Media landscape updater 2011

64
MEDIA LANDSCAPE UPDATER b y

description

 

Transcript of Media landscape updater 2011

Page 1: Media landscape updater 2011

MEDIA LANDSCAPE UPDATER

by

Page 2: Media landscape updater 2011

AGENDA

1. Media snapshot

2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Inspiration Point

Page 3: Media landscape updater 2011

MEDIA SNAPSHOT

•Landscape•Media shares•Biggest players•Sectors

Page 4: Media landscape updater 2011

LANDSCAPE

After 7 months, year 2011 is stronger than 2010 by average 6% (considering ratecard expenditures).

Source: Kantar Media, ratecard expenditures of advertising market.

1 2 3 4 5 6 7 8 9 10 11 120

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,0001,

104,

630,

695

1,26

7,86

7,84

6

1,79

5,46

6,09

1

1,74

9,55

7,80

7

1,93

2,37

7,66

2

1,72

3,08

7,02

5

1,16

7,48

7,65

4

1,15

0,99

8,78

3

1,90

2,11

8,71

5

2,29

1,80

3,60

3

2,31

0,57

0,48

0

1,96

5,84

0,54

8

1,29

6,09

9,99

7

1,55

0,29

1,25

2

2,25

2,39

0,91

2

1,70

2,33

5,59

9

2,41

8,11

7,33

3

2,20

8,73

3,44

0

1,47

5,90

2,12

9

1,35

5,33

8,09

4

2,23

9,53

6,67

6

2,68

1,58

4,94

9

2,50

1,30

4,16

0

2,05

0,95

8,42

4

1,37

8,85

1,90

6

1,56

8,16

0,96

2

2,31

7,67

1,94

6

2,22

3,81

8,51

7

2,43

6,12

8,06

6

2,22

2,31

8,19

6

1,51

5,63

3,48

9

2009 2010 2011

Page 5: Media landscape updater 2011

MEDIA REVENUES YTD TOTAL

TV is the strongest medium. In terms of ratecard it grew almost by 1% in relation to 2010. Radio notes the highest increase of expenditures (over 30%). Internet expenditures are still not monitored, but we assume its share is on the level of even 11-15% (OMD estimates)

Source: Kantar Media, ratecard expenditures of advertising market

Cinema

Outdoor

Newspapers

Magazines

Radio

Television

1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000Cinema Outdoor Newspapers Magazines Radio Television

Jan-July 2009 231619807 738222297 1051999882 1390779591 1161312298 6166540905

Jan-July 2010 352557285 687264327 1019947314 1412316891 1328174035 8103610810

Jan-July 2011 379429463 713404930 1045727450 1619770997 1763575136 8140675106

Jan-July 2011

Jan-July 2010

Jan-July 2009

Page 6: Media landscape updater 2011

20 BIGGEST PLAYERS YTD TOTAL

10 of 20 biggest advertisers increased their media investments till July 2011. Most significant growths were: Aflofarm – 91% increase – and secured first place among top advertisers, Lidl – growth by circa 4 times. The biggest drop in terms of RC expenditures was noted by Unilever and Henkel

Source: Kantar Media

Page 7: Media landscape updater 2011

SECTORS YTD TOTAL

For the last three years top 3 sectors are: food, medicines and telecoms.

Source: Kantar Media

20092010

Jan-June 2011

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

14%15%

14%

9%11%

12%

14%13%

12%

10%10%

9%

8%8%

8%

7%6%

8%

7%7%

7%

8%7%

7%

6%6%

6%

5%5%

5%

4%4%

4%

COMPUTER & AUDIO VIDEO

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

CLOTHING & ACCESSORIES

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

TRAVEL / TOURISM / HOTELS & RESTAURANTS

LEISURE

BEVERAGES & ALCOHOLS

AUTOMOTIVE

MEDIA, BOOKS, CDs AND DVDs

OTHERS

FINANCIAL

RETAIL

HYGIENE & BEAUTY CARE

TELECOMS

PHARMACEUTICAL PRODUCTS, MEDICINE

FOOD

Page 8: Media landscape updater 2011

TV ADVERTISING

•Average Time Viewed•All time viewing•Commercial impact•Minutes sold•What is new in Autumn

Page 9: Media landscape updater 2011

AVERAGE TIME VIEWED

Source: AGB Research Nielsen

Average Time Viewed (in minutes) is on the same level as in previous year. ATV is lower during the summer months what reflects traditional seasonality on Polish media market.

