media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN...

12
DANSK MAGAZINE DANSK magazine media kit

Transcript of media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN...

Page 1: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

DANSKmagazine

media kit

Page 2: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

DANSK portrays fashion and luxury in ever pioneering ways. Intelligent and slick, it addresses the sophisticated international frontrunners of fashion. Launched in 2002, the unique signature of DANSK continues to break away from ordinary fashion publishing,

and remains both original and inventive on the global market. In February 2012 DANSK celebrated 10 years of DANSK.

DANSK features the best of what fashion has to offer – be it the world’s leading models, photographers and stylists, or the most desirable topics and characters of the moment – but

does so with nordic panache and in ways always uniquely DANSK.

As a manifestation of this heritage, the sleek and strongly identifiable visual trademark of DANSK transcends trends and time in relentlessly ingenious ways. The Nordic design and fashion legacies become effortlessly interlinked in DANSK to elegantly portray the pinnacle

of interior design. Through wit and observance, the written language interprets and discusses fashion, and stands out as the most innovative and compelling literature on the market.

danskmagazine

theworlD'S moStiNDepeNDeNt

fAShioN mAgAziNe

Page 3: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

advertising DANSK is aimed at first movers within the fashion and lifestyle segments

DANSK is one of Scandinavia’s most unique branding mediasDANSK advertisers benefit from the renowned DANSK universe

DA

NSK

MA

GA

ZIN

E 48

0x31

5 F-

SC-C

D C

2 D

ENM

ARK

- Is

sue

date

: 31

JAN

UA

RY

S o l d e x c l u s i v e l y i n L o u i s V u i t t o n s t o r e s .

D o w n l o a d t h e L o u i s V u i t t o n p a s s a p p t o r e v e a l e x c l u s i v e c o n t e n t .

DANSK MAG 480x315 F-SC_CD C2 DEN_a 02/01/14 16:27 Page1

1311180_GVY_DANSK_DAN_MARS_W2+W5_SS14_480x315.indd 1-2 05/12/13 14:06

VALENTINO DANSK MAG DK SS 14 31-01.indd Tutte le pagine 13/12/13 18.44

LDC_carrera_1887_240x315.indd 1 05/07/13 07.39

SH

OP

LA

NV

IN.C

OM

chloe.com© 2

014

CH

LOe

. ALL

RIG

HTS

Re

Se

RV

eD

.

1401007_CHLOE_DANSK_DMK_MARS_RTW_2_SS14_480x315.indd 1-2 03/01/14 15:31

BA

YS

WA

TE

R D

OU

BL

E Z

IP T

OT

E

CO

PE

nh

Ag

En

Ø

ste

rga

de

13

11

00

T.

33

36

68

78

A

irp

ort

27

00

K

ast

rup

T.

32

31

42

15

A

AR

hU

S

Ve

ste

rga

de

5 8

00

0

T. 8

6 2

0 1

5 3

3

MU

LB

ER

RY.

CO

M

DANSK_BDZT_DPS.indd 1-2 16/12/2013 15:53

FASHION

BY MALENE BIRGERBOTTEGA VENETABRUUNS BAZAAR

BURBERRYCHANELCHLOE

DESIGNERS REMIXDIESEL

EMPORIO ARMANIG-STARGANT

GIVENCHYGUCCIH&M

HUGOJ. LINDEBERG

KENZOLANVIN

LOUIS VUITTONMARC BY MARC JACOBS

MARC JACOBSMAX MARAMONCLERMULBERRY

RALPH LAURENSALVATORE FERRAGAMO

SANDTOMMY HILFIGER

YSLVALENTINO

lIFeStyle

AUDICARLSBERG

ECCOGEORG JENSENHOLMEGAARD

LG PRADALINDBERGLOUISIANA

MAX FACTORMERCEDES

MINIMOÈT & CHANDON

MOROCCANOILOLE LYNGGAARDPATEK PHILIPPE

PILGRIMROYAL COPENHAGEN

SHAMBALLATAG HEUER

YSLVICTOR & ROLF

VICTORINOXVW

WELLAØRGREEN

Page 4: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

advertorials

“Over the past years, we’ve enjOyed a clOse wOrking

relatiOnship with dansk, which has been cOntinuOusly

inspiring and prOfessiOnal. the best thing abOut dansk is

their ability tO cOnstantly challenge us tO think Outside

the bOx – and they always dO sO with an internatiOnal

apprOach.”

