Media landscape updater 2011
-
Upload
mediadirectionomd -
Category
Entertainment & Humor
-
view
430 -
download
1
description
Transcript of Media landscape updater 2011
MEDIA LANDSCAPE UPDATER
by
AGENDA
1. Media snapshot
2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Inspiration Point
MEDIA SNAPSHOT
•Landscape•Media shares•Biggest players•Sectors
LANDSCAPE
After 7 months, year 2011 is stronger than 2010 by average 6% (considering ratecard expenditures).
Source: Kantar Media, ratecard expenditures of advertising market.
1 2 3 4 5 6 7 8 9 10 11 120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,0001,
104,
630,
695
1,26
7,86
7,84
6
1,79
5,46
6,09
1
1,74
9,55
7,80
7
1,93
2,37
7,66
2
1,72
3,08
7,02
5
1,16
7,48
7,65
4
1,15
0,99
8,78
3
1,90
2,11
8,71
5
2,29
1,80
3,60
3
2,31
0,57
0,48
0
1,96
5,84
0,54
8
1,29
6,09
9,99
7
1,55
0,29
1,25
2
2,25
2,39
0,91
2
1,70
2,33
5,59
9
2,41
8,11
7,33
3
2,20
8,73
3,44
0
1,47
5,90
2,12
9
1,35
5,33
8,09
4
2,23
9,53
6,67
6
2,68
1,58
4,94
9
2,50
1,30
4,16
0
2,05
0,95
8,42
4
1,37
8,85
1,90
6
1,56
8,16
0,96
2
2,31
7,67
1,94
6
2,22
3,81
8,51
7
2,43
6,12
8,06
6
2,22
2,31
8,19
6
1,51
5,63
3,48
9
2009 2010 2011
MEDIA REVENUES YTD TOTAL
TV is the strongest medium. In terms of ratecard it grew almost by 1% in relation to 2010. Radio notes the highest increase of expenditures (over 30%). Internet expenditures are still not monitored, but we assume its share is on the level of even 11-15% (OMD estimates)
Source: Kantar Media, ratecard expenditures of advertising market
Cinema
Outdoor
Newspapers
Magazines
Radio
Television
1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000Cinema Outdoor Newspapers Magazines Radio Television
Jan-July 2009 231619807 738222297 1051999882 1390779591 1161312298 6166540905
Jan-July 2010 352557285 687264327 1019947314 1412316891 1328174035 8103610810
Jan-July 2011 379429463 713404930 1045727450 1619770997 1763575136 8140675106
Jan-July 2011
Jan-July 2010
Jan-July 2009
20 BIGGEST PLAYERS YTD TOTAL
10 of 20 biggest advertisers increased their media investments till July 2011. Most significant growths were: Aflofarm – 91% increase – and secured first place among top advertisers, Lidl – growth by circa 4 times. The biggest drop in terms of RC expenditures was noted by Unilever and Henkel
Source: Kantar Media
SECTORS YTD TOTAL
For the last three years top 3 sectors are: food, medicines and telecoms.
Source: Kantar Media
20092010
Jan-June 2011
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14%15%
14%
9%11%
12%
14%13%
12%
10%10%
9%
8%8%
8%
7%6%
8%
7%7%
7%
8%7%
7%
6%6%
6%
5%5%
5%
4%4%
4%
COMPUTER & AUDIO VIDEO
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
CLOTHING & ACCESSORIES
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
TRAVEL / TOURISM / HOTELS & RESTAURANTS
LEISURE
BEVERAGES & ALCOHOLS
AUTOMOTIVE
MEDIA, BOOKS, CDs AND DVDs
OTHERS
FINANCIAL
RETAIL
HYGIENE & BEAUTY CARE
TELECOMS
PHARMACEUTICAL PRODUCTS, MEDICINE
FOOD
TV ADVERTISING
•Average Time Viewed•All time viewing•Commercial impact•Minutes sold•What is new in Autumn
AVERAGE TIME VIEWED
Source: AGB Research Nielsen
Average Time Viewed (in minutes) is on the same level as in previous year. ATV is lower during the summer months what reflects traditional seasonality on Polish media market.