100

120

140

160

180

200

220

240

260

280

300

2010 2011

Page 10: Media landscape updater 2011

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20% All 16-49TVP1

TVP2

Polsat

TVN

TVP thematic (7)

Polsat thematic (11)

TVN thematic (10)

AtMedia (49)

Discovery (8)

TVP3

TV4

TVN7

other cab/sat

ALL TIME VIEVING

We can observe drop of shares of mainstream channels in the summer. At the same time thematic channels shares are increasing.

Source: AGB Research NielsenTVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TVS, Universal , VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica,

Page 11: Media landscape updater 2011

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 510%

5%

10%

15%

20%

25%

30%

All 16-49 TVP1

TVP2

Polsat

TVN

TVP thematic (7)

Polsat thematic (11)

TVN thematic (10)

AtMedia (49)

Discovery (7)

TVP3

TV4

TVN7

other cab/sat

SHARE OF MARKET

TVN and Polsat have the highest share among TV market. At Media is between TVP1 and TVP2 – both are mainstream channels.

Source: AGB Research Nielsen

TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TVS, Universal , VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica,

Page 12: Media landscape updater 2011

SECONDS SOLD

Source: AGB Research Nielsen

Week 24 – highest sell out ever – 6,2 million seconds sold. The reason is progressing fragmentation of TV market (new thematic channels are being launched and monitored), week 31 is a sell out drop to 5 million secounds – due to the holiday slowdown.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Advertising Seconds sold - total market

2006 2007 2008 2009 2010 2011

Page 13: Media landscape updater 2011

SECONDS SOLD

Source: AGB Research Nielsen

In 2011 TVP (TVP1 & TVP2) opened more inventory, than in previous years. It exceeded several times 200 000 seconds per week.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

50,000

100,000

150,000

200,000

250,000

Advertising Seconds sold - TVP

2006 2007 2008 2009 2010 2011

Page 14: Media landscape updater 2011

SECONDS SOLD

Source: AGB Research Nielsen

TVN keeps similar level as in previous years, about 100k seconds per week.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000

Advertising Seconds sold - TVN

2006 2007 2008 2009 2010 2011

Page 15: Media landscape updater 2011

SECONDS SOLD

Source: AGB Research Nielsen

Polsat increased their inventory at the beginning of the year and was balancing for a while on the sell out limit (which is 12 minutes per hour). Currently TV station keeps similar level as in previous years - about 100k seconds per week

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Advertising Seconds Sold - Polsat

2006 2007 2008 2009 2010 2011

Page 16: Media landscape updater 2011

SECONDS SOLD

Source: AGB Research Nielsen

At Media as a broker modifies their portfolio each year. Currently it is about 3 million seconds per week

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Advertising Seconds Sold - AT Media

2006 2007 2008 2009 2010 2011

Page 17: Media landscape updater 2011

PROGRAMME LINEUPTHIS AUTUMN

Source: AGB Research Nielsen

TALENT SHOWS SERIES ENTERTAINMENT

Page 18: Media landscape updater 2011

PRESS ADVERTISING

•Investments•Seasonality•Players and sectors•Publishers

Page 19: Media landscape updater 2011

PRINT INVESTMENTS

Till July 2011 advertisers invested over 10% more in comparison to the same period 2010

Source: Kantar Media

2009 2010 20110

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000

5,000,000,000

2,44

2,77

9,47

3

2,43

2,26

4,20

5

2,66

5,49

8,44

7

Full Year Jan-July

+10%

Page 20: Media landscape updater 2011

SEASONALITY

Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009)

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 120

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Investments I - XII 2009

Investments I - XII 2010

Investments I - VII 2011

Insertions I - XII 2009

Insertions I - XII 2010

Insertions I - VII 2011

Advertisers invested 10% more in press vs. Jan-July 2010, but bought only 3% ads more by this period (it is still less by 3% than in 2009)

Page 21: Media landscape updater 2011

SECTORS

We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Telecoms.On the other hand automotiv sector is rather pulling back from print media.

Source: Kantar Media

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

0

10000

20000

30000

40000

50000

60000

70000

80000

Investments Jan-July 2009

Investments Jan-July 2010

Investments Jan-July 2011

Insertions Jan-July 2009

Insertions Jan-July 2010

Insertions Jan-July 2011

Page 22: Media landscape updater 2011

PUBLISHERS

Agora is no1 Publisher, but it’s loosing its potential. Bauer increases its revenues even by 40%.

