N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E

2020MEDIA KIT

Seapower is the premier

news magazine that covers

the U.S. sea services — the

U.S. Navy, Marine Corps,

Coast Guard and U.S.-flag

Merchant Marine. The

official publication of the

Navy League of the United

States, Seapower articles

cover a wide range of

topics, including national

defense; foreign policy;

naval affairs; commercial

maritime issues; homeland

security; and defense

research, development and

procurement. Seapower

coverage focuses on such

areas as defense strategies,

emerging technologies

and ways to improve the

operational concepts and

managerial processes of the

U.S. sea services.

BY THE NUMBERS

SEAPOWER WEEKLY

SUBSCRIBERS INCLUDE READERS FROM: Pentagon (more than 500 issues provided to Pentagon leadership) Congress (nearly 300 issues provided to House and Senate offices) The White House Office of the Secretary of the Navy Navy Yard Fleet Forces Command Marine Corps Systems Command Naval Observatory Customs and Border Protection Naval Research Laboratory Department of Homeland Security Department of Transportation Federal Maritime Commission Defense Logistics Agency General Services Agency NASA Government Accountability Office

40,000 print and digital subscribers

SEAPOWER DIGITAL EDITION The digital edition is available to all subscribers and Navy League members. The digital edition is accessible through Navyleague.org and Seapowermagazine.org.

Average Reading Duration: 7.2 minutes Average Content Views Per Session: 7.2

Total Article Views: 24,795

Top In-Market Segments Based on Google Analytics:

Investment Services

Employment

Used Autos and Vehicles

Travel/Hotels and Accommodations

Travel/Air Travel

Software/Business and Productivity

Software

Education/Post-Secondary

Education

New Autos and Vehicles

Banking Services

Advertising and Marketing Services

(Readership, demographics, in-market segments based on Google Analytics averages from June-July 2019)

18-24 25-34 35-44 45-54 55-64 65+

North America Europe Asia Central and South America, Caribbean Oceania Africa

SEAPOWERMAGAZINE.ORG

78,000 page views per month 70,000 unique page views per month

DIGITAL READERSHIP BY GENDER

Male Female

DIGITAL READERSHIP

BY LOCATION

DIGITAL READERSHIP

BY AGE

20% open rate

(Average numbers taken from 10 emails from May-July 2019)

3% click-thru rate

37,000 subscribers

JANUARYSeapower Almanac Space: Dec. 4, 2019

Materials: Dec. 11, 2019

FEBRUARY/MARCH

Profiles in Service

Network-Centric Warfare and Communications

Space: Jan. 31, 2020Materials: Feb. 7, 2020

AFCEA West 2020

APRIL

Partners in Global Presence Space: Feb. 28, 2020Materials: March 6, 2020

Navy League’s Sea-Air-Space Exposition, National Harbor, Maryland

MAYISR and Unmanned Systems Space: April 1, 2020

Materials: April 8, 2020AUVSI’s Xponential 2020, Boston

Submarine Technology Symposium 2020Laurel, Maryland

JUNEExpeditionary Warfare Space: May 1, 2020

Materials: May 8, 2020

JULY/AUGUST

U.S. Coast Guard Space: July 1, 2020Materials: July 8, 2020

Eurosatory 2020

SEPTEMBERU.S. Marine Corps Space: July 31, 2020

Materials: Aug. 7, 2020Modern Day Marine, Quantico, Virginia

AUVSI’s Unmanned Systems Defense. Protection. Security.Washington, D.C.

OCTOBERUndersea and Aerial Warfare Space: Sept. 2, 2020

Materials: Sept. 9, 2020AUSA Annual Meeting Washington, D.C.

NOVEMBERCommercial Shipping/Ship Maintenance

Navy League Corporate Membership Directory

Space: Sept. 30, 2020Materials: Oct. 8, 2020

International Workboat Show, New Orleans

DECEMBERThe Surface Fleet Space: Nov. 3, 2020

Materials: Nov. 8, 2020Surface Navy Association National Symposium, Arlington, Virginia

EDITORIAL CALENDARIncludes editorial highlights, advertising deadlines and conferences where Seapower will be distributed.

ADVERTISING SPECIFICATIONS & PRICING

DIGITAL ADVERTISING OPPORTUNITIES

AD SPACE WIDTH HEIGHT 1 X 3 X 6 X 9 X 12 X

Advertise on www.seapowermagazine.org

Top Banner 728 px 90 px $2,720 $2,585 $2,550 $2,375 $2,300

Tower Ad 262 px 400 px $2,635 $2,500 $2,375 $2,300 $2,240

Seapower Weekly

Banner Ad 650 px 80 px $1,850 $1,760 $1,670 $1,610 $1,570

Note: In 2020, the Seapower Weekly will not publish on Jan. 1, Nov. 11 or Dec. 30 due to holidays and office closures. The April issues of Seapower and Seapower Weekly will have extra distribution to Sea-Air-Space attendees and will not be sold at a discount.