100
120
140
160
180
200
220
240
260
280
300
2010 2011
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20% All 16-49TVP1
TVP2
Polsat
TVN
TVP thematic (7)
Polsat thematic (11)
TVN thematic (10)
AtMedia (49)
Discovery (8)
TVP3
TV4
TVN7
other cab/sat
ALL TIME VIEVING
We can observe drop of shares of mainstream channels in the summer. At the same time thematic channels shares are increasing.
Source: AGB Research NielsenTVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TVS, Universal , VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica,
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 510%
5%
10%
15%
20%
25%
30%
All 16-49 TVP1
TVP2
Polsat
TVN
TVP thematic (7)
Polsat thematic (11)
TVN thematic (10)
AtMedia (49)
Discovery (7)
TVP3
TV4
TVN7
other cab/sat
SHARE OF MARKET
TVN and Polsat have the highest share among TV market. At Media is between TVP1 and TVP2 – both are mainstream channels.
Source: AGB Research Nielsen
TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy Central, Comedy Central Family, Czwórka Polskie Radio, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TVS, Universal , VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica,
SECONDS SOLD
Source: AGB Research Nielsen
Week 24 – highest sell out ever – 6,2 million seconds sold. The reason is progressing fragmentation of TV market (new thematic channels are being launched and monitored), week 31 is a sell out drop to 5 million secounds – due to the holiday slowdown.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Advertising Seconds sold - total market
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
In 2011 TVP (TVP1 & TVP2) opened more inventory, than in previous years. It exceeded several times 200 000 seconds per week.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
50,000
100,000
150,000
200,000
250,000
Advertising Seconds sold - TVP
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
TVN keeps similar level as in previous years, about 100k seconds per week.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
Advertising Seconds sold - TVN
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
Polsat increased their inventory at the beginning of the year and was balancing for a while on the sell out limit (which is 12 minutes per hour). Currently TV station keeps similar level as in previous years - about 100k seconds per week
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Advertising Seconds Sold - Polsat
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
At Media as a broker modifies their portfolio each year. Currently it is about 3 million seconds per week
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Advertising Seconds Sold - AT Media
2006 2007 2008 2009 2010 2011
PROGRAMME LINEUPTHIS AUTUMN
Source: AGB Research Nielsen
TALENT SHOWS SERIES ENTERTAINMENT
PRESS ADVERTISING
•Investments•Seasonality•Players and sectors•Publishers
PRINT INVESTMENTS
Till July 2011 advertisers invested over 10% more in comparison to the same period 2010
Source: Kantar Media
2009 2010 20110
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
5,000,000,000
2,44
2,77
9,47
3
2,43
2,26
4,20
5
2,66
5,49
8,44
7
Full Year Jan-July
+10%
SEASONALITY
Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009)
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Investments I - XII 2009
Investments I - XII 2010
Investments I - VII 2011
Insertions I - XII 2009
Insertions I - XII 2010
Insertions I - VII 2011
Advertisers invested 10% more in press vs. Jan-July 2010, but bought only 3% ads more by this period (it is still less by 3% than in 2009)
SECTORS
We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Telecoms.On the other hand automotiv sector is rather pulling back from print media.
Source: Kantar Media
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
0
10000
20000
30000
40000
50000
60000
70000
80000
Investments Jan-July 2009
Investments Jan-July 2010
Investments Jan-July 2011
Insertions Jan-July 2009
Insertions Jan-July 2010
Insertions Jan-July 2011
PUBLISHERS
Agora is no1 Publisher, but it’s loosing its potential. Bauer increases its revenues even by 40%.