Source: Kantar Media

0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

0

10000

20000

30000

40000

50000

60000

70000

80000

Investments Jan-July 2009

Investments Jan-July 2010

Investments Jan-July 2011

Insertions Jan-July 2009

Insertions Jan-July 2010

Insertions Jan-July 2011

Page 23: Media landscape updater 2011

PRESSE – NICE TO KNOW

Page 24: Media landscape updater 2011

Weekly „Wprost Przeciwnie" from former „Wprost” journalists

Journalists from the weekly"Wprost" who worked in the title, when it belonged to the Król family, are preparing a new weekly opinion “Wprost Przeciwnie" It is to be a counterweight

to the current „Wprost", directed by Tomasz Lis.

Page 25: Media landscape updater 2011

Grzegorz Hajdarowicz buys Presspublika.

Presspublica under Grzegorz Hajdarowicz put on the development of digital media. The agreement to purchase 51 percent of Presspublica shares, including issuing weekly newspaper "Rzeczpospolita" and „Uważam Rze" by Grzegorz Hajdarowicz was signed on

Thursday 30 June. Businessman for the shares purchased from Mecom Europe will pay 80 mln zł.

Page 26: Media landscape updater 2011

„Gazeta Polska Codziennie”

„Gazeta Polska Codziennie“ debuts September 9 this year. It is to remind a political tabloid. The journal will be mostly about political, serious and less serious, and sports content. The

title will be characterized by a crisp graphics and plenty of color photos.

Page 27: Media landscape updater 2011

German hit in Poland

18 July Bauer introduced the first popular science magazine in its portfolio - „Świat Wiedzy”. Magazine will appear under license from the German magazine "Welt der Wunder".

Page 28: Media landscape updater 2011

"Newsweek Historia" will be bimonthly

On Monday July 25 appeared on the market a special edition of "Newsweek Polska" (Ringier Axel Springer Poland) entitled „Newsweek Historia”.Ringier Axel Springer Polska decided that the magazine will be published regularly as a bimonthly. Next edition will appear at the turn of September and October.

Page 29: Media landscape updater 2011

Magazine about games on consoles "Playbox" (Bauer), which previously appeared every two months, from the third number will be issued every month.

Playbox will turn into monthly

Page 30: Media landscape updater 2011

"Play" became bimonthly

Magazine about computer games "Play" (Ringier Axel Springer Polska) from the number that appeared in the second half of July is no longer a monthly, but is published as a bimonthly. The title also increased the volume and became more expensive. On the market there is also a special edition "Play Extra ".

Page 31: Media landscape updater 2011

OUTDOOR ADVERTISING

•Investments•Seasonality•Market shares•Ad types

Page 32: Media landscape updater 2011

OUTDOOR INVESTMENTS

Outdoor market is rather in stagnation, however it is assumed that the revenues shall be higher especially in Autumn, as a result of parliamentary elections.

Source: Kantar Media

2009 2010 20110

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,600,000,000

1,800,000,000

2,000,000,000

687,

264,

327

713,

404,

930

Full Year Jan-July 2011

+4%

Page 33: Media landscape updater 2011

SEASONALITY

We observe a typical seasonality of media expenditures, with peak months from March till June and from September till October.

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 1240,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

110,000,000

120,000,000

130,000,000

2009 2010 2011

Page 34: Media landscape updater 2011

MARKET SHARES

Outdoor market is consolidated. Over 85% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 27% share is on the second position.

Source: Kantar Media

31%

18%

14%

10%

12%

14%

2009 AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

NEWS OUTDOOR POLAND

Others

30%

19%

15%

10%

10%

15%

2010 AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

NEWS OUT-DOOR POLAND

Others

32%

26%16%

10%

15%

Jan-July 2011AMS

STROER POLSKA

CITYBOARD MEDIA

CLEAR CHANNEL POLAND

Others

Page 35: Media landscape updater 2011

MOST POPULAR AD TYPES

Investments on Billboards are decreasing, but we can also observe growth of expenditures on Citilights (by 19%). Investments on Frontlights and Backlights are on a stable level.

Source: Kantar Media

Frontlight Citylight Billboard Backlight0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

Jan-July 2009 Jan-July 2010 Jan-July 2011

Page 36: Media landscape updater 2011

OOH – NICE TO KNOW

Page 37: Media landscape updater 2011

ZTM (Warsaw Transport Authority) sent invitations to the tender regarding building and maintaining bus shelters. Invitations were sent to consortium of companies:

AMS and Stroer, Clear Channel Poland, JCDecaux, CAM Polski Outdoor/CAM Media and UPG/Universum Digital.

The object of the tender is building 1580 bus shelters in Warsaw, which will be equipped with citylight posters (1,2x1,8m format), and managing them.