Ulrik Garde Due, CEO, Georg Jensen

CASeS

ARMANI COSMETICSBOSS ORANGE

CARLSBERGCHANEL

GEORG JENSENHUGO BOSS

KOPENHAGEN FURMOROCCANOIL

OLE LYNGGAARDPANDORA

RALPH LAURENSAGA FURS

SAND

An advertorial in dansk is a way to put a new and/or different light on one of a company’s areas One of scandinavia’s strongest creative teams, Uffe Buchard and Kim Grenaa tailor a photo series in dansk for the brand

The images can afterwards be activated in relation to the press and/or web use

Page 5: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

gents DANSK always has a strong focus on a cool mix of masculine and avant-garde fashion

DANSK always brings an interview with a well-known menswear designer DANSK strives to reach men in the first moover segment also in terms of graphics and expression

Page 6: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

scandinavian fashion

“dansk Magazine is the MOst aMbitiOus and independent fashiOn Magazine in scandinavia. every issue siMply has an aMazing line-up Of the best internatiOnal phOtOgraphers, stylists, fashiOn writers and MOdels, hOwever dansk Magazine never lOOses fOcus On its danish heritage. it is a seriOus publicatiOn inspiring tO trendsetters, fashiOn-leaders and fashiOn prOfessiOnals and the interpretatiOn Of designers reMix in the Magazine is always a pleasure.”Charlotte EskildsenDesigners Remix

DANSK always features Scandinavian fashion in an international contextDANSK features fashion series with underground brands and the most established of fashion brands side by side

DANSK is a niche title and shows different clothes than what is sold in stores

Page 7: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

international fashion

DANSK brings interviews and one-on-ones with international fashion personalitiesDANSK always shows the creations of the trend-setting designers

DANSK s fashion stories have a primary focus on international fashion

“dansk is a publicatiOn that brings inspiratiOn tO its readers and challenges the bOundaries Of fashiOn bOth in denMark and internatiOnally. the clOse cOOperatiOn with dansk allOws us tO effectively cOnvey the avant-garde apprOach tO fashiOn Of hugO tO an infOrMed and OpiniOn fOrMing grOup Of new and existing cOnsuMers”

Gareth Incledon, HUGO BOSS Nordic

Page 8: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

accessoriesDANSK always puts a wide range of accessories in a unique DANSK universe

DANSK dedicates special attention on each individual benchmark accessoryDANSK has surprising angles on accessories with strong visual images

“dansk is a super cOOl, exclusive and inspiring Media

where Ones Meeting with design and luxury Meets the spirit Of shaMballa jewels.”

Mads Kornerup, Shamballa Jewels

DA

NSK

P —

68

2013

DA

NSK

P — 69

2013A/W

A/W

A journey of a thousand miles begins with putting your shoes on, and nothing is worse than walking that thousand-mile journey in aesthetically displeasing footwear. Fortunately, Stella McCartney has what you need for style (and perhaps even stamina) with these tire-tread platform shoes. Their teethed soles easily add some grit to your step. These babies radiate that quality so characteristic of Stella McCartney: the meeting between an unabashed confidence and playful femininity. They’re not your run-of-the-block goodie two-shoes, nor the mean girl in class. Rather, they represent the tough yet flirty attitude of an urban seductress; sleek, sly and defiantly sensuous. Take them to the streets or flaunt them on a sojourn to foreign lands; no matter where you venture — Milan, Oman, Montreal or Shanghai — you’ll instantly look like an above-the-fray local with verve, pizazz and sex appeal to boot. Whether your outfit is formal

or irreverent, cocktail party or dancey. In all honesty, the rest of your getup won’t really matter all that much.

WORDS Magnus Jorem

SHOES Stella McCartney

STEP IT UP

WANT

There’s no better way of escaping the stress of everyday life than going for a run. Or, so say running fanatics worldwide, frequently spotted as they are amid attempts to convert non-believers with words like ‘tranquility,’ ‘meditation,’ ‘refreshing’ or ‘energized.’ All propaganda to which we’ve always called bluff while perpetually jumping from one health craze to the next. Little did we know that our conversion to the faith of jogging would come wrapped in a baby-blue shrine imprinted with six magic letters: L-A-N-V-I-N.Suddenly, the fear of sweat-stained clothes, flat hair and a blushed face seem distant. Leg pumping automatically occurs as the holy ghost of sportswear appears and instinct sets in: who’ll get to the box first? The white rubber sole and cotton laces juxtaposed with metallic goat skin with orange details has us longing for these Lanvin trainers. A perfect combination of French luxury and pure trend.

WORDS Lars Byrresen Petersen

SHOES Lanvin

RUN, BABY, RUN!

WANT

Page 9: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

beautyDANSK tells alternative stories of scents and make-up in a unique creative universe

DANSK devotes space to scents and make-up both in terms of coverage and the visual expressionDANSK has a particularly high artistic focus on the design of bottles

B R I G H T

MODEL Caroline Brasch / Elite Model ManagementHAIR & MAKE-UP ASSISTANT Josephine Mai Johannesen

RETOUCH: WeTouchThanks to The Lab

PHOTOGRAPHER Sascha Oda

HAIR & MAKE-UP Mette Thorsgaard / Unique Creatives

“dansk understands hOw tO expOse Our prOducts in different and surprising ways, and thereby adds an extra diMensiOn tO Our prOduct launches. the Magazine’s seriOus apprOach tO fashiOn gives us a unique OppOrtunity tO wOrk with a teaM that really understands what values Our brands Offer and hOw they can best be eMphasized.”

