTOMOTIVE 15% 9% 13% OTHERS 11% 20% 11% MEDIA, BOOKS, CDs AND DVDs 12% 12% HYGIENE & BEAUTY CARE 13% 12% RETAIL 0% 12% 2010 FOOD 2011 PHARMACEUTICAL PRODUCTS, MEDICINE Jan - July 2012 TELECOMS Till July 2012 Telecom sector is No.1 with its share on the level of 12%. On the next positions are: Medicine, Food and Retail. Source: Kantar Media
  • 7. Average Time Viewed All time viewing GRPs total Seconds sold Nice to know
  • 8. 300280260 2010 2011 2012240220200180160140120100 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 TV is still well consumed. Average time viewed considerably increased during Euro 2012. Source: AGB Nielsen Media Research
  • 9. 2,500,0002,000,000 +3% +7% +13% +8%1,500,000 +2% +9% -4% +12%1,000,000 +14% +12% +20% 500,000 +4% 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011- August August 2012 Jan Jan - 2011 From January to August 2012 total number of generated GRPs is higher than in 2011 by 4%. We observed stronger activity during Euro 2012 and Olympic Games 2012. Source: AGB Nielsen Media Research, TG: all 16-49
  • 10. Share of Viewing by Stations Group (All 16-49) others Big 4100%90% 25.6% 29.0% 33.4% 37.9%80% 43.1%70%60%50%40% 74.4% 71.0% 66.6% 62.1%30% 56.9%20%10% 0% Jan Jan Jan Jan Jan Jan Nov Nov Nov Nov Nov Nov Mar May May May Mar May Mar May Mar May Mar Mar Jul Jul Jul Sep Jul Sep Jul Sep Jul Sep Sep Sep TV is cluttered and share of thematic channels is growing. Mainstream channels fight for the inventory - also by introducing new thematic stations. Source: AGB Nielsen Media Research, TG:All 16-49
  • 11. no of seconds sold - Total TV 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000no of secs 4,000,000 3,000,000 2,000,000 1,000,000 Total TV 2008 Total TV 2009 Total TV 2010 Total TV 2011 Total TV 2012 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 weeks Over 22% more seconds were sold by broadcasters in 2012. It is mainly caused by significant increase of new monitored thematic channels. Source: AGB Nielsen Media Research
  • 12. 120,000 no of seconds sold - TVN 250,000 no of seconds sold - TVP1+TVP2 100,000 200,000 80,000 no of secs 150,000no of secs 60,000 100,000 40,000 50,000 20,000 TVP 2008 TVP 2009 TVN 2008 TVN 2009 TVP 2010 TVP 2011 TVN 2010 TVN 2011 TVP 2012