Estimated cost of the investment is 100 000 000 PLN.

Tender for bus shelters in Warsaw

Page 38: Media landscape updater 2011

Large format

In June 2011 placing large-format adverts (vinyl nets) on residential buildings have been forbidden. Exclusion involves buildings under renovation and service buildings.

Page 39: Media landscape updater 2011

Digital Out Of Home

The number of Digital Signage monitors in Poland is rising very fast. In 2010 there were 40 000 monitors,

and now in 2011 (up to the August) there are about 65 000 monitors.

Page 40: Media landscape updater 2011

New communication tool

New communication tool steered with gestures at the airport in Katowice. On above 100-inch screen passengers could see details of the chosen flight and obtain

information about the destination, e.g. for weather.It was the first that kind of screen at the airport in Europe and one of the first business

implementations of the Kinect technology.

http://www.youtube.com/watch?v=rdka_49xjv4&feature=player_embedded

Page 41: Media landscape updater 2011

CINEMA ADVERTISING

Page 42: Media landscape updater 2011

CINEMA INVESTMENTS

Source: Kantar Media

Advertisers invested over 8% more till July 2011, in comparison to the same period 2010 (considering monitored players: NAM and Multikino).

2009 2010 20110

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

352,

557,

285

379,

429,

463

Full Year Jan-July 2011

+8%

Page 43: Media landscape updater 2011

SEASONALITY

As cinema becomes more and more important in media planning, periodicity of expenditures is based on the opening nights timetable.

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 120

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

2009 2010 2011

Page 44: Media landscape updater 2011

Source: Kantar Media

TOP SECTORS IN CINEMA ADVERTISING

Till July 2011 biggest sectors are Leisure, Food and Telecoms.

2009 2010 Jan-July 20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

12% 14% 19%

18% 17%16%

16% 13%14%

4% 4%

7%8% 11%7%8% 5%7%

11% 10%6%

3% 2% 5%

5% 8%2%

HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES

CLOTHING & ACCESSORIES

PHARMACEUTICAL PRODUCTS, MEDICINE

HYGIENE & BEAUTY CARE

COMPUTER & AUDIO VIDEO

RETAIL

HOUSEHOLD APPLIANCES, FURNITURE & DECORATION

OTHERS

TRAVEL / TOURISM / HOTELS & RESTAURANTS

BEVERAGES & ALCOHOLS

MEDIA, BOOKS, CDs AND DVDs

AUTOMOTIVE

FINANCIAL

TELECOMS

FOOD

LEISURE

Page 45: Media landscape updater 2011

Source: Kantar Media

MARKET SHARE

Polish cinema market is very consolidated – there are only 2 media owners which are monitored.Since May 2010 there is a new player – Kinads, however its revenues are still not monitored.

25%

75%

2009

MULTIKINO

NEW AGE MEDIA 35%

65%

2010

MULTIKINO

NEW AGE MEDIA 40%

60%

Jan-July 2011

MULTIKINO

NEW AGE MEDIA

Page 46: Media landscape updater 2011

RADIO ADVERTISING

•Investments•Seasonality•Media owners•Media shares•Radio packages

Page 47: Media landscape updater 2011

RADIO INVESTMENTS

Radio market revenues increased YoY by 22%. One of the reason is high inflation in 2011. Main radio stations (RMF, PR 3) increased ratecard prices or will increase in September (Zet).

Source: Kantar Media

2009 2010 20110

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

1,16

1,30

2,56

4

1,32

8,17

4,03

5

1,76

3,57

3,91

8

Full Year Jan-July

+22%

Page 48: Media landscape updater 2011

SEASONALITY

We observe a typical seasonality of media expenditures, with peak months from March till June.

Source: Kantar Media

1 2 3 4 5 6 7 8 9 10 11 1240,000,000

90,000,000

140,000,000

190,000,000

240,000,000

290,000,000

340,000,000

2009 2010 2011

Page 49: Media landscape updater 2011

MARKET SHARES (MEDIA OWNERS)

Radio market is consolidated. About 98% of the market is held by 5 biggest media owners. Group RMF has the highest revenues (39% of radio market in Poland). Next on the podium is Eurozet, however losses its share.

Source: Kantar Media

28%

26%22%

13%

7% 3%

2009GRUPA RMF

EUROZET

GRUPA RADIOWA TIME

AGORA S.A.

POLSKIE RADIO

Others

33%

26%

20%

11%

8% 2%

2010 GRUPA RMF

EUROZET

GRUPA RADIOWA TIME

AGORA S.A.