Anne Marie Tromholt-QwistMarketing Director, L’Oréal Luxe

Page 10: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

designDANSK focuses on the great common denominator between fashion and design

DANSK focuses on new and special design itemsDANSK is an alternative to the mainstream design medias and is able to put design in an alternative light

“it is a great pleasure tO see hOw dansk Manages tO interpret the unique and exclusive brands, thrOugh understanding and eMpathy fOr the individual brand.”

Bente Fallinge, Rosendahl A/S

Page 11: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

eventsDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From Campari’s 150th big birthday bash at a 5-star hotel and

fashion parties in collaboration with By Malene Birger to the prestigious DANSK Fashion Awards.

CASeS

ABSOLUTAUDI

BIRGER CHRISTENSEN BY MALENE BIRGER

CAMPARICHRISTIAN LOUBOUTIN

COCA COLA LIGHT DIESEL

GEORG JENSENGUCCI

HUGO BOSS ILLUM

KRANZ & ZIEGLER MAGASIN

MARC BY MARC JACOBSMORROCAINOIL

PANDORAPILGRIM

ROYAL COPENHAGEN SAGA FURS

SAND

Page 12: media kit - The World's Most Independent Fashion Magazine€¦ · MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO lIFeS tyle AUDI CARLSBERG ...

DANSK MAGAZINE

ReADeRSHIPReaders of DANSK are influent ABC1 women and men with a taste for luxury and a buying power vast enough to allow them to purchase exclusive items featured in the magazine. This makes DANSK the ideal conduit for the luxury brands advertised with us.

CIRCUlAtION AND DIStRIBUtIONCirculation 20.000

Readership figures 155.000

DANSK is published in English and distributed in 20 countries, including the U.S, Great Britain, France, Italy and Japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels through the biggest magazine house

Condenast.

INSeRtIONS/AlteRNAtIVe ADVeRtISINGDANSK embraces alternative promotion. We are happy to create innovative and clever advertising solutions tailored to the wishes of the client. For more information and with regards to insertions, postcards, lacquering and similar options, please contact DANSK.

COllABORAtIONSA wide range of options are available for collaborations with DANSK, be it advertising, advertorials, events, editorials,

supplements, exhibitions, magazine themes etc. Please contact DANSK for further information about a possible collaboration.

ANNUAl AGReeMeNtS & SPeCIAl PlACeMeNtSDANSK offers price reduction on annual agreements and acommidates special requirments regarding advertisment

eVeNtSDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations

and collaborative partners within lifestyle and fashion. From store openings, fashion parties to award shows DANSK continues to be at the forefront of event planning.

FOR FURtHeR INFORMAtION, PleASe CONtACtJens Løkke, Sales Director: [email protected]

FORMAt AND PRICeS:Please send all advertising material as high resolution PDFs.

Trimming: Please add a minimum of 3 mm for trimming. Please allow an additional 2.5 mm on the inside edge of double page spreads for gluing.

DOUBle PAGe SPReADFORMAT: 480 X 315 MM

PRICE: €6.000

SINGle PAGeFORMAT: 240 X 315 MM

PRICE: €4.400

OUtSIDe BACK COVeRFORMAT: 240 X 315 MM

PRICE: €12.000

PUBlISHING DAteS AND FIlING DAteS 2014

ISSUe 32AW14

PUBlISHING DAte August 7th 2014

BOOKING DeADlINeJuli 1st 2014

DelIVeRy DeADlINeJuli 8th 2014

ISSUe 33SS15

PUBlISHING DAte January 29th 2015

BOOKING DeADlINeDecember 15th 2014

DelIVeRy DeADlINeDecember 19th 2014

Colour profile: RT_Obestruket_080526_bs.icc (uncoated)

Trimming: Please add a minimum of 3 mm for trimming. Please allow an additional 2.5 mm on the inside edge of double page spreads for gluing.

Note: Testprint is optional. If choosen, must be delievered on uncoated paper

WEB BANNER:Top format: 930 x 180 px

Price: €1.000(3 months)

DelIVeRyWeTransfer:Jens Løkke

Mail: [email protected]

DANSK MagazineBorgergade 111

DK – 1300 København KTelefon: +45 3313 0444

facts & specs

TOP BANNER:Top format: 1080 x 220 px

Price: €1.000(3 months)

SIDE BANNER:Left hand side: 200 x 400 px

Price: €600(3 months)

BLOG BANNER:Blog post: 768 x 400 px

Price: €1.000(1 months)