Source: Kantar Media
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
0
10000
20000
30000
40000
50000
60000
70000
80000
Investments Jan-July 2009
Investments Jan-July 2010
Investments Jan-July 2011
Insertions Jan-July 2009
Insertions Jan-July 2010
Insertions Jan-July 2011
PRESSE – NICE TO KNOW
Weekly „Wprost Przeciwnie" from former „Wprost” journalists
Journalists from the weekly"Wprost" who worked in the title, when it belonged to the Król family, are preparing a new weekly opinion “Wprost Przeciwnie" It is to be a counterweight
to the current „Wprost", directed by Tomasz Lis.
Grzegorz Hajdarowicz buys Presspublika.
Presspublica under Grzegorz Hajdarowicz put on the development of digital media. The agreement to purchase 51 percent of Presspublica shares, including issuing weekly newspaper "Rzeczpospolita" and „Uważam Rze" by Grzegorz Hajdarowicz was signed on
Thursday 30 June. Businessman for the shares purchased from Mecom Europe will pay 80 mln zł.
„Gazeta Polska Codziennie”
„Gazeta Polska Codziennie“ debuts September 9 this year. It is to remind a political tabloid. The journal will be mostly about political, serious and less serious, and sports content. The
title will be characterized by a crisp graphics and plenty of color photos.
German hit in Poland
18 July Bauer introduced the first popular science magazine in its portfolio - „Świat Wiedzy”. Magazine will appear under license from the German magazine "Welt der Wunder".
"Newsweek Historia" will be bimonthly
On Monday July 25 appeared on the market a special edition of "Newsweek Polska" (Ringier Axel Springer Poland) entitled „Newsweek Historia”.Ringier Axel Springer Polska decided that the magazine will be published regularly as a bimonthly. Next edition will appear at the turn of September and October.
Magazine about games on consoles "Playbox" (Bauer), which previously appeared every two months, from the third number will be issued every month.
Playbox will turn into monthly
"Play" became bimonthly
Magazine about computer games "Play" (Ringier Axel Springer Polska) from the number that appeared in the second half of July is no longer a monthly, but is published as a bimonthly. The title also increased the volume and became more expensive. On the market there is also a special edition "Play Extra ".
OUTDOOR ADVERTISING
•Investments•Seasonality•Market shares•Ad types
OUTDOOR INVESTMENTS
Outdoor market is rather in stagnation, however it is assumed that the revenues shall be higher especially in Autumn, as a result of parliamentary elections.
Source: Kantar Media
2009 2010 20110
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
2,000,000,000
687,
264,
327
713,
404,
930
Full Year Jan-July 2011
+4%
SEASONALITY
We observe a typical seasonality of media expenditures, with peak months from March till June and from September till October.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
110,000,000
120,000,000
130,000,000
2009 2010 2011
MARKET SHARES
Outdoor market is consolidated. Over 85% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 27% share is on the second position.
Source: Kantar Media
31%
18%
14%
10%
12%
14%
2009 AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
NEWS OUTDOOR POLAND
Others
30%
19%
15%
10%
10%
15%
2010 AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
NEWS OUT-DOOR POLAND
Others
32%
26%16%
10%
15%
Jan-July 2011AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
MOST POPULAR AD TYPES
Investments on Billboards are decreasing, but we can also observe growth of expenditures on Citilights (by 19%). Investments on Frontlights and Backlights are on a stable level.
Source: Kantar Media
Frontlight Citylight Billboard Backlight0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
Jan-July 2009 Jan-July 2010 Jan-July 2011
OOH – NICE TO KNOW
ZTM (Warsaw Transport Authority) sent invitations to the tender regarding building and maintaining bus shelters. Invitations were sent to consortium of companies:
AMS and Stroer, Clear Channel Poland, JCDecaux, CAM Polski Outdoor/CAM Media and UPG/Universum Digital.
The object of the tender is building 1580 bus shelters in Warsaw, which will be equipped with citylight posters (1,2x1,8m format), and managing them.