POLSKIE RADIO

Others

39%

21%

16%

12%

10% 2%Jan-July 2011

Page 50: Media landscape updater 2011

MARKET SHARES (STATIONS)

For the last years RMF FM and Zet have been the biggest radio stations on Polish market.An important role is played by radio packages like: Drapacz Chmur, Pakiet Złote Przeboje, RMF na Maxxxa and others.

Source: Kantar Media

25%

22%

3%1%

49%

2009RMF FM

ZET

PR 3

PR 1

Others

27%

21%

3%2%

47%

2010RMF FM

ZET

PR 3

PR 1

Others

33%

18%

5%3%

42%

Jan-July 2011

Page 51: Media landscape updater 2011

RADIO PACKAGES IN POLAND

Click the picture to see the presentation with radio packages

Source: Kantar Media

Page 52: Media landscape updater 2011

RADIO – NICE TO KNOW

Page 53: Media landscape updater 2011

Radio Bajka is a project directed at children aged 2- 7 years old, as well as their parents. Currently, the Radio broadcast in Warsaw and Cracow.

On June 27th new Radio Bajka was launched

Page 54: Media landscape updater 2011

O - Okularnik

July 11th Polskie Radio and Agora introduced radio package O – Okularnik. The package is directed rather at uraban population with secondary or higher education.

Page 55: Media landscape updater 2011

RMF Group is raising prices of advertisements

The RMF Group has announced a new price – list from Autumn. Spot prices in the individual stations have increased by about 4%.

Page 56: Media landscape updater 2011

Radio Zet is raising prices of advertisements

From September the 5th the new price-list for Radio Zet will be in force. Advertising prices shall rise by ca. 5,5%.

Page 57: Media landscape updater 2011

ONLINE ADVERTISING

Page 58: Media landscape updater 2011

Polish Social Shopping

Source: http://interaktywnie.com/biznes/artykuly/e-commerce/happyday-pl-startuje-rownie-mocno-co-citeam-21021

Polish Social Shopping enlarges very fast. It’s getting more popular and generates very high traffic. Polish big publishers has their own Social Shopping platforms: Agora – HappyDay.pl, Allegro.pl – Citeam.pl, o2.pl – Ruszaj.pl, Media Regionalne – SweetDeal.pl. There are also unofficcial information about Onet building that kind of site. But those are not the biggest Social Shopping sites in Poland. World leader in this category – Groupon is still out of reach for Polish followers.

Page 59: Media landscape updater 2011

Mango - New Mobile System from Microsoft

Microsoft will make its Windows Phone update on Fall 2011 - with 7 th actualization system will gain new name – Mango. What is going to change? Enlarged multitasking, audio and file transfer, application manager. Mango will recognize if device is using Wifi to save battery and open new possibilities for developers: RAW Camera, gyroscope, compass and push are going to be available to their needs. System will also have Polish language version, it will be compatible with most of the social network services and will operate on HTML5. Mango can be a competition on fast growing smartphone market overrun by Apple OIS and Android at the moment

Source: http://interaktywnie.com/hi-tech/newsy/mobile/nowy-system-od-microsoft-mango-powalczy-z-androidem-21050

Page 60: Media landscape updater 2011

Volkswagen – Real Time Roulette

Volkswagen has turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption).

To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel.Those who place the bet right, could win the car. http://www.youtube.com/watch?v=GB84fiYr-Bw

Source: http://networkedblogs.com/lEYoy

Page 61: Media landscape updater 2011

Mobile trends

Increasing number of mobile internet users is a global trend. According to Morgan Stanley report mobile will be bigger then desctop internet in 2014.In Poland, number of mobile internet users is expected to reach 3,7 in 2011. Along with the reach, the frequency is boosting. During last year number of visited websites increased by 2,5 while number of users increased ‘only’ by 50%Most popular mobile services are e-mails and geolocalization services and most popular website is Google followed by social networking sites. Popularity of social sites may be caused by availability of dedicated social apps.

Source: http://interaktywnie.com/biznes/artykuly/raporty-interaktywnie-com/raport-interaktywnie-com-marketing-mobilny-21220 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

usage of mobile internet in Poland

E-mail 44%

Geolocalization 44%

Social networks 39%

Watching TV 35%

Page 62: Media landscape updater 2011

INSPIRATION POINT

Page 64: Media landscape updater 2011

THANK YOU!

Media Direction Group webpage:www.mediadirection.com.pl

In case You have any further questions concerning Media Landscape Updater, please contact Andrzej [email protected]