PRINT ADVERTISING OPPORTUNITIES

AD SPACE WIDTH HEIGHT 1X 3X 6X 9X Almanac

SEAPOWER Magazine Covers (4-color)

Cover 2 (Inside Front)* 8.375” 11” $10,835 $10,035 $9,740 $9,440 $13,375

Cover 3 (Inside Back)* 8.375” 11” $9,640 $8,930 $8,670 $8,475 $11,090

Cover 4 (Back)* 8.375” 11” $10,860 $10,055 $9,760 $9,465 $14,755

SEAPOWER Magazine Interior (4-color)

2 page Spread, bleed* 16.5” 11” $15,470 $14,265 $13,850 $13,500 $19,050

1 page, bleed* 8.375” 11” $7,950 $7,340 $7,125 $6,950 $9,790

2/3 page 4.5” 10” $6,375 $6,105 $5,850 $5,795 $7,835

1/2 page, vertical 3.3125” 10” $5,500 $5,230 $5,015 $4,960 $6,805

1/2 page, horizontal 6.875” 5” $5,500 $5,230 $5,015 $4,960 $6,805

1/2 page, island 4.5” 7” $5,500 $5,230 $5,015 $4,960 $6,805

1/2 page spread 15” 5” $5,500 $5,230 $5,015 $4,960 $6,805

1/3 page, vertical 2.125” 10” $4,480 $4,210 $4,065 $4,065 -

1/3 page, square 4.5” 5” $4,480 $4,210 $4,065 $4,065 -

1/4 page 3.3125” 5” $3,740 $3,590 $3,520 $3,430 -

* Sizes for bleed ads include 1/8 inch on each side beyond the page trim.

FILE FORMAT Printed ads must be high-resolution (300 dpi) Adobe PDFs. Digital ads must be saved as static JPGs or GIFs with a resolution no lower than 72 dpi at actual size. Please send all digital ads to seapowerads@navyleague.org.

ADVERTISING POLICIES Cancellations: Ad page cancellations can be accepted 7 days prior to the space close date. Covers may be canceled with 60 days’ notice before closing date of issue.

Agency Commission: 15% of gross billing al-lowed to recognized agencies provided account is paid 30 days from invoice date.

Billing: Billing directed to the advertising agen-cy at the net rate is approved on the condition that the advertiser will accept responsibility for payment if the agency does not remit within 90 days.

Copy and Contract Regulations: Advertisers and advertising agencies assume liability for all content (including text, representation, illustrations, maps, labels, trademarks and other copyrighted matter) of advertisements printed, and also assume responsibility for any claims made against the publisher. All advertis-ing is subject to publisher’s approval. Publisher retains the right to reject copy and images not suitable to policy.

SPECIAL PRINTING OPPORTUNITIES AVAILABLE Please contact your sales rep for rates, specs and deadlines. NOTE: All ads will be placed run of book.

Special positioning rate: $400 per ad per issue (excluding covers).

Seapower’s Almanac edition is a 1X rate and will not count toward the frequency discount.

All rates are gross. Digital and e-newsletter ads do not count toward print frequency.

SEAPOWER AT SEA-AIR-SPACE SHOW DAILY PRINT ADVERTISING OPPORTUNITIES

AD SPACE WIDTH HEIGHT 1X 3X

Page 1 Strip Ad 9 3/4" 2" $6,000 $5,000

Page 2 or 3 9 3/4" 14" $6,500 $6,500

Back Cover 9 3/4" 14" $7,000 $6,000

Spread 20 3/4" 14" $9,500 $9,000

Junior Spread (half page islands) 15 1/4" 10" $8,000 $7,500

Full Page 9 3/4" 14" $5,000 $4,000

Half-Page Island 7" 9 3/4" $4,250 $4,000

Half-Page 9 3/4" 7" $4,250 $4,000

1/4 Page 4 3/4" 7" $3,000 $2,750

1/8 Page 4 3/4" 3 1/2" $2,750 $2,500

337Exhibitors in 2019

Net Square Footage of Exhibit Space

109,000

57International Delegations

15,000 attendeesPROUDLY SUPPORTED BY SEA SERVICE COMMANDS AND AGENCIES:Defense Logistics AgencyDepartment of the NavyOffice of Small Business ProgramsMarine Corps Systems CommandMarine Corps Warfighting LabMaritime AdministrationMilitary Sealift CommandN45/Naval Energy PavilionNaval Air Systems CommandNaval Sea Systems CommandNaval Supply Systems CommandOffice of Naval ResearchPEO Land Systems (USMC)Naval Information Warfare CentersU.S. Coast Guard Acquisitions DirectorateNaval Additive Manufacturing

186

flag officers

Over 80% of attendees represent U.S. military, U.S. government, U.S. defense industry, government contractor, foreign military, foreign government embassy or foreign defense industry.

ABOUT SEA-AIR-SPACEAT SEA-AIR-SPACESeapower is the official show daily of Sea-Air-Space, the largest maritime exhibition in North America. This special edition gets published each day of the show, April 6, 7 and 8, and is available in print to all 15,000 attendees of Sea-Air-Space. The digital edition of the magazine will also be available to Seapower’s regular subscribers.

DIGITAL SEAPOWER AT SEA-AIR-SPACE EMAIL SPONSORSHIP Be the exclusive digital advertiser of Seapower at Sea-Air-Space by booking the only ad spot available for digital distribution of the show daily. This $15,000 opportunity ensures your brand is seen by every Sea-Air-Space attendee and every Seapower subscriber in their inbox each morning of Sea-Air-Space.

SEAPOWER AT SEA-AIR-SPACE SHOW DAILY DEADLINES Space: March 23 Materials: March 30

NEW IN 2020!

Tom ButtrickAccount ManagerEast CoastTEL 917-421-9051t.buttrick@jamesgelliott.com

Tony KinghamEuropeTEL +44 (0) 20 8144 5934tony.kingham@knmmedia.com

Please send all materials and copies of ad insertions to:

SEAPOWER Magazine2300 Wilson Blvd., Suite 200Arlington, VA 22201-5424Tel.: (703) 528-1775

CONTACT