Estimated cost of the investment is 100 000 000 PLN.
Tender for bus shelters in Warsaw
Large format
In June 2011 placing large-format adverts (vinyl nets) on residential buildings have been forbidden. Exclusion involves buildings under renovation and service buildings.
Digital Out Of Home
The number of Digital Signage monitors in Poland is rising very fast. In 2010 there were 40 000 monitors,
and now in 2011 (up to the August) there are about 65 000 monitors.
New communication tool
New communication tool steered with gestures at the airport in Katowice. On above 100-inch screen passengers could see details of the chosen flight and obtain
information about the destination, e.g. for weather.It was the first that kind of screen at the airport in Europe and one of the first business
implementations of the Kinect technology.
http://www.youtube.com/watch?v=rdka_49xjv4&feature=player_embedded
CINEMA ADVERTISING
CINEMA INVESTMENTS
Source: Kantar Media
Advertisers invested over 8% more till July 2011, in comparison to the same period 2010 (considering monitored players: NAM and Multikino).
2009 2010 20110
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
352,
557,
285
379,
429,
463
Full Year Jan-July 2011
+8%
SEASONALITY
As cinema becomes more and more important in media planning, periodicity of expenditures is based on the opening nights timetable.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
2009 2010 2011
Source: Kantar Media
TOP SECTORS IN CINEMA ADVERTISING
Till July 2011 biggest sectors are Leisure, Food and Telecoms.
2009 2010 Jan-July 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
12% 14% 19%
18% 17%16%
16% 13%14%
4% 4%
7%8% 11%7%8% 5%7%
11% 10%6%
3% 2% 5%
5% 8%2%
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
CLOTHING & ACCESSORIES
PHARMACEUTICAL PRODUCTS, MEDICINE
HYGIENE & BEAUTY CARE
COMPUTER & AUDIO VIDEO
RETAIL
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
OTHERS
TRAVEL / TOURISM / HOTELS & RESTAURANTS
BEVERAGES & ALCOHOLS
MEDIA, BOOKS, CDs AND DVDs
AUTOMOTIVE
FINANCIAL
TELECOMS
FOOD
LEISURE
Source: Kantar Media
MARKET SHARE
Polish cinema market is very consolidated – there are only 2 media owners which are monitored.Since May 2010 there is a new player – Kinads, however its revenues are still not monitored.
25%
75%
2009
MULTIKINO
NEW AGE MEDIA 35%
65%
2010
MULTIKINO
NEW AGE MEDIA 40%
60%
Jan-July 2011
MULTIKINO
NEW AGE MEDIA
RADIO ADVERTISING
•Investments•Seasonality•Media owners•Media shares•Radio packages
RADIO INVESTMENTS
Radio market revenues increased YoY by 22%. One of the reason is high inflation in 2011. Main radio stations (RMF, PR 3) increased ratecard prices or will increase in September (Zet).
Source: Kantar Media
2009 2010 20110
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
1,16
1,30
2,56
4
1,32
8,17
4,03
5
1,76
3,57
3,91
8
Full Year Jan-July
+22%
SEASONALITY
We observe a typical seasonality of media expenditures, with peak months from March till June.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
90,000,000
140,000,000
190,000,000
240,000,000
290,000,000
340,000,000
2009 2010 2011
MARKET SHARES (MEDIA OWNERS)
Radio market is consolidated. About 98% of the market is held by 5 biggest media owners. Group RMF has the highest revenues (39% of radio market in Poland). Next on the podium is Eurozet, however losses its share.
Source: Kantar Media
28%
26%22%
13%
7% 3%
2009GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
POLSKIE RADIO
Others
33%
26%
20%
11%
8% 2%
2010 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
POLSKIE RADIO
Others
39%
21%
16%
12%
10% 2%Jan-July 2011
MARKET SHARES (STATIONS)
For the last years RMF FM and Zet have been the biggest radio stations on Polish market.An important role is played by radio packages like: Drapacz Chmur, Pakiet Złote Przeboje, RMF na Maxxxa and others.
Source: Kantar Media
25%
22%
3%1%
49%
2009RMF FM
ZET
PR 3
PR 1
Others
27%
21%
3%2%
47%
2010RMF FM
ZET
PR 3
PR 1
Others
33%
18%
5%3%
42%
Jan-July 2011
RADIO PACKAGES IN POLAND
Click the picture to see the presentation with radio packages
Source: Kantar Media
RADIO – NICE TO KNOW
Radio Bajka is a project directed at children aged 2- 7 years old, as well as their parents. Currently, the Radio broadcast in Warsaw and Cracow.
On June 27th new Radio Bajka was launched
O - Okularnik
July 11th Polskie Radio and Agora introduced radio package O – Okularnik. The package is directed rather at uraban population with secondary or higher education.
RMF Group is raising prices of advertisements
The RMF Group has announced a new price – list from Autumn. Spot prices in the individual stations have increased by about 4%.
Radio Zet is raising prices of advertisements
From September the 5th the new price-list for Radio Zet will be in force. Advertising prices shall rise by ca. 5,5%.
ONLINE ADVERTISING
Polish Social Shopping
Source: http://interaktywnie.com/biznes/artykuly/e-commerce/happyday-pl-startuje-rownie-mocno-co-citeam-21021
Polish Social Shopping enlarges very fast. It’s getting more popular and generates very high traffic. Polish big publishers has their own Social Shopping platforms: Agora – HappyDay.pl, Allegro.pl – Citeam.pl, o2.pl – Ruszaj.pl, Media Regionalne – SweetDeal.pl. There are also unofficcial information about Onet building that kind of site. But those are not the biggest Social Shopping sites in Poland. World leader in this category – Groupon is still out of reach for Polish followers.
Mango - New Mobile System from Microsoft
Microsoft will make its Windows Phone update on Fall 2011 - with 7 th actualization system will gain new name – Mango. What is going to change? Enlarged multitasking, audio and file transfer, application manager. Mango will recognize if device is using Wifi to save battery and open new possibilities for developers: RAW Camera, gyroscope, compass and push are going to be available to their needs. System will also have Polish language version, it will be compatible with most of the social network services and will operate on HTML5. Mango can be a competition on fast growing smartphone market overrun by Apple OIS and Android at the moment
Source: http://interaktywnie.com/hi-tech/newsy/mobile/nowy-system-od-microsoft-mango-powalczy-z-androidem-21050
Volkswagen – Real Time Roulette
Volkswagen has turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption).
To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel.Those who place the bet right, could win the car. http://www.youtube.com/watch?v=GB84fiYr-Bw
Source: http://networkedblogs.com/lEYoy
Mobile trends
Increasing number of mobile internet users is a global trend. According to Morgan Stanley report mobile will be bigger then desctop internet in 2014.In Poland, number of mobile internet users is expected to reach 3,7 in 2011. Along with the reach, the frequency is boosting. During last year number of visited websites increased by 2,5 while number of users increased ‘only’ by 50%Most popular mobile services are e-mails and geolocalization services and most popular website is Google followed by social networking sites. Popularity of social sites may be caused by availability of dedicated social apps.
Source: http://interaktywnie.com/biznes/artykuly/raporty-interaktywnie-com/raport-interaktywnie-com-marketing-mobilny-21220 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
usage of mobile internet in Poland
E-mail 44%
Geolocalization 44%
Social networks 39%
Watching TV 35%
INSPIRATION POINT
Find us on Facebook
Looking for more inspiration…?
• Plus – summer campaign
Below you’ll find links to inspiring actions:
• Peugeot – we know how to say goodbye
THANK YOU!
Media Direction Group webpage:www.mediadirection.com.pl
In case You have any further questions concerning Media Landscape Updater, please contact Andrzej [